M a r k e t i n g

P R O F I L E

WHO WE ARE

01

We are a Marketing Firm focused on enhancingmarketing effectiveness through: -

» Strategic planning» Departmental structural set up » Strengthening functional capability

Power Your Vision

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We are fueled by the PASSION to winWe are INSPIRED by the journey of DiscoveryINTEGRITY is our foundation

WHAT

DRIVES US

Power Your Vision

OUR SOLUTIONSSTRATEGY DEVELOPMENT

Marketing . Business . Communication

CAPACITY BUILDING

Mentoring. Lectures. Coaching

STAKEHOLDER ENGAGEMENT

Partnership. Participation. Consultation. Communications

CREATIVE DESIGN

Corporate Identity. Web Packaging. Advertising. Point-of-Sale Books. Magazine

03Power Your Vision

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We analyze your firm’s capabilities and aspirations, customer insights, competitive landscape & wider environmental dynamics. We guide you on;

» Which markets give you the most optimal return on your investment» How to enter and win in each targeted market» How to position yourself for sustained growth and dominance.

HOW WE WORK

Power Your Vision

04 05THE 5 STEPS

We follow five simple steps to achieve your marketing transformation:

PERFORMANCE STANDARDS. We set performance standards for each project and this ensures that all stakeholders are fully committed to all the key project mile-stones. We monitor these milestones throughout the deliverance process and plan for contingencies where things do not go according to plan.

FACT FINDING. We perform a due diligence on each Client’s organisation in order to understand how to best deal with internal and external challenges.

PROBLEM SOLVING. Once we identify the problem, we devise possible solutions that will inform the pillars for the final strategy.

REPORT WRITING. We report the best plan of action and develop an Implementa-tion framework to guide the effective execution of the strategy.

PROJECT APPRAISAL. After the transformation process, we carry out an appraisal to determine overall project success and establish key team learnings that can be utilized during subsequent project planning processes.

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Power Your Vision

05

THE

OUTCOMES

OUR SUPPORT

SYSTEMEach of our Clients is allocated a Business Support Manager who oversees the marketing transformation process.

Additionally, our Blu Edge staff are always available to offer further support.

06Power Your Vision

07OUR TEAM is experienced, pragmatic, passionate and dynamic. They bring energy, ideas, and pride to your work.

OUR STRATEGIC PLANNERS comprise a carefully developed network ofAssociates with over 10 years specialized Marketing and Business experience each, providing you with a broad base of strategic solutions.

THE TEAM LEADER and Founder, Ms. Hilda Karamagi is a seasoned marketing strategist and coach with 20 + years pan-African experience in strategic marketing planning and execution.

TOGETHER, we bring technical and practical wisdom, insight and connections to create holistic and comprehensive strategic solutions for your business challenges. 

Power Your Vision

www.linkedin.com/in/hilda-karamagi

We are happy to provide a detailed capability statement with full team credentials, testimonials and work experience upon request.

OUR SERVICE

PROMISE Along with fair and dignified treatment, you can expect solutions customized to your needs in cost-effective ways, transparent information and privacy of your information. Additionally you can expect punctual and reliable service delivery, and prompt response to your queries.

0807Power Your Vision

The impact of this relationship will be felt in the short, medium and long term. By effectively implementing our strategies you should be able to realize:

» Accelerated growth of your business revenue and profitability» Accelerated growth in your customer base and market share» Increased capability to explore new markets.

09IMPACT

BEYOND

STRATEGY

IMPACT

BEYOND

STRATEGY

IMPACT

BEYOND

STRATEGY08

Power Your Vision

09OUR CLIENTS 10

Power Your Vision

Communication DesignCapacity Building

Marketing Strategy Business Strategy Communication Strategy

hkaramagi@blu-edge.com

(+256) 776-720195(+256) 753-720195

www.blu-edge.com

Plot 2101, Bukoto-Kisaasi Road, Kirabo Complex, 2nd floor.

LET US HELP YOU.

We await your call to discuss growth opportunities for your Organization.

Should you wish to discuss this further, please reach out to us at: