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EDUTECH
A Leading Indian Training Services Company Increases it’s ROI by 12% with Analytics
The training services company was spending heavily to get new student enrolments through their
sales channels which included their 1) 300+ centers in India 2) Call Centre channel & 3) Website.
The client’s leadership team had access to certain internal MIS reports that gave them a birds eye
view on certain metrics like Centre wise No. of new enrolments, Revenue, etc. but the depth of those
reports was not sufficient to measure & track the ROI from expenditure at a granular level for, e.g. at
a Centre level or a particular call centre agent level.
The Netcore team of analysts created an end to end customised dashboard which spanned
the following activities:
300+ Centres Call Centres Website
Success Story by Netcore's Raman
Insights from the dashboard enabled the client’s top management team to take decisions that led to an increase in ROI by 12%.
• Identified the right dashboard tool basis the client requirement
• Identified the key metrics to be mea-sured in discussions with various client teams
•Designed the logic for creating each metric to be represented in the dash-board
• Explored multiple options in repre-senting the reports & the visual charts (which can be intuitively understood by users
•Added slicing, dicing & interactive functionalities in the dashboard
•Created data ETL & refresh procedures for ensuring the dashboard is seam-lessly integrated with client’s data sources & updated with the latest available data.
RESULTS
EDUTECH
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Success Story by Netcore's Raman
