A Celebration of Scotland’s Enterprising Young People

A Source of InspirationNovember 2009

1. Welcome...

2. Getting Started

3. November 2009

3.1 Science and Technology Week 3.2 Communications Week 3.3 Global Entrepreneurship Week 3.4 Scotland’s Past, Culture and Heritage Week

4. Evaluation/Feedback

5. PR – How to Get Media Coverage

6. Appendix Section

1. Management Team Plan (Appendix 1) 2. Event Planner (Appendix 2) 3. Database Template (Appendix 3) 4. Invitation Letter (Appendix 4) 5. Photocall Notice (Appendix 5) 6. Press Release (Appendix 6) 7. Evaluation Form (Appendix 7)

Contents

Welcome...

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Welcome Welcome to this resource which has been specifically designed to support you in celebrating Scotland’s enterprising young people.

Our month-long celebration of the enterprising activities of Scotland’s young people is an ideal opportunity to showcase the exciting and enterprising approaches to learning and teaching that exist in our classrooms. This year we plan to incorporate a Homecoming Scotland theme within all of our celebrations and would encourage you to do the same.

Last year many schools highlighted their enthusiasm for the themed weeks. Therefore, we have continued these this year to provide schools with a focus and demonstrate that enterprising

approaches apply across the curriculum. The themes for Enterprise Month 2009 are:

• Week 1 – Science and Technology (2nd–6th November)

• Week 2 – Communications (9th–13th November)

• Week 3 – Global Entrepreneurship (16th–20th November)

• Week 4 – Scotland’s Past, Culture and Heritage (23rd–27th November)

Please remember though that your celebrations shouldn’t be limited to these themes. This is an excellent opportunity to celebrate all the exciting and inspiring things that are happening in schools.

Welcome... [1]

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Welcome (continued)Determined to Succeed has spearheaded enterprising approaches to learning and teaching in support of Curriculum for Excellence and also to engage teachers and learners in developing an enthusiasm for, and an understanding of, the world of work. The aim of Curriculum for Excellence is to help prepare our young people to take their place in a modern society and economy. The curriculum provides a framework for all young people in Scotland to gain the knowledge and skills they will need to be successful in whatever path they choose.

Determined to Succeed helps to achieve this aim through its four key strands of enterprising teaching, entrepreneurial learning, appropriately focused careers education and opportunities to experience the world of work through work based learning.

Help us celebrate the fantastic talents of our young people by joining in on the celebrations happening throughout November. You’ll find more information on these themed weeks within this resource and we’ll be regularly updating our website www.ltscotland.org.uk/enterpriseineducation

To help us share all the enterprising events you have planned for November, please email details to lorna.donnelly@scotland.gsi.gov.uk

Sandra Ewen

Determined to Succeed Team

Expressive Arts

Heath & Wellbeing Languages Mathematics

Religious & Moral

EducationSciences Social

Studies Technologies

SCIENCE AND TECHNOLOGY WEEK

Scottish Scientics – Helping Humanity x x x x x x

Help Create the Spirit of the Whisky Industry x x x x x x

A Taste of Traditional Scotland x x x x

St Andrew’s House x x x x

Physics – Bagpipe Acoustics x x x x

Food and Drink Challenge x x x x x x x

COMMUNICATIONS WEEK

Language Challenge x x x x

Community Learning x x x x x x

Twin Towns x x x x x

Enterpise Poster Competition x x x x

Scottish Anthem x x x x

Scottish Words and Phrases x x x x

Scottish Authors x x

One Scotland, Many Cultures x x x x x

Marketing Scotland x x x x

Poetry Competition about Entrepreneurship x x x x

Enterprising Essay on Global Issues x x x x

2010 School Magazine Competition x x x x

Poppyscotland’s Education Project x x x x x x x

Enterprising approaches to learning and teaching are helping our young people become successful learners, confident individuals, responsible citizens and effective contributors. To help you link your celebrations to the outcomes and experiences of CfE we’ve tried to show each of the curricular areas the events in this resource may link to. This is only a guide and it is likely that your events will link to numerous curricular areas depending on your delivery model.

What curricular areas does your celebration link to? [1.1]

Expressive Arts

Heath & Wellbeing Languages Mathematics

Religious & Moral

EducationSciences Social

Studies Technologies

GLOBAL ENTREPRENEURSHIP WEEK

Social Enterprise Awareness Day x x x x x x

Speednetwork the Globe x x x x x

Unleash It! x x x x x x

Set up a Social Enterprise Company x x x x x x x

Local Entrepreneur Display x x x x x

A-Z of Scottish Produce x x x x x x x

International Entrepreneur x x x x x

Money Matters x x x

Promote Entrepreneuriship Locally x x x x

SCOTLAND’S PAST, CULTURE & HERITAGE WEEK

Scottish Achievers – Careers / Citizenship x x x x x

Learn Gaelic Classes x x x

Research the Story of St Andrew x x x x

The Auld Alliance x x x

Scottish Landmark Legacy x x x x

Heritage Matters x x x x

What curricular areas does your celebration link to?

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How can you use this resource? We want to help you make events happen in your school and make it as easy as possible for you. Schools highlighted to us that last year they liked the themed weeks, therefore these will remain this year.

