1

1.0 Introduction

Recent advances in networking technology have changed the way to communicate

the information. Everyday new technologies are emerging in networking field. Wi-

Fi has not only the potential to transmit information at greater speed and precision

but also the capacity to deal large amount of diversified information.

Wireless-Fidelity (Wi-Fi) has popularized and become the dominant networking

technology. Earlier networking was done through wiring but now various light and

wave emitting technologies are in use. Wi-Fi is one of such emerging

technologies, with the help of which, communication between computers can be

done without cables. Wireless Internet access uses radio frequency signals to

exchange information between a computer and the Internet. Wireless local area

networks enable network users with laptops or devices equipped with wireless

network interface cards to remain constantly interconnected while roaming within

the range of a base station. Fixed access points can also be interconnected with

wide area networks, such as the Internet or intra-corporate local area networks.

1.1 Wireless-Fidelity (Wi-Fi)

A way to get Internet access, the term Wi-Fi is a play upon the decades-old term

Hi-Fi that describes the type of output generated by quality musical hardware, Wi-

Fi stands for Wireless Fidelity and is used to define any of the wireless technology

in the IEEE 802.11 specification - including (but not necessarily limited to) the

wireless protocols 802.11a, 802.11b, and 802.11g. The Wi-Fi Alliance is the body

responsible for promoting the term and its association with various wireless

technology standards.

2

Figure: 1.1 Wi-Fi Networks

1.1.1 History of Wi-Fi:

Wi-Fi was invented in by NCR Corporation/AT&T (later on Lucent & Agere

Systems) Nieuwegein, the Netherlands. Initially it meant for cashier systems the

first wireless products were brought on the market under the name Wave LAN

with speeds of 1Mbps/2Mbps. Vic Hayes who is the inventor of Wi-Fi has been

named 'Father of Wi-Fi' and was with his team involved in designing standards

such as IEEE 802.11a, 802.11b, and 802.11g. In 2003, Vic retired from Agere

Systems. Agere Systems suffered from strong competition in the market even

though their products were cutting edge, as many opted for cheaper Wi-Fi

solutions. Agere's 802.11abg all-in-one chipset (code named: WARP) never hit the

market, Agere Systems decided to quit the Wi-Fi market in late 2004.

3

1.1.2 Wi-Fi: How it works:

The typical Wi-Fi setup contains one or more Access Points (APs) and one or

more clients. An AP broadcasts its SSID (Service Set Identifier, Network name)

via packets that are called beacons, which are broadcasted every 100ms. The

beacons are transmitted at 1Mbps, and are relatively short and therefore are not of

influence on performance. Since 1Mbps is the lowest rate of Wi-Fi it assures that

the client who receives the beacon can communicate at least 1Mbps.It based on the

settings (i.e. the SSID), the client may decide whether to connect to an AP. Also

the firmware is running on the client Wi-Fi card is of influence. Say two AP's of

the same SSID are in range of the client, the firmware may decide based on signal

strength (Signal-to-noise ratio) to which of the two AP's it will connect. The Wi-Fi

standard leaves connection criteria and roaming totally open to the client. This is

strength of Wi-Fi, but also means that one wireless adapter may perform

substantially better than the other. Since Windows XP there is a feature called zero

configuration which makes the user show any network available and let the end

user connect to it on the fly. In the future wireless cards will be more and more

controlled by the operating system. Microsoft's newest feature called Soft

MAC will take over from on-board firmware. Having said this, roaming criteria

will be totally controlled by the operating system. Wi-Fi transmits in the air; it has

the same properties as a non-switched Ethernet network. Even collisions can

therefore appear like in non-switched Ethernet LAN's.

4

1.2 Technology:

1.2.01 Wi-Fi vs. 3-G:

Parameters 3-G Wi-Fi

Function-

ality 3G is a popular wireless

network technology used

mainly with mobile phones

for mobile connectivity.

3G is a service that is

completely provided by the

service provider.

For availing 3G, you need to

get in touch with your

service provider.

Wi-Fi is a Broadband

Technology used with

Wi-Fi enabled Devices

(Mobiles, smart phones,

I-pads, laptops, i-pods

etc.).

Wi-Fi access can be

controlled by a Router

located in a specific

range from the access

point.

For availing the Wi-Fi

facility, you will have

to visit a hotspot which

provides a Wi-Fi zone.

Range &

Signal The 3G scores well over Wi-

Fi with regards to range and

signal, since it depends on

the mobile service provider.

You will receive signal

reception as long as you are

in the network range.

In case of Wi-Fi, you

will be able to receive

good, uninterrupted

reception as long as you

are within the range of

the router situated in the

hotspot

Speed The maximum speed on 3G

networks is considered to be

about 2.05 mbps.

Wi-Fi is faster as

compared to 3G.

The maximum speed of

the 'N' standard of the

latest Wi-Fi technology

is reported to be 600

5

mbps.

Cost 3G is costlier than Wi-Fi.

The cost of 3G access

depends on the plan you

have chosen from your

service provider.

Wi-Fi is cheaper than

3G.

The cost of Wi-Fi at

some hotspots starts

from Rs. 25 for 1 hour,

& Rs.15 for 30

Minutes.

1.2.02 Wi-Fi compared with different technologies:

Paramete

rs

GSM 3-G Wi-Max Wi-Fi LTE

Capacity GPRS: Up

to 114 kbps.

EDGE: Up

to 384 kbps.

UMTS: 2

mbps.

HSDPA:

14.4

mbps(Max.3.

6 mbps in

India)

DL: 144

mbps.

UL: 35

mbps

802.11 n:

Up to 300

mbps

DL:>100

mbps

UL: >50

mbps

Chip-set

Price

EDGE

chipsets

price=Rs.4

50-625

IPR

royalty=Rs

.300

3-G modem

chipset=Rs.1

200-1800

IPR

royalty=Rs.6

25

Wi-Max

chipset=Rs.1

200

802.11a/b/

g

chipset=Rs

.50

Predicted

to be

Rs.6000

in 2012

Devices

number

by2013

60 Crore 27.5 Crore 1.4 Crore 25 Crore 5.6 Crore

Advantage Max. cell

size:35 km

Good

coverage

Indoor.

Max. cell

size:2-3 km

Mobility

Cell size

NLOS:3-10

km

LOS:50km

Free

spectrum

Low

CAPEX/A

PEX

Lower

latency.

Greater

simultane

ous

support.

6

Mobility ROI:<12

Mths

Disadvant

age

Expensive

spectrum

High

Capital

and

operating

expenses

ROI=3-5

years

Expensive

spectrum

High Capital

and operating

expenses

ROI=3-5

years

Poor indoor

coverage

Expensive

spectrum

High Capital

and

operating

expenses

ROI=3-5

years

Limited

cell size=

300-500 m

High

infrastruct

ure cost.

