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Thank you so much for giving us the opportunity to visit with you about the
selling of your home. We look forward to meeting with you and presenting
our real estate services. Until then, we have sent you these materials in
advance of our meeting, so that you will know a little more about us, and
our high-level of real estate services, and how they will benefit you.
At this point, we don’t know all of your particular needs and objectives, nor
do we know your financial and family situation entirely. We do know that
selling a home can be an extremely emotionally trying time, or a very
exciting one. Our job is to provide you with enough solid information so
you can make an honest, informed decision based upon facts not hype.
We believe the key to any successful business relationship is good
communication. Keeping clients informed of every aspect of a transaction
from the day a home is put on the market until the day it closes is one of
the most important elements of a satisfied customer relationship. We
make every effort to follow this rule religiously.
We personally keep abreast of all activities on your property and will
negotiate the best possible price for your property. We will be in contact
with you on a consistent basis to keep you informed of our services. Our
goal is to make the process of selling your home as worry-free as possible.
We want to give you the peace of mind knowing that a professional is
always looking out for your best interest.
The proof of quality service is in repeat clients and clients who refer their
family, friends and associates. We devote ourselves to serving the needs
of our clients before, during and after each transaction. It is extremely
important to us that you are not only satisfied with this transaction, but that
we exceed your expectations and you become a “client for life!”
Thank you,
Pat Morgan Martha Cox
A Guide for Selling Your Home
Pat Morgan
Realtor
972-342-0010
What is the most important thing about buying or selling a home? YOU! I like to “specialize”
in YOU. I have been a full time REALTOR® with RE/MAX Town & Country since January
2000. After all this time, I have learned a thing or two and the biggest thing I have learned is
that no two transactions are alike. I enjoy guiding my clients through the process of home
buying by helping them make sense of the market data as it pertains to them. It’s personal.
Deep into a transaction, it is crucial who advises you through the negotiation, inspection,
and closing.
Embracing technology, I take advantage of the latest marketing trends and techniques to
help you sell your home and find your new home. Over time, not much has changed
regarding actually owning a home. However, the methods in which homes are sold and
bought has. I was here in the field before much technology was used, and I’ve welcomed
the changes. Therefore, I’m constantly looking for new ways to be innovative for my clients.
I’ve walked in the shoes of what my clients experience when buying or selling a house, and
at this point, I’ve pretty much seen it all. I understand and can guide you through these
transitions in life whether expected or unexpected.
Having lived in many areas of the Dallas-Fort Worth Metroplex since 1972, I have had the
opportunity to serve my community. Currently I serve on the Plano Board of Adjustment,
The Collin County MLS user committee, and I teach children’s Sunday school. In the past I
have participated in the Plano Police Citizen’s Academy, The Plano Citizen’s Fire Academy,
the Citizen Prosecutor Academy, and Habitat for Humanity. I enjoy my neighborhood book
club, gardening, and traveling.
With my help a buyer can confidently say “I want this house!” My roots are deep in Texas.
Let me help you plant your roots in your new Texas home.
My Favorite Real Estate Moment: I sold a house in Murphy, TX that was built on the land
my ancestors owned in the 1870s.
My Biggest Personal Real Estate Hurdle: Before becoming a REALTOR®, I owned a
house that caught on fire and flooded!
Martha Cox
Realtor
214-725-6291
A second generation REALTOR®, Martha Cox was drawn into the world of real estate
watching her mother, Pat Morgan. Today, Martha and Pat blend 19 years of real estate
experience as they collaborate as a team to guide their clients and provide personalized
attention during a transaction.
Prior to becoming a REALTOR®, Martha worked in sales and marketing for the
residential construction industry. She was also a publisher for top-tier residential
architects and interior designers.
Martha truly knows what the DFW experience is like, having personally tasted and
sampled the best that the various cities within it offer. A native of the area, the Dallas-Fort
Worth Metroplex has been her home since 1974. She grew up in the Park Cities and
lived in Denton while attending the University of North Texas, where she received her
degree in advertising and marketing. Afterwards, she lived in Fort Worth, Carrollton,
Addison, Plano, and Las Colinas. For the past 16 years, she has lived in the Flower
Mound/Highland Village area with her two sons and her husband, Dan.
