Why Remax?

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WHY RE/MAX?

Visit seeremax.com

seeremax.com

Our goal is to helpothers achieve theirs.

2015 RE/MAX, LLC. Each RE/MAX office independently owned and operated. 150403

WHYRE/MAX?

* U.S. agents, 2014

WhatareYOURnumbers?* U.S. agents, 2014

100,000 agents around the world have askedthemselves this same question.In the following pages, youll learn what theyhave: More than any other real estate network,RE/MAX provides the essential tools, servicesand support to help you achieve your goals and pursue the life you want.Make your next career step the best youveever made.

Asking Why RE/MAX? isjust the start of what could bea life-changing conversation.

* As of April 1, 2015

RESIDENTIAL / LUXURY / COMMERCIAL

3

WHY RE/MAX?

NOBODYSELLS MOREREAL ESTATETHAN RE/MAXWhen you join the longtime leader in U.S. home sales No. 1every year since 1999 you gain an incredible competitive edge.With more than 40 years of expertise, stability and success, theRE/MAX brand opens doors. Then you do the rest with theconfidence and support that comes with having a powerhousebrand behind you.

If you like being on a winning team,youve come to the right place.

2015 RE/MAX vs. THE INDUSTRYTRANSACTIONTRANSACTION SIDESSIDESPERPERAGENTAGENT

U.S. RESIDENTIALTRANSACTIONSIDES2

U.S. NATIONALTV SHAREOF VOICE3

COUNTRIES4

OFFICESWORLDWIDE

AGENTSWORLDWIDE

16.6

890,000+

53%

95+

6,751

98,010

9.0

116,533

0%

30

2,300

33,400

What drives your success? Weasked 200 elite producers aboutwhat helps them the most.*

8.5

705,322

11%

37

3,000

86,000

Top 5 Advantages at RE/MAX:

7.6

Notreleased

LARGE BROKERAGESLARGE BROKERAGES ONLY1ONLY1

7.56.7

394,989700,000+

32%

4%0%

1

6511

1,100

6,900700

35,000

101,200

COMPETITIVE EDGE

1

Brand power/name recognition

2

Reputation and credibility

3

Quality of agents

4

Complete agent development

5

R4 Convention and other events

112,000* From an April 2015 survey of RE/MAX Diamond Award Club($1 million GCI) and Chairmans Club ($500K GCI) members.

6.7

57,335

0%

2

280

9,150

6.1

87,420

0%

44

760

16,600

No data

Notreleased

0%

1

388

18,000

Sales leadership by total residential transaction sides.

2015 RE/MAX, LLC. Each office independently owned and operated.Data is full-year or as of year-end 2014, as applicable. Except asnoted, Coldwell Banker, Century 21, ERA, Sothebys and Better Homesand Gardens data is as reported by Realogy Corporation on SEC10-K, Annual Report for 2014; Keller Williams, Weichert and BerkshireHathaway HomeServices data is from company websites and industryreports. 1Transaction sides per agent calculated by RE/MAX basedon 2015 REAL Trends 500 data, citing 2014 transaction sides for the1,460 largest participating U.S. brokerages. Coldwell Banker includesNRT. Berkshire does not include HomeServices of America. 2KellerWilliams reports all transaction sides and does not itemize U.S.residential transactions. 3Percentage of TV advertising impressionsamong national real estate brands. Source: Nielsen Monitor-Plus /A25-54 GRPs Unequivalized for ads placed through nationwidebuys (not including Spanish-language television). Spot TV GRPsare equivalized to national ratings for competitors running nationalcampaigns. 4Based on lists of countries claimed at each franchisorswebsite, excluding claimed locations that are not independentcountries (i.e. territories, etc.).


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WHY RE/MAX?

PRODUCTIVITYIS CONTAGIOUS

$108,041

$105,355

2014 average RE/MAXcommissions in the U.S.

2014 average RE/MAXcommissions worldwide

GOOD HABITS

RE/MAX is where good agents becomegreat, and great ones become even better.Its the right choice for anyone whosdriven to raise their game. Put yourself intoan energized, collaborative culture andtheres no limit on what you can achieve.

The result? The abilityto pursue the lifestyleyou want.

The productivity gap among national brandsbecomes clear with data from large brokerages. 2

Do you spend time wisely? Topproducers know what to do, andwhat not to do, every day.1Their Top 3 Daily Activities:

Average transaction sides per agent 2

16.6 RE/MAX7.8

everybody else

13.610.49.08.57.67.56.86.76.76.17.4

PrudentialRealty ExecutivesERAColdwell Banker/NRTBerkshire HathawayHomeServicesCentury 21Real LivingKeller WilliamsBetter Homes &GardensSothebysAll others

1

Prospect and generate leads

2

Set priorities

3

Follow up and communicate

Top 3 Things They Avoid:1

Administrative tasks

2

Gossip

3

Negative people

From an April 2015 survey of RE/MAX Diamond Award Club($1 million GCI) and Chairmans Club ($500K GCI) members.

