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2012 Florida Main Street 8/20/2012
©2012 Donna Ann Harris 1
ADDING COMPONENT PARTS TO BOOST REVENUE
D O N N A A N N H A R R I S
H E R I T A G E C O N S U L T I N G I N C .
A Main Street Events Catalogue 1
©2012 Donna Ann Harris
Agenda
Difference between a special event and FR event
Main Street Fundraising Event Catalogue
10 typical Main Street fundraising types
Typical component parts for each activity
Your experiences throughout
Top ten tips
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©2012 Donna Ann Harris
Types of money we need
Operating—unrestricted
Program—restricted or unrestricted
Reserves, working capital, rainy day fund
Capital funds–real estate
Endowment
Not all Fundraising events work for each need
©2012 Donna Ann Harris
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Special Events Fundraising events
Purpose: Builds downtown traffic
Not designed to ring cash registers that day
Purpose: Designed to raise money only
Not intended to bring people back downtown
Differences: special event and fundraising event
©2012 Donna Ann Harris
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2012 Florida Main Street 8/20/2012
©2012 Donna Ann Harris 2
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Main Street Events Catalogue
Top Ten Types of Fundraising Events
1. Raffles
2. Auctions
3. Dances/award dinners/roasts
4. Races/contests
5. Gambling
6. Events at specific locations
7. Product sales
8. Green/recycling
9. Tours
10. Shows: cars, antiques, crafts
©2012 Donna Ann Harris
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Raffles
BIG ticket raffle (car, boat, furs etc.)
Small scale raffle trips, sports items
50/50 (all cash raffle)
Win the window
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©2012 Donna Ann Harris
Component parts of raffles
Raffle ticket sales
Sponsorship of tickets
In kind donation of items in window
Discounted cost of car/boat
Consignment of furs
Donation of car/boat
Sponsorship of publicity
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2012 Florida Main Street 8/20/2012
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Auctions
Live auction with auctioneer
Silent auction—write name down on sheet
Chinese—tickets for sale or drum type
Cow/chair/artist painted fiberglass item
Piccadilly Auction
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Laconia NH Chair Affair
More Auctions
Birdhouses
Caulk art/ice sculptures
Pick a Purse/Dinner with an old Bag/It’s in the bag
Cow/chair/artist painted fiberglass item
Festival of trees/wreaths
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Laconia NH Chair Affair
Component parts of auctions
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Port a potty sponsorship
Band sponsorship
Tent sponsorship
Cow/fiberglass item sponsorship
Sponsorship of publicity
Sponsor of chalk art/ice sculpture
SWAG bags
Tote bag sponsorship
Auction Component Parts
Ticket sale to get into auction
Cash bar
Food sales
Program book—ad sales
Sponsorship of venue
Sponsorship of tables
Sponsorship of food sales
In kind donations of auction items
Christmas trees/wreaths to decorate
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©2012 Donna Ann Harris
2012 Florida Main Street 8/20/2012
©2012 Donna Ann Harris 4
Dances, awards dinners or roasts
Gala dinner-formal
Informal dinner BBQ
Awards dinner
Volunteer recognition
Denim and diamonds dance
Local politician or local famous personality roast
Game night
Fashion show from local shops
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©2012 Donna Ann Harris
Lets Wine about Winter MS Libertyville IL
Component parts of Dances/award dinner/roast
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Ticket sales
Cash bar
Photo booths
Program books—ad sales
Table sponsorships
Sponsorship of printing
Sponsorship of venue rental
Sponsorship of food/wine
Component parts of Dances/award dinner/roast
Sponsorship of award itself
In-kind donation of food/liquor
Sponsorship of publicity
Roasted invites his/her buddies
SWAG bags donations
Tote bags
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Races/contests
Race/marathon
Joke telling
Dance till drop
Scavenger hunt
Cow pie/chip
Pet parade with judging contest
Pink flamingo
Darts
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MS Libertyville IL Golf Outing
2012 Florida Main Street 8/20/2012
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More Races/contests
Death by chocolate
Scavenger hunt
All you can eat
Check photo
Suitcase party
Diamond dig
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MS Libertyville IL Sunrise
Shuffle
Component parts Races/contest
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Entry fee Photos of race finish Sponsorship of t-shirts Sponsorship of flamingos Vendor fees Bingo card Cash bar Food sales Program book—ad sales Photo/video sales of
contest
Component parts Races/contest
Soda/water sales
Commemorative items
Award medals/trophies
Sponsorship of publicity
Donation or sponsorship of airfare/resort holiday
Sponsorship of pale/shovels
Sponsorship of luggage/tote bags
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Gambling
Casino night
Poker tournament
Night at the races
Bingo
Guess how many in the jar?