She considers herself a diligent communicator and skilled negotiator. Because of this,
Martha believes in asking the right questions and listening. This is key to paving the path
of success in reaching your dream real estate goals. She is also a self-proclaimed
statistics nerd when it comes to market data, and she likes to use it to teach and guide
her clients along their journey.
Armed with her life-long love of homes and 25 years in sales and marketing, she will get
the job done, and you are guaranteed to have fun along the way.
What others say about Martha: People who know her well often use the phrase "6th
degrees of Martha Cox," after the "6th degrees of Kevin Bacon." She knows a lot of
people and considers herself a connector.
Odd fact about her: She loves chickens and has five. The smallest one has even taken
a trip to Target with her.
There is a huge amount of wealth in foreign countries currently flowing
into U.S. Real Estate, particularly to Texas, because real estate is such
a value here compared to other places. Can you see the need for a
company with Global presence? RE/MAX is a global network, with over
115,000 Sales Professionals in 110+ countries…Without an International
brand presence, your marketing would miss an important segment of
the market and prospective buyers.
RE/MAX is a global company and we now have the very first global
website, global.remax.com Meaning buyers anywhere will have instant
access to you home in their native language.
We are your primary point of contact. You will not have to
communicate through an assistant.
Expert negotiating skills, honed from 19 years as a full time Realtor
Extensive knowledge of the market
Serviced-oriented, I care about your total satisfaction
Weekly updates of showings and marketing
Strong marketing - I spare no cost in marketing your home
Advertising on hundreds of different websites
Expert guidance on repairs, appraisals & other issues that arise
when the contract is executed
Follow-through in every aspect of sale
500+ transactions
Received RE/MAX Hall of Fame Award
RE/MAX 100% Club
RE/MAX President’s Club
Certified Negotiation Expert
Certified Distressed Property Expert
Graduate REALTOR Institute
Accredited Buyer Representative
1. Research tax records to verify full and complete legal information is available to
prospective buyers and buyer’s agents on MLS printout.
2. Research property’s ownership and deed type
3. Research property’s public record information for lot size & dimensions
4. Research and verify legal description
5. Research property’s land use coding and deed restrictions
6. Research property’s current use and zoning
7. Verify legal name(s) of owner(s) in county’s public property records
8. Research sales activity for past 6-18 months from MLS and public records databases
9. Research “Average Days on Market” for property of this type, price range, and location
10. Research competitive properties that are currently on the market.
11. Research competitive properties that have been withdrawn.
12. Research competitive properties that are currently under contract.
13. Research expired properties (properties that did not sell during their time on the market).
14. Research competitive properties that have sold in the past six months.
15. Call agents, if needed, to discuss activity on the comparable properties they have listed
in the area.
16. Research the previous sales activity (if any) on your home.
17. Download and review property tax roll information
18. Prepare “Comparable Market Analysis” (CMA) to establish fair market value
19. Obtain and verify accurate methods of contacting you.
20. Gather information to help assess your needs.
21. Review current title information.
22. Measure interior room sizes.
23. Confirm lot size your copy of certified survey, if available.
24. Obtain copy of floor and pool plans, if available
25. Review current appraisal, if available.
26. Identify Home Owner Association manager, if applicable
27. Verify Home Owner Association fees, if applicable
28. Verify security system, current term of service and whether owned or leased.
29. Verify if you have a transferable Termite Bond.
30. Ascertain need for lead-based paint disclosure
31. Verify if property has rental units involved; if so, make copies of all leases, verify all rent
and deposits, inform tenants of listing and discuss how showings will be handled.
32. Compile list of repairs and maintenance items.
33. Prepare showing instructions for buyers’ agents & agree on showing time window.
34. Assess your timing.
35. Assess your motivation.
36. Assess your immediate concerns.
37. Ask you questions about the property and yourselves to learn how to better serve and
provide helpful information if needed.
To Get Your Home Sold Fast and For Top Dollar!
