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A TECHNOLOGY DRIVEN AD NETWORK
LEBANON | KSA | UAE | EGYPT | QATAR
REACH ROITECHNOLOGY
Built Around 3 Key Pillars
Through a solid Performance lead Network geared towards
maximizing clients ROI
CREATIVE Studio
Support
Support in developing
your campaign -
Develop animated
banners, Video
animation, Landing
page, Microsite or
Website
Revolutionary
BLOCKCHAIN
Allowing us to
enhance the
viewability and
improve campaign
performance tracking
into day-to-day
operations
State of the Art
TECHNOLOGY
Many solutions in
one place — Ad
Viewability, Ad Fraud
detection, Cross-
Device targeting,
Retargeting, Lead
Generation, etc…
Massive
REACH
Reach 95% of
online users with
20+ Million
Impressions across
websites and apps
Focused to Delivering Performance Surpassing Market Average
Industry Average Mediatronic Network
Source: Google Benchmarks & DoubleClick 2018
Mobile Click-Through
Rate
0.81%
2.08%
Video Completion
Rate
62%
83%
Ad Viewability
Rate
53%
100%
Display Click-
Through Rate
0.18%
0.51%
Conversion Rate
0.79%
1.28%
ViewabilityWhile delivering solutions
and re-assurance to our
partners about key
industry uncertainties
Ad Fraud
Performance
Not any impression is counted! We are the most equipped for Ad
Fraud detection, Viewability & Brand Safety to ensure real human
interaction
Blockchain Ad Technology bringing ultimate transparency & improved data quality for fighting ad fraud & enhancing viewability
Filtering of unidentifiable visitors based on digital behavior, leaving only approved human traffic
Re-checking using double verify which pinpoints 99.7% of non-human bot traffic
Going one step further with integral Ad science, another post-bid fraud identification tool
Viewable Display
• Ad Viewability – Pay only for ads being viewed
• CPvM billing – Cost per Viewable Impressions
• Ad Fraud Detection
• Premium Publishers
Mobile
• Over 500,000 apps and mobile sites
• Mobile, rich media, video, & native ads
• Innovative ad formats & targeting
• Robust Ad Fraud Detection
Performance
• Conversion tracking
• Cross-device targeting
• Mobile App CPI bidding
• CPA/CPL optimization
Multi-Channel Advertising across Performance, Display, Mobile & Video
Video
• Works across desktop, mobile & native
• High brand safety & viewability
• CPCV model available – Cost Per Completed View
• Highest quality metrics – VTR, Viewability, Completion
rates
VIEWABLE DISPLAY
Various Creative Ad Formats to drive Optimal Viewability Rates
While charging for viewable impressions only to eliminate
wastage & enhance performance
Costing model based
on CPvM
Statistics indicate that almost 50% of all display
advertising is un-seen while in the region average
is around 65%+
Source: Google DoubleClick
With Access To Premium Regional Publishers
NB. This is just a sample placements, we have access to 250+ premium publishers
… And Premium Global Publishers
NB. This is just a sample placements, we have access to 250+ premium publishers
VIDEO
InRead Native Video Ads for maximum viewability & engagement
How inRead Video Ads work
Topped by a Powerful Branded Video Player
1
2
3
1
Brand Bar
2
Social Annotations
3Customizable Share Options
Operating on cost per view structure which guarantees 100% Viewability. Advertisers only pay when users actively engage with the ad based on a CPCV model (Cost Per Completed View)
Increased engagement from your target audience
Increased brand awareness
Increased return on your marketing dollars
Delivering a guaranteed 100% Video Viewability
MOBILE
Offering Different Solutions in One Place
Smart Targeting through Mobile App Presence; being a first in
the region
Target your campaign only to users who have installed specific apps on their devices
Supported by push-ad
notifications driving only
qualified users to engage with
your brand
Click to Call Ad format, making it easier for customers to reach you over the phone
Incredible ROI when
objective is to receive
phone calls
All this; coupled with Advanced Targeting Options
Creative Size Time of Day Location ISP/Carrier Connection Type & Speed
Device Brand Device Model Specific Site & App
Operating System
Interest Categories
PERFORMANCE
A Robust
Performance Driven
Platform
CPL
CPA
CPS
CPI
Using the most advanced technologies to optimize for best Viewability & Performance
Post Install Events (PIE) Campaigns
Standard CPI Campaign
PIE Campaign
• Only app install is tracked
• Multiple events per campaign
• Different bids per each trackable Post Install Event
Event TypeList of predefined event types per vertical
Tracking ProviderURLs are automatically generated for
each Post-Install Event based on the
Attribution Platform (MAT, Adjust,
Appsflyer, etc…) the advertiser uses
Bid / PayoutDifferent bid per each Post Install Event
Move beyond installs to user actions that matter
Optimize your ad strategy and pay only for meaningful post-install events
PIE Case Study
Powered by world class ad tracking Technologies
