A Guide to REMAX

A GUIDE TO RE/MAX

Johnathan DIAS

Re/Max Preferred Properties • 108 Church St Naugatuck CT 06770

Office: (203) 723-9898 x106 • Cell: (203) 305-3931

Fax: (203) 723-1480 • Email: [email protected]

www.JohnathanDias.com

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Johnathan DIAS


Office: (203) 723-9898 x106 • Cell: (203) 305-3931



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It’s Official!

RE/MAX lists and sells more real estate

than any other real estate network in the world!

In fact, nobody in the world sells more

real estate than RE/MAX!*

*More than one million transactions in the last year alone.

Johnathan DIAS


Office: (203) 723-9898 x106 • Cell: (203) 305-3931



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History of RE/MAX

Dave and Gail Liniger founded RE/MAX in Denver, Colo., in 1973, prompted by their dissatisfaction with the way real estate business was conducted at the time.

Regardless of an operation's size, most real estate offices used the commission-split system,

requiring sales professionals to forfeit half of their commissions to their brokers in

exchange for an office environment and company services. The top producers contributed the most to the operation's overhead, thus supporting the amateur, part-time and low-

producing agents. Most salespeople left the business within two years, making residential real estate a high-turnover industry comprising in large part inexperienced and

unprofessional staffs.

The Linigers wanted to change all that. They believed that to attract and retain the best agents in the business, brokers must offer them maximum compensation, advanced

support services and the freedom they need to succeed. Agents would share office overhead and pay management fees, and in return would receive a wide variety of

traditional real estate franchise services and high commissions.

The strategy worked. RE/MAX has grown every single month for more than 30 years. Very

few companies with a worldwide presence can make such a claim.

Recognized by the homebuying and selling public for its red, white and blue hot air balloon logo, RE/MAX has been the No. 1 residential real estate network in Canada since 1987 and

is a leading industry force in the United States and many other regions.

The most significant growth for RE/MAX in recent years has come outside the United States,

with expansion into Africa, Asia, Australia, the Caribbean, Central America, Europe, Mexico, New Zealand and South America. RE/MAX takes proven techniques and adapts them to

local markets, thereby developing a series of tools that real estate professionals find invaluable.

Some of the innovative services created by RE/MAX International to help its members become ever more professional and successful include commercial investment, an

international referral network, advanced training courses, state-of-the-art technological tools, Internet and extranet Web sites, and national television advertising campaigns. It

was the first - and remains the only - real estate network to invent and maintain a satellite television network (RE/MAX Satellite Network) dedicated to real estate professionals.

In an industry rife with mergers and acquisitions, RE/MAX is the only major real estate network still owned and

directed by its original founders.

http://www.remax.com/inside_remax/corporate_information/officer_bios/dave_liniger.aspx

http://www.remax.com/inside_remax/corporate_information/officer_bios/gail_liniger.aspx

http://www.remax.com/inside_remax/corporate_information/the_balloon/index.aspx



http://www.remax.com/inside_remax/become_an_agent/benefits_advantages/commercial_advantages.aspx

http://www.remax.com/inside_remax/become_an_agent/training/index.aspx

http://www.remax.com/inside_remax/index.aspx

http://www.remax.com/inside_remax/become_an_agent/training/mainstreet.aspx

http://www.remax.com/inside_remax/become_an_agent/remax_growth/national_advertising.aspx

http://www.remax.com/inside_remax/become_an_agent/training/rsn.aspx

Johnathan DIAS


Office: (203) 723-9898 x106 • Cell: (203) 305-3931



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The RE/MAX Balloon

RE/MAX Balloon Fleet

A company image seven stories tall. Multiply that by more than 90 and you have the largest fleet of hot air balloons in the world. Across North America and now increasingly around the globe, the red, white, and blue balloons emblazoned with the RE/MAX logo

participate in balloon meets, highlight charitable and business promotions, and drift above athletic events.

And as the size of the actual fleet continues to grow, images of the tricolor RE/MAX Balloon logo multiply through every visual form of advertising and promotion. The RE/MAX Balloon,

its logo form, and the accompanying "Above the Crowd"® slogan are all increasingly equated in the public mind with the RE/MAX organization itself.

Sale Away Balloon

The most eye-catching member of the fleet is the Sale Away Special-Shape Balloon. Each side represents the red, white and blue RE/MAX yard sign that has symbolized new

beginnings for millions of people around the world. More than 27 times taller than a

standard RE/MAX yard sign, an estimated 100,000 people will see Sale Away every time it flies. Sale Away appears at sporting events and balloon festivals across North America.

