A symposium on MARKETING

management

A presentation by Dr. Ritesh Malik

What is marketing?

• Its all about sentiments

Why marketing?

Marketing is the process of communicating the value of a product or service to customers.

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Types of marketing

BRAND MARKETING

GROUND

ACTIVE

PASSIVE

Passive marketing

• That your product is so irresistable that everyone wants to have a bite of it.

• Or your on ground activities are so visible.

• Or your management team and the owners are so famous that the product hits of the mark.

• DIFFERENT ?

• Mouth to mouth

• Hyped or not

PAS

SIV

E m

arke

ting

• The attitude of the team

• Mouth to mouth publicity

• Best caterings

• Best experience for in house guests

• Best ODC

• Best food

• Best quality in terms of hospitality

• Best housekeeping

• In short best BEST of every department

• Encourage guests to have an amazing feel of our wonderful hotel.

GROUnD marketing •

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ACTIVE MARKETING

Here comes the role of the marketing manager. There should be a system which should revolve around the

MARKETING strategies. There are several parts of this plan.

Let us see the chart management of marketing in

the next slide.

REMEMBER MARKETING IS THE MOST IMPORTANT ASPECT OF A HOTEL.

MARKETING MANAGER PROFILE ON THE CALL (FIELD)

COLLECTING AU-THENTIC DATA OF THE TARGETTED COMPANIES

OPENNING ACCOUNTS AND FOLLOWUP WITH ME

IMPROVING YOUR SKILLS IN MARKETING

Gain knowledge of the company salesperson

Fix a meeting ( do not go

without prior appointment

)

Try to sell the Hotel

Learn the tactics of a

first impression

Try to get the concerned

person to the hotel

Keep on messaging

Send cards and gifts

Have an amazing follow

up

Have a good rapporp

Brand marketing

• Online management of accounts is very important; continuous update to the world regarding your products.

Everything is follow up

Keep working hard on the marketing aspect.. Never get demotivated..

Information is power • Get genuine information and work hard on every company.

• Make ppt’s which are engaging.

• Make wonderful excel sheets so that you can use technology for your benefit.

• You should mail me every single detail. Open accounts and follow up leveraging technology.

• You should mail me the developments of the day.

Have confidence we will do amazing things..! Never get demotivated.. Strive for excellence

A presentation by Dr. Ritesh Malik