Before getting started in planning your celebration, it’s worth taking a step back and asking yourself some of the following questions:

• What do you hope to achieve?

• Who is your target audience?

• Do you require additional support from an outside organisation? (e.g. a local business, national business, community group)

• What do you want young people to learn from this experience?

• What difference will it make to those involved?

• How can you involve parents and the wider community?

• How can you maximise this to contribute to the four capacities of Curriculum for Excellence?

• How will it take you forward in delivering your educational priorities?

When you have answered these questions you will have the basis of a plan. Here you will find some tips on putting together a management team, compiling an event plan and setting up a database to help you organise your celebration. We have created a selection of templates for you to use to support your planning and these are available in the Appendix section.

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Management Team Before you start organising your celebration, you should put together a management team. These are the people who are responsible for organising and making all the arrangements. In putting a team together, think about the skills involved in good event management and make sure the combined team has the ability to collectively bring forward these elements, or will be able to do so with direction, creativity, good attention to detail and strong communication skills. A great idea is to involve pupils at this stage, and give them some of the responsibility for organising the celebration. It is helpful to put a meeting in the diary at least once per week, and set an agenda – it should last no longer than half an hour to rattle through the actions! When time is short and you are busy, set a daily team huddle, e.g. at 9am for 10 mins and then at 3pm for 10 mins to debrief on what actions need to

happen the next day. See Appendix 1 for a sample Management Team Plan.

Planner It is important to devise a time plan before you start. This will act as a guide for organising the event. This will allow you to plot out key dates leading up to your event and all the tasks which need to be achieved in advance. See Appendix 2 for a sample Event Planner.

DatabaseA database of local employers is one of the key tools you will need to make your event happen. You could do this by setting up your database simply as an Excel spreadsheet. All you need to do is log contact names, addresses, telephone numbers and email addresses onto the database. The database can be mail merged with a standard letter to invite all local employers to your celebration.

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Database (continued)Remember to include public sector and voluntary organisations too. You can also use it to send regular correspondence to all your contacts. It is a good idea to ‘clean’ the database every six months to keep it updated.

In setting up your database, think about parents of children in your school and where they work as these may be easier targets. Parents are a great source of information and input and could be a first point of contact in the planning process. See Appendix 3 for a sample Database.

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Science and Technology Week (2nd–6th November)Science and technology is all around us – in our mobile phones, in our homes, in the engines that drive our cars – and yet we seem to be no longer amazed, hardly interested and sometimes not even aware of it.

Celebrating the fantastic developments that our young people are involved in, shows that the learning and teaching that comes from studying science and technology is more than a ‘quest for knowledge’ – it is also about having fun. What has happened to the thrill of discovery? Do we take technology for granted?

Celebrating what’s happening in the world of science and technology allows schools to focus on the showing, rather than telling. It can help young people understand how science and technology affects them, from the simplest

gadgets to the most sophisticated satellite technology. Science and technology can be used to improve our lives, lifestyles, and our living world and there are fantastic opportunities for employers to become involved in helping our schools celebrate this important week.

Enterprising approaches to learning and teaching put the ‘wow’ factor back into science and technology, stimulating young people’s interest no matter how simple (or complex) it may be. Young people in our classrooms are tomorrow’s scientists and inventors. Let’s celebrate the great things you are doing by encouraging your schools to organise and host their own events under this theme.

At a national level we will be partnering with Young Enterprise Scotland to host five Enterprising Inventors Challenge events throughout Scotland. These events will see primary school children ‘modernise’ Scottish

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Science and Technology Week (continued)inventions related to science and technology. This event will culminate in a grand final taking place during Scotland’s Past, Culture and Heritage Week. Unfortunately participation in these events will be limited to a small number of schools. However, this doesn’t mean that you can’t get involved locally by challenging the young people in your school to modernise an invention created by someone from your local area.

There are so many different ways that you can celebrate science and technology. Below are just some ideas of events you may want to run during this week.

Scottish Scientists – Helping Humanity Scottish scientists have made their mark in the past and continue to do so today. So why not choose a famous scientist and produce a leaflet, story or display about their work? This activity has links into science, CDT and history. You might also want to contact a member of your local economic development department to help you identify some local science companies that you could approach.

USEFUL LiNkS:

http://www.rampantscotland.com/famous/famous.htm – lists of famous Scots

http://www.pressureworks.org/usefulstuff/how/leaflet.html – how to write a leaflet

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Help Create the Spirit of the Whisky Industry The science involved in developing whisky plays a vital role in its production. Bring this to life in the classroom by demonstrating the chemical process involved in producing one of our national drinks. The same process can be applied using other drinks such as spring water. Produce a chart to show the chemistry involved, using diagrams and photographs. This could be followed up with a trip to a local distillery/drinks factory or inviting an employer into the classroom to bring it alive.

A Taste of Traditional ScotlandWhen you think of food you don’t automatically think of the science and technology involved in producing it. However, the processes that are involved in the development of a new food product would amaze you and your pupils. Why not use this week to bring this to life? Show your

pupils what really happens behind the scenes when producing food. You could link with a local restaurant, food producer or college, and pupils could compete in a challenge based around producing a new food product. They could be given a set budget to work within to produce a recipe using only local produce. Other elements they will need to consider when developing their product is kitchen hygiene, food standards, packaging and distribution.

