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A PlAn forArt And
Culture
nAturAlProsPerous
shire of AugustA MArgAret riverCreAtive BluePrint
2014-2018
A PlAn forArt And
Culture
Welcome message Welcome to the Shire of Augusta Margaret River’s Creative Blueprint 2014 - 2018, a plan to direct art and cultural decisions in our Shire.
The Shire of Augusta Margaret River has a diverse array of emerging and professional artists who practice crafts ranging from oil paintings to street performances.
Alongside this, is a rich and wonderfully biodiverse natural environment which often influences creative processes.
Planning to support and enhance art and culture in our Shire has meant first understanding what our community value from an art and cultural perspective, looking at the assets we already have and then embracing the creative ideas of the community to assist in planning to develop and enhance art and culture for the future.
There is potential for growth within the area of art and culture that will result in enriching the lives of residents as well as attracting visitors. Supporting these activities results in greater civic pride and is often good for our physical, mental and spiritual health.
I look forward to working with community members and Shire staff to bring to fruition the recommendations outlined in this plan.
Gary EvershedChief Executive Officer
Mitchella Hutchins performing Welcome to Country
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table of ContentsvisionWhat is culture?Why do we care about art and culture?
Personal developmentSocial cohesionLocal image and identityHealth and wellbeingEconomic prosperity
the purpose of the Planguiding principles
A broad range of creative pursuits are supportedThere shall be a balance of activitiesWe will maximise accessibility and opportunities for connectivityEngagement and education
Who decided all this?Culturally, who are we?
Fast factsstrategic linksrelated documentsgoals, strategies and Actions
Creative PartnersGoal 1: Enhance cultural participation and vibrancyGoal 2: Provide sustainable cultural infrastructureGoal 3: Develop a cultural economyGoal 4: Showcase local history and values
references
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visionOur Vision is that by 2018 our art and culture scene is vibrant, diverse, innovative and characterised by strong community participation. The art and culture scene will be active, tell the story of both our Indigenous and Multi-cultural heritage as well as express who we are now. We will maintain the soul of the area and keep it funky.
funky: slang Characterised by originality and modishness; unconventional
What is culture?“Culture should be regarded as the set of distinctive spiritual, material, intellectual and emotional features of society, and what it encompasses, in addition to art and literature, lifestyles, ways of living together, value systems, traditions and beliefs.”
(United Nations Educational, Scientific and Cultural Organisation 2002, p4)
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Because we benefit from participating in it. Studies undertaken on the impact of participating in art and cultural activities show greater wellbeing in several areas:
Personal developmentParticipation in the arts can allow for personal growth and skill building, leading to improved confidence and employability. It can also increase people’s social networks and encourage people to invest in their creative talents and take up careers in the arts (Matarasso 1997).
social cohesion Increased social cohesion is a benefit of participating in the arts. Participation can help to reduce isolation by helping people to make friends, promote tolerance to alternative cultures and beliefs through intercultural contact and co-operation. It can also connect generations and has been used to help offenders and victims address issues of crime and assist with rehabilitation (Matarasso 1997).
local image and identityParticipating in arts and culture can help develop pride in local traditions and create new community traditions. This facilitates a sense of belonging and involvement and can improve perceptions of marginalised groups (Matarasso 1997).
health and wellbeingHealth and wellbeing are understood to increase when communities participate in art and cultural activities because it impacts on how people feel and can be an effective means of health education. For some, participating in the arts provides a unique and deep source of enjoyment (Matarasso 1997).
economic Prosperity Creative pursuits provide a source of economic wellbeing for many residents of the Shire and help to further tourist visitation and increased economic spend.
Why do we care about art and culture?
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the purpose of the PlanThe Shire recognises that it has a role to play in encouraging and facilitating arts and cultural activity; providing leadership and direction in cultural development and supporting cultural organisations so that they can continue their services.
