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Knowledge: Tyler S. Lorig, Ph.D. WASHINGTON AND LEE UNIVERSITY The Science of Scent

A Little Nasal Knowledge: Tyler S. Lorig, Ph.D. WASHINGTON AND LEE UNIVERSITY The Science of Scent

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Page 1: A Little Nasal Knowledge: Tyler S. Lorig, Ph.D. WASHINGTON AND LEE UNIVERSITY The Science of Scent

A Little Nasal Knowledge:

Tyler S. Lorig, Ph.D.

WASHINGTON AND LEE UNIVERSITY

The Scienceof Scent

Page 2: A Little Nasal Knowledge: Tyler S. Lorig, Ph.D. WASHINGTON AND LEE UNIVERSITY The Science of Scent

What smells?

A molecule of vanillin - grey spheres are carbon, red - oxygen, white - hydrogen

Page 3: A Little Nasal Knowledge: Tyler S. Lorig, Ph.D. WASHINGTON AND LEE UNIVERSITY The Science of Scent
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Page 5: A Little Nasal Knowledge: Tyler S. Lorig, Ph.D. WASHINGTON AND LEE UNIVERSITY The Science of Scent

Richard Axel Linda Buck2006

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Rhinencephalon or Limbic System

Page 7: A Little Nasal Knowledge: Tyler S. Lorig, Ph.D. WASHINGTON AND LEE UNIVERSITY The Science of Scent

The Rhinencephalon Defines the Brain of

Mammals•Territoriality

•Hunt/forage/food intake

•Maternal Behavior

•Infant Attachment

•Sexual Selection

•Hormone Regulation

Page 8: A Little Nasal Knowledge: Tyler S. Lorig, Ph.D. WASHINGTON AND LEE UNIVERSITY The Science of Scent

“From a clinical point of view, the importance of the olfactory system is slight, just as the sense of smell is of relatively minor importance in the normal life of civilized man.”

A. Brodal, Neurological Anatomy,

3rd

What about Humans?

Page 9: A Little Nasal Knowledge: Tyler S. Lorig, Ph.D. WASHINGTON AND LEE UNIVERSITY The Science of Scent

So...olfaction is vestigial in humans

•We almost never notice odors

•When we notice, we can’t identify

•Noses are funny

•Much of odor perception is a nuisance

•98% of undergrads would loose smellif given a choice

Not so fast…

Page 10: A Little Nasal Knowledge: Tyler S. Lorig, Ph.D. WASHINGTON AND LEE UNIVERSITY The Science of Scent

Your Brain and Jelly Beans

or SKITTLEs

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Page 12: A Little Nasal Knowledge: Tyler S. Lorig, Ph.D. WASHINGTON AND LEE UNIVERSITY The Science of Scent

Smells, Tastes and Flavors

Sweet salty, bitter, sour, Umami…EVERYTHING ELSE is an odor

Page 13: A Little Nasal Knowledge: Tyler S. Lorig, Ph.D. WASHINGTON AND LEE UNIVERSITY The Science of Scent
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You

Mate

Offspring

Love it!

Hates it!

????????

it

1000 Receptor Types ….only 330 expressed in humans

Page 15: A Little Nasal Knowledge: Tyler S. Lorig, Ph.D. WASHINGTON AND LEE UNIVERSITY The Science of Scent

U.S. Consumer Market 2001 : Source Kline & Co.

From Gilbert and Firestein, Nature Neuroscience 2003

Fine Fragrances for Men and Women 4.4 billion

Toiletries (soap, deodorant, bath) 6.6 billion

Hair care products 6.1 billion

Laundry products 6.1 billion

Home fragrances 2.3 billion

Functional Fragrances

Total Market 25.5 billion

Currently more than 40 billion (Kline)

Page 16: A Little Nasal Knowledge: Tyler S. Lorig, Ph.D. WASHINGTON AND LEE UNIVERSITY The Science of Scent

$1,691 per ounce

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1 oz $13,860.00

“Kyara”

Page 18: A Little Nasal Knowledge: Tyler S. Lorig, Ph.D. WASHINGTON AND LEE UNIVERSITY The Science of Scent
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National Geographic (1986)

The New Speed Dating?

Page 23: A Little Nasal Knowledge: Tyler S. Lorig, Ph.D. WASHINGTON AND LEE UNIVERSITY The Science of Scent

(Associated Press, 2012)

Yes: Pheromone Parties

Page 24: A Little Nasal Knowledge: Tyler S. Lorig, Ph.D. WASHINGTON AND LEE UNIVERSITY The Science of Scent

If odors are so important, why don’t we know it?

Page 25: A Little Nasal Knowledge: Tyler S. Lorig, Ph.D. WASHINGTON AND LEE UNIVERSITY The Science of Scent

Odor Effects Without Detection

1983 & 1985 Kirk-Smith et al. Warwick Behavior & self-report1988 & 1990 Lorig & Schwartz Yale EEG1991 & 1993 Lorig et al. W&L ERP & Behavior1998 & 2000 Kline & Schwartz Arizona EEG & self-report1999 Sobel, et al. Berkeley fMRI2001 McClintock et al. Chicago PET2002 Walla et al. Vienna MEG2004 Jacquot, et al. Franche-Comte Skin conductance2005 Lundstrom & Olsson Uppsala Self-report2005 Holland et al. Radboud Behavior2009 Zucco et al. Padua, IT Behavior2010 Li et. al. Northwestern fMRI & self-report2010 Sela & Sobel Wiseman fMRI & self-reportand others

Lorig, 2012 Chemosensory Perception

Year Investigators University Dependent Var.

Page 26: A Little Nasal Knowledge: Tyler S. Lorig, Ph.D. WASHINGTON AND LEE UNIVERSITY The Science of Scent

Odor and HealthIs olfaction related to health?Sure! Just what you’d expect…

AgingAllergiesSinusitisNasal polypsSmokingVOC exposureHead Trauma

Page 27: A Little Nasal Knowledge: Tyler S. Lorig, Ph.D. WASHINGTON AND LEE UNIVERSITY The Science of Scent

Odor and Health

And many you wouldn’t…

Parkinson’s DiseaseMultiple SclerosisAnorexia nervosaDiabetesDown syndromeHIVEpilepsy (temporal lobe)Schizophrenia (including 1st degree relatives)AutismAlzheimer’s Disease (Serby, 1985)

Page 28: A Little Nasal Knowledge: Tyler S. Lorig, Ph.D. WASHINGTON AND LEE UNIVERSITY The Science of Scent
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Olfaction and Alzheimer’s

Olfactory loss precedes cognitive impairmentbut variability and loss due to aging makes prediction hard

“Olfactory (bulb) tau pathology showed highly significant correlation with neuritic Braak staging in the brain, while both scores showed significant but low correlation with age.” Attems & Jellinger 2006

Perceptual and effects are related to ApoE4 and appear to be sensory rather than cognitive pathology

Course of AD

Olfactory Tau

Detectable olfactory loss

ApoE 4?

Cognitive Impairment

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