THE RISE OF INFLUENCER MARKETING

WHAT IS INFLUENCER MARKETING?

● Hybrid of Old and New Marketing Tools○ Celebrity Endorsement

○ Content Marketing Campaign

○ Brands + Influencers

○ 5th P of Marketing Mix

Received from: https://influencermarketinghub.com/what-is-influencer-marketing/

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What Influencer Marketing is Not

● NOT Using just anybody with audience○ Built Their Own Brand & Audience

● NOT Quick Payout○ Slow and Steady○ Similar to Social Media & Content Marketing

Received from: https://influencermarketinghub.com/what-is-influencer-marketing/

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Influencer Marketing on the Industry

● ⅔ of marketing departments are looking to increase their budget for influencer marketing

● Average of $7.65 in earned media value returned

● Biggest platform for influencer marketing can be found on Instagram

Received from: https://medium.com/crobox/under-the-influence-the-power-of-social-media-influencers-5192571083c3

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$25, 000 - 50,000Average budget into Influencer Campaign

$20 billionIndustry by 2020

$12.9 millionBrand sponsored influencer posts

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Received from: https://www.aljazeera.com/programmes/countingthecost/2018/09/social-media-influencers-pay-180902102715575.html

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Received from: https://www.aljazeera.com/programmes/countingthecost/2018/09/social-media-influencers-pay-180902102715575.html

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Question

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Disclosure of Sponsorship on

Social Media

The Article

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Supporting Articles

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▹ 93% of Sponsored posts by the top followed celebrities on instagram are undisclosed

▹ Companies have been using Influencers to target 11-18 Year olds

▹ Social Media Influencers have also been found promoting cigarettes and other tobacco based products Received from:

https://www.aljazeera.com/programmes/countingthecost/2018/09/social-media-influencers-pay-180902102715575.html

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Ad Standards Canada

● Influencer Marketing Steering Committee released a set of Disclosure Guidelines

Received from: https://www.adstandards.com/en/Standards/Influencer-Marketing-Disclosure-Guideline.pdf

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Received from: https://www.adstandards.com/en/Standards/Influencer-Marketing-Disclosure-Guideline.pdf

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Received from: https://www.adstandards.com/en/Standards/Influencer-Marketing-Disclosure-Guideline.pdf

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Received from: https://www.adstandards.com/en/Standards/Influencer-Marketing-Disclosure-Guideline.pdf

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Received from: https://www.adstandards.com/en/Standards/Influencer-Marketing-Disclosure-Guideline.pdf

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THANKS!Any questions?

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