USEFUL LiNkS:

http://www.scotlandforvisitors.com/recipes.php – a list of Scottish Recipes

http://www.geo.ed.ac.uk/home/scotland/fooddrink.html – a list of Scottish food and drink

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St Andrew’s HouseDesigning and building a new house involves many elements of science and technology. Imagine you are an architect and your client, who has just won the lottery, has asked you to design a St Andrew’s cross-shaped home. Is this something that’s possible? Why not set your pupils the challenge and see what they can come up with. Before they set to work invite a local architect or planning officer into the school to talk about this career. This will help give them a better understanding of what is involved before they begin the project.

USEFUL LiNkS:

http://www.techeblog.com/index.php/tech-gadget/pictures-a-real-toilet-shaped-house – a house shaped like a toilet seat

http://www.skyehomes.co.uk/self-build-house-designs.html – house designs

Physics – Bagpipe Acoustics and Pitch Did you know that the noise that the bagpipes make can be measured in physics? Through linking music and physics pupils can carry out this real-life experiment to find out about frequencies and loudness of our national instrument. More information on carrying out this experiment can be found at http://www.ph.ed.ac.uk/~scarral/publications/ForumAcusticum2005.pdf

USEFUL LiNkS:

http://www.cartoonstock.com/directory/b/bagpipe.asp – cartoons of bagpipes

http://www.scotland-calling.com/culture/bagpipes.htm – history of bagpipes

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Food and Drink ChallengeThe Schools Food and Drink Challenge has been designed by Improve who are the Food and Drink Sector Skills Council. It aims to provide young people with a realistic enterprise in education experience by developing links between your school and the food and drinks industry through the development of a new product.

The challenge can be run as a one- or two-day event for a year group or whole school. The pupils taking part develop a new product for the partner food or drink company, from creating the product through to launch in the market place. The challenge has been designed as a package, however, each element can be offered on a ‘stand-alone’ basis to support specific curricular activities. At the end of the day the products developed by the young people are displayed in a trade fair and judged by a panel before the winning team is decided.

New product development is reliant on the skills of food scientists and food technologists. Many schools that have taken part in the challenge in the past have recognised this and have ensured that the challenges developed make specific links to science. A pack is available to all schools wishing to run a challenge including exemplars of materials and ideas. These materials can be used as presented or modified and adapted to suit your individual school.

Interested? Contact Kelvin Thomson on 07921 717021 or Kelvin.thomson@improveltd.co.uk for more information. You can also visit: www.improve-skills.co.uk

OTHER USEFUL WEBSiTES:

http://www.yecscotland.co.uk – Young Engineers and Science clubs

http://www.etrust.org.uk – Engineering Development Trust

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S Only appropriate for Secondary Schools

Communications Week (9th–13th November)Good communication is central to everything we do. It involves listening, questioning, understanding and responding to what is being communicated. We all recognise that the ability to communicate well, both on a one-to-one basis and in a group context, is crucial to the success of everything we do. Communication is not just about the words we use, but also our manner of speaking, body language and, above all, the effectiveness with which we listen. A key component of effective communication and engagement is trust.

During this week schools have the opportunity to focus on developing their communications with the local community. This could be through exploring new channels to communicate more

widely and help develop new relationships. It could be through drama, music, pictures, photography, storytelling or dance. There will be lots of exciting examples in your own communities and you can share them on the Enterprise Month website.

At a national level we’ll be running our Cub Reporters Challenge in advance of Enterprise Month. Pupils from selected secondary schools will be given a brief to write a 500-word news article on entrepreneurs from their local area and how entrepreneurial learning is being delivered in their school. The articles will then be judged by a panel, to include representatives from local newspapers, and a winner will be picked from each area. During Communications Week, the winner will get the chance to work for a real newspaper, interview a local social entrepreneur and then write an article based on the interview

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Communications Week (continued)which will be published in the paper. This is something you can do in your local area. The challenge is easy to set up and run, either as a school or with others in your local authority. Why not contact your local newspaper and ask them to work with you in developing a challenge specific to your community?

Others events that schools can develop locally to expand and celebrate their communication with the local community are:

Language ChallengeWhy not challenge secondary school pupils with a crash course in a new foreign language? It could be something less common such as Mandarin or Polish, or something more traditional like Gaelic.

In the global environment we are competing in, the ability to communicate with people from around the world is more important than ever. You can invite local employers operating internationally to visit the school to speak to pupils about the benefits of communications. This challenge will help prepare our young people for their future. For more information on learning a new language visit the Modern Foreign Languages Environment at http://www.ltscotland.org.uk/mfle/index.asp

Community LearningAt school our young people develop their communications skills in a variety of ways. One of these is through learning foreign languages, either at primary or secondary school. However, the parents/careers of many of these young people didn’t have this opportunity when they

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Community Learning (continued)were at school. You can help inform parents about what their children are learning at school by getting pupils to develop a fact sheet on the languages they learn. This could form part of a seminar delivered by the young people to parents in order to increase their understanding of the foreign languages taught at school.