Consumer

will need

new

devices.

Consumes

a lot of

battery.

1.2.03 Devices available in the Indian markets where Wi-Fi can be

accessed:

Smartphone

Laptop/ Net books

Tablets

Multimedia Mobiles

1.2.04 Activities can be carried out over the Wi-Fi network:

Download songs/ Movies

Stream videos.

Watch live matches.

Social networking- Browsing pictures, videos.

E-mail, file upload and download.

Video conferencing, chatting.

7

1.2.05 Flexibility with Wi-Fi network:

• Wi-Fi is the most cost effective and technologically mature bearer. Data

rate of Wi-Fi is 100 time of 3G, cost of Wi-Fi is almost 1/40th

of 3G.

• Wi-Fi allows data traffic to exploit the unlicensed free spectrum.

• Wi-Fi chipset cost below Rs.50. So now it present in all laptops,

Smartphone and most new mobile devices.

• Wi-Fi offers “time to capacity” advantages that cannot be matched by

building out cellular capacity.

1.2.06 Qualities of Wi-Fi Networks:

Broadband

Speeds :

Experience the net at blistering speeds. Download music, watch

movies, the latest videos, play games, share ideas and much more.

All in the blink of an eye.

Wireless

Access :

Freedom to move around and surf anywhere within the DELL - O-

Zone Wi-Fi hotspot.

Just Go : No waiting to connect to the net and no busy signals. Just click and

you are online instantly and wirelessly.

Phones not

busy :

Talk on the phone and surf the web at the same time. Never worry

about missing an important call.

8

1.2.07 Wi-Fi Hotspot

A Wi-Fi hotspot is defined as any location in which 802.11 (wireless) technologies

both exists and is available for use to consumers. In some cases the wireless access

is free, and in others, wireless carriers charge for Wi-Fi usage. Generally, the most

common usage of Wi-Fi technology is for laptop users to gain Internet access in

locations such as airports, coffee shops, and so on, where Wi-Fi technology can be

used to help consumers in their pursuit of work-based or recreational internet

usage.

Figure: 1.2 Public Wi-Fi Hotspot

1.2.08 Preferable Location for public Wi-Fi hotspot:

Coffee-Shops

Restaurants

Pub and Bar

Gym & spa

Ice-cream parlors

Beauty Parlors & Saloons.

9

1.2.09 Major Players in Wi-Fi services:

1.2.09.1 Trustive Wi-Fi Service Provider:

Trustive is a Wi-Fi internet access provider and hotspot aggregator, with a

network of Wi-Fi hotspots in over 130 countries. Trustive's coverage incorporates

the Wi-Fi hotspots from over 80 international Wi-Fi hotspot operators such

as Telefonica, Swisscom mobile, KPN Hotspots and China Mobile.

Trustive's hotspots are deployed at locations such as airports, hotels, bars and

restaurants. Trustive was created in 2003 and is owned by private investors. Its

headquarters is located in London, United Kingdom, and it has an operations

centre at Sophia Antipolis, France.

Highlight:

Customers can access seamless Wi-Fi at 220000 hotspots in 130 countries

(2011 report).

One plan for world wide access.

Price= Rs 90 per hour (Monthly Subscription), Rs. 180 per hour (Prepaid).

1.2.09.2 Tikona Wi-Fi Service Provider:

Tikona Digital Networks (TDN) is engaged in building the next generation

wireless broadband services for home and enterprise customers in India. TDN has

an all India Class-A ISP license granted by the Ministry of Communications,

Govt. of India, for this purpose. TDN envisions a powerful Broadband-enabled

India and will make all possible contribution to make this happen.

TDN was founded in mid-2008 by veterans from the telecom industry, who have

built some of the largest networks in India for mobile, enterprise, broadband and

DTH services. TDN is adequately funded by top-end global investors and is

committed to comply with the highest standards of corporate governance.

10

Highlight:

Secure wire-less broadband.

Price:Rs.2999 for 30 Month with Download 30 GB(Speed=2mbps)

Tikona has a base of 150,000 customers, including 6000 small and medium

business customers (Source: According to 2011 report).

1.2.09.3 Spetranet Wi-Fi Services:

Spectranet started its journey in the year 2000 as the pioneer of Broadband

in India and has since evolved into an Integrated Communication Services

Provider. Spectranet’s operations are strategically segmented into

Enterprise and Home solutions. Spectranet portfolio ranges from high-

speed broadband to next-gen cloud-based services. The solutions

Spectranet offers are tailored to meet the rapidly changing needs of

customers.

Spectranet currently offers its services in Delhi NCR, Mumbai, Bangalore,

Chennai, Hyderabad & Chandigarh and is extending its footprint to many

more cities across India.

Highlight:

Spectranet is an ISO 9001:2008 & ISO 27001:2005 Certified Company.

Spectranet have 20,000 customers base in India (source: According to 2011

report).

Price: Rs.1,999 for 30 days with downloads speed 2 mbps.

11

1.1.10 Scope of Wi-Fi services in India:

India is a second fast growing country in the world. It is increasing day by day.

The purchasing power of Indian customers is growing faster. There is a vast

opportunity for Wi-Fi services in India.

India to have 875 m mobile users by 2013, 1 billion by 2015.

Worldwide, the proportion of mobile handsets shipped with Wi-Fi will

account for 29% of all mobile handsets by 2013 and 42% in 2015.

The proportion of Wi-Fi enabled mobile phone owners who use the facility

on their devices will reach 80% by 2015.

This translates to 200m actual mobile Wi-Fi device users in India in 2013

and 335m by 2015.

(Source: According to O-Zone Report 2011)

12

1.3 Theoretical background of Study:

This study is focused on perception and attitude of retailers towards providing Wi-

Fi services at their location. Perception is explain as, the process by which an

individual or retailers selects, organizes, and interprets stimuli in to a meaningful

and coherent picture of world. It can be described as “how we see the world

around us.” Two retailers may be exposed to the same stimuli under the same

apparent conditions, but how each retailer recognizes, selects, organizes, and

interprets on the basis of their own needs, value and expectation. Attitude explains

as, “An attitude is a hypothetical construct that represents an individual's degree

of like or dislike for something.” Retailers perception and attitude are based on

awareness level, cost of implementation, and security system of internet towards

providing in retail-shops. Flexibility of services and speed of internet are major

part of Wi-Fi services in retail shop.

Wi-Fi is not new to India and has been deployed in enterprises, campuses and

SOHO sectors for several years. However, now more than ever before it is clear

that all the enablers for creating a sustained Wi-Fi network will emerge. The

availability of a robust national data network backbone remained somewhat

unutilized all these years due to high cost of data circuits and generally high

bandwidth costs.