The Plan provides a four year cultural planning framework to complement the Shire’s Community Strategic Plan, and will be used to:
• Reinforce the Shire’s commitment to fostering creativity and artistic activity• Guide the future delivery of the Shire’s art and cultural programs, services and activities • Assist with the planning, development and resourcing of cultural facilities • Support organisations and groups to provide arts, cultural and heritage services• Better position the Shire to access funds for local arts, cultural and heritage activities
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guiding principlesA broad range of creative pursuits are supportedThe Cultural Plan is not focused simply on activities traditionally considered the arts, but is intended to support a breadth of art types/processes and cultural activities e.g. food and wine culture, surf culture, indigenous culture, heritage, film, music, painting, sculpture, pottery, glass, dance, music, theatre, literature, the environment etc
there shall be a balance of activitiesIt is important to ensure the art and cultural activities that are supported are inclusive and show an appropriate range in terms of multicultural and demographic diversity i.e. Aboriginal people are involved, there is gender and age balance, that people with disability are involved and an array of projects both small and large are supported.
We will maximise accessibility and opportunities for connectivityThe opportunity for participation in art and cultural activities should be available to all. Examples might be; an exhibition that moves from one venue to another (sharing costs and extending audience) or providing online access to exhibitions / event images for some users; groups for whom access is difficult or impossible (e.g. rural, disabled, elderly) or arranging transport for people to get to events; providing online library services for seniors and a library space to relax in and increase people’s social networks.
engagement and education The Shire supports and actively promotes art and culture that not only meets interests but also inspires and educates with the aim to enrich lives. Art can play a particularly important role in understanding and embracing marginalised groups such as youth or the culturally and linguistically diverse as art in general is non-denominational, not reliant on education level or having a spoken language in common.
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Who decided all this?The Cultural Plan was developed in consultation with selected stakeholders and Shire staff, and incorporates the findings of the June 2012 report titled Capes Regional Arts and Cultural Facilities Needs Assessment by Peter Alexander. The process of producing Shire of Augusta-Margaret Rivers’ Creative Blueprint involved the following steps:
• Recent demographic statistics were researched.• A review of previous reports relating to art and culture in the Shire was undertaken.• An Art and Culture Advisory Group was established which included community members.• Seven meetings with the Art and Culture Advisory Group. Membership consisted of Simon Ambrose (former CEO of the Augusta-Margaret River Tourism
Association), Paula Christoffanini (Artist), Kay Gibson (MR Education Campus/artist), Anne Shepherdson (Arts Margaret River), Bernice Barry (Margaret River and Districts Historical Society), Matt Lewis (South West Development Commission/musician), Eion Lindsay (Augusta Chamber of Commerce), Marilyn Smith (Margaret River Chamber of Commerce), Graeme Davis (Augusta Museum), Paul Gravett (Augusta Margaret River Shire), Vicky Small (Augusta-Margaret River Shire) and Gemma Mincherton (Augusta Margaret River Shire).
• The group participated in a planning process to identify the vision, goals, strategies and actions for the plan.• Actions will be brought forward into the Shire’s Corporate Plan.• Where actions are the responsibility of the Shire, these will be scheduled for implementation as resources
including funding are available.
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Culturally, who are we?fast facts• Shire of Augusta Margaret River’s population was 11,761 at 2011.• 1% of Shire residents (and 3.1% of Western Australians) identified as being
Aboriginal and or Torres Strait Islander.• 70% of Shire residents were born in Australia.• 25% of Shire residents were born overseas.• 43% of Shire residents had at least one parent born overseas.• 13% of overseas-born Western Australians live in non-metropolitan areas.• 50.1% of residents in the Shire are male and 49.9% are female.• There are 2016 children aged between 0-11 years and 1523 youth aged
between 12-24 years.• The median age is 39. • Approximately 10% of residents work outside of the Shire• 12.3% of men in the Shire earn between $600-$799 per week, closely
followed by $1,000 - $1,249 (10.3%). 8% of men earn $2,000 per week or more.
• The majority of women (16.8%) earn between $499-$599 per week, followed by 16.6% who earn between $600 -$799 per week. 1.9% of women earn $2,000 or more per week.
