Goal $etting

Teach it: FUNdrai$ing!Goal $etting

“Goals are the fuel in the furnace of achievement.”

—Brian Tracy, Eat that Frog

• Relay For Life teams that have regular meetings (weekly/monthly as needed) to discuss their fundraising plans, goals, successes and any challenges that they’re facing tend to be more successful.

• Setting goals is an important first step in the fundraising process!

• Each participant on a team should have an individual fundraising goal that rolls up to the team’s goal.

• When setting goals, consider the donations that can be raised through individual fundraising efforts, on-line, as a team and on-site (at the Relay).

Teach it: FUNdrai$ing!Goal $etting

It’s easy to think BIG when you

break achieving

your fundraising

goal into smaller steps!

Goal for Individual

&Online

Goal for Team

Fundraisers

Goal for On-site

Fundraisers

TEAM GOAL

On-site Fundraisers are considered the

“icing on the cake.”

Where (to find it)?•Included in Team Captain Kits.•Located on RelayBuzz.org.

Goal $etting Worksheet:

What (is it)?•A worksheet that team captains can use to help their team members determine fundraising goals.

How (to use it)?1.Ask team members to list their name, the amount they think they can raise on-line (by sending fundraising emails) and offline (through personal asks, letter writing campaigns, etc.).2.Brainstorm team fundraising ideas with team members. 3.Determine the best team fundraising options and set a goal (for both pre-event team fundraisers and day of/on-site fundraisers).4.Add it all up!

Teach it: FUNdrai$ing!Goal $etting

Tips for team members to consider (when setting FUNdrai$ing goals):

Set a minimum goal of $100 in order to receive

the 2013 Commemorative

RFL T-shirt!

Planning for Team FUNdrai$ers

Planning for Team FUNdrai$ers

"Setting a goal is not the main thing. It is deciding how you will go about achieving it and staying with that plan.”

—Tom Landry

Teach it: FUNdrai$ing!

Think about this (when brainstorming Team FUNdrai$ing ideas):

Where (to find it)?•Included in Team Captain Kits.•Located on RelayBuzz.org.

Team FUNdrai$er Planning

Guide:Features:1.Information on the four types of fundraising: Individual, On-line, Team & On-site.2.Things to consider when setting a goal for the team fundraiser (i.e. work with local businesses to get items donated, so that expenses can be minimized). 3.Important logistics and details section to help ensure that the fundraiser’s “bases are covered.”4.Team Fundraiser Planning Worksheet included on reverse (next slide).

Where (to find it)?•Included in Team Captain Kits.•Located on RelayBuzz.org.

Team FUNdrai$er Planning Worksheet:

Features:1.Breakdown for estimated income and expenses (be sure to subtract your estimated expenses from the estimated income to calculate the fundraiser’s net goal).2.Section to capture tasks (i.e. buy decorations) and the team member responsible for accomplishing each. Every team member can have a role in putting on the fundraiser!3.Important reminders that could impact the success of the fundraiser.4.Team Fundraiser Planning Guide included on reverse.

Teach it: FUNdrai$ing!Planning for Team FUNdrai$ers

Things to consider:

•When does the team want to hold the fundraiser? Time of year? Month? Day of the week? •Does the team have enough team members to support the fundraiser? Or will the team need to recruit additional support from others? •Who is the fundraiser’s target audience? (adults, children, the general public, etc.)•What is the best venue for advertising the fundraiser? Newspaper? Radio? On-line? Flyers/posters? A combination of these?•Will there be any expenses? (If so, they need to be sponsored or deducted from the total money raised).•Will the fundraiser compromise the American Cancer Society Relay For Life program in any way? Has the team reviewed the Fundraising Guidelines and/or consulted their resources? (Team Captain Handbook, Fundraising Coach, Event Chair and/or ACS Staff Partner)

Teach it: FUNdrai$ing!Planning for Team FUNdrai$ers

Team “Cancer CRUSHers” FUNdrai$ing example:

• Team “Cancer CRUSHers” is made up of family and friends• 15 team members (including co-team captains)• Team Relays in memory of the team captain’s son (who passed

away from cancer).• During their team meeting, they decide to plan a different kind

of fundraiser this year: a 4-wheel drive trail ride• They have a location in mind that has hosted Camp Jeep in the past• Most of the team members have 4x4s• The team captain’s son used to love participating in extreme

outdoor adventures• Everyone is very excited about this new idea!...

Teach it: FUNdrai$ing!Planning for Team FUNdrai$ers

Team “Cancer CRUSHers” FUNdrai$ing example:

The team decides on a few important details:• Date in April (rain or shine)• $100 a vehicle to participate• Provide up to four boxed lunches per vehicle (and collect

orders for additional at $5.00 each)• Include an auction on site• Car wash offered (weather permitting) for additional

donations following the ride (Team NOTE: offer this fundraising opportunity to the middle school team!)