Few studies have been done in the past on the planning, implementation,

application of Wi-Fi services.

“Comparative Study of Wi-Fi Solutions at Quack’s 43rd Street Bakery, Austin

Texas” explains as the need of Wi-Fi services in coffee shop and restaurants. It

describes as Wi-Fi is not only additional facility for customers. It also increases

footfall of retail-shops more than their competitors in same product line. It helps in

additional promotion and extra facility for customers.

13

Tonse Telecom reports, “The Future for Wi-Fi® in India: Opportunities &

Challenges” describe as the situation of future Indian Wi-Fi market. It indicates a

detailed analysis on the current market scenario in India for Wi-Fi, its enablers, the

market trends and applications within India. The report looks at what is coming

ahead, how Wi-Fi and other technologies will co-exist, the opportunities and

challenges moving forward.

14

2.0 Research Methodology:

2.1 Objectives of the study:

1] Find out the gap between the requirements and the actual availability of

Wi-Fi connectivity.

2] To measure the scope of usage of Wi-Fi services by consumers at retail-

outlets at location.

3] To understand the attitude of retailers and commercial-location building

profiling for Wi-Fi network of Ozone Network.

4] To find out the perception of Retail owners towards Wi-Fi as a profitable

venture in their business.

5] To analyze factors responsible for Wi-Fi service to be successful in these

retail outlets.

2.2 Purpose of the study:

This study is about to understand perception and attitude retail-shops like

coffee shop, restaurants towards providing Wi-Fi services in their location

2.3 Research Design:

Descriptive Research

2.4 Sampling Method:

Convenience Sampling

15

2.5 Sample Size:

The sample size will be minimum 180. It provides exact analysis of research.

2.6 Data collection:

2.6.1 Primary Data

Questionnaire (refer: Annexure-1): There were two questionnaire for

analyze the exact situation of market scenario.

Interview

The questionnaire is being used to get the response of the retailers about the

Ozone Wi-Fi services which launched April, 2011 in Hyderabad. (Refer:

Annexure-2 and 3)

The retailers were being interviewed to collect the required data.

2.6.2 Secondary Data

In order to collect the secondary data, the following tools are used:

Internet

Magazine

Company report

2.7 Data Analysis Procedure:

SPSS (Statistical Package for the Social Sciences) Software and Microsoft excel

used for statistical analysis of the data from questionnaires and interviews.

16

2.8 Limitations of the study: The study was done in a definite time period and limited to a definite area. That

was major barriers in the survey and unwillingness of the sample to provide

adequate information.

17

3.1.0 INDUSTRY PROFILE

Wi-Fi (Wireless-Fidelity) is reshaping the future of tele-communication

sector. It is creating new opportunities for Internet Service Providers (ISP) and

catalyzing changes in traditional telecommunication services.

'Wi-Fi' Service providers has generally enforced its use to describe only a narrow

range of connectivity technologies including wireless local area network (WLAN)

based on the IEEE 802.11 standards, device to device connectivity [such as Wi-Fi

Peer to Peer AKA Wi-Fi Direct], and a range of technologies that support PAN

(Public Area Network), LAN (Local Area Network) and even WAN (Wireless

Area Network) connections. Wi-Fi is used by over 700 million people, there are

over 750,000 hotspots (places with Wi-Fi Internet connectivity) around the world,

and about 800 million new Wi-Fi devices every year. Wi-Fi products that

complete the Wi-Fi Service providers’ interoperability certification testing

successfully can use the Wi-Fi Certified designation and trademark.

The Certification approval process and the general growth of wireless networking

under the protocols were certified by the Wi-Fi Service providers.

ANSI (American National Standard Institute), IETF (Internet Engineering Task

Force), W3 and ITU (Internet Telecommunication Union) prefix (acronyms for the

accredited standards organizations that have created formal technology standards

for the protocols by which devices communicate). Non-Wi-Fi-Service providers

wireless technologies intended for fixed points such as Motorola Canopy are

usually described as fixed wireless. Non-Wi-Fi wireless technologies intended for

mobile use are usually described as 3G, 4G or 5G, reflecting their origins and

promotion by telephone or cell phone companies.

18

3.1.1 Wi-Fi (Wireless-Fidelity) in India

The macro-economic trends in India are also driving increase in the adoption and

consumption of Internet data, voice and video in various forms. In the following

subsections, research describes the usage of Wi-Fi based Internet at home, in the

enterprise, public hotspots, city/municipal networks, campus networks and rural

deployments.

3.1.2 Key Market projection for Wi-Fi Network in India:

The combined Wi-Fi market (described as consisting of WLAN networking gear,

systems integration, and professional services and not including embedded devices

and laptops) is expected to grow into Rs.8930 Crore by 2020(Wi-Fi Alliance

Report).

In 2010-11, Indian WLAN market (described as consisting of wireless LAN

network gear) stood at Rs.1034 Crore; this is expected to grow into a Rs. 2585

Crore market by 2015.It will cross Rs. 4700 Crore by 2020.

The total number of Telephone subscribers as of May 31, 2011 is 87.68 Crore

(TRAI Report)

The laptop penetration was 65 lakh units by 2010-11. As the number of Internet

users grow in India Wi-Fi is expected to become across the metros and start

emerging in smaller towns as well.

19

3.1.3 Market opportunities for Wi-Fi network in India:

India's economy being in a strong position is the first among many propitious

signs for the massive boom taking place in retail business inside the country.

Organized Retail is growing up in India and is a significant user of wireless

computing solutions.

World-class manufacturing facilities in the telecom and automotive sectors being

setup in India are being Wi-Fi enabled.

Health care seeking tourists are driving demand for Wi-Fi equipped hotels;

hospitals are gearing up to provide the best in connectivity.

Mobile Wi-Fi will grow as handset markets use Wi-Fi for product differentiation

and ISPs find innovative business models.

Wi-Fi entering home, portable and mobile entertainment sectors. Falling consumer

electronics prices and a content hungry and tech-savvy younger generation are

driving change.

Wi-Fi penetration in conferences/convention centers going up.

Expanding and new office complexes will create additional demand for Wi-Fi

connectivity for visitors, vendors and consultants and employees.

20

3.2.0 Company Profile

O-Zone is a neutral host, public Wi-Fi provider. O-Zone Networks Pvt. Limited

was founded with the aim of providing wireless internet and mobility solutions to

the masses across India. The objective is to provide a fully integrated and seamless

mobile broadband experience across all of networks at affordable prices. O-Zone

delivers a unique, simple, compelling & predictable service experience through

intelligent integration of devices, applications & services. O-Zone’s Wi-Fi one can

be assured of the high speed, highest level of security and seamless connectivity

and Mobility throughout your premises and thus leading to increase in

productivity. O-Zone wants to create a community of Wi-Fi users so that the

person on the move can always be connected.