• 1.1 % of people in the Shire are employed in the arts or recreation services. • 25% of Shire residents are over 55 years of age, 43% of which have a
disability• 20% of Shire residents have a disability, 57% of which are under 55 years of
age(Australian Bureau of Statistics 2011 Census)• Over three years from 2010 to 2012 the total number of estimated visitors to
the Shire of Augusta Margaret River was 433,100. 69% of these visitors were from within Western Australia, 17% from interstate and 14% were international visitors
(Tourism WA 2012)
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figure 1: Country of Birth 2011
Country of Birth % People in the Shire Country of Birth % People in WA
(Australian Bureau of Statistics 2011 Census)
figure 2: languages spoken at home
Languages spoken at home % People in the Shire Languages spoken at home % People in WA (Australian Bureau of Statistics 2011 Census)
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figure 4: Age distribution
Age distribution % People in the Shire Age distribution % People in WA
(Australian Bureau of Statistics 2011 Census)
Figure 3: Religious Affiliation
Religious Affiliation % People in the Shire Religious Affiliation % People in WA
(Australian Bureau of Statistics 2011 Census)
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federal objectives: The Creative Blueprint links to the Australia Council for the Arts Community Partnerships Sector Plan goals of:• Increased capacity of Australia’s diverse communities to access
opportunities to strengthen and develop their cultural vibrancy.• Increased opportunities for individual community arts and cultural
development practitioners and organisations to develop and pursue innovative and high quality practice.
• Increased cross sectoral strategic partnerships and alliances, public profile and understanding of the community arts and cultural development sector.
strategic links
state objectives:The Creative Blueprint also links to the Department of Culture and the Arts Strategic Plan 2010-2014 through their vision which is: The Western Australian community is enriched by unique and transforming culture and arts experiences.It is also aligned with their outcome of creating a sustainable and accessible culture and arts sector.
regional objectives:The Creative Blueprint links to the South West Development Commission's Regional Blueprint 2013 through its regional priority to:Support the creative sector to triple its employment base from 1,000 to 3,000 jobs by 2050
local objectives:The Creative Blueprint links to the Shire of Augusta Margaret River’s Community Strategic Plan through:• Goal 2: Welcoming and inclusive communities• Goal 5: Effective leadership and governance• It also links to objective three of the Sustainability statement within the
Community strategic plan which is:• “To enhance the quality of community life in the Shire characterised
by vibrant participation, cohesiveness, increased social capital and recognition of the need for social justice and community safety.”
related documentsPublic Art Policy 2014Culturally Active Communities Policy 2014
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goals, strategies and ActionsThe plan of action is divided up in to overarching goals, the desired outcomes under these goals, our strategy, any current initiatives and then the specific actions to be undertaken to achieve these goals.
The current initiatives and future actions detailed in the plan encompass the work of both the Shire and its partners and it is not expected that one organisation will achieve all of these actions alone; rather a partnership approach will be taken. A summary of the creative partners and goals and outcomes is outlined below.
Creative PartnersAchieving the goals outlined in the Creative Blueprint will be achieved through the efforts of many organisations and groups including, but not limited to Arts Margaret River, Augusta-Margaret River Tourism Association, Margaret River Education Campus, Margaret River and Districts Historical Society, Augusta Historical Society, Augusta Historical Museum Margaret River Youth Advisory Council, Margaret River Chamber of Commerce, the South West Development Commission and the Department for Culture and the Arts, schools, progress associations, Halls management groups and religious organisations.
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goal 1: enhance cultural participation and vibrancyOutcome 1.1 Cultural events and activities are supported to increase opportunities for positive social interaction
Outcome 1.2Grant assistance stimulates arts and cultural endeavours
Outcome 1.3There is a sense of local ownership and the community are consulted on art and cultural initiatives.
Outcome 1.4Local artisans are well known to each other as well as to those seeking their services.
goal 2: Provide sustainable cultural infrastructureOutcome 2.1 Priority cultural infrastructure is well maintained, accessible and offered at affordable prices to maximise community use.
Outcome 2.2Infrastructure projects are linked to art opportunities in highly frequented and iconic places.
goal 3: develop a Cultural economyOutcome 3.1Opportunities are provided for up-skilling and development in the creative industries sector so that professionalism and independence are maintained.
Outcome 3.2 Cutting edge technologies are utilised within the creative industries to build innovation and point of difference.