• Need prizes• Will offer local businesses sponsorship opportunities

Team Name: Team Name: Cancer CRUSHers!

Name of Fundraiser: Name of Fundraiser: 4 Wheelin’ For HOPE

Estimated Income: Estimated Income: $10,000

Estimated Expenses: Estimated Expenses: $640

Logistics: Logistics: Saturday, April 12th

Jackson Farm Trail10:00am – 2:00pm

Planning for Team FUNdrai$ersTeach it: FUNdrai$ing!

Team Members sign up for various tasks: Secure the site Contact local media to promote the fundraiser Get admission tickets donated (printing) Identify a local caterer to donate boxed lunches Recruit additional volunteers for day of (ask youth group) Create sponsorship opportunities

Ask local 4x4 car dealers, auto parts store, etc. Secure donated prizes for the auction Create directional signs Write thank you notes following the fundraiser

Team “Cancer CRUSHers” FUNdrai$ing example:

Teach it: FUNdrai$ing!Planning for Team FUNdrai$ers

Good Luck, Team Cancer CRUSHers!!

(We can’t wait to see how it turns out!)...

Maximizing your (FUNdrai$ing)

Return on Investment

Teach it: FUNdrai$ing!

You’re putting in the time and effort already, so why not get the most out of the fundraising opportunity?

1. Enhance an existing fundraising plan.2. Turn something that you’re already doing into a

fundraising opportunity:

• Are you in a Supper Club? If so, ask everyone to bring a donation the next time they come to your home.

• Having a birthday this year? Instead of gifts, ask friends and family members to make a donation to ACS!

• Watching someone’s children or pets? Turn their payment into a donation.

• Wrapping gifts? Offer to wrap your friends/neighbors’ gifts as well (for a donation).

Maximizing your (FUNdrai$ing) ROI

max - i- mizeVerb:

1. To increase or make as great as

possible.

2. To make the best use of.

What does it mean?

Maximizing your (FUNdrai$ing) ROI

Bake Sale

Plan to sell brownies &

cookies for .25 each

Maximize $

Teach it: FUNdrai$ing!

Take orders for sweets instead:

pan of brownies, tray of cookies,

whole cakes, etc. And sell

them for $20.00 each!

Maximize $

Maximizing your (FUNdrai$ing) ROITeach it: FUNdrai$ing!

Spaghetti Dinner

Fundraiser

Silent Auction

Romantic Dinner

for 2 Market a spaghetti dinner fundraiser as a “Romantic Dinner for 2” (perfect date night to support the American Cancer Society). Sell tickets, so that the event seems more exclusive and have special reserved seating for couples. Ask youth to wear appropriate attire and work as the wait staff; invite the school orchestra class to play during dinner (or have music playing) and include donated items in a silent auction! *Work to get food items donated so expenses are kept at minimum. **Consider hosting around Valentine’s Day and offer floral shops sponsor- ship opportunities!

Team Name: Team Name: Cancer CRUSHers!

Name of Fundraiser: Name of Fundraiser: 4 Wheelin’ For HOPE

Estimated Income: Estimated Income: $10,000

Estimated Expenses: Estimated Expenses: $640

Logistics: Logistics: Saturday, April 12th

Jackson Farm Trail10:00am – 2:00pm

Remember the plan for this team fundraiser?...

Team: Cancer CRUSHers!Team: Cancer CRUSHers!““4 Wheelin’ For HOPE”4 Wheelin’ For HOPE”

raisedraised:

• 52 participating 4x4s• $2,750 = auction• $5,000 = sponsorships• $800 = car wash donations

Maximizing your (FUNdrai$ing) ROI

4x4 Trail Ride

AuctionSponsorships

Car Wash

Teach it: FUNdrai$ing!

Maximize $

“4 Wheelin’ For HOPE”

$12,568.00

Teach it: FUNdrai$ing!Maximizing your (FUNdrai$ing) ROI

Things to consider to Maximize your (FUNdrai$ing) ROI:

Teach it: FUNdrai$ing!Maximizing your (FUNdrai$ing) ROI

Like children

Like to plan

parties

Make it FUN and do what you like to do:

Consider planning children’s birthday parties for a

donation. Donation amounts could be based on the number of children,

whether you’re providing treat bags, food and/or the cake. *Check with your local Fire Department or Law

Enforcement Agency, as they may be willing to open their facilities up for use (and what little boy wouldn’t love to have his birthday party

at the Firehouse?)

Teach it: FUNdrai$ing!Maximizing your (FUNdrai$ing) ROI

Think Relay Big and make a Relay Big Difference:

Collect orders for bagged lunches (everyone has to eat). Work together as a team to get

the necessary products donated: bread, BBQ, paper products,

chip, drinks, etc. Promote this fundraiser to businesses in the

community that have lots of employees. Consider setting up a delivery service for an

additional donation!

Willing Team

Members

Happy FUNdrai$ing!