3.2.1 Vision Statement:

O-Zone Vision is to be India’s Largest Wireless Broad band Connected

Community across commercial, enterprise and city based networks and to have

50,000 hotspots by 2015.Currently it has 2500 hotspot in India.

3.2.2 Value & Mission:

At O-Zone Networks, O-Zone realizes that it has a significant role to play as a

wireless mobility solution in India.

O-Zone strives to connect their customers in productive and meaningful ways.

After all, O-Zone's business is based on connectivity. O-Zone also believes that

when people can connect with one another around the world they develop as

professionals and as people. O-Zone is an enterprise whose purpose is to be a

catalyst for positive change by engaging, inspiring and connecting people from all

sectors of society throughout India.

21

The greatest gift of wireless technology is the power, potential of communication

which few technologies let people realize more effectively. With local and global

partners it brings wireless technology to developing communities across India.

Wireless communication is delivering everything from better information to

improved knowledge and business opportunities.

3.2.3 Objective of O-zone:

The main objective of O-Zone is to build and operate India’s largest public

wireless Hotspots across the high footfall and Tier 1 commercial location to

address the demand of neutral Wi-Fi connectivity.

3.2.4 The management team of O-Zone Network Pvt Ltd:

CEO and Founder: Mr. Sanjeev “Bobby” Sarin

CFO and Co-Founder: Mr. Dharmendra Amin

General Manager (Head Nationwide Sales):Mr. Saurabh Vatsa

22

3.2.5 Sales-Turnover:

O-Zone is providing Wi-Fi services at various locations in major cities. Sale-

Turnover of O-Zone was Rs.11 Crore (FY 2010-11) and Rs.5.5 Crore (FY 2009-

10). O-Zone has tie-up with Airtel, Aircel, Idea and Vodafone. O-Zone Network

has expected 10 million potential users through tie-up.

3.2.6 The Strengths of O-Zone are:

Proven and tested executive team that has done Europe successfully.

O-Zone CEO building the 3rd

Wi-Fi business in the world.

Neutral Host Wi-Fi provider.

System Security-User authentication, Layer 2 Security.

Fully TRAI (Telecom Regulatory Authority of India) and DoT (Department of

Telecommunication) complaint.

Class A ISP (Internet Service Provider) License holder.

Member of WBA- Wireless Broadband Alliance.

Best class in Wi-Fi equipment.

High Bandwidth Capacity.

Interference management.

Unique relationship and roaming agreement with international and national

operator.

Extensive relationships/contacts.

23

3.2.7 The Clients and Brand partners of Ozone Networks

(Refer: Annexure-4)

O-Zone is currently present into various sectors-Retail, Real Estate, Hospitality,

Hospitals and Education.

Retail:

Coffee Café Day, McDonald’s, Baskin Robins, Java City, The Coffee Beans, Hard

Rocks, Aqua Java, Chokola, Golf Work.

Real Estate:

DLF, The Forum, Ansal Plaza.

Hospitality:

Radisson, Trident Hotels

Hospitals:

Fortis

Education:

University of Delhi

24

3.2.8 Strategic Partners: (refer: Annexure-5)

Technology:

Wipro, HP, Aptilo, CISCO, Polycom, 24 Online, Ruckus

Domestic Roaming Partners:

Air Tel, AirCel, Idea, Vodafone

International Roaming Partners:

Boingo, Comfone, I-Pass

Strategic Alliance:

LG, The Mobile Stores, Maxx, Dell, Samsung, Zen

Competitors of O-zone Network:

Trustive Wi-Fi, Tikona Network and Spectra net

25

3.3.0 Product Profile

A Wi-Fi enabled device such as a personal computer, video game console, smart -

phone or digital audio player can be connected to the Internet. When a person

enters in range of a wireless network connected to the Internet, the Coverage of

one or more (interconnected) access points is called “Hotspots”. O-Zone is largest

public network service provider in Wi-Fi services. O-Zone is neutral host in Wi-Fi

network services. It connects router to broadband connection and convert that

retail shop into a Wi-Fi Hotspot.

3.3.1 Business Models:

O-Zone to Provide Managed Wi-Fi Services

O-Zone will be responsible to provide the broadband at all locations (Up to 2

Mbps DSL).O-Zone will invest 100% for the Capital Expenditure involved.

OPTION 1: OPTION 2:

The Site owner will bear OPEX

(Operating Expenditure) which will

include installation & Broadband. Then

Site Owner to give Ozone fixed Rental of

Rs.750 per month and Ozone will provide

200 vouchers of Rs 15 each for surfing 30

minutes with a 30 MB download capacity.

Supplementary card to be issued

on Revenue Share basis between

Ozone and Site in 70:30

Percentages.

O-Zone will bear 100% of OPEX

(Operating Expenditure) which will

include installation & broadband.

O-Zone will provide POS (Point of

sale) Connectivity to the outlets.

Site Owners will Pay a fixed Rental

to O-Zone against the POS (Point

of Sale) connectivity (Fixed rental

would be equivalent to the 50% of

the Present Broadband Charges.

Revenue Share:- (O-Zone)70:30

26

3.3.2 O-Zone’s retail rates

O-Zone’s Retail Rates Validity

Rs. 15 30 Minutes

Rs. 30 1 hour

O-Zone is providing Rs.15, Rs.25 voucher for 30 Minutes and 1 hour respectively.

3.3.3 Pricing Strategy and services:

O-Zone is providing thirty minutes and one hour voucher for their consumers. It

will very helpful for retail- coffee shop to increase their sales. Retail-shop can

increase spending time of customers in shop. It will help in additional profit for

retail-shops from thirty percent commission from each O-zone Wi-Fi vouchers. O-

zone Wi-Fi services help in additional infrastructure development and

advertisement for retail-shop. O-Zone business model is very useful for Indian

organized retail industry. O-Zone is providing good pricing option plans for retail,

so they can handle with easy way without incur any cost. O-Zone considered

consumer’s view also. Consumer will get good services at point of purchasing.

Consumer can enjoy the services without any lack of internet connectivity. O-

Zone services are very economical for everyone. Consumers have no need to pay

any extra cost for Wi-Fi services. Consumers will pay for vouchers and get full

secure and centralized authenticated Wi-Fi services.

So, O-Zone services are useful for retail-shops and consumers both. It provides

good and secure services as well as profit for retail-shops. It increases internet

connectivity of consumers at retail-hotspot place.

O-zone fulfills every criteria of security for retailers and consumers. O-Zone

prefers consumers and retailers satisfaction with best services.