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©2012 Donna Ann Harris
2012 Florida Main Street 8/20/2012
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Component parts to Gambling
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Tickets to enter
Sale of poker chips
Cash bar
Food sales
Sponsorship
Program book—ad sales
In kind donations
Vendor fees
Percent of food sales
Sponsorship of publicity
Fundraising events at specific locations
Bowling tournament
Car wash/dog wash
Stair steps/team based
Golf outing—hole in one
Mini golf
Wine/beer/whiskey/
cocktail/food tasting at a particular venue
Rubber duck race (at a river)
Polar bear plunge
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©2012 Donna Ann Harris
Component parts specific locations
Ticket sales
Rental of shoes
Cost per game
Wash per car
Ducks to sell
Cash bar
Food sales
Program book-ad sales
Sponsorship of golf holes
Sponsorship of publicity
Vendor fees
Percent of food sales
©2012 Donna Ann Harris
23 Product sales
Candy
Cookbooks
Pumpkins
Donuts
Plants/seeds/trees etc.
Magazines, gift wrap, cards
Fruit and fruit baskets
Tote bags
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©2012 Donna Ann Harris
2012 Florida Main Street 8/20/2012
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Product sales
Calendars (naughty or nice)
Buy a brick
Christmas ornaments
Benches/streetscape items
Historic markers
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Plymouth NH
Component parts product sales
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Cost of object sold
Donation of objects to sell
Consignment of objects to sell
Sponsorship of calendar pages
Sponsorship of publicity
Sales “in honor of”
Sales “in memory of”
Green
Recycling –
ink jet
paper shredding, office equipment
Town wide yard/garage sale
Christmas tree chipping
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©2012 Donna Ann Harris
Component parts Green
Sponsorship of publicity
Tote bags
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©2012 Donna Ann Harris
2012 Florida Main Street 8/20/2012
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Tours
Upper story apartments, condos
Cemetery in downtown
Historic Houses
Gardens
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©2012 Donna Ann Harris
Component parts of Tours
Ticket sales
Soda/water/cash bar
Food sales
Sponsorship of publicity
Sponsorship of tour book
Program book—ad sales
In kind donations—flowers
Vendor fees
Percent of food sales
Consignment boutique
Tote bags
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©2012 Donna Ann Harris
Shows
Car show
Antiques
Crafts
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©2012 Donna Ann Harris
Component parts of shows
Vendor fees
Soda/water sales
Food sales
Tickets to enter show
Cash bar
Program book—ad sales
Sponsorship of awards
Sponsorship of publicity
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2012 Florida Main Street 8/20/2012
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Basic issues with all events
Volunteer leadership
Volunteers to plan and work event, partners
Complete work plans
Upfront money for costs
Partnership with local media to publicize
Time to plan/implement
Monitoring advance ticket sales
Insurance
Cash control day of event
It’s a lot of work!
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©2012 Donna Ann Harris
Advice about component parts
Ticket price affects who can attend
Offer a variety of ticket prices throughout the year
Limit the number of on site opportunities for additional components to no more than 4
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More advice about fundraising events
Have committees for each of the component parts
Put your best salespeople on duty for on site sales
Match the component part to the quality of the event
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G E T T I N G C R E A T I V E W I T H F U N D R A I S I N G E V E N T S
Exercise
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2012 Florida Main Street 8/20/2012
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Things to do tomorrow
Identify which fundraising events could use additional component parts
Share this PowerPoint with the Organization Committee and chairpersons of your fundraising events
©2012 Donna Ann Harris
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Thank you!
Donna Ann Harris
Heritage Consulting Inc.
422 South Camac St
Philadelphia, PA 19147
215 546 1988
www.heritageconsultinginc.com
©2012 Donna Ann Harris
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