Twin Towns Many schools have well-established links with a school in another country which have had a positive impact on teaching and learning in both schools. These links exist to enhance teaching in areas such as languages, global citizenship, arts and enterprise. However if your school doesn’t, why not use Communications Week as an opportunity to make this happen.

School linking, joint projects and exchanges can

be established in many ways, such as through town twinning arrangements, local authority co-operation agreements and professional relationships. There are a number of programmes and services which exist to facilitate school links, exchanges, projects and professional development. For more information visit http://www.ltscotland.org.uk/internationaleducation/linkexchange/index.asp

Enterprise Poster Competition What does enterprise mean? This is a question that many people often ask and the answers come in all shapes and sizes. Why not develop a poster competition in your school or local area to see what ideas young people have. The challenge can be to develop a poster on ‘what enterprise means to me’. You can involve members of the local community to help in the design or as judges, or even involve your local newspaper and let the community choose the winning entry.

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Scottish Anthem For many years ‘Flower of Scotland’ has been used as an alternative Scottish national anthem. You can link music, English and modern studies all in one go. What would your class/school vote for if they had to choose one?

USEFUL LiNkS:

http://en.wikipedia.org/wiki/Flower_of_Scotland – History of the song

http://www.youtube.com/watch?v=RPaJhlIIYjM – Corries Singing

http://news.scotsman.com/topics.cfm?tid=271&id=870492007 – news story

Scottish Words and Phrases The Scottish dialect has often created unique words to express an individual’s thoughts or disposition. Sometimes phrases are handed down

from generation to generation, and over the years they have evolved to fit with society. The latest words are changing by the minute and what is current today may not be tomorrow. Help develop the communications in your school by getting pupils to create a list of words/phases they use in everyday life. These can be communicated to the wider school in the form of music or drama. You might also want to invite an older member of the community to talk to pupils about Scottish words and phrases that they have used.

USEFUL LiNkS:

http://www.rampantscotland.com/parliamo/blparliamo_phrases.htm – a list of well-known phrases

http://www.linguanaut.com/english_scots – Scottish words and English comparison

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Scottish AuthorsThe authors of Scotland have made their mark on the literary stage – but who are they and what did they write? It’s time to go back and find out! Why not arrange a display in your school to highlight the work of local authors. Young people can have the opportunity to compare old and new Scottish authors to see the differences in the type of books they wrote, genres and their writing styles. You could link with your local library or bookstore to help bring the writing to life.

USEFUL LiNkS:

http://thecapitalscot.com/scotvariety/generalauthors.html – list of famous authors

http://www.bbc.co.uk/scotland/arts/writingscotland/web_guide/web_resources.shtml – writer’s links

http://www.nls.uk/writestuff/index.html – famous modern writers

One Scotland, Many CulturesScotland is a culture of many races and as a nation we have people from all over the world deciding to make their life in Scotland. Get your school involved and design a poster that reflects and celebrates our society in Scotland today.

USEFUL LiNkS:

http://www.youngscot.org/onescotland/ – YoungScot site

Marketing Scotland Thousands of tourists and international people visit Scotland every year. There are many attractions across the country for them to choose to visit – so how can you make them come to your local area? Why not link with your local tourist information office to help promote your community to visitors. Your school can get involved in many ways. Pupils could design a

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Marketing Scotland (continued)leaflet to promote your area to foreign visitors. As many visitors may not speak English as their first language you might want to consider producing the leaflet in other languages. This project can involve many parts of the community, such as a local design company, printers, travel agent and tourist information centre.

USEFUL LiNkS:

http://www.visitscotland.com/

http://www.visithighlands.com/ – example of local area information.

http://www.stedmundsbury.gov.uk/sebc/visit/touristguides.cfm – leaflet production in foreign languages

Poetry Competition About EntrepreneurshipOrganise a poetry competition for students to express what entrepreneurship means to them or to honour entrepreneurs from your area or around the world. The competition can be part of a larger local authority event or arranged by individual schools. Not only is this another way to celebrate entrepreneurship, it also shows that communication comes in many forms. The competition can be run throughout the week or for a longer period of time and you can invite local entrepreneurs or poets to judge the contest.

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Write an Enterprising Essay on Global IssuesGet students to write essays around a global issue, perhaps by posing solutions to problems. For inspiration of world issues visit www.unleashingideas.org to find out more. Involving your local newspaper in this and asking them to judge may mean you can promote the work happening in your school while raising the awareness of global issues. Schools can showcase and award prizes for the best essays written.

2010 Scottish School Magazine CompetitionEnter your school into PPA Scotland’s School Magazine Competition to encourage and cultivate their publishing, journalistic and creativity skills. Each school is invited to enter one magazine,

e-magazine, newspaper or newsletter for the competition. The publication team should be guided by a teacher, but ideas, content, design and strategy must be pupil-led. An overall winning title will secure the top accolade, but judges will award prizes for each of the key elements which make a successful publication.

Along with a framed certificate, the winning team has the option of having their magazine professionally printed and will also be invited to attend the Scottish Magazine Awards, the key industry event, as guests of PPA Scotland. Schools which win the individual categories will be offered work experience placements, design consultations, trips to printing and distribution suppliers and industry talks or presentations.