27

4.1.0 Analysis of existing Wi-Fi retailers’

responses:

4.1.1 Gap analysis of Wi-Fi services:

(Figure 4.1.1)

Interpretation: From the above figure it shown that forty four percent markets

were captured by Wi-Fi services providers. Fifty six percent restaurants and

coffee-shops were not using Wi-Fi services. It is an opportunity to increase market

share in Hyderabad.

44%

56%

Gap analysis of Wi-Fi services

Wi-Fi Users Non Users

28

4.1.2 Wi-Fi Service Providers:

Table 4.1.2 Wi-Fi service providers

Wi-Fi Service Providers

Frequency Percent Valid Percent

Cumulative

Percent

O-Zone Network Pvt Ltd 30 37.5 37.5 37.5

Trustive Wi-Fi 43 53.8 53.8 91.3

Tikona 2 2.5 2.5 93.8

Spectranet 2 2.5 2.5 96.3

OTHERS 3 3.8 3.8 100.0

Total 80 100.0 100.0

Figure:4.1.2

37.5%

53.8%

2.5%

2.5% 3.8%

Wi-Fi service providers

O-zone Wi-Fi services

Trustive Wi-Fi

Tikona

Spectranet

Others

29

Interpretation:

From the above survey, it describes that Trustive Wi-Fi (53.8%) is a big

competitor for O-zone Network Pvt. Ltd. in public Wi-Fi market Hyderabad.

Trustive have good employee network. Others (Tikona, Spectranet, Wi-fonic) had

not been more focusing in public Wi-Fi services.

30

4.1.3 WI-FI Service Providers * Internet Service Providers Cross

tabulation:

Interpretation:

According to above table, O-zone Network Pvt Ltd (30) was using Internet

services from Air-Tel (90%) and Beam (10%). Trustive Wi-Fi (47) was using

services from Tata indicom (81.4%), Reliance (13.6%) and Idea (5%). Tikona,

Spectranet and Others (Wi-fonic) are using their own services. Tata Indicom

service was cost efficient.

Thus it concludes that O-zone Network Pvt. Ltd has opportunity to use internet

services from different ISP for their Wi-Fi services.

Table 4.1.3 WI-FI Service Providers * Internet Service Providers Cross tabulation:

WI-FI Service Providers

Internet Service Providers

Total Air-Tel

Tata

Indicom Beam Reliance Others

O-Zone Network Pvt

Ltd

Count 27 0 3 0 0 30

% of

Total

33.8% .0% 3.8% .0% .0% 37.5%

Trustive Wi-Fi Count 0 35 0 6 2 43

% of

Total

.0% 43.8% .0% 7.5% 2.5% 53.8%

Tikona Count 0 0 0 0 2 2

% of

Total

.0% .0% .0% .0% 2.5% 2.5%

Spectranet Count 0 0 0 0 2 2

% of

Total

.0% .0% .0% .0% 2.5% 2.5%

OTHERS Count 0 0 0 0 3 3

% of

Total

.0% .0% .0% .0% 3.8% 3.8%

Total Count 27 35 3 6 9 80

% of

Total

33.8% 43.8% 3.8% 7.5% 11.3% 100.0%

31

4.1.4 WI-FI Service Providers * REASON FOR SELECTION OF WI-FI

SERVICES Cross tabulation:

Table 4.1.4 WI-FI Service Providers * REASON FOR SELECTION OF WI-FI SERVICES Cross tabulation

Wi-Fi Service Providers

REASON FOR SELECTION OF WI-FI SERVICES

Total

Easy

Pricing

Option

Excellent

Services

Good

Support

System

Easy to

access and

connectivit

y

Two layer

security

system

O-Zone Network Pvt

Ltd

Count 0 12 7 5 6 30

% of

Total

.0% 15.0% 8.8% 6.3% 7.5% 37.5%

Trustive Wi-Fi Count 1 16 15 11 0 43

% of

Total

1.3% 20.0% 18.8% 13.8% .0% 53.8%

Tikona Count 0 2 0 0 0 2

% of

Total

.0% 2.5% .0% .0% .0% 2.5%

Spectranet Count 0 1 1 0 0 2

% of

Total

.0% 1.3% 1.3% .0% .0% 2.5%

OTHERS Count 3 0 0 0 0 3

% of

Total

3.8% .0% .0% .0% .0% 3.8%

Total Count 4 31 23 16 6 80

% of

Total

5.0% 38.8% 28.8% 20.0% 7.5% 100.0%

Interpretation:

From the above table and graph, the main reason for selection of Wi-Fi services

(80 respondents) were (87.8%, 70 out of 80) excellent services, good support

system and easy to access and connectivity.

Existing O-zone wi-fi retailers (30) were also more focusing on excellent services

(40%) and good support system (23%).Retailers are not more focusing on easy

pricing option.

32

4.1.5 WI-FI Service Providers * FREQUENTLY RECEIVING

MAINTENANCE SERVICES Cross tabulation: Table 4.1.5 WI-FI Service Providers * FREQUENTLY RECEIVING

MAINTENANCE SERVICES Cross tabulation:

WI-FI Service Providers FREQUENTY RECEIVING MAINTENANCE SRVICES

Total Daily Weekly Monthly Sometime Never

O-Zone Network Pvt Ltd Count 1 0 5 15 9 30

% of Total 1.3% .0% 6.3% 18.8% 11.3% 37.5%

Trustive Wi-Fi Count 8 20 12 3 0 43

% of Total 10.0% 25.0% 15.0% 3.8% .0% 53.8%

Tikona Count 0 1 1 0 0 2

% of Total .0% 1.3% 1.3% .0% .0% 2.5%

Spectranet Count 0 0 2 0 0 2

% of Total .0% .0% 2.5% .0% .0% 2.5%

OTHERS Count 0 0 0 2 1 3

% of Total .0% .0% .0% 2.5% 1.3% 3.8%

Total Count 9 21 20 20 10 80

% of Total 11.3% 26.3% 25.0% 25.0% 12.5% 100.0%

Interpretation:

According to above table, 37.5% (Sometime and never) Wi-Fi enabled are not

getting maintenance services frequently. Wi-Fi service providers were not

focusing on improvement in after sales services support.

O-zone Network Pvt. Ltd. had not well as others in after sales services. They were

not giving more value in after sales services. It will not be safe for future market.

33

4.1.6 WI-FI Service Providers * WI-FI SERVICE RATING Cross

tabulation:

Interpretation:

Above table describe retailers rating of Wi-Fi service providers. Only Wi-Fi

enabled retailers were rating excellent services and 22.5% were rating satisfactory

or poor services.

It is worse in case of O-zone Network Wi-Fi services. Their maximum retailers

were not satisfied with services of O-zone. O-zone was getting 16.6% poor and

13.3% satisfactory response for their services.