38. Discuss your purchase plans and determine how we, and the RE/MAX team can assist
you in your next purchase (local, new home construction, investment, or relocation) or if
we can research and find a qualified agent to assist you in your new location.
39. Determine how quickly you need to move.
40. Obtain information that will help us to prepare the listing, advertising and marketing
materials. Questions will include: What type of improvements have you done to your
house in the past five years? What other features of your home make it attractive to
buyers? (Type of cabinets, flooring, decks, pool, fireplaces, etc.) What do you think the
home is worth? How much do you owe on the property?
41. Prepare you by asking you to gather home information: to have copy of deed, current tax
bill, copy of a survey, copy of your title policy available (this could potential save you
money if you purchased less than three years ago).
42. Obtain three set of good working keys which will be inserted in the lockbox, one in the
file, and one on our keychain.
43. Perform Interior Décor Assessment
44. Review results of Décor Assessment, and suggest changes to shorten time on market.
45. Perform exterior “Curb Appeal Assessment” of subject property.
46. Review Curb Appeal Assessment with seller and provide suggestions to improve
salability.
47. Give you an overview of current market conditions and projections.
48. Discuss constructive changes to your home to make it more appealing, to show
exceptionally well and help it to yield the greatest possible price to an interested buyer.
49. Provide you with home showing guidelines to help have the home prepared for
appointments. (i.e. lighting, soft music, etc.)
50. Review and explain all clauses in Listing Agreement (and addendums, if applicable).
51. Enter your name, address, phone number, and email address in order to keep you
informed of market changes, mortgage rate fluctuations, sales trends or anything that
may affect the value and marketability of your property.
52. Compile and assemble formal file on property
53. Present Comparable Market Analysis (CMA) Results to you, including comparables,
solds, current listings and expired listings.
54. Offer pricing strategy based on professional judgment and interpretation of current
market conditions.
55. Assist you in strategically pricing home to enable it to show up on more MLS Searches.
56. Discuss goals with you to market effectively.
57. Discuss and present strategic master marketing plan.
58. Explore method of pricing your property below comparable value to bring the most
buyers to your property quickly.
59. Present and discuss the RE/MAX Town & Country Program to market your home the
most effectively and bring the most buyers to you in the shortest amount of time
60. Explore the option of marketing your home with an incentive of buying down points on
the buyers’ loan; potential results are: you retain a higher agreed upon price (which
results in more proceeds to you) and the buyer saves on monthly payments and a tax
credit.
61. Prepare an equity analysis to show you expenses, closing costs and net proceeds.
62. Explain the use of the Seller’s Property Disclosure Statement you will complete, and that
will be presented to the buyer of your home.
63. Take full color digital photographs of the inside and outside of your home for marketing
flyers, advertisements and the Internet.
64. Set up home Warranty, if you choose, to protect your home during listing period and for
12 months after the sale to reassure buyer of the quality of your home.
65. Install hi-tech keybox to allow buyers and their agents to view your home conveniently
but does not compromise your family’s security.
66. Write remarks within the MLS system specifying how you want the property to be shown.
67. Prepare showing instructions for buyers’ agents and agree on showing time window with
you for your approval.
68. Prepare detailed list of property amenities to have readily available at your home.
69. Prepare MLS property Profile Sheet
70. Proofread MLS data listing for accuracy – including proper placement in map function
71. Enter property data from Profile Sheet into MLS Listing Database
72. Electronically submit your home listing information to The Multiple Listing Service for
exposure to all active real estate agents in the area.
73. Immediately submit digital photos of the interior and exterior of your home to the MLS at
the same time listing is input allowing buyers and agents to view pictures when narrowing
down homes they will actually tour.
74. Add property to RE/MAX Town & Country Active Listings list.
75. Provide you with signed copies of Listing Agreement and MLS Profile Data Sheet.
76. Explain marketing benefits of Home Owner Warranty with you.
77. Assist you with completion of Home Owner Warranty application.
78. Submit Home Warranty application for conveyance at time of sale.
79. Provide you with a Personal Customized Services sheet to explain specific marketing
available for your property.
80. Provide you with a personalized Advertising Questionnaire for your input in verbiage for
advertisement.