Outcome 3.3Cultural tourism opportunities are developed and supported
goal 4: showcase local history and valuesOutcome 4.1 The history and values of the local Aboriginal community are recognised, understood and where appropriate, celebrated.
Outcome 4.2The history of Multi-cultural settlement is recognised understood and where appropriate, celebrated.
Outcome 4.3The cultural diversity within the community is recognised, respected and valued
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goal 1: enhance cultural participation and vibrancystrategy Current initiatives Actions responsibility When
Outcome 1.1 Cultural events and activities are supported to increase opportunities for positive social interaction.
Strategy 1.1.1Support and promote iconic events.
The Shire financially supports several icon events.
• Celebrate events in innovative ways (i.e. chalk art, light projections, music, performance artists, stilt walkers).
• Continue funding iconic events.• Provide a library venue for free
community screenings of films during CinefestOz.
• Partner with Arts Margeret River to provide library space for workshops and information sessions during the Margaret River Readers and Writers Festival.
Shire, Augusta Margaret River Tourism Association and the South West Development Commission
Shire
Shire Library Services and Cinefest Oz
Shire Library Services and Arts Margaret River
Annually
Annually
Annually
Annually
Strategy 1.1.2Deliver and support community art projects so that the broader community have the opportunity to participate and connect through the arts.
Community Art Projects are coordinated each year by organisations such as Arts Margaret River and local artists. The Shire also supports community art initiatives.The Shire’s Libraries provide programs for children and adults to enable a well-informed, literate community so that it is connected and resilient.
• Identify and advise community groups of funding opportunities through email networks.
• Continue regular Author/book launches/workshops.
• Continue to partner with local publishers to launch new books.
• Continue Baby Rhyme time, storytime, school holiday activities.
• Continue Literacy programs.
Arts Margaret River and Shire
Shire Libraries
Shire Libraries
Shire Libraries
Shire Libraries
When the opportunities arise
Monthly
Ongoing
Weekly
Quarterly
Strategy 1.1.3Promote cultural events widely and effectively.
The Shire in partnership with the Capes Regional Organisation of Councils produces the annual calendar of events, Arts Margaret River distributes arts and cultural related information via email and their newsletter and the local print and radio media are responsive to media releases related to community events.
• Expand existing communication networks and outlets to promote cultural events (Arts Margaret River Database and This is Margaret River e –newsletter).
• Continue production of the annual calendar of events.
Arts Margaret River
Shire and Capes Regional Organisation of Councils
When events arise Annually
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goal 1: enhance cultural participation and vibrancystrategy Current initiatives Actions responsibility When
Outcome 1.2Grants assistance stimulates arts and cultural endeavours.
Strategy 1.1.4Identify opportunities to enhance generational growth and development.
The Shire runs the Margaret River Youth Advisory Council where youth focused events are organised quarterly.
Residents have access to quality library and information services and lifelong learning opportunities through the Shire libraries.
• Extend the range, quality and regularity of cultural experiences for youth.
• Shire to review contributions guidelines for the Community Development fund to support these events.
• Facilitate movie making workshops involving school students and seniors to create entries for the Short Film Festival
• Facilitate Broadband for Seniors program using younger people to teach online skills to seniors.
• Conduct Intergenerational story time sessions.
• Encourage grandparents’ participation with their grandchildren’s activities.
Arts Margaret River, Youth Advisory Council and Shire
Shire
Shire Libraries
Shire Libraries
Shire Libraries
Shire Libraries
Quarterly
Annually
Ongoing
Ongoing
Ongoing
Ongoing
Strategy 1.2.1Access grant monies and philanthropic contributions to facilitate community art projects.
Grant monies are accessed regularly for youth related cultural projects.
• Encourage the establishment of foundations open to receiving philanthropic support .
• Look at funding options for art and cultural activities not only for youth, but for the wider community such as the families of Fly in Fly out workers, those living with disability or the culturally and linguistically diverse .
Shire
Shire and Arts Margaret River
2015
Annually
Strategy 1.2.2Support community groups through the Shire’s Community Development Grants scheme and via sponsorships.
The Shire commonly supports community initiatives through the Community Development Fund and applications for sponsorships.