The First RE/MAX Balloon

Admittedly, when RE/MAX first began its relationship with hot-air ballooning in 1978, the

motivation was pretty straightforward: as a fledgling real estate network we needed a marketing image that would get noticed.

Just five years old at the time, RE/MAX already held more market share in Denver, the network's birthplace, than any competitor. Word of mouth was spreading fast about the network of highly experienced real estate agents who were proving to be more experienced,

productive and knowledgeable than anyone else on the scene.

But market studies showed that among consumers in general, name recognition of RE/MAX

ranked well below many lesser competitors.

Meanwhile, in New Mexico, a few RE/MAX agents and their regional leaders dreamed up the idea of entering a red-over-white-over blue RE/MAX Balloon in the 1978 Albuquerque Hot

Air Balloon Fiesta. The RE/MAX ground crew wore jackets with patches that read, "Above

the Crowd"®, a phrase devised by an Affiliate. And as often is the case with hot-air balloons, the RE/MAX Balloon really grabbed some attention. Plus, the imagery meshed

perfectly with the RE/MAX network's emphasis on innovation, freedom and leadership.

http://www.remax.com/inside_remax/corporate_information/the_balloon/sale_away/index.aspx

Johnathan DIAS


Office: (203) 723-9898 x106 • Cell: (203) 305-3931



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RE/MAX International executives in Denver enthusiastically adopted the balloon image as

the corporate logo. Within a year, Colorado had its own RE/MAX Balloon, and featured it prominently in a local television campaign. Within four months, RE/MAX held top name

recognition in the Denver market.

Growth of the Fleet

The first gathering of RE/MAX Balloons was at the 1982 RE/MAX Great Balloon Race in Toronto. Six balloons participated.

Only six years later, 18 RE/MAX Hot Air Balloons were brought together outside Fenton, Mich. Spectacular helicopter footage of their morning flight over misty Midwestern

countryside provided the basis of the RE/MAX "Take a Step Above the Crowd"® advertising

campaign.

The third and thus far the largest mass ascension of RE/MAX Balloons took place in the foothills outside Denver in 1989, when 54 RE/MAX Balloons launched and were filmed in

flight for yet another RE/MAX commercial. The grand RE/MAX ascension took place a day before the opening of the RE/MAX Balloon Festival, the largest charity balloon event ever

held. Attracting 223 hot-air balloons from across North America, the festival was a fun-flying meet designed on a grand scale. Proceeds from the sale of tickets were shared

between children's charities.

Promotion and Advertising

Besides highlighting promotional events, RE/MAX Balloons fly at all the major - and many minor - hot-air balloon meets across North America. RE/MAX Balloon pilots introduce school

classes to ballooning, and couples ask to be married in the balloon.

The average RE/MAX Balloon makes 65 appearances a year, each event averaging more than an hour, for a fleet total of about 6,400 hours of advertising - equal to nearly nine

months of 24-hour flying. RE/MAX expects to pass the 100-balloon fleet milestone in the

near future.

The network's major graphic symbol, the RE/MAX Hot Air Balloon image appears on "for sale" signs, bus benches, billboards, in print advertising and television commercials. It is

one of the most widespread and recognizable images in business marketing.

Johnathan DIAS


Office: (203) 723-9898 x106 • Cell: (203) 305-3931



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Community Involvement

Community involvement is highly valued at all levels of the RE/MAX organization - from

individual Associates to RE/MAX offices, regions, and RE/MAX International.

RE/MAX cause marketing and charity fundraising take on many forms. RE/MAX is a national co-sponsor of the Breast Cancer Survivor Recognition Program at Komen Race for the

Cure® events. The RE/MAX organization has been the official real estate sponsor of Children's Miracle Network since 1992.

Each year, about 20 charities host fundraising golf tournaments at Sanctuary, the private

course of RE/MAX International Co-founders Dave and Gail Liniger.

RE/MAX International is the first major sponsor of The Wildlife Experience, a conservation and community center promoting understanding of the natural world and its conservation

through art and education.

RE/MAX International, Inc., is sponsoring RE/MAX Tour for the Troops to benefit two

organizations dedicated to improving the lives of disabled veterans: Fisher House Foundationtm and Sentinels of Freedom Scholarship Foundationsm. Warrior One, the famed

Hummer H1 that was embedded with a CNN news team in Iraq and refurbished on the “Overhaulin’” program, is the centerpiece of the tour. It’s available for appearances across

the United States.