Table 4.1.5 WI-FI Service Providers * WI-FI SERVICE RATING Cross tabulation:

Wi-FI Service Providers WI-FI SERVICE RATING

Total Excellent Very good Average Satisfactory Poor

O-Zone Network Pvt Ltd Count 0 17 4 4 5 30

% of Total .0% 21.3% 5.0% 5.0% 6.3% 37.5%

Trustive Wi-Fi Count 15 10 13 4 1 43

% of Total 18.8% 12.5% 16.3% 5.0% 1.3% 53.8%

Tikona Count 0 2 0 0 0 2

% of Total .0% 2.5% .0% .0% .0% 2.5%

Spectranet Count 0 0 1 1 0 2

% of Total .0% .0% 1.3% 1.3% .0% 2.5%

OTHERS Count 0 0 0 1 2 3

% of Total .0% .0% .0% 1.3% 2.5% 3.8%

Total Count 15 29 18 10 8 80

% of Total 18.8% 36.3% 22.5% 12.5% 10.0% 100.0%

34

4.1.7 Wi-Fi Service Providers * SALES INCREASED BY WI-FI

SERVICES IN RESTAURANTS AND COFFEE-SHOP Cross

tabulation:

Table 4.1.7 Wi-Fi Service Providers * SALES INCREASED BY WI-FI SERVICES IN

RESTAURANTS AND COFFEE-SHOP Cross tabulation:

WI-FI SERVICE PROVIDERS SALES INCREASED BY WI-FI SERVICES IN RESTAURANTS AND COFFEE SHOP

Total

Not

Profitable

Below

Average Average Good Highly

O-Zone Network Pvt

Ltd

Count 4 8 8 7 3 30

% of Total 5.0% 10.0% 10.0% 8.8% 3.8% 37.5%

Trustive Wi-Fi Count 0 9 16 11 7 43

% of Total .0% 11.3% 20.0% 13.8% 8.8% 53.8%

Tikona Count 0 1 1 0 0 2

% of Total .0% 1.3% 1.3% .0% .0% 2.5%

Spectranet Count 0 0 2 0 0 2

% of Total .0% .0% 2.5% .0% .0% 2.5%

OTHERS Count 2 0 1 0 0 3

% of Total 2.5% .0% 1.3% .0% .0% 3.8%

Total Count 6 18 28 18 10 80

% of Total 7.5% 22.5% 35.0% 22.5% 12.5% 100.0%

Interpretation:

From the survey, it was found that 65% restaurants (average, not profitable and

below average) are not getting fruitful impact of Wi-Fi services on their sales.

Only 35% Wi-Fi enabled restaurants (good and highly) were getting some good

impact on their services. In case of O-zone, according to 66.6% (20 out of 30)

restaurants it is not profitable for business.

So Wi-Fi service providers should focus on 65% of their Wi-Fi their restaurants

for good after sales services.

35

4.2.0 Analysis of prospective retailers of Wi-Fi services:

4.2.1 Level of Wi-Fi awareness:

Table 4.2.1 Awareness level of Wi-Fi services:

Level of awareness Frequenc

y Percent

Valid

Percent

Cumulative

Percent

Highly 23 23.0 23.0 23.0

Average 22 22.0 22.0 45.0

Below

Average

15 15.0 15.0 60.0

Poor 30 30.0 30.0 90.0

Not Aware 10 10.0 10.0 100.0

Total 100 100.0 100.0

Figure 4.2.1

23%

22%

15%

30%

10%

Wi-Fi awareness

Highly

Average

Below Average

Poor

Not Aware

36

Interpretation:

As shown in above table and figure, awareness level of Wi-Fi services.

Restaurants and coffee shops (55%, below average, poor, not aware) were not

fully aware about wi-fi services at their location. It happened only because of

promotion policy of wi-fi service providers. Only 45% retailers were known about

wi-fi Hotspot. It was a good opportunity for O-zone to increase market share

through better promotion policy.

37

4.2.2 Sources of Wi-Fi awareness:

Table 4.2.2: Awareness sources of Wi-Fi services

Sources Frequenc

y Percent

Valid

Percent

Cumulative

Percent

Friends 14 14.0 14.0 14.0

Internet 49 49.0 49.0 63.0

News

Papers

28 28.0 28.0 91.0

Magazines 7 7.0 7.0 98.0

Techno

Fairs

2 2.0 2.0 100.0

Total 100 100.0 100.0

Figure: 4.2.2

14%

49%

28%

7% 2%

Sources of Wi-Fi awareness

Friends

Internet

News Papers

Magazines

Techno Fairs

38

Interpretation:

As shown in above table and graph, 63% retailers (internet, 49% and magazines,

14%) got awareness about wi-fi services through internet and magazines. Because

Wi-Fi service providers were more focus on internet for promotion. Awareness

can increase through others channel of advertisement and promotion.

39

4.2.3 Wi-Fi cost effectiveness:

Table 4.2.3 Cost effectiveness of Wi-Fi services

Frequency Percent

Valid

Percent

Cumulative

Percent

Very High 23 23.0 23.0 23.0

High 30 30.0 30.0 53.0

Average 36 36.0 36.0 89.0

Low 7 7.0 7.0 96.0

Not

Known

4 4.0 4.0 100.0

Total 100 100.0 100.0

Figure 4.2.3

23%

30%

36%

7% 4%

Wi-Fi cost effectiveness

Very High

High

Average

Low

Not Known

40

Interpretation:

As shown in above table and graph, according to 53% retailers (Very high and

high); Wi-Fi services were high cost effective. Because they were not aware about

O-Zone’s cost efficient policy. They had not needed any cost for Wi-Fi services.

All cost of Wi-Fi was afforded by O-Zone itself.

41

4.2.4 Awareness level of Wi-Fi companies:

Table 4.2.3 Awareness level of Wi-Fi companies

Wi-Fi companies Frequency Percent

Valid

Percent

Cumulative

Percent

Ozone Network Pvt

Ltd

22 22.0 22.0 22.0

Trustive Wi-Fi 27 27.0 27.0 49.0

Tikona 38 38.0 38.0 87.0

Spectranet 11 11.0 11.0 98.0

Others 2 2.0 2.0 100.0

Total 100 100.0 100.0

Figure 4.2.4

42

Interpretation:

As shown in table and graph, Awareness level of Tikona was 37%. It was highest

among all service providers. Many retailers (78%) were not aware about O-zone

Network Pvt Ltd. O-zone Network can increase their awareness level through

better promotion policy.