• Call for applications for grant funds. Shire Annually
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goal 1: enhance cultural participation and vibrancystrategy Current initiatives Actions responsibility When
Outcome 1.3There is a sense of local ownership and the community are consulted on art and cultural initiatives.
Strategy 1.3.1In conjunction with the local galleries, continue to promote the work of local artists through exhibitions.
Arts Margaret River holds monthly exhibitions featuring local artists.The Shire provided a small amount of money for art prizes.
The Margaret River Library has a gallery space for emerging artists called the “Cocoon”.
• Arts Margaret River promotes the use of the Cultural Centre foyer for local artists.
• Arts Margaret River promote events through their website.
• Investigate the inclusion of an arts page on the Shire website.
• Investigate the possibility of a public art gallery.
• Continue the regular turnover of exhibitions in the library “Cocoon”.
• Partner with artists exhibiting work in the Cocoon to run opening celebrations.
Arts Margaret River
Arts Margaret River
Shire
Shire
Shire Libraries
Shire Libraries
Monthly
As they occur
2015
2014-2019
Ongoing
Ongoing
Strategy 1.3.2Continue to seek community feedback on art and cultural proposals and planning documents through groups such as the Art and Cultural Advisory Panel.
The Shire regularly calls for community and industry members to participate in panels to select public art proposals.
• Implement the Public Art Policy and Procedures.
• Educate shire staff on the Public Art Policy and Procedures.
Shire
Shire
2014 - ongoing
2014 - ongoing
Outcome 1.4That local artisans are well known to each other as well as to those seeking their services.
Strategy 1.4.1Create and promote a creative industries registry.
The South West Development Commission has started a register of creative industry members.
• Continue to update the register of creative industry members.
• Put an artist category on the Community Connect register.
Shire and South West Development Commission
Shire
2014 - ongoing
2014
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goal 2: Provide sustainable cultural infrastructurestrategy Current initiatives Actions responsibility When
Outcome 2.1 That priority cultural infrastructure is well maintained, accessible and offered at affordable prices to maximise community use.
Strategy 2.1.1Investigate governance models for Shire halls to ensure operations run smoothly and provide good value to the community.
The Shire’s planning business unit is looking into lease arrangement for halls.
Arts Margaret River have been contracted to manage the Margaret River Cultural Centre and a grant application has been prepared to upgrade the Cultural Centre.
• Meet with hall management committees to discuss options for management /governance.
• Collate and promote information on what facilities are available at the halls. Include information on halls and hiring on the Shire website.
Shire
Shire
2014/2015
2015/2016
Strategy 2.1.2Redevelop the Margaret River Cultural Centre to improve the centre’s appeal, functionality, comfort and accessibility to all, including those with disability.
A report by Peter Alexander titled Capes Regional Arts and Cultural Facilities Needs Assessment (June 2012) identified areas in need of improvement within the Cultural Centre.
Concept designs for a major redevelopment developed by Bollig Design Group, Wilcox and Associates Architects and quantity surveyor estimates sourced.
• Implement recommendations from the report by Richard Stuart titled Review of Theatre Infrastructure and Equipment 2013.
• Seek funding for Cultural Centre upgrades.
• Continue to consult the Cultural Centre Working Group on changes to the Cultural Centre.
Shire
Shire
Shire
2014-2017
2014- 2017
2014- 2017
Strategy 2.1.3Investigate options for artisans to have affordable working spaces that facilitate production of art unique to the area.
A planning workshop arranged by the Shire and the South West Development Commission to look at using the Margaret River Education Campus for a range of creative pursuits (the Creative Corner concept).
• Work with the South West Development Commission and Margaret River Education campus to bring the Creative Corner concept to life.
Shire, South West Development Commission and Margaret River Education Campus
2014-2018
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goal 2: Provide sustainable cultural infrastructurestrategy Current initiatives Actions responsibility When
Outcome 2.2That infrastructure projects are linked to art opportunities in highly frequented and iconic places.
Strategy 2.1.4Promote the use of Council’s library facilities and encourage greater community involvement in library activities.