To register your interest, please visit www.ppa.co.uk and then click on the PPA Scotland school competition icon and you will be taken to the registration area.

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Poppyscotland’s Education ProjectWith Remembrance Day on 11th November, Communications Week is the perfect time to engage pupils with activities that explore the importance of remembrance and veterans. Along with Learning and Teaching Scotland, Poppyscotland has produced materials that are based around the central key question ‘Why is it important to remember?’ with four other big questions to stimulate learning and teaching:

• Why do conflicts arise, how do they develop and how are they resolved?

• How do conflicts affect communities?

• What is the significance of the poppy?

• How can we support Poppyscotland?

Poppyscotland has created a learning experience rich in interactivity and one that crosses media boundaries. Video, audio and print combine to bring to life the personal stories of veterans and the importance of remembrance in a way that pupils can relate to and understand, while the engaging activities develop their crucial skills naturally. Resources are available for all levels including early years. The entire programme is fully supported with a wealth of online material and teacher downloads. To find out more information on the resources available, please visit www.poppyscotland.org.uk/education

OTHER USEFUL WEBSiTES ARE:

http://www.visitscotland.com – Visit Scotland

http://www.homecomingscotland2009.com – Homecoming Scotland

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Global Entrepreneurship Week (16th–20th November)This week, previously known as UK Enterprise Week, will see young people across the globe celebrating their involvement and their knowledge of setting up in business on their own. On a global scale this worldwide celebration of enterprise aims to unleash young people’s enterprising ideas, and address some of society’s biggest issues from poverty reduction through to climate change. At a local level we need to ensure that we continue to set enterprise and entrepreneurial learning in a world wide arena that helps our young people develop their capacity to play an active role in a global economy. We’d like to encourage schools and young people to share their experiences through the Learning and Teaching Scotland enterprise in education website.

Alongside private enterprise many of our schools are exploring the concept of social enterprise as a business model. The current definition of a social enterprise is “a business with primarily social objectives whose surpluses are principally reinvested for that purpose in the business or in the community, rather than being driven by the need to maximise profit for shareholders and owners.”

It’s important that our young people have the opportunity to explore both concepts. Some of our schools that are already involved in running a Social Enterprise have been invited to participate in a Parliamentary Reception to raise the awareness of this important concept with our country’s leaders. Everyone will have the opportunity to explore and celebrate Social Enterprise on the 19th of November, the date designated as Social Enterprise Day.

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Global Entrepreneurship Week (continued)At a national level we are working closely with the Scottish Social Enterprise Coalition (SSEC) and the Social Enterprise Academy to showcase school social enterprise activity and the importance of the sector to the Scottish economy and explore ways in which we can help other schools engage in this activity. We would encourage you to share your own experience of social enterprise with other schools in your area or on the enterprise website.

On 16th November the Make Your Mark Challenge will be launched. Aimed at S3 and S4 pupils, the Make Your Mark Challenge has become a regular feature of UK Enterprise Week. Schools can register to take part in the Challenge by visiting www.makeyourmarkchallenge.org.uk

As in past years we’ll be hosting the Scottish finals of the Challenge and inviting the top 20 schools along to present their ideas during week four. And the winning team from Scotland will then head to London in December to take part in the UK finals.

Locally you can use this week to celebrate social enterprise and entrepreneurship. Here are just a few ideas of some local activities you may want to develop further.

Social Enterprise Awareness DayWhy not organise a drop-in event to celebrate existing social enterprises in your area and to raise awareness of the third sector within your community. Social enterprises could have exhibition stands and you could invite guests to find out what their social enterprise does and how it benefits the community/environment.

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Social Enterprise Awareness Day (continued)This is an ideal opportunity to involve the local community by inviting them to attend the event. Also, you could get students who are studying hospitality and catering at a local college involved by asking them to provide lunch for the invited guests. They could source local produce thereby supporting the local economy and reducing our carbon footprint.

TOP TiPS FOR ORGANiSiNG AN EvENT:

• Plan early and advertise the event well.

• As well as your invited guests, invite members of the community who would be interested in your event.

• Talk to the local papers to get editorial about the event in papers before the event.

• Speak to your local radio station and see if they will interview you and get it logged into the local events programme.

• Make sure you communicate well with all parties involved with the event. If possible get students from local colleges involved.

For more information contact the Social Enterprise Academy at learn@theacademy-ssea.org or 0131 243 2670.

Speednetwork the GlobeJoin countries across the world and run a speednetworking event to unleash energy, share ideas and make connections – fast. All you need is a whistle, a watch and some people. Blow the whistle every three minutes and everyone finds someone new to talk to. Keep it simple or take advantage of today’s technology by speednetworking online with people in different parts of the world via webcams and Skype. For more information see www.unleashingideas.org/speednetwork

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Unleash It!This is an online activity that connects organisations from around the globe with enterprising young people. Companies, charities and other groups will post real-life challenges online at www.unleashingideas.org. Encourage young people in your school to visit the site and they can join other young people from around the world and work collaboratively to solve the problems. Working in teams they will come up with innovative solutions and, since some of the challenges are sponsored, there could even be prizes up for grabs! For more information email challenge@unleashingideas.org

Set up a Social Enterprise CompanySetting up your own business is something that many young people never consider. This week provides an opportunity to show them how they

can make this a reality. Through forming a social enterprise company within the school, young people can see what it really means to run their own business and that the benefits to be gained don’t necessarily just have to be financial.