43

4.2.5 To make Wi-Fi enabled restaurants or Coffee-shops:

Table 4.2.5 Response to make Wi-Fi enabled retail-shops

Frequency Percent

Valid

Percent

Cumulative

Percent

Yes 26 26.0 26.0 26.0

Postponed 44 44.0 44.0 70.0

No 30 30.0 30.0 100.0

Total 100 100.0 100.0

Figure 4.2.5

26%

44%

30%

To make Wi-Fi enabled restaurants or Coffee-shops

Yes

Postponed

No

44

Interpretation:

As shown in above table and graph, many retailers (70%) were agreed to enable

Wi-Fi services at their location. It explained that it was a good opportunity for O-

zone to increase market share in Hyderabad. It can be very fruitful with future

prospective.

45

4.2.6 Preference for Wi-Fi Service Provider:

Table 4.2.6 Preference for Wi-Fi service provider

Wi-Fi service Providers Frequency Percent Valid Percent

Cumulative

Percent

O-Zone Network Pvt Ltd 59 59.0 59.0 59.0

Trustive Wi-Fi 10 10.0 10.0 69.0

Tikona 22 22.0 22.0 91.0

Spectranet 8 8.0 8.0 99.0

Others 1 1.0 1.0 100.0

Total 100 100.0 100.0

Figure 4.2.6

Interpretation:

As shown in above table and graph, many restaurants and coffee shops (59%)

were ready to take Wi-Fi services from O-zone Network. But 41% were not

satisfied with future uncertainty, lack of services and after sales services.

59% 10%

22%

8%

1%

Preference of WI-Fi Service Provider

O-Zone Network Pvt Ltd

Trustive Wi-Fi

Tikona

Spectranet

Others

46

4.2.7 Reason for not opting Wi-Fi services:

Table 4.2.7 Reason for not opting Wi-Fi services

Reason for not opting Wi-Fi

services Frequency Percent

Valid

Percent

Cumulative

Percent

Additional Cost 18 18.0 18.0 18.0

Uncertainty of Future 31 31.0 31.0 49.0

Broadband

Connection

30 30.0 30.0 79.0

Risk & Security 12 12.0 12.0 91.0

Others 9 9.0 9.0 100.0

Total 100 100.0 100.0

Figure 4.2.8

0

5

10

15

20

25

30

35

AdditionalCost

Uncertaintyof Future

BroadbandConnection

Risk &Security

Others

Reason for not opting Wi-Fi services

Reason for not opting Wi-Fiservices

47

Interpretation:

As shown in above table and graph, many restaurants and coffee-shops (59%)

were giving uncertainty of future and broadband connection main reason for dis-

satisfaction with Wi-Fi services. 41% accepted others (Additional cost, risk and

security, after sales service) factors for dis-satisfaction with Wi-Fi services.

48

4.2.8 Important factors in Wi-Fi services:

Table 4.2.8 Factors in Wi-Fi services

Important factors Frequency Percent

Valid

Percent

Cumulative

Percent

Price 22 22.0 22.0 22.0

Security 16 16.0 16.0 38.0

Maintenance and After

sales Services

37 37.0 37.0 75.0

Speed 15 15.0 15.0 90.0

Availability of demand 10 10.0 10.0 100.0

Total 100 100.0 100.0

Figure 4.2.8

Interpretation:

Based on the data available and graph, it is observed that 59% of retailers were

accepted maintenance and after sales services, price main factors for Wi-Fi

services. But 41 % of retailers were accepting security, speed and availability of

demand main factors. O-zone can focus on these factors for maximize the market

share.

49

4.2.9 Wi-Fi companies * Most important factors in Wi-Fi services Cross

tabulation:

Table 4.2.9 Wi-Fi companies * Most important factors in Wi-Fi services Cross tabulation:

Wi-Fi companies

Most important factors in Wi-Fi services

Total Price Security

Maintenance

and After

sales

Services Speed

Availability of

demand

Ozone Network Pvt Ltd 6 6 6 1 3 22

% within About Wi-Fi

companies

27.3% 27.3% 27.3% 4.5% 13.6% 100.0%

Trustive Wi-Fi 2 2 13 5 5 27

% within About Wi-Fi

companies

7.4% 7.4% 48.1% 18.5% 18.5% 100.0%

Tikona 12 4 16 5 1 38

% within About Wi-Fi

companies

31.6% 10.5% 42.1% 13.2% 2.6% 100.0%

Spectranet 2 4 2 2 1 11

% within About Wi-Fi

companies

18.2% 36.4% 18.2% 18.2% 9.1% 100.0%

Others 0 0 0 2 0 2

% within About Wi-Fi

companies

.0% .0% .0% 100.0% .0% 100.0%

22 16 37 15 10 100

% within About Wi-Fi

companies

22.0% 16.0% 37.0% 15.0% 10.0% 100.0%

Table 4.2.10 Chi-Square Tests

Value df Asymp. Sig. (2-sided)

Pearson Chi-Square 31.537a 16 .068

Likelihood Ratio 29.084 16 .023

Linear-by-Linear Association .006 1 .937

N of Valid Cases 100

a. 18 cells (72.0%) have expected count less than 5. The minimum expected

count is .20.

50

The result of the cross tabulation:

From the above tables, the Chi-square test read a significance level of 0.068 at 90

per cent of confidence level. For 90 per cent, significance level is 0.1, that is, (1-

0.9), so above result shows that at 0.068 (which is less than 0.1); there is a

significance relationship between the two variables. At 95 per cent confidence,

significance level being 0.5, and the above output giving significance level of

0.068 which is greater than 0.05, there is no relationship between the variables.

Thus it concluded that there is a significance relationship between WI-FI

COMPANIES (independent variables) MOST IMPORTANT FACTOR OF

WI-FI SERVICES (dependent variables), of the respondents.

It explained that factors of Wi-Fi services play an important role in adopting a

particular Wi-Fi service provider in retail-shops at their location.

51

5.1 FINDINGS:

Lack of availability (56% were not using) of Wi-Fi services.

Trustive Wi-Fi (53.8%) was biggest Wi-Fi service provider in Hyderabad.

Trustive have good employee network in city.

Seventy percent (70 out of 100) prospective retailers agreed towards

providing Wi-Fi services at their location.

Fifty nine percent (59 out of 100) prospective retailers were ready to take

Wi-Fi services of O-Zone network.

Fifty three percent prospective retailers perceive Wi-Fi services costly.

Only thirty five percent Wi-Fi enabled restaurants were accepting some

good impact on their sales with Wi-Fi services.

Seventy (87.5%) out of eighty retailers have selected Wi-Fi services for

excellent services, good support system and easy to access and

connectivity.

Fifty nine percent (59 out 100) prospective retailers were giving uncertainty

of future and broadband connection main reason for unhappiness with Wi-

Fi services.

Lack of awareness (55% not fully aware) of Wi-Fi services in restaurants

and coffee-shops.

Seventy eight percent (78 out 100 prospective retailers) were not aware

about O-zone Network.

