WITH DANIEL J . BOLLINGER

A GUIDETO SELLINGA HOME INNEW YORK

THE ADVANTAGES OF LISTING WITH DANIEL J. BOLLINGER

HIS KNOWLEDGE OF NYC, THE MARKET, AND CONSTRUCTIONDaniel ties together his real estate, construction, and design knowledge as the Real Estate Editor of New York Lifestyles Magazine. He knows about brownstones, apartments, and the market to help get you the best offer for your listing. He knows the best value plays in new development in NYC so whether you’re buying or selling Daniel J Bollinger is the right choice in choosing an agent to work with.

WE’VE GOT THE CITY COVEREDOur offices are an essential part of the BOND experience and each office is part of the fabric of its neighborhood. In addition to our beautiful retail location window displays marketing our properties, we regularly hold events to promote our community and the culture within it.

EXPERIENCED INDUSTRY LEADERSBOND New York was founded in 2000 and has since grown to become the largest independently owned real estate brokerage in the city with over 500 agents and 4 offices strategically located throughout the city. BOND is ranked among the top real estate firms in the city.

CUTTING EDGE TECHNOLOGYBOND has a dynamic web presence with over one million hits a month, 60,000 unique users running searches in our database and up to 12 chat leads per hour at peak. We have a state-of-the-art portable database connected to top web platforms including Facebook, Twitter, Craigslist, NY Times,

Trulia, Zillow and StreetEasy. We also have an automatic listing update feed sent to our customers.

ELITE IN-HOUSE MARKETING TEAMOur in-house creative team has over 15 years of experience in every media form. We have in-house copywriters and graphic designers as well as in-house public relations and social media teams. BOND has one of the highest Klout Scores in the industry for social media and has one of the top real estate blogs in NYC.

GLOBAL REACHBOND New York is part of a select group of brokers in Manhattan servicing the largest global relocation network in the industry with access to hundreds of top qualified buyers from all over the world.

PERSONAL TOUCHBOND was built on the lifelong friendship of its founders.The trust, support, and camaraderie they have relied on to sustain that relationship all these years is the backbone for which BOND exists. It permeates every relationship at our firm from management to agent, from agent to client.

WHAT DETERMINES PRICEOur brokers look at various aspects to determine the market value of your property. We take into account things such as:

LOCATION Location plays a large role in determining price. Factors such as proximity to public transportation, development and desirability of a neighborhood and conveniences are taken into account when considering price.

COMPETITION Buyers will compare and interpret the value of your home based on other available properties. I will provide you with accurate comparables that have both recently been sold and are currently listed to help you understand the competition. I will also provide a detailed analysis of these properties to examine how long they have been or were on the market, if they have undergone a price drop and any other factors that will be necessary in determining the best list price for you.

TIMING Market conditions change and cannot be manipulated. I will provide an pricing strategy based on when your property is listed and BOND’s in house marketing team will create an effective and aggressive marketing plan to ensure we maximize the timing of your property entering the market.

CONDITION Property condition directly affects the price and speed of your sale. I will provide guidance and expertise on what steps need to be taken to make the best first impression on potential buyers.

MAXIMIZING REAL ESTATE VALUEOften, simple cosmetic changes can be made with minimal time and expense to increase the value of your property. Since buyers compare competing properties, we suggest a few practical tips to make yours stand out.

Eliminate clutter

Repair

Clean

Presentation

Leave

Your property will feel larger and brighter, while allowing

prospective buyers to explore it comfortably, envisioning it

with their own personal touches.

If you think something is too much trouble to fix, chances

are buyers will, too. Making repairs allows you to present

your property in a better light and increase its value.

Presenting a clean home to a buyer shows them the

home has been valued and cared for.

Place fresh flowers in the apartment, open all of the

drapes/blinds, turn on all of the lights, make the beds, put

all clothes away, turn off the televisions, and be sure the

kitchen and baths shine.

Potential buyers are much more comfortable and will be

more likely to discuss how they feel about a property if the

seller is not at home during the showing.

WHAT WE DO

BROKER COMMUNITY OUTREACHOver 94% of properties in New York City are sold by co-brokers. As members of REBNY, we share your listing with the other real estate firms and 14,500 licensees that are REBNY members. We also broadcast your listing to every other major real estate listing site to guarantee your property is reaching every qualified buyer being represented by an agent at any firm. This effectively puts your property in front of millions of potential buyers.

TARGETED SOCIAL MEDIAWe have committed significant time and resources to build strategies and targeted engagement with thousands of followers in order to effectively reach viable buyers. We produce original, shareable content that has successfully supported our position as leaders in the industry and increased our clients’ exposure.

PROFESSIONAL VIDEO / PHOTOGRAPHYOur in-house team of professional videographers and photographers guarantees timely photos and video taken, edited, and posted on demand.

OPEN HOUSES BOND will organize, promote and execute open houses for your property. All open houses are staffed with BOND professionals. Showsheets as well as other relevant marketing materials are prepared for distribution.

CUSTOM MARKETING MATERIALS Each listing is evaluated and materials, from postcard mailings to brochures showcasing your home, are created in-house to best market your home.

STOREFRONT PROPERTY LISTINGSYour property is featured in our beautiful light box window displays located in our retail offices for maximum exposure to local foot traffic.