The Shire partners with the State Government to provide a quality Library and Information Services to the community through the application of library resources, equipment, policies and procedures whilst operating as a first point of customer contact including the provision of client based reference and information service using on-line technology where applicable to meet the recreational, cultural, educational and informational seeking requirements of the community.
• Continue to provide a free public library service.
• Continue to assist customers with advice and training to enable their use of the Library IT services including internet, Wi-Fi, iPAC, online services, word processing and CD-ROM services.
• Design and prepare library displays and programs.
• Initiate and co-ordinate programmes specific to lifelong learning.
• Select, process and delivery of housebound materials.
• Provide Languages other than English (LOTE) literacy collections.
• Manage ‘yourtutor’ and ‘lifelong learning’ online systems.
• Continue to purchase stock to ensure that all selection meets the needs of all age groups in the broadest range of subjects, styles and physical formats and has accessible and relevant content.
Shire Libraries Ongoing
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goal 2: Provide sustainable cultural infrastructurestrategy Current initiatives Actions responsibility When
Outcome 2.2That infrastructure projects are linked to art opportunities in highly frequented and iconic places.
Strategy 2.2.1Identify art opportunities early in the planning process so that the vision of artists and engineers are aligned.
Public art has been incorporated into the Margaret River and Augusta Skate Parks, Riflebutts Reserve, the Shire Administration Building, the Margaret River main street and at Surfers Point. The heritage gates honoring Sir James Mitchell who opened the area up to Group Settlement are installed in the youth precinct.
Community art projects have been undertaken in the extension project at Augusta Margaret River Regional Library (AMRRL) in the Outdoor Garden Library.
The “Cocoon” exhibition space at Margaret River library is in the high traffic flow foyer of the library that regularly sees 300-400 people pass through the doors on a daily basis.
• Collate examples for inspiration and enhance Infrastructure staff awareness of art opportunities.
• Align infrastructure and development projects with the Developer Contributions Policy.
• Educate internal staff on the Public Art Policy and Art Trail opportunities.
• Promote the literary quiz that was designed in the water wall and conduct a competition to engage with users.
• Continue to work with artists to advertise and promote exhibition.
Shire Community Development Team and Shire Infrastructure Team
Shire Libraries
Shire Libraries
Shire Libraries
Shire Libraries
2014/2015
Ongoing
Ongoing
Ongoing
Ongoing
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goal 3: develop a cultural economystrategy Current initiatives Actions responsibility When
Outcome 3.1 Opportunities are provided for up-skilling and development in the creative industries sector so that professionalism and independence are maintained.
Strategy 3.1.1Investigate opportunities for master class and business development programs.
There is an Artist in residence space at the Margaret River Community Resource Centre.
• Identify additional professionals and facilities who can deliver master class programs.
• Identify funding to deliver master class programs.
Shire
Shire
2015
2014/2018
Strategy 3.1.2Encourage regular networking opportunities between the creative industries, business and education, Chamber of Commerce and Tourism.
Arts Margaret River hold a networking evening quarterly.
• Include information with the Shire Welcome Pack about Arts and Cultural Groups.
• Seek funding to facilitate an Arts Night.
• Develop a program for short presentation night (Pecha Kucha).
Shire
Shire
Arts Margaret River
2014
2015
2015/2016
Strategy 3.1.3Identify, implement, evaluate and promote a quality and cost effective Library and Information Service appropriate to the present and future recreational, cultural, educational and information requirements of the community.
The Shire runs library programs and services that provide opportunities for up-skilling such as:Ancestry group weekly meetings.ABC Writers group monthly meetings.Broadband for seniors, one on one sessions with library volunteers.Informal mothers groups meet regularly in the children section.Child Health New parents group meets weekly on a 6 week cycle.
• Facilitate Craft Workshops.• Continue to provide a safe
learning environment for internet and online services for all, including disadvantaged in the community.
• Continue children’s environmental school holiday sessions.
• Promote library services for writers.
• Promote opportunities for literacy.• Continue to support the ABC
Writers group.
Shire Libraries Ongoing
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goal 3: develop a cultural economystrategy Current initiatives Actions responsibility When
Outcome 3.2 That cutting edge technologies are utilised within the creative industries to build innovation and point of difference.
