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"A trusted referral influences people more thanthe best broadcast message. A trusted referralis the Holy Grail of advertising.”
- Mark Zuckerberg, Facebook.
WHAT IS AN INFLUENCER?
High Engagement RateStrong RelationshipMICRO MACROWide reach
Reputation
TYPES OF INFLUENCERS
22K Followers 1.6m Followers
Brands were powerful and people were grateful.
ONCE NOW
People are powerful and brands are grateful.
WHAT IS INFLUENCER MARKETING?
CONTENT
Return on Investment with
Influencer Marketing
11 x ROI
MARKETING BY THE NUMBERS
Traditional Digital Marketing is not being seen
1/4 internet users in NZ & Aus use Ad Blockers
Cost Per Thousand Impressions CPM
Social Media
$2.50Radio $10Print $16TV $28
*Adweek, LinkedIn, Reuters
BRAND AWARENESS / EDUCATION
CONTENT COLLABORATION
REACH TO NEW AUDIENCES
CRISIS MANAGEMENT
TRUST
WHAT INFLUENCERS OFFER BRANDS
• REACH OUT VIA DIRECT MESSAGE
• PLAN
• NEGOTIATE FEES
• APPROVE CONTENT
• SEE THE RESULTS
HOW TO RUN A CAMPAIGN
NEGOTIATING FEES
FINDING THE RIGHT INFLUENCERS
BRIEFING THE INFLUENCER
APPROVING INFLUENCER CONTENT
REPORTING ON THE CAMPAIGN
THE PAIN POINTS
NEXT STEPS
FULL-SERVICE PLATFORM
4,500+ influencers & 350 brands registered
The Social Club is a full-service automated platform includes● Influencer Filtering and Selection● Communication - Briefing and Approvals● Reporting & Payments
Expert Campaigns Team
● Industry and brand analysis● Strategic briefing● Influencer recommendation● Full communication management● Reporting & Payments
3. Brief Influencers 5. Campaign Reporting1. Find Influencers 4. Approve Content2. Influencer Price
HOW THE PLATFORMS WORKS
Doubled Users in 1 week
7000 users → 15000 users
$3000 Campaign
CASE STUDY: TRIBE SPORTS APP
$0.30Cost per Engagement (CPE)
Industry Standard CPE $2.00
$0.36Cost Per Acquisition (CPA)
Industry Standard CPA $18.68
10,115Campaign Engagements
(likes, comments, shares)
283,571Total Impressions
(number of views on the post)
TOP 5 TO GET STARTED
1. Identify your target demographic
2. Find influencers on instagram that match your brand
3. Negotiate pricing or free product
4. Collaborate on content and captions (Follow ASA Guide Note)
5. Track your results