52

Ninety percent (27 out of 30) Airtel was providing Wi-Fi services for O-

Zone Network and 81.4% (35 out of 43)Tata Indicom for Trustive Wi-Fi

services.

Forty three percent existing retailers of O-zone were not satisfied with

services due lack of interaction.

53

5.2 Conclusion:

In conclusion it can be said that the Wi-Fi services are going to be the future of

wireless internet communication as more and more retail-shops are ready to

provide their services and facility as per requirement at their location.

The Wi-Fi service providers have appealed to almost everyone who has some bit

of information about it and has given a positive response too. It is considering the

fact that the O-zone has the potential to provide better services and good

experience to the next billion users.

Urban middle class is well versed with the technology and usage of internet has

become a daily need than just an entertainment source. The amount o /f usage of

Internet in Hyderabad is very high as more and more youngsters are getting used

to internet.

However, O-zone Network Pvt Ltd needs to promote their services extensively

into the market. Not only by promoting, knowledge about the Wi-Fi services and

uses of services should be shared with the users.

Technology is changing at a higher rate and if O-zone will fail to capture the

market with this innovative service due to lack of promotions, soon competitors

would come in may be with a better technology and capture the market. These

prices issues need to be addressed by imparting knowledge about the safety

measures taken by O-zone to safeguard the documents and privacy of the user.

Users are increasing the uses of Wi-Fi internet services at their location. If Wi-Fi

can provide on affordable price, it can increase its potential retailers.

Overall, O-zone Wi-Fi services are innovative services which has the ability to

improve the lifestyle of billions of people. However, it needs to be promoted

effectively and extensively through various promotional tools.

54

6.0 RECOMMENDATIONS & SUGGESTIONS

After conducting the survey through questionnaire and interview methods among

retailers of Hyderabad, following recommendations and suggestions can be given

for betterment of services, satisfaction level of retailers as well as awareness level.

O-zone can focus on their prospective retailers to fulfil the need of Wi-Fi

services. It can create a better opportunity for a bigger market.

O-zone can focus on promotion and good employee network to increase

their market-share in city.

O-zone can follow a customized service policy to increase the Wi-Fi

services in retail-shops.

O-zone can establish a good employee networks for better services to their

end users.

O-zone can educate the retailers that Wi-Fi services are not costly.

Wi-Fi services facility is very low in Hyderabad. It can increase better

relation-ship with retailers and last consumers.

O-zone can create a good relationship with existing retailers by providing a

good after sales support, excellent services and easy to access and

connectivity.

O-zone can focus on more tie-ups with internet service providers for better

network facility.

O-zone can create awareness through different promotion activities in

coffee-shops and restaurants.

55

O-zone can establish a good advertisement campaign for Wi-Fi services

and retailers. E.g. Social events, young professional awards, social

awareness campaign etc.

O-zone can tie-up with others for flexible network facility.

O-zone can provide better follow-up team for existing retailers it can create

a good satisfaction level and social relation with retailers.

It describe from research O-zone can establish a good channel for providing

maintenance and after sales services to their existing retailers. They were

suffering with lack of relationship with their Wi-Fi enabled retail-shops.

56

Bibliography:

Books:

Kotler, Philip, et al. Marketing Management- A South Asian Perspective

13-e. New Delhi: Pearson Education, 2009.

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior 9-e.

New Delhi: Pearson Education, 2009.

Nargundkar, Rajendra. Marketing Research- Text and Cases 2-e. New

Delhi: Tata McGraw-Hill, 2003.

Websites:

http://www.ozonewifi.com, June 20, 2011.

http://www.tikona.in/, June 27, 2011.

http://www.spectranet.in/, June 27, 2011.

http://www.trustive.com/, June 27, 2011.

http://www.wifonic.com/, June 27, 2011.

57

Annexure -1

Questionnaire for Prospective Customers

Name of Retailer/Restaurant ………………………………………………

Contact No………………………………………………………………….

1) Are you aware about Wi-Fi Hotspot?

a) Highly b) Average c) Below Average d) Poor e) Not Known

2) What is the source of awareness?

a) Friends b) Internet c) News paper d) Magazine

e) Techno-fair

3) Do you think that enabling Wi-Fi is costly?

a)Very High b) High c) Average d) Low e) Not known

4) Do you know about Wi-Fi network companies?

a) O-zone Network Pvt Ltd b) Trustive Wi-Fi c) Tikona

d) Spectranet e) others, specify………………………………

5) Would you like to make your store Wi-Fi enabled?

a) Yes b) Postponed b) Not

6) If “Yes or Postponed” Which companies you will prefer for Wi-Fi network

in your store/restaurant?

a) O-zone network Pvt Ltd b) Trustive Wi-Fi c) Tikona

d) Spectranet e) others; specify………

7) If “not” what is the reason for not opting Wi-Fi network in your

store/restaurant?

58

a) Additional cost b) Uncertainty of future c) Broadband connection

d)Risk& Security e) Others, specify…………………………………

8) According to you what is the most important factor in Wi-Fi network services?

a) Price b) Security c) Maintenance and after sales services

d) Speed e) Availability of demand

Any Comments or suggestions for the company with whom you prefer to Wi-Fi

services.

Thank You

59

Questionnaire for Existing Retailers

Name of the Retail-Shop …………………………………………………..

1. Which company is providing your Wi-Fi services?

a) O-Zone Network Pvt Ltd b) Trustive c) Spectra net

d) Tikona e) others (Specify)……………………………

2. Which company is providing your internet connection for Wi-Fi

connectivity?

a) AIRTEL b) Tata Indicom c) BEAM d) RELIANCE

e) Others (Specify) ……………………………………………

3. Why did you choose Wi-Fi services?

a) Easy pricing option b) Excellent Services c) Good Support System

d) Easy to access and connectivity e) Two layer security system

4. How frequently do you receive updates and maintenance helps from

company regarding your Wi-Fi services?

a) Daily b) Weekly c) Once in Month d) Some time e) Never

5. How will you rate the Wi-Fi services of your company? (1-5)

a) 1-Excellent b) 2-Very good c) 3-Average d) 4-satisfactory

e) 5-Poor

6. How sales are increased by WI-FI services? (1-5)

a) 5- Highly b) 4- Good c) 3-Average d) 2-Below Average e) 1- Not

profitable

60

7. Any feedback or suggestion to improve the services :

………………………………………………………………………………………

………………………………………………………………………………………

………………………………………………………………………………………

………………………………………………………………………………………

…………

61

Annexure -2

Map of research location (Hyderabad)

62

Annexure-3

Visiting Cards of some prospective retailers

63

Annexure -4

64

Annexure-5

65

Annexure-6

(Company guide Mr. Santosh Manyam (left) with me in Lumbani Park for

discussion about O-zone campaign)