A New Moet & Chandon Life

Jerry Zhu

As it is said, out of four bottles of Champagne are sold, there must be a

bottle of Moet & Chandon Champagne. They are described as real

Champagne, which are protected by the French Government, other

sparkling wine can not be included. Not all sparkling wine could be called

“Champagne” except those exclusively come from the Champagne

region of France, which are claimed to be the most famous of the sparkling wine.

The history of Moet & Chandon could be traced back to 250 years ago

and it is always linked to the French royal family and heritage. The most

famous story of Moet & Chandon happened between their third heir Jean

Remy Moet and French emperor Napoleon. Two of them developed very

deep friendship and in 1863, Moet & Chandon Chateau registered

Napoleon’s favorite series, Moet & Chandon Brut Imperial, as a symbol of this royal friendship.

The production of a bottle of Moet & Chandon Champagne has subtle

similarities with the production of a movie. Careful selections of grapes are

just like deliberate choices of actors, different proportion of various grapes

is similar to distinctive roles, accurate control of aging is like pace control

of movie plot, and finally cracking a bottle of a Champagne could be

compared to a grand opening of a movie, showcasing all the legends to the whole world.

The acquisition of Moet & Chandon to LVMH (Moet Hennessy • Louis Vuitton) gives it new life and helps keep its legacy.

The world largest luxury group offers it more exposure to the world classic

events, and Moet & Chandon is officially appointed to be the

Champagne on Oscas, Shanghai Rolex Tennis Contest and New York

Securities Trading Firm. Around the world you can get a glimpse of Moet &

Chandon’s silhouette in every moments of celebration. It is also

associated with famous celebrities to spread its influence. Moet &

Chandon just glitters like its world’s brand ambassadors such as Scarlet Johansson, Roger Federer and Fan Bingbing.

It is not only a bottle of Champagne and a brand, but also a collective symbol and experience of success, happiness and celebration.

(Source: http://wine.u-car.com.tw/21640.html)

According to Jing Daily, Moet & Chandon explored the new area of

matching boating with drinking. It has given new birth to a boat in HK and

entitled it “Moet Ice Imperial Yacht”. It has maximized the combined

experience of champagne and yachting. It is still a new trial in China at

the moment, but it could make a splash in the near future, which could

set up a new luxury lifestyle and leading trend for the ultra-high-net-worth(UHNW) individuals in China.

(Source: https://jingdaily.com/moet-chandon-transforms-crayfish-boat-into-ice-imperial-yacht/)

(Source: https://jingdaily.com/moet-chandon-transforms-crayfish-boat-into-ice-imperial-yacht/)

In China, Moet & Chandon is actively localized and adapted by

selectively choosing its first Chinese brand ambassador – Fan Bingbing, and bringing western Champagne culture to China.

It is heavily marketed through Chinese Twitter – Sina Weibo in order to

achieve brand engagement. The classic Moet & Chandon Brut Rose

Vintage has always attracted my eyes for its deliberate packaging and

dazzling setting. It caters to Chinese consumer’s appetite through its romance and elegance on important celebration occasions.

The brand owner company is promoting a Champagne lifestyle to the

general public by offering food matching suggestions and creating similar

“Great Gatesby” parties in the local prime bars and restaurants. There’s

more to expect how a Moet & Chandon Champagne life could make our current life more exciting.

Cheers to the new Moet & Chandon life! Bottoms up!

(Source: http://weibo.com/moetxiangbin)