REALISM ADVERTSREALISM ADVERT IS AN ADVERT THAT CAN BE SEEN IN REAL LIFE, SOMETHING THAT HAS A REAL CHANCE OF HAPPENING IN THE REAL WORLD ‘REAL LIFE SITUATION’.

REALIST5 ADVERT FOCUS ON THE THINGS THAT HAPPEN IN EVERYDAY LIFE SUCH AS CONCERNS OF THE SOCIETY, THOUGHTS AND FACTS. THESE ARE USUALLY NARRATIVE BASED.

ADVANTAGES OF REALISM ADS THAT THEY ARE VERY SIMPLE TO PRODUCE HOWEVER THE DISADVANTAGE OF THESE TYPE OF ADVERTS IS THAT THEY DO NOT STAND OUT FROM THE CROWD AND WILL NOT MAKE MUCH ON IMPACT ON THE AUDIENCE FOR IT TO BE REMEMBERED.

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ANTI REALISMANTI REALISM ADVERTS ARE SOMETHING THAT HAS NO CHANCE OF HAPPENING IN REAL LIFE. UNREAL OR FICTIONAL SITUATIONS.

THE ADVANTAGES OF ANTI REALISM ADVERTS ARE THAT THEY INDUCE HUMOUR INTO THE VIEWERS LIFE AND HAVE A HIGHER CHANCE OF BEING REMEMBERED BY THE AUDIENCE. HOWEVER, THE DISADVANTAGES OF SUCH ADVERTS ARE THAT NOT ALL OF THE AUDIENCE MIGHT UNDERSTAND WHAT THESE ADS ARE FOR AND CAN BE FOUND QUITE CONFUSING.

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ANIMATIONANIMATION ADVERTS ARE CREATED FROM MAKING ONE BY ONE FRAMES AND THEM DISPLAYING THEM IN A WAY THAT WILL MAKE THE MOVEMENT IN THEM FLOW. YOU CAN FIND A FEW DIFFERENT STYLES OF ANIMATED ADVERTS SUCH AS COMPUTER GENERATED ADVERTS THAT CAN BE 2D OR 3D, CLAY-MATION OR STOP FRAME ANIMATIONS.

THE ADVANTAGES OF THOSE ARE THAT YOU CAN CREATE AN ANIMATION THAT WOULD BE IMPOSSIBLE IN THE REAL WORLD AND IS MUCH CHEAPER THAT REAL LIFE ACTION. HOWEVER, THE DISADVANTAGES OF THOSE ARE THAT THESE TYPE OF ADVERTS TAKE VERY LONG TO PROCESS AND CAN BE QUITE EXPENSIVE.

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DOCUMENTARY STYLE

DOCUMENTARY ADVERTS MOSTLY USE REAL STAFF AND REAL LOCATIONS. THIS IS DONE TO MAKE SURE THAT YE GAIN CREDIBILITY AND GROW TRUST BETWEEN THEM AND THEIR AUDIENCE. SUCH ADVERTS ALSO USUALLY INCLUDE FACTS AND/OR INTERVIEWS IN FRONT OF THE CAMERA.

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SERIES

SERIES ADVERTS ARE THE ONES THAT FOLLOW A NARRATIVE STORY AND EACH ADVERTS HAD A DIFFERENT STORY TO IT WHILE HAVING THE SAME CHARACTERS. THESE ARE USUALLY ABOUT ONE CHARACTER AND A FEW ADDITIONAL ONES.

THIS ADVERT FOLLOWS A LIFE OF JOSH SMITH AND ADVERTISE THE BEER.

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STAND ALONE (ONE OFF AD)

A STAND ALONE ADVERT IS A TYPE OF ADVERTISEMENT THAT WILL BE ONE OF A KIND MEANING THAT THERE WILL BE NO OTHER ADVERT THAT LOOK SIMILAR TO IT RELATING TO THE STORY OR THE NARRATIVE.

https://www.youtube.com/watch?v=XBLldfWQzDY

TALKING HEADS

TALKING HEADS ADVERTS ARE THE ONES THAT USUALLY HAVE PEOPLE TALKING TO THE CAMERA ABOUT THE PRODUCT AND/OR COMPANY. IN THOSE KIND OF ADVERTS PEOPLE TALK ONLY ABOUT THE GOOD THING ABOUT THE PRODUCT OR SERVICE TO MAKE SURE THAT THE AUDIENCE IS INTRIGUED BY IT.

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