Advanced Facebook Marketing: Audiences, Ad Formats and Creative

King of the Hill:

9CLOUDS.COM/DD22 / @9CLOUDS

FORTUNE FAVORS THE BOLD


6%

of time spent on mobile

of all time spent on mobile 20%Source: US ComScore data, Media Metrix June 2015 People spend1 in 5 mobile minutes on Facebookand Instagram.


of time spent on mobile

of all time spent on mobile 20%Source: 2014 Bureau of Labor Statistics

18 min25 min70 min

50 minutes day spent on FBWhat Americans Do All Day

9CLOUDS.COM/DD22 / @9CLOUDS ~ hour a day on fb24% of car buyers use facebook / 66% of car buyers click ads /

BUILD YOUR HIGHWAY



9CLOUDS.COM/DD22 / @9CLOUDS Audio: stop for world's largest

FLICKR: LOYALDEFENDER2004


FLICKR: BRETT WHALEY

9CLOUDS.COM/DD22 / @9CLOUDS Audio: guinessbook

9CLOUDS.COM/DD22 / @9CLOUDS Audio: sculpture every 3 miles

MODEL OF MASTERYSELF MASTERYINDUSTRY MASTERY

INDUSTRY MASTERYSELF MASTERY

9CLOUDS.COM/DD22 / @9CLOUDS Lets talk about Industry Mastery [ CLICK ]

Mountain - industry mastery, move an industry

INDUSTRY MASTERY

GEOGRAPHIC

9CLOUDS.COM/DD22 / @9CLOUDS Case study - About the client, about their challenge, your solution

INDUSTRY MASTERY

AUTOMOTIVE

GEOGRAPHIC

Ad Set>Behaviors>AutomotiveFacebook partners can additional Polk dataMax (90 days); In-market (180); Near-market (365)

9CLOUDS.COM/DD22 / @9CLOUDS Research - state of automotive marketing [create questions on surveymonkey, email to list, interview clients, facebook ads to industry (with video is best)] document: http://cdn2.hubspot.net/hubfs/136465/State_of_Automotive_Marketing_2016_D6.pdf?t=1475690200322

INDUSTRY MASTERY

FINANCIAL

AUTOMOTIVEGEOGRAPHIC

Ad set>Behaviors>Financial

9CLOUDS.COM/DD22 / @9CLOUDS Speaking - based application on industry-change (ideally) or self-mastery; pay for professional capture

INDUSTRY MASTERY

CRM

FINANCIALAUTOMOTIVEGEOGRAPHIC

9CLOUDS.COM/DD22 / @9CLOUDS book/articles - fancyhands to find all traditional media contacts; start top down for content submissions; book/articles - contact editor, submit links to content, pull together thread of book

9CLOUDS.COM/DD22 / @9CLOUDS Course - 3 sections; 3 min per lesson; 6 video lessons per section with transcript plus 2-4 text lessons; 30 lessons total; Use teachery, add in content, add landing page adn charge; send low cost clients here

9CLOUDS.COM/DD22 / @9CLOUDS Course - 3 sections; 3 min per lesson; 6 video lessons per section with transcript plus 2-4 text lessons; 30 lessons total; Use teachery, add in content, add landing page adn charge; send low cost clients here

INDUSTRY MASTERY

CRM



INDUSTRY MASTERY

CRM



INDUSTRY MASTERY

CRM



INDUSTRY MASTERY

CRM



INDUSTRY MASTERYINDUSTRY MASTERY

RETARGETCRM


9CLOUDS.COM/DD22 / @9CLOUDS Products - use expertise to find product needs, especially making inbound more usable for the industry

INDUSTRY MASTERYINDUSTRY MASTERY

RETARGETCRM


9CLOUDS.COM/DD22 / @9CLOUDS Products - use expertise to find product needs, especially making inbound more usable for the industry


BUDGET

$ per day per 1,000 in audience% AUDIENCE .90

FOCUSED AUDIENCE

BROAD AUDIENCE

.80.70.65.60.55130705090Improvement due to focus

Source: 9 Clouds research, 2017

9CLOUDS.COM/DD22 / @9CLOUDS Being an expert means you make more: Walshe and Fearn; need to redesign. Maybe animate?

9CLOUDS.COM/DD22 / @9CLOUDS Audio: not an artist




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