All these avenues and more represent the RE/MAX network's commitment to community involvement, serving the public beyond its real estate needs.

http://www.remax.com/inside_remax/corporate_information/community_involvement/racing_for_life/

http://www.remax.com/inside_remax/corporate_information/community_involvement/childrens_miracle_network/

http://www.sanctuarygolfcourse.com/course_information/index.asp

http://www.thewildlifeexperience.org/

http://www.remax.com/inside_remax/corporate_information/community_involvement/tour_for_the_troops/index.aspx

http://www.fisherhouse.org/



http://www.sentinelsoffreedom.org/

Johnathan DIAS


Office: (203) 723-9898 x106 • Cell: (203) 305-3931



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Children's Miracle Network

Children's Miracle Network and RE/MAX are joined by their desire to provide local

community hospitals with modern tools and information. Since RE/MAX became the exclusive real estate sponsor of Children's Miracle Network in 1992, RE/MAX Associates

have raised nearly $75 million for the cause.

Founded in 1983, Children's Miracle Network generates health care funds and awareness programs to benefit children. The nonprofit organization's 170 participating hospitals across

North America help 17 million children annually. RE/MAX Associates raise funds for Children's Miracle Network in a variety of ways, including:

Pledging a contribution derived from each transaction involving a RE/MAX Miracle

Home®. Staging fundraising events - from local golf tournaments to parking-lot flea markets.

Handling the phones at the organization's annual telethon fundraising event, the largest of its kind in the world.

RE/MAX Sales Associates are unique in that a majority of the donations received by Children's Miracle Network from RE/MAX are the direct result of Associates' hard work

rather than solicited from customers.

Miracle Home®

The Miracle Home® Program, exclusive to RE/MAX International, allows a RE/MAX Associate to donate a portion of every transaction to Children's Miracle Network. The

partnership underscores Sales Associates’ involvement in the communities where they live and serve.

Ask your agent for more information on RE/MAX and Children's Miracle Network.

http://www.cmn.org/

Johnathan DIAS


Office: (203) 723-9898 x106 • Cell: (203) 305-3931



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RE/MAX Racing for Life®

With its "RE/MAX Racing for Life®" slogan, RE/MAX International is proud to be a co-sponsor of the National Series Breast Cancer Survivor Recognition Program at Komen Race

for the Cure events, the world's largest series of 5K runs and fitness walks. Komen estimates that more than 1 million people participated in its 2006 races.

The Susan G. Komen for the Cure Survivor Recognition Program celebrates breast cancer

survivors and honors those who have lost their battles with the disease. RE/MAX shares sponsorship with Zeta Tau Alpha Fraternity, a nonprofit volunteer organization.

RE/MAX contributes pink survivor T-shirts and caps, as well as "In celebration of" and "In memory of" back signs and program banners for every race. RE/MAX Associates who are

breast cancer survivors or who otherwise have been affected by the disease are encouraged to solicit pledges for their own participation. Corporate representatives host

breast cancer survivor recognition tents at the more than 100 events in the United States.

Sold for the Cure TM

RE/MAX launched a unique program early in 2007 exclusive to RE/MAX Sales Associates

that allows agents to designate homes as Sold for the Cure properties in support of Komen for the Cure. The pink "RE/MAX in support of Komen for the Cure" banner that sits atop a

RE/MAX yard sign means that Komen will receive a donation from the RE/MAX agent when that property sells.

The "$25 for 25" program

In October 2007, Komen for the Cure celebrates 25 years leading the fight against breast

cancer. Together with its affiliate network, corporate partners and various donors, Komen

has invested nearly $1 billion in research, education, screening and treatment since 1982. The organization has pledged to invest another billion over the next 25 years. In that time,

25 million people will be diagnosed with breast cancer and 10 million will die.

In an effort to support the organization's ongoing mission - and in celebration of Komen's achievements over the past 25 years - RE/MAX Associates will have opportunities to make

$25 donations to Komen for the Cure throughout the month of October.

RE/MAX is committed to supporting Komen for the Cure's promise to save lives and end breast cancer forever.

http://www.komen.org/

Johnathan DIAS


Office: (203) 723-9898 x106 • Cell: (203) 305-3931



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Where in the World is RE/MAX?

Over 65 Countries

Over 6,500 Offices Worldwide

Over 100,000 Associates

“Nobody Sells More Real Estate Than RE/MAX.”

