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I N FLU E N C E R M ARK E T I N G M AST E RC LASS

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We leverage a fearless approach to creativity, a culture of

learning and a fast moving startup environment to

design digital products, engage influencers and produce

‘real world’ experiences.Some of these ideas build brand,

grow market share and increase revenue for our clients

while others become business drivers within our own

eco-system.

HELLO! J

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SERVICES

PRODUCT DEVELOPMENT

We design innovative digital platforms, products and services for legacy brands

and startups that want to differentiate and connect with customers in a fast changing

world.

DIGITAL MARKETING

We are highly experienced digital specialists with an approach that marries

insight driven brand strategy and innovative creative communication to

deliver growth against each brief.

HUMAN NETWORKS

We design human networks that empower your team and communities to work better together, respond faster, co-create and be more effective in achieving their mutual goals. We design human networks that empower people to collaborate and innovate achieving exponential results.

INFLUENCER & SOCIAL ADS

We manage social ads, hand-pick influencers, micro-influencers and communities to amplify messages and deliver results for our clients.

RESEARCH & STRATEGY

Our holistic approach to strategy is underpinned by deep research to understand the client’s business and organisation. We then create transformative creative roadmaps to drive business growth.

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TEAM

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CLIENTS

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Ivan Adriel is a post-digital strategist at Connector. He has

been working in the advertising and innovation industry

since he was 16 years old. He has developed multi-faceted

strategies as well as writing, designing and researching for

global brands like HBO, MTV, Citibank, Allianz, Sony,

Telefonica, Huawei, 3M, Uniphar while working throughout

South America and Europe.

Ivan guest wrote a chapter in a book called Understanding

Social Media - a book published by Kogan Page in the UK.

Ivan has also studied Innovation Strategy at Harvard

University, Data Analysis at General Assembly and

Leadership at Hyper Island.

IVAN ADRIEL

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Mei Ling is currently studying Marketing in DIT and was

hired after a successful placement with Connector. Award

winning Fashion and Beauty blogger, Mei Ling helps to

strategise and to coordinate all our influencers campaigns,

contributing with a singular view of the two sides of the

process.

Self-taught at many skills from design to community

management, Mei Ling helps with projects bringing a 360

view of all things digital from her hands on experience -

aggregating value and finding solutions.

MEI LING TONG

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WTF IS INFLUENCER MARKETING?Influencer Marketing is the process of identifying, researching, engaging and supporting the people who create the conversations impacting your brand,products o r services.

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WHY DOES ITMATTER? W e trust friends, colleagues and

experts mor e than advertising

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WHY IS IT GROWING?

1Ad

avoidance

3Influencers are key sources of

content

4It’s getting easier

to connectwith influencers

2Increased Social

Ad Spend2 0 %

USING ADBLOCK

0 . 06%CTR

WORLD

€50. 8M in 2016 H1 over 2015 H1

1 3 0 %

SOCIAL MEDIA DISPLAY

€2 0 .8M in 2016 H 1 o ver 2015 H1

89%

SPEND ON DIGITAL VIDEO

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WHAT MAKES ANINFLUENCER?

Audience Filters Tr endset t ers

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5 STAGES OFBUILDING A RELATIONSHIP

Are you on your influencer’s radar? This stage is about raising awareness

and connecting with them. Increased Social

Ad Spend

U n a w a r e1

1. Follow and subscribe to their content

2. Share their content with your community

3. Connect with those that influence them

2A w a r e

Once your influencers are aware of your

brand, your goal is to establish a

rapport.

1. Curate useful content

2. Link back to their content

3. Comment on their posts

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5A d v o c a t e5 STAGES OF

BUILDING A RELATIONSHIP

Create value for them. Increase your level and frequency of

communication.Increased Social

Ad Spend

I n t e r e s t e d3

1. Offer access to people and insights

2. Feature them on your content

3. Build personal rapport

4E n g a g e d

Activate them through your

initiatives . Activities such as their participation in events and co-

creation of content.

1. Invite participation

2. Co-create content

3. Sponsor their initiatives

Formalise your business

relationship with them, based on your upcoming

marketing programs and

campaigns.

1. Promote them on your channels

2. Send them business

3. Let them impact your company

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1. Irrelevant Requests - the influencers know their audience. So should you. Do your research on their audience before reaching out!

2. Being too familiar/friendly on the first contact – this is still business at the end of the day.

3. Unreasonable Deadlines – no one likes them!4. Stalking – avoid constant follow ups after your first pitch, give them a

chance to reply.5. Failure to Follow Up – asking for participation and then never following up.

10 WAYS TO FAIL AT INFLUENCER ENGAGEMENT

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6. Being shady – never ask an influencer to hide the fact that it’s a sponsored post. #ad

7. Not being thankful – this goes both ways.8. Being one-sided – make sure to follow through with all your commitments made

to the relationship.9. Not being patient – we’ve all got other things to do, influencers included. Unless

there’s a strict deadline, allow for some leeway.10. Asking for follow links – this goes against Google’s guidelines and is lazy

marketing. There are so many fresh and exciting ways you can engage with influencers! Use them!

10 WAYS TO FAIL AT INFLUENCER ENGAGEMENT

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The next part of the session is our influencer workshop.

We will be mapping the many faces of influence specific to your organisation to find out what motivates each type of influencer and the best way to engage with them.

INFLUENCER WORKSHOP

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HOW CAN WE HELP?

INFLUENCER STRATEGY

INFLUENCER OUTREACH

PERSONAL BRAND DEVELOPMENT

©Connector 2017

CONTACT

connector.ieteam@connector.ie+ 353 1 906 0006Twitter: @connector18 Eustace Street,Temple Bar,Dublin 2