Strategy 3.2.1Work with State and Federal Government and the education sector and private enterprise to develop opportunities.
The South West Development Commission has met with the National Broadband Network and Ericsson Australia is the company to deliver the Fixed Wireless portion of the National Broadband Network (NBN). As part of the NBN Fixed Wireless network they are proposing to establish Fixed Wireless telecommunications facilities in Margaret River, Augusta, Quindalup and Geographe. The Margaret River Chamber of Commerce are proposing wifi in the town centreArts Margaret River now have a digital projector so that a broader range of films can be shown at the Cultural Centre.Current library programs use state of the art Apple Mac computers with the latest software.Library partnership with Curtin University to provide print resources for students’ at the MREC and a safe, secure library space to study and do research.
• Encourage community groups to lobby for the National Broadband Network.
• Distribute information on cutting edge technology through the Shire Website and email networks.
• Facilitate workshops on publishing online for writers.
• Continue to provide resources and library space to students.
Shire/Community Groups
Shire
Shire Libraries
Shire Libraries
2014
2014/2015
Ongoing
Ongoing
Outcome 3.3That cultural tourism opportunities are developed and supported.
Strategy 3.3.1Develop and implement a sustainable cultural tourism strategy.
• Shire and Augusta Margaret River Tourism Association to develop a brief strategy in consultation with other tourism experts.
Shire and Augusta Margaret River Tourism Association
2015-2019
Strategy 3.3.2Support local cottage industries such as the markets and open studio events.
Existing committee focusing on open studio events.
The Shire Libraries services and programs allow free research for the development of business idea.
• Promote events through the Calendar of Events and Community Connect.
• Continue to provide collections and research facilities that support cottage industry development.
• Build on previous relationships with the community to get cottage industries flourishing.
Shire
Shire Libraries
Shire
2014
Ongoing
Ongoing
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goal 4: showcase local history and valuesstrategy Current initiatives Actions responsibility When
Outcome 4.1 The history and values of the local Aboriginal community are recognised, understood and where appropriate, celebrated.
Strategy 4.1.1Engage with the Aboriginal community.
The Shire is going through a process of consultation with the local aboriginal community to assess heritage values of places such as the River Mouth to ensure the use of the area is consistent with the heritage values.
The Shire is progressing with Interpretative signage for Surfers Point.
• Work with the Aboriginal Community on Welcome to Country presentations and educational projects such as wildflower walks and signage displays.
• Identify Aboriginal leaders to work with.
• Implement where appropriate the guidelines outlined in Cultural Heritage Values Assessment for the Rails to Trails Project (Wadandi Trail), prepared for the National Trust (January 2013).
Augusta Margaret River Tourism Association, Shire and South West Development Commission
All
All
2016
2016
2015
Outcome 4.2The history of Multi-cultural settlement is recognised understood and where appropriate, celebrated.
Strategy 4.2.1Highlight the history of Multi-cultural settlement through supporting the objectives of the Old Settlement and the Augusta Historical Museum.
The Margaret River and DistrictsHistorical Society have: • Commissioned a Conservation
and Treatment Plan for the. collection of MRDHS artefacts
• Mounted exhibitions of historical, local maps and photographs.
• Held working bees.• Started refurbishing and
cataloguing of the artefact collection.
• Hosted open public events.Augusta Historical Museum• Purchased Matthew Filnders
Marquette.• Mounted an exhibition of the S.S.
Pericles passenger ship.• Operate the museum with the
support of volunteers.
• Celebrate the Multi-cultural connection with the wine industry through acknowledgements such as signage and marketing.
• Continue support for the Margaret River and Districts Historical Society and Augusta Museum.
Augusta Margaret River Tourism Association and Shire
Shire
Ongoing
Ongoing
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goal 4: showcase local history and valuesstrategy Current initiatives Actions responsibility WhenStrategy 4.2.3Community memory preserved and shared though the Augusta Margaret River Regional Library Historical collection.
The shire libraries have a physical historical collection for research and loan available at both branches.
Ancestry.com is available for free public use on library PC’s in partnership with State Library WA.
• Ancestry.com workshops to be held yearly.
• Continue support and provision of PC’s for weekly U3A genealogy group at Shire libraries.