Johnathan DIAS


Office: (203) 723-9898 x106 • Cell: (203) 305-3931



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Johnathan DIAS


Office: (203) 723-9898 x106 • Cell: (203) 305-3931



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Johnathan DIAS


Office: (203) 723-9898 x106 • Cell: (203) 305-3931



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Things you show know about

Re/Max and its AGENTS

RE/MAX is a world leader in residential real estate with over 6500 offices

and 65 countries in eight the territories, on six continents.

Today, RE/MAX associates probably number over 100,000 fulltime, professional agents worldwide.

The typical RE/MAX agent in North America is among the most

experienced in the industry, averaging almost 13 years of service. This agent is also distinguished by earning, on the average, more

realistic educational designations in its industry competitors-a commitment to professional improvement.

Because of these industry higher educational and experience

achievements, the average RE/MAX agent outsells the competition by an incredible 3 to 1.

Over 70% of RE/MAX agents’ business comes from repeat business or

referrals from past customers and friends-more than twice the industry average.

RE/MAX agents make a personal Financial Investment every listing. REMAX agents competently control the marketing programs for each of

their listings.

Johnathan DIAS


Office: (203) 723-9898 x106 • Cell: (203) 305-3931



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BENEFITS OF CHOOSING

RE/MAX

RE/MAX Associates are “The Hometown Experts with a World

of Experience!”

Being locally owned and operated, RE/MAX offices are staffed with professional agents who make their living in the same communities in which they live. They’re the people next-door,

or just down the block. Thus, they are committed to their local community and have a deep personal interest in the customers they serve. Deciding to sell or buy a home is a big step.

Make sure it’s a step in the right direction by choosing the person best qualified to handle your real estate needs – a RE/MAX Sales Associate.

With offices in 63 countries worldwide, RE/MAX is one of the fastest growing real estate

franchise networks on the planet. The revolutionary RE/MAX concept of enabling real estate professionals to maximize their business potential has evolved into an organization of more

than 120,000 associates in over 6,500 offices worldwide.

An industry leader, RE/MAX was the first real estate network to be involved in more than

one million transactions in a single year.

Market Share / Market Presence

The interaction of quality Associates, public recognition of the RE/MAX name and logo, customer satisfaction, and Associate local citizenship result in transactions and leading

market share and market presence. RE/MAX Associates, as a group, have more exclusive listings and more customers than all other agents with any other competing real estate

network. RE/MAX has attained Premier Market Presence (PMP) in area after area across North America and is growing in market share in other regions around the world.

Johnathan DIAS


Office: (203) 723-9898 x106 • Cell: (203) 305-3931



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Customer Satisfaction The success of the network ultimately depends on each RE/MAX Associate providing

unparallel satisfaction to each of his or her clients. Advanced education, technological expertise and experience all translate into quality customer service. It’s because of satisfied

customers that about 70% of an average RE/MAX Associate’s business results from repeats and referrals. Those sources of business account for about 30% of other agents’ sales

activity.

Community Citizenship RE/MAX Associates have always been among the leaders in their communities, devoting

time and dollars to countless charities and local causes. Committed to their own personal charities, RE/MAX Associates and offices contribute tens of millions of dollars annually to

the respective communities.

At the network level, RE/MAX sponsorship of the Children’s Miracle Network is a prime

example of RE/MAX community citizenship. One of CMN’s largest corporate partners, the RE/MAX network has raised over $32 million for the charity. CMN helps seriously ill children

through contributions to local hospitals. Its Annual Broadcast, which airs throughout North America, regularly generates millions of dollars for kids in need.

Quality Professionals

As a group, RE/MAX Associates lead agents of competing companies in experience, education, and production. The average RE/MAX Associate out-produces competing agents

three to one. Consummate professionals, RE/MAX Associates lead the industry in advanced real estate education and production. That’s why we’re known as “The Real Estate Leaders”

and why no one in the world sells more real estate than RE/MAX.

Name Awareness and the RE/MAX Balloon Logo The red, white and blue RE/MAX balloon, with its “Above the Crowd! ®” slogan, is one of

the most recognizable logos in the world. With nearly 90 RE/MAX hot air balloons around the globe, RE/MAX has the world’s largest balloon fleet.

Johnathan DIAS


Office: (203) 723-9898 x106 • Cell: (203) 305-3931



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Johnathan Dias

Johnathan Dias provides unmatched service to his customers and

clients, continually striving to exceed their expectations. He

recognizes that each of his customers’ needs are unique and his

consistent ability to fulfill those needs are supported by his cutting-

edge marketing systems.

Honesty, Integrity and Fairness is my Golden Rule!

Documents

A Guide to REMAX