1

Based on 2015 REAL Trends 500 data, citing2014 transaction sides and sales volume forthe 1,460 largest participating U.S. brokerages(ranked by transaction sides).

2


7

WHY RE/MAX?

REFERRALSCAN GOANYWHERE

MISSING OUT? 1

People move across town. They move across the country. And they move orbuy second homes around the world. At RE/MAX, this presents unlimitedreferral opportunities. Your market becomes the entire world, with a skilledprofessional at the other end of the deal.When you establish yourself as a go-to agent for referrals in your market, youcan create a whole new stream of possible business.

Theres no corporate fee or interference with RE/MAX referrals.You choose the agents (or they choose you) and set your terms.

57,945potential referral agents in theUnited States8


* As of Q1 2015

*

19,161

*

potential referral agents in Canada(where RE/MAX is No. 1 by far)

Homes sold to overseas buyers tendto be at the higher end of the market,and cash sales are the majority (60%).

BUSINESS EXCHANGE 2When we asked elite producersabout their No. 1 source of newbusiness, there was a clear topanswer: Referrals.

Source: NAR, 2014 Profile of International Home BuyingActivity. 2 From an April 2015 survey of RE/MAX DiamondAward Club ($1 million GCI) and Chairmans Club ($500KGCI) members.

1

22,849

*

potential referral agents in nearly 100countries outside the U.S. and Canada

WHY RE/MAX?

2 800FEE-FREELEADSDELIVEREDEVERY DAYIt rains leads at RE/MAX. Through the exclusiveLeadStreet system, RE/MAX agents receiveonline leads generated from remax.com andother proprietary websites.Since its inception in 2006, LeadStreet hasdelivered more than 15 million leads withno corporate fees added on.

Connecting families with an agentwho can help is the No. 1 missionof remax.com.

10


Honey, great news.Were having twins!

CONVERT THEM!My big promotionfinally came!

After you receive a lead, your nextmove makes all the difference.4 Keys With Leads:1

We finally saved enough forthat new vacation home.

2

3

4

Investingseems promising.

Accept every lead. There are nobad leads.Reach out immediately, within aminute if you can.Dont call. Text instead.(Its less intrusive.)Follow up and keep in touch. Bethere when theyre ready to move.

From 5 LeadStreet Secrets That Will Change Everything,from ABOVE, the RE/MAX magazine

My company needs meto relocate overseas.

WHY RE/MAX?

EVERYONEKNOWSYOUR NAMEWhen you connect your name with the RE/MAXBalloon, one of the most iconic images in real estate,your visibility rises higher and higher.

WINNING COMBOWhen you merge a powerful globalbrand with great personal marketing,you create something special.4 Key Marketing Moves:1

RE/MAX is the No. 1 name in real estate* thanks in partto decades of extensive advertising. At just about everyturn, potential clients find RE/MAX ads across TV,radio, print, outdoor signage, the Web and social media.As a result, buyers and sellers know RE/MAX longbefore theyre ready to move. And thats good newsfor every agent.

2

3

4

Include valuable, relevantinformation in your marketing.Create and share original content,confirming your expertise.In social media, focus on theplatforms you care about most.Be genuine. All the time.

From 5 Areas You Cant Afford to Overlook, fromABOVE, the RE/MAX magazine

When people think real estate, theythink RE/MAX* and they think of you,the local agent.* MMR Strategy Group study of unaided awareness among buyers,sellers, and those planning to buy or sell; asked, when they thinkof real estate brands, which ones come to mind?


13

WHY RE/MAX?

Earn the CLHMS designation throughRE/MAX University

YOU CANFIND YOURNICHEThe RE/MAX Collection and RE/MAXCommercial offer specialized tools,advertising programs and businessdevelopment for professionals workingin luxury and commercial real estate.

Market yourself and your listingswith the distinctive branding ofThe RE/MAX Collection

Enjoy worldwide listing syndication onwebsites including theremaxcollection.comand global.remax.com

theremaxcollection.com

|

Fine Homes & Luxury Properties

Agents in these areas also enjoy the manyother advantages of the RE/MAX brandand global network.

Network with other luxury professionalsat The RE/MAX Collection Luxury Forum,held annually

Ranked as one of the Top 25 CommercialReal Estate Brokerage Networks byNational Real Estate Investor magazine

LUXURY INSIGHTOverheard at The RE/MAXCollection Luxury Forum:The Certified Luxury HomeMarketing Specialist course isa must. Youll gain access tographics helping you tell thenational story, and templatesyou can tailor to your ownmarket. Its worth it!

COMMERCIAL INSIGHTOverheard at the RE/MAXCommercial Symposium:

Distinctive branding, tested systemsand powerful resources create an edgefor luxury and commercial specialists.

RE/MAX closed more than $9 billion incommercial sales and lease volume frommore than 25,000 transactions in 2014

Commercial-specific developmentopportunities through RE/MAX University

remaxcommercial.com

|

A Better Way in Commercial Real Estate

When you want to reachdecision-makers, contact themearly in the morning. They areoften at their desks, theres nogatekeeper yet, and they answertheir own phones. This is primetime for you to contact them.

Annual RE/MAX Commercial Symposiumbrings together commercial professionalsfrom around the worldRESIDENTIAL / LUXURY / COMMERCIAL

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WHY RE/MAX?

PROFESSIONALDEVELOPMENTCOUNTSWith RE/MAX, you receive more than training and education; you gainaccess to complete agent development.This approach has no end. Throughout your RE/MAX career, youreexposed to ongoing opportunities to grow and improve your business.The award-winning RE/MAX University (RU) provides tools, resourcesand programming for continual growth. Through RU, you can accesslive sessions, web-based programs, the most relevant designationcourses and more than 1,000 on-demand videoscovering almost every aspect of real estate.

With RU, you can developyour skills anytime, fromvirtually anywhere.

COMPREHENSIVEAGENT DEVELOPMENT

High-quality content fuels the annual R4 Convention, which alsofeatures globally recognized speakers and personalities, and thechance to network and exchange referrals with RE/MAX colleaguesfrom around the world. Theres nothing quite like R4.

Do you have easy access tospecialized courses? It can makea big difference.Income Averages in 2014*:1

ABR (Buyers): $137,161

2

CRS (Residential): $149,347

3

CNHS (New Construction): $152,567

4

CCIM (Commercial): $185,481

5

CLHMS (Luxury): $247,532

* Among full-year RE/MAX Associates holdingeach designation.


17

WHY RE/MAX?

BECAUSEYOUCAREAt RE/MAX, helping others is what we do and itdoesnt end with home sales.Through the Miracle Home and Miracle Propertyprograms, you can easily make a donation toyour local Childrens Miracle Network Hospitalafter each closed transaction. This way you and your clients play a role in helping sickchildren get better.To date, RE/MAX agents have donatedmore than $138 million to the charity.

RE/MAX Agents PutTheir Money Wherethe Miracles Are.

GOOD DEEDSEveryone knows that charitableacts are good for the soul. Buttheyre also good for business.4 Reasons to Give Even More:1

2

3

4

People want to do business withprofessionals who care.You generate consistent, positivevisibility in the community.You meet great folks who turninto clients.You truly help people, which isalways a good thing.

Source: Inc. Magazine


19

WHY RE/MAX?

RE/MAX Design Center

OUR TECHCONNECTS YOUWith RE/MAX, you have an entire suite of cutting-edge technologyresources at your fingertips.You can access powerful lead management systems, refer clients toagents and offices around the world, create professional marketingpieces, earn a certification and much, much more.

Its all designed to save you time, boost your businessand make your life easier.

Access and customize professionalmarketing materials for print, video, emailand online promotions.

LeadStreetConnecting you to the visitors on RE/MAXwebsites, LeadStreet delivered more than1 million fee-free leads in 2014.

SMART MOVESIts not enough to have a websiteand social profile. You also need astrategy.

RE/MAX MainstreetYour hub for all things RE/MAX. Findlogos, marketing materials, event schedules,RE/MAX products and much more.

4 Strategic Tech Steps:

RE/MAX Web RosterOnline contact database that showcasesyour skills and helps you find the rightagents for your referrals.

1

Blog often

2

Create custom graphics

3

Automate your tweets

4

Create community pages

From Secrets from a Social Media Master from ABOVE,the RE/MAX magazine

RE/MAX UniversityComprehensive online real estate businessdevelopment when you want it, whereyou want it.

ABOVE magazineT R A N S C E N DC O N V E N T I O N A LReal estate agents with The RE/MAX Collection approach luxuryhome buying and selling with expertise and fresh perspective,making them uniquely prepared to serve clients who expect more.

OUR MISSION

To be the worldwide real estate leader,achieving our goals by helping othersachieve theirs. Everybody wins.

The RE/MAX online publication, filled withtips and strategies for your business.

eCare Help CenterExpert solutions to your tech questionsand concerns, 24/7.

RE/MAX Mobile AppProvide your clientswith a real estatesearch app, brandedto your business.


21

WHY RE/MAX?

YOUREIN CHARGEOF YOURBUSINESSWho knows how to best run your business? You do.Entrepreneurs thrive at RE/MAX. In fact, the entire model isbuilt upon supporting those who desire the freedom to carvetheir own path.The goal is to empower you with incredible tools andresources not restrict you with bureaucracy,regulations and directives.

At RE/MAX, youre in businessfor yourself, but not byyourself.


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Why Remax?