A study on the impact of TV Advertisement created

8/7/2019 A study on the impact of TV Advertisement created

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ASTUDY ON THE IMPACT OF TV

ADVERTISEMENT CREATED

BY

JANSONS SHIRTS &

TROUSERS


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JANSONS GROUP OF INDUSTRIES

Jansons Group of Industries started in

1970's with a modest beginning and has

been growing as a highly motivated

enterprising entity since then.

Traditional heritage together with rich

experience of ancestral simplicity, the

promoters Shri. T.S. Natarajan, and his sons,

Shri. T.N. Kalaimani and Shri.

Thirukumar, have made Jansons a brandname to reckon with. Diligence, dedication, and

deliberated quality consciousness have made

possible for Jansons to make its presence in

various fields like Granites, Health Care,

Education, and of course Flagship Textiles.


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OBJECTIVES :

To understand the level of awareness created bythe advertisement

To study the relative impact of the advertisementcreated when compared to the competitivebrands.

To study the recall status of the advertisement in

the consumers

To study the factors that influenced theconsumers in the advertisement


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RESEARCH

METHODOLOGY


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Research Design - Descriptive study

Research Approach - Survey method

Research Instrument - Questionnaire

Sampling Type - Non-probability

sampling

Sampling Method - Convenience sampling

Sampling Size - 200

Contact Method used - Personal contact method

Statistical Tools -Percentageanalysis, and

Garrett RankingMethod

Statistical Package - SPSS


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LIMITATIONS

Sample size was restricted to 200 due to the time

constraint.

Survey was conducted in Chennai and Erode.


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PURCHASE AWARENESS ABOUT BRANDED

SHIRTS

7252

6326

5822

3933

34483219

1 2 3 4 5 6

In Chennai

6970

62975859

3945

34483233

1 2 3 4 5 6

In Erode


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WHAT FACTORS IN TV ADVERTISEMENT

WILL INFLUENCE DECISION MAKING

6946

4422

3758

2707

1987 1880

1 2 3 4 5 6

brand

name

impact of

overallad

offers

relatedinfo.

prod

relatedinfo.

model jingle

68656679

5556

4456

3767

2744

1 2 3 4 5 6

Offers

relatedinfo

brand

name

prod

relatedinfo

impact of

ad

model jingle


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MAJOR FACTORS WHILE PURCHASING

BRANDED SHIRTS

6915

6445

47204410

2600

1 2 3 4 5

quality price brand

value

fashion instant

wear

In Chennai

6765

6360

4730 4705

2675

1 2 3 4 5

quality price fashion brand

value

instant

wear

In Erode


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WHICH BRAND COMES TO YOUR MIND WHEN

THINKING OF BRANDED SHIRTS -CHENNAI

70096861

6160 6093

5795 54875148 5197

47774493 4485

4110

35113314

2026

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

basics louis

phillip

peter

england

park

avenue

ramraj john

players

allen

solley

indian

terrain

indigo

nation

arrow jansons provogue van

husen

zero sting


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WHICH BRAND COMES TO YOUR MIND WHEN

THINKING OF BRANDED SHIRTS -ERODE

0

1000

2000

3000

4000

5000

6000

7000

8000


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BUDGET PER SHIRT - CHENNAI

4

22

51

19

4

0

10

20

30

40

50

60

< 300 301 to 500 501 to 700 701 to 1000 above 1000

Percent


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BUDGET PER SHIRT - ERODE

3

31

41

15

10

0

5

10

15

20

25

30

35

40

45

< 300 301 to 500 501 to 700 701 to 1000 above 1000

Percent


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DOES TVADVERTISEMENTS DECIDE THE

MARKET SHARE -CHENNAI

27

56

17

0

10

20

30

40

50

60

neutral agree very much agree

Percent


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DOES TV ADVERTISEMENTS DECIDE THE

MARKET SHARE -ERODE

28

61

11

0

10

20

30

40

50

60

70

neutral agree very much agree

Percent


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HAVE YOU SEEN JANSONS

ADVERTISEMENT IN TV - CHENNAI

yes

24%

no

76%


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DOES YOUR OPINION ABOUT THE BRAND CHANGE

AFTER SEEING THE ADVERTISEMENT -CHENNAI

yes

10%

no

90%


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HAVE YOU SEEN JANSONS

ADVERTISEMENT IN TV - ERODE

yes

38%

no

62%


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DOES YOUR OPINION ABT THE BRAND CHANGE

AFTER SEEING THE ADVERTISEMENT -ERODE

yes

22%

no

78%


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FINDINGS :

Awareness about the brand Jansons was only

24% in Chennai and 38% in Erode.

People dont find the advertisement attractive.

The advertisement was not on proper timings

(Jerry here proper timings in de sense most men

go out for work by 9 in de mang and come back

max by 7..and their ad were runnin durin noon

serial timings..)

The pricing of the product is considered to

slightly higher.


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RECOMMENDATIONS :

Promotion through news paper ad can be increasedwhich will also improve the awareness on the product.

Bill boards can be placed at the prime places in thecity.

Television advertisement can be made moreattractive.

The television advertisements can be played on primetimings.

Can introduce brand ambassador to increase thebrand recall.


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CONTD..

They can also sell their products through otherexclusive ready-made showrooms.(Dis s

impt. Pt. for ur brand jerry..)

They can have their advertisements in some ofthe popular magazines like Business line ,India

today.

Can use some Pr tools to increase awareness andGoodwill of the Brand.

Advertisement can have Emotional touch.(Dis

also..)


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CONCLUSION : As retailers shift from mass marketing to targeting specific

groups of consumers, they're becoming increasingly

innovative in their products and advertisements.

The middle class population in India will reach 41 pc oftotal population by 2025 and this will contribute for thegrowth of western wear segment as well as the entireapparel retail segment in India.

Aditya Birla Nuvo has forayed into apparel retail with thelaunch of its first family store, Peter England People

The company plans to invest Rs 4 billion over five years,onbuilding a chain of 80 Peter England People stores across10,000-12,000 sq ft.

Hence to meet the growing competition either they shouldbe unique with their products or they have to promote theirproduct through promotional tools aggressively.


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Documents

A study on the impact of TV Advertisement created