PUBLIC RELATIONSIn the last year, we had nearly twice the amount of press mentions as our biggest competitors. We get our clients’ properties highlighted consistently in top-tier publications. In the last year we have been featured in The New York Times, New York Magazine, New York Observer, New York Post, The Real Deal, Wall Street Journal, and REW/Brokers Weekly, just to name a few.

CURRENT ACTIVE CUSTOMER BASEThere are hundreds of BOND agents working in sales and one of them may have the perfect buyer for your home. When you list with BOND, your property immediately goes out to the entire BOND marketplace of buyers who have already been pre-screened and pre-approved for financing.

STATE OF THE ART WEBSITE EXPOSURE Over 95% of property searches begin online. BONDnewyork.com is one of the industry’s most highly trafficked websites, with over 35,000 unique visitors per month. We also syndicate your property to every major real estate listing website available.

MARKETING PLAN

SCHEDULE PHOTOGRAPHER AND VIDEOGRAPHERBOND will schedule a Professional photographer and videographer for pictures and video to be used in marketing materials.

VIRTUAL STAGINGWe will create a virtually staged environment to increase visual accessible of the home.

LIST PROPERTY WITH RLS Immediately, your listing will be available to every broker in the community to share with their pool of buyers.

LIST PROPERTY ON BOND NEW YORKYour property will be available to all BOND agents to share with their pool of buyers as well as potential buyers visiting our site every day.

PLACEMENT IN OUR WINDOW DISPLAY LIGHT BOXESYour property will be featured in the window of our retail locations.

EMAIL BLAST TO ALL BOND AGENTSYour property will be announced via personal email to over 500 agents at BOND.

CREATION & EDITORIAL PITCH FOR PUBLIC RELATIONSOur in-house marketing team will create an editorial feature to be pitched to a target publicist.

JUST LISTED MAILINGA custom 6 x 9 postcard will be mailed to 250 current residents both in your building and in the area showcasing your property.

BROKER BLASTA professional email blast featuring your property will be sent to over 13,000 brokers in our brokerage community.

PRIVATE EMAIL PRE-OFFER TO BROKER CONTACT LISTWe will send the listing to a private list of brokers with whom we have a long- standing relationship with.

FEATURE ON BOND SOCIAL MEDIAYour property will be featured on all of our social media sites to get your property to target audiences.

HOLD OPEN HOUSESIn addition to private showings, an open house will be held for both brokers and prospective buyers. We will manage all aspects of the open house from preparation to follow up.

CUSTOM SHOWSHEETS FOR OPEN HOUSESOur in-house marketing team will create custom show sheets showcasing your property’s features to be distributed at the open house.

FEATURE IN OUR PROPERTIES SHOWCASE PUBLICATIONYour property will be featured in BOND’s Properties Showcase publication which is distributed to all of our sales customers.

MARKETING OUTREACH

RLS

CLOSING COSTS: COOPERATIVES

CLOSING COSTS: CONDOMINIUMS & SINGLE FAMILY HOMES

BREAKDOWN OF SELLERS COSTS

Broker’s commision % of sale price

Seller’s attorney $2,500 and up

Co-op attorney $400 - $600

Flip Tax Varies

Move-out deposit $500 - $1,000 (refundable)

New York City transfer tax 1% of sale price for purchases of $500,000 or less1.425% of price for purchases over $500,000 (commonly paid by Seller)

New York State transfer tax 0.4% of price

Transfer tax filing fee $25

Payoff Bank attorney $300 and up

UCC-3 filing fee $100 and up

BREAKDOWN OF SELLERS COSTS

Broker’s commision % of sale price

Seller’s attorney $2,500 and up

Managing agent processing fee $450 - $650

Move-out deposit $500 - $1,000 (refundable)

New York City transfer tax 1% of sale price for purchases of $500,000 or less 1.425% of price for purchases over $500,000 (commonly paid by Seller)

New York State transfer tax 0.4% of price

Title and recording fee $100 and up

Mortgage satisfaction fee $150 - $300

Payoff Bank attorney $300 and up

E-MAIL: DBOLLINGER@BONDNEWYORK.COM

DANIEL BOLLINGERLICENSED REAL ESTATE SALESPERSON

PHONE: 718.662.9493

With years of carpentry experience working on Long Island’s Gold Coast, studying industrial design at Pratt Institute in their world renown Masters of Industrial Design program, and working in both the residential and commercial real estate markets in New York, Daniel J Bollinger now brings his knowledge to BOND New York. With the unprecedented new developments in NYC, Daniel Bollinger can identify solid construction, great design, and knows NYC like the back of his hand.

His core specialties are new development and brownstones. He shares this knowledge as the Real Estate Editor for New York Lifestyles Magazine in his articles on New York City’s prime new developments.

If you are interested in investing in and living in NYC, Daniel Bollinger can help you in identifying the best builders/buildings of NYC, help you pick out a great condo design/layout to match your needs, and can also point out everything that your local neighborhood offers in dining, entertainment, and culture. Having lived in Brooklyn for 20+ years he also knows what to look for when buying a brownstone and has extended knowledge of Bed-Stuy, Crown Heights, Forte Green, Downtown Brooklyn, and more.