Some examples of the type of business they could develop are listed below. The money generated from these businesses could be used to help the local area, a charity or developing countries abroad.

• Wear It With Pride activity where you could buy in Scottish badges and the young people could design the packing and then re-sell them to the local community. An employer from a local gift shop could be involved to give advice on producing local quality products.

• Design and make a St Andrew’s Day bookmark to help promote our national day. The bookmark would act as a reminder to people and could be sold in the local community.

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Set up a Social Enterprise Company (continued)• Create a Scottish recipe book detailing new or

old established recipes. Why not get famous people or teachers in the school to give their favourite recipe? This could be developed as an enterprise within the schools and continued by new pupils each year and copies could be sold in the school and local community.

USEFUL LiNkS:

http://www.electricscotland.com/food/recipes/

http://www.rampantscotland.com/food.htm

http://www.socialenterprise.org.uk

http://www.theacademy-ssea.org

Local Entrepreneur DisplayCelebrate the local entrepreneurs in your area and inform your pupils about what they have

achieved. You could produce a display about local entrepreneurs and invite one of them in to talk to your class/school. You may want to contact your local economic development department to find out names of companies in your area. Or your local Chamber of Commerce and Prince’s Scottish Youth Business Trust office may be able to help.

USEFUL LiNkS:

http://www.psybt.org.uk/

http://www.scottishchambers.org.uk/

http://www.scottish-enterprise.com/

A-Z of Scottish ProduceCelebrate the great local produce in your area by challenging pupils to create an A-Z guide. You can involve your local supermarket to find out about seasonal produce and promote the benefits of buying locally to your community.

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November 2009 – Global Entrepreneurship Week [3.3]

International EntrepreneurArrange a visit from, or video conference with, an entrepreneur from abroad to speak to pupils about what it’s like to be an entrepreneur. They could tell their story about setting up in business and answer any questions the students may have. This is a great way to inspire people and get those niggling questions answered whilst getting a global perspective on entrepreneurship!

Money MattersOne of the biggest barriers to starting your own business can be funds. Get a financial expert to talk to young people interested in starting their own business. They could provide information on how to secure funding, forecast and plan their profits, tax, national insurance, how to keep financial records, monitoring income and expenditure, how to take measures to chase late payers and pricing their product or service. This

workshop would break down some of the barriers and hopefully inspire young people to consider self-employment as a career choice. More information can be found on the LTS financial education website http://www.ltscotland.org.uk/financialeducation

Promote Entrepreneurship LocallyHost a forum (either online or in person) that creates and initiates discussion about public policy, entrepreneurship, and specific ideas to benefit your community. Make the event open to the public so that all ideas will be heard and discussed. Why not get your local schools involved in these discussions? Young people could be tasked with coming up with ideas for the problems facing your community and then asked to pitch them to the local authority. Whether there’s a local park that needs revamped or an

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November 2009 – Global Entrepreneurship Week [3.3]

area of the city that needs regenerating, your pupils will provide a refreshing perspective.

OTHER USEFUL WEBSiTES:

http://www.entrepreneurial-exchange.co.uk – Entrepreneurial Exchange

http://www.yes.org.uk – Young Enterprise Scotland

http://www.youth-business.org – Youth Business International

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November 2009 – Global Entrepreneurship Week [3.3]

Scotland’s Past, Culture and Heritage Week (23rd–27th November)From Robert Louis Stevenson to Janice Galloway; Robert Burns to Sorley MacLean; Allan Ramsay to Elizabeth Blackadder; Niel Gow to Aly Bain; Mary Garden to Shirley Manson; Robert Adam to Charles Rennie Macintosh; Bill Douglas to Lynne Ramsay; Scotland’s creative figures have profoundly influenced how Scotland and the Scots are perceived.

Scotland’s culture belongs to all the people of Scotland. In particular it belongs to our young people. In the future they will create, design and perform; they will become our writers, painters, architects and craft workers, our musicians and composers, actors and dancers and our film directors and television producers. Our history and culture belongs to everyone who enjoys films

and plays; who listens or dances to music of any kind; who goes to a museum or an art gallery or a library; who visits any of Scotland’s many historic buildings or monuments; or appreciates its architecture. Scotland today is a rich mixture of cultures, varying across its contrasting landscape and according to age and differing backgrounds.

This week marks the final week of our celebrations. Schools are encouraged to use this week as an opportunity to celebrate who we are and what we’ve achieved as a nation and to showcase the many enterprising approaches that have been taken to bring our history and culture to life.

To close our celebrations we’ll be hosting the grand final of two of our challenges – the Make Your Mark Challenge and the Enterprising Inventors Challenge. Both events will take place in one venue and pupils will compete head to head with their peers.

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November 2009 – Scotland’s Past, Culture and Heritage Week [3.4]

Continued...