81. Review RE/MAX Town & Country Full Service Marketing System and the benefits
provided, resulting in the rapid sale of your property.
82. Offer Realtor® tour, if applicable, to provide you with professional feedback and
additional ways to best promote your home.
83. Offer a Broker’s Open, if applicable, to promote your property to local Realtors® and their
customers, to maximize showings.
84. Create advertisements with information from Personalized Advertising Questionnaire
85. Prepare mailing and contact lists
86. Create, print, and assemble compelling flyers to hand deliver to target customers, to
stimulate calls on your home.
87. Advise Network Referral Program of listing
88. Provide marketing data to buyers coming from referral network
89. Prepare showing cards to place in home to point out special features of the homes
90. Create a marketing property brochure of features and lifestyle benefits of your home for
use by buyer agents showing your home.
91. Prepare copies of Seller’s Disclosures and Home Owner’s Disclosures to be placed in
your home to be available for buyers; these are to be included in a contract.
92. Create a custom “Home Marketing Book” to be placed in your home for buyers & buyer’s
agents to reference home features, area map, plat/lot map, floor plan (if available), tax
information, and other possible buyer benefits.
93. Deliver “Home Marketing Book” to your property and display in prominent location for
buyers’ easy access.
94. Respond within 15 minutes of immediate page over the internet through our exclusive
Lead program, which is a highly effective way to communicate with buyers who are
interested in your property. Over 84% of all inquiries come from the Internet.
95. Convey all price changes promptly to Internet real estate sites
96. Capture feedback from Realtors® after all showings
97. Place weekly update calls and emails to you to discuss showings, marketing, and pricing.
98. Research weekly current laws, interest rates, and insurance conditions as it relates to the
housing industry, and specifically how it impacts the sale of your property. Notify you of
any conditions promptly.
99. Notify you immediately of any offers, potential offers, or needs.
100. Discuss feedback from showing agents with you to determine if changes will accelerate
the sale.
101. Search the MLS System for Realtors® most likely working with interested and capable
buyers matching your home, then email copies of your home listing information for them
to review immediately.
102. Maximize showing potential through professional signage. RE/MAX has the most
recognizable logo and trademark in real estate.
103. Install RE/MAX Town & Country sign in front yard when allowed by Home Owners Assoc.
104. Market your home on the following internet sites: REALTOR.com, REMAX.com,
RMXTC.com, REMAXTEXAS.com, Zillow.com, Global.Remax.com and more.
105. Submit a crisp, clean digital montage of photos complete with personally written remarks
detailing your home and upload on all websites.
106. If Open House is to be held, we will door knock beforehand and invite the neighbors to
maximize the number of customers.
107. Target market to determine the most likely buyer willing to pay the highest price.
108. Discuss marketing ideas with “Mastermind” group of top Realtors from across country.
109. Deliver copies of advertisements and marketing material to you for your review.
110. Use other marketing techniques; such as offering free reports to multiply chances of
buyers calling in, discussing, prequalifying for and touring your home.
111. Help you to prepare the Homeowner’s Information Sheet which includes information on
utilities and services the buyer will need to know when transferring after closing.
114. Prepare a financing sheet with several financing plans to educate buyers on methods to
purchase your home.
115. Advertise home to my VIP Buyers as well as all qualified buyers in my database.
116. Distribute flyers to all 70+ agents in my RE/MAX Town & Country office. Promote your
home by distributing flyers to lenders and potential buyers who are relocating to our area.
117. Promote the benefits of your property to all 70+ agents in my office, and update them on
any changes so they may convey enticing information to their buyers.
118. Deliver “My Home is For Sale” business cards to you, so you can distribute to associates.
119. Promote your home to top Realtors in other areas.
120. Log in all home showings to keep record of marketing activity and potential purchasers.
121. Follow up with all the agents who have shown your home via e-mail or personal phone
call to answer questions they may have.
122. Deliver a flyer to residents in your immediate neighborhood promoting the features and
lifestyle benefits of your home. Often neighbors know of friends or family members who
are thinking of moving into the neighborhood.
123. Personally contact your neighbors to promote the benefