Getting started• Familiarise yourself with the Opportunity Booklet (digital & physical)

and be able to point out some key facts e.g. your earning potential is limitless.

• Remember to put your details on every one of your Opportunity Booklets and advise potential recruits to sign up through your website or, if via the Company site, to input your first and last name or your Organiser number (‘Mentor number’).

• Carry Opportunity Booklets with you everywhere; handbag, glove compartment, changing bag etc.

• Start to think about your next steps. Once you have handed out the Booklet, how will you follow up?

A Guide to Recruiting

Usborne Books at Home

Where are you recruiting?• At all your events, use the Free Prize Draw Slips as a tool to find

potential recruits.

• Think about the aim of each event you attend. If you are going out specifically to recruit, ensure your customers can see that - have an example Starter Kit, some recruiting posters and lots of Booklets!

• Place Opportunity Booklets on your stall in a prominent position. Stand in front of your display; what do your customers see?

• Put Opportunity Booklets in customer’s bags or in the front cover of books etc. How can you get more of these Booklets out?

• Ask if you can leave a handful of Booklets (with your details on) everywhere you go.

• Advertise the amazing Starter Kit to everyone, consider having a “sample” kit you take everywhere with you.

• Use social media to reach a larger audience but make sure no one else has posted in the same group recently. Try and vary the content.

Start your own flexible book-selling business with

Usborne Books at Home

Start your own flexible book-selling business with Usborne Books at Home

Start your own flexible book-selling business with

Usborne Books at Home

A Guide to Recruiting

Usborne Books at Home

Who are you recruiting?• Don’t make assumptions, talk to everyone! Although the person

you are speaking to may not want to join, they may know someone who does!

• Think about your FROGS (Friends, Relatives, Occupation, Geographical, Social) for recruiting, as well as selling, opportunities.

• Don’t be afraid to recruit a local team; they will have different networks to you and can support you with other events/childcare etc.

• This is a numbers game! So ask 10 people to get 1 ‘yes I’m interested’. Use the 100 Noes document (available on the Tools & Downloads library).

Tips for your recruiting conversations• Remember why you joined, let your love for the books show.

• Be as positive and enthusiastic about the books and opportunity as you can and the excitement will rub off – ‘sell the sizzle’!

• LISTEN and ask lots of questions to find out why Usborne could work for them. Remember that you have two ears and one mouth – use this ratio to listen twice as much as you speak.

• Show potential recruits how the opportunity could fit into their lives.

• Talk through any ideas your potential recruit has and find out what they already do and what’s around their area, e.g. toddler groups, children at school, friend who is a school governor etc.

• Always ask potential recruits what their concerns are so you can address these upfront.

• Our job as recruiters is to show the potential within the opportunity to everyone, and then allow the recruit to make up their mind about how that will look for them. Don’t assume everyone wants the same as you. It’s a recommending business not a pressurising business.

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Key messages to get across• The business has two parts; show the books and show the

business opportunity.

• How are you presenting the opportunity? Is it simple, fun and copiable?

• Explain this business takes time, not money. The initial £38 investment is all you need to start earning from day one. The more you do the more your business will grow. You get out what you put in.

• Everyone gets the same box of books and the same opportunity; it’s what you choose to do with them next that will determine how successful you are.

A Guide to Recruiting

Usborne Books at Home

Usborne Booksat Home & School

Usborne Booksat Home & School

Following up• Keep good records of people you have met and follow up these leads. Keep in touch with old leads -

they may join when the time is right for them as things change.

• If someone shows an interest and takes a physical Booklet, suggest booking a call to chat in a couple of days to answer any further questions.

• If sending a digital version of the Opportunity Booklet, consider following up with a Q&A session on social media.

• If you have the Online Marketing Package, add all your leads to your e-newsletter.

After you have successfully recruitedGuide and support your new recruit to help them to achieve via the Passport to Success Quickstart Programme.

And finally...Never give up!

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