Other examples of how you can celebrate Scotland’s Past, Culture and Heritage are:

Scottish Achievers – Careers/CitizenshipMany people have passed through the doors of your school and into the world. But where are they now and what are they doing? Find out where pupils from your school have gone.

USEFUL LiNkS:

http://www.achieversuk.com/schoolpgs/Scotland/Scotland1.html – Scottish site with a list of local authority schools and past pupils.

Learn Gaelic classes You could link with members of the community who speak Gaelic and in partnership develop a seminar. Teaching Gaelic could be a good way to inform schools pupils and the wider community about Scotland’s local and national history.

Research the Story of St Andrew St Andrew is the patron saint of Scotland yet many young people don’t know much about him. You could challenge your pupils to research his life to find out about his background and the reasons why he is so famous. They could speak to a local minister or school chaplain regarding the history of St Andrew as part of their research. This could then be presented to the rest of the class in the form of art, drama, music, or any other creative way they can think of. It will be interesting to see what they come up with.

USEFUL LiNkS:

http://www.historic-uk.com/HistoryUK/Scotland-History/StAndrew.htm – history page

http://www.saint-andrews.co.uk/CC/History.htm – more information

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November 2009 – Scotland’s Past, Culture and Heritage Week [3.4]

The Auld Alliance For hundreds of years Scotland and France have had an alliance of friendship. But do young people today know why this started and why was it important? Get them inspired to find out more about this unique international partnership.

USEFUL LiNkS:

http://en.wikipedia.org/wiki/Auld_Alliance – a comprehensive detail of the setting up of the auld alliance

Scottish Landmark Legacy For many tourists, one of their reasons for coming to Scotland is to look at the scenery and famous landmarks across the country. But for Scottish young people they often don’t know what is in their own back yard. As a class you can enthuse your pupils about their surrounding area. Find out about local people’s favourite

landmark, take them along to visit these places and research the history behind them.

USEFUL LiNkS:

http://www.aboutscotland.com/cas.html – lists of castles, cultural landmarks and churches

http://www.enjoybritain.com/links63.asp – some notable landmarks

http://www.incallander.co.uk/gallery/gallery.htm – Scottish photographs

Heritage Matters What dates are important in tracing the history of Scotland? Certain events changed the shape of Scotland forever. As a class you can create a timeline of dates and events that were important in making Scotland what it is today. This can be

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Continued...

November 2009 – Scotland’s Past, Culture and Heritage Week [3.4]

Heritage Matters (continued)continued by future pupils to ensure important days yet to come are captured.

USEFUL LiNkS:

http://www.rampantscotland.com/timeline/timeline.htm – Scottish events and dates

http://www.geo.ed.ac.uk/home/scotland/histdates.html – Notable Scottish dates

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November 2009 – Scotland’s Past, Culture and Heritage Week [3.4]

Evaluation/Feedback In order to keep activities sustainable throughout the year, it is important to request feedback on all your events and take on board any comments when planning events in the future. This could be in the following formats:

• Debriefing with your management team after the event to assess how you feel it went.

• Questionnaire given to guests at the end of the event.

• Send email to everyone who attended and request feedback.

• Conversations with key guests at the event to get feedback.

Evaluation of any event is vital for future planning. Often small things that you had overlooked could make all the difference to an event, therefore it’s really important to ask your guests for their opinion. See Appendix 7 – Evaluation Form.

For more information on organising your own event, please visit www.ltscotland.org.uk/enterpriseineducation

Evaluation/Feedback [4]

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Welcome to the PR section of the toolkit. There are top tips in here on maximising media coverage and template media materials to help you invite media and tell your event story.

• If you can, try to get local newspapers, Tv or radio stations involved in your event. For example, you can ask the local radio DJ to host the event, or ask the editor of the local newspaper to be a judge at the event.

• Add colour to your event – think about which local personalities the local newspaper would like to write about. Secure them well in advance and make sure they are happy to tell the media their own inspiring story.

• Think about photo opportunities in advance – this is worth some preparation! Who is going to be in the photo and where will it be taken? Do you need to invite the newspaper’s photographer or can you take your own photographs? Remember to get permission

if young people will be in the photographs. Guidance on this can be found at http://www.ltsscotland.org.uk/webstandards/ipr/permissions.asp

• Encourage debate around the local enterprise agenda. If you or your organisation has an opinion, share it! Think about commenting on issues such as social enterprise, barriers to enterprise for young people and the reasons why fewer women set up in business than men.

Top tips for getting the right celebrity: • Research, research, research! Ensure you know everything about the celebrity you want to target so you can approach them from the right angle.

• Match with the right celebrity – make sure the celebrity you approach is relevant to your event.

PR – How to Get Media Coverage [5]

Top Tips for PR

Continued...

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Top tips for getting the right celebrity: (continued)• Go local – you’re more likely to get a local celebrity at your event as they won’t have to travel far and will have a vested interest in the community.

• Provide transport for the celebrity to and from the venue. If you make it as easy as possible for them to attend you’re more likely to get the celebrity at your event, especially if you’re not paying them.

• Don’t expect the celebrity to stay for the whole event. Make sure they feel comfortable for the length of time they are spending at the event.