• Promote collections through local media.
• Initiate displays and programs of a historical nature.
Shire libraries Ongoing
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goal 4: showcase local history and valuesstrategy Current initiatives Actions responsibility When
Outcome 4.3The cultural diversity within the community is recognised, respected and valued.
Strategy 4.3.1Create events that engage with multicultural communities, new arrivals and the religious diversity and promote the Shire as a welcoming place.
The Shire coordinates the Citizenship Ceremony as part of the Margaret River Lions Club Australia Day breakfast.
Harmony Day is regularly celebrated by an event hosted by Arts Margaret River.
People with disability and their carers are encouraged to use the library facilities and services as well as attend community events.
• Consult with the Augusta and Margaret River Community Resource Centre on organising and promoting multicultural events.
• Continue to support events that showcase cultural diversity.
Augusta Margaret River Tourism Association, South West Development Commission, Arts Margret River and Shire
Shire
Ongoing
Ongoing
Strategy 4.3.2Ensure that opportunities to engage in cultural activities are accessible to all members of the community.
The Shire has an accessible event checklist which is used to ensure that Shire run events are accessible to people living with a disability. The Shire has wheelchairs on site and is part of the National Relay Service for those who are deaf, or have a hearing impairment or speech impairment.
Artzablity offer art and cultural activities to those living with a disability and will often partner with other organisations to broaden the reach of their work.
• Identify ways to track effectiveness of marketing strategies through feedback forms, google analytics and on line forums such as facebook.
• Take a multipronged approach to marketing events, such as facebook, instagram, twitter etc.
All
All
Ongoing
Ongoing
Strategy 4.3.4Celebrate the modern elements of the areas’ culture through supporting events that showcase the surf industry, wine and food culture, nature and the agricultural industry.
Events run annually such as the Drug Aware Margaret River Pro , Gourmet Escape food and wine festival, the Margaret River and Districts Agricultural Show.
• Continue to support events like Foamlust exhibition and cow parade.
• Continue to provide business development guidelines and skills to the community.
Shire, Community and Arts Margaret River
South West Development Commission, Small Business Centre South West
Ongoing
Ongoing
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referencesAlexander, P. 2012. Capes Regional Arts and Cultural Facilities Needs Assessment. Shire of Augusta-Margaret River
Australian Bureau of Statistics, 2011. www.abs.gov.au/ausstats/[email protected]/mf/3218.0/ (accessed 10 January 2014)
Matarasso, F. 1997. Use or Ornament: the Social impact of participation in the arts. Comedia. http://mediationdanse.ch/fileadmin/dokumente/Vermittlung_ressources/Matarasso_Use_or_Ornament.pdf (accessed 10 January 2014)
The National Trust of Australia, 2013. Cultural Heritage Values Assessment for the Rails to Trails Project http://www.amrshire.wa.gov.au/library/file/Cultural%20Heritage%20Values%20Assessment(1).pdf (accessed 10 January 2014)
United Nations Educational, Scientific and Cultural Organization (UNESCO) 2002. Universal Declaration of Cultural Diversity http://www3.unesco.org/iycp/uk/uk_tb_national_articles.asp?CodeContact=24857 (accessed 10 January 2014).
Tourism WA, 2012. Augusta Margaret River Overnight Visitor Fact SheetYears Ending December 2010/11/12 http://www.tourism.wa.gov.au/Publications%20Library/Research/Research%20and%20Reports/LGA%20and%20SA2%20Fact%20Sheets/2012/Augusta%20-%20Margaret%20River%202012.pdf (accessed 5 February 2014)
shire of Augusta-Margaret river
Main Administration Office41 Wallcliffe Road (PO Box 61)Margaret River 6285P: 08 9780 5255, F: 08 9757 2512Office Hours: Mon to Fri, 9am – 4pmPhone enquiries: 8am – 4.30pm
Augusta Administration Office66 Allnutt TerraceAugusta 6290P: 08 9780 5660, F: 08 9758 0033Office Hours: Mon to Fri, 9am – 4pm(closes for lunch 12pm — 1pm)Phone enquiries 8am – 4.30pm
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