• The main reason a celebrity would attend an event is to get publicity out of it. Issue a photocall (See Appendix 5) and press

release (See Appendix 6) and ensure the celebrity knows he/she will get PR out of the event.

• If you can’t get the celebrity to your event, an easier way to add a bit of sparkle to your event is to issue a press release with a quote endorsed by a celebrity.

• Once you’ve confirmed a celebrity appearance at your event, send them a detailed brief of what you want them to do including times, location, a description of the event and a script if they’re speaking.

• After the event, keep your relationship warm by sending them a bouquet of flowers or another token of appreciation.

• Always follow up with a thank you letter! If this is from the children personally it will mean a lot more to the recipient.

Top Tips for PR

PR – How to Get Media Coverage [5]

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PR in its simplest form • PR can be used to promote your school and event by using free editorial space in the media.

• Using national newspapers, trade media, radio and TV stations to spread key messages about your event – i.e. what date it’s happening on and what it’s about.

• It is NOT advertising – editorial is far more credible and powerful.

• But it’s competitive – your story has to stand out.

• Good PR is good for your school, pupils and the community.

• Familiarise yourself with local media – style, supplements, content (knowing what they like will help you get coverage).

• Establish named contacts.

• Draw up a good press list (including local photographers).

• Establish deadlines and issue dates.

• Scottish Nationals (dailies and Sundays)

• Regional/local media (including evening papers)

• Broadcast

• Online

• Lifestyle magazines

Regional/Local Weekly Media, e.g: • Evening Times • Press and Journal

• Edinburgh Evening News • Southern Reporter

Broadcast

• BBC TV Scotland, STV, Radio Forth, Radio Clyde

Top Tips for PR

PR – How to Get Media Coverage [5]

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Keep it organised • Try to plan your PR ahead.

• Try to vary your event around different newspapers and radio.

• Set up a file with all contact details and remember to keep copies of your cuttings.

• Send your cuttings around the school and use them to promote what you have achieved in the wider community, eg. future events, parents’ evenings, networking opportunities, etc.

How do I set up a photocall? • Launch of an event = PR opportunity.

• Organise a photographer or take your own to cover all eventualities.

• Images can be emailed directly to the media to accompany the launch press release.

• Images will add to your photo library which can be used at a later date.

• Newspapers have a picture editor and team of photographers.

• We need to offer a different visual opportunity.

• Be prepared for disappointment – sometimes they don’t show due to last minute changes.

Top Tips for PR

PR – How to Get Media Coverage [5]

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Sending out a photocall notice or press release FAxiNG

• A third of all material sent to newsrooms goes missing.

• Be prepared to re-fax.

POST

• Often too slow for deadlines.

EMAiL

• Check first – journalists can be swamped.

• Don’t be afraid to follow up with a phone call!

Photo opportunities • Photo call notice has a different format from a press release.

• Send out an invitation addressed to the picture desk.

• Describe the visual aspect of your photo opportunity.

• Describe who will be there.

• This invitation should be separate from the press release as they are going to different departments.

• Weekly newspapers will take professional photography – so you may want to organise your own photographer as well.

Top Tips for PR

PR – How to Get Media Coverage [5]

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Tips for running photocalls• Send photocall invitation out three days before event.

• Do a phone around of picture desks the day before the event and check it is ‘in the diary’.

• If yes, you are in with a good chance.

• The rest is up to luck!

• On the day make sure someone greets the press and you have a spokesperson on hand for interview.

• Be prepared for disappointment.

• They may run late.

• Make sure you have a press release to give them more details.

• Write down names of photographers and their publications so you can check for coverage.

Getting on TV • It is exciting when TV cameras come to events.

• They are not easy to attract.

• Quirky stories are nice, “And finally...”

• Your idea should be visual and topical, and have a spokesperson on hand.

• You will need luck on your side.

• Be patient.

Top Tips for PR

PR – How to Get Media Coverage [5]

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Summary • Know what you want to say and how you’re going to say it.

• Get to know your media contacts.

• Familiarise yourself with local papers and what stories they cover.

• Don’t be afraid to ask journalists what they think.

• Keep your cuttings.

• Be positive!

• And good luck!

How can we help you get more coverage? Perhaps you have a story which may be bigger than the local papers

• Communication is vital – tell us your news.

• The more you tell us, the more we know!

• Things which may not seem newsworthy at first may become so when considered in the broader context.

• Case studies are king – the more the better!

• We want to make getting media coverage as easy as possible for you.

Useful contacts DetermineD to SucceeD COMMUNiCATiONS TEAM:

Suzanne Clark 0141 222 2040 suzanne.clark@smarts.co.uk

Lorna Donnelly 0141 242 0448 lorna.donnelly@scotland.gsi.gov.uk

Top Tips for PR

PR – How to Get Media Coverage [5]

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Please click on the links below to download the relevant Appendix

1. Management Team Plan (Appendix 1)

2. Event Planner (Appendix 2)

3. Database Template (Appendix 3)

4. Invitation Letter (Appendix 4)

5. Photocall Notice (Appendix 5)

6. Press Release (Appendix 6)

7. Evaluation Form (Appendix 7)

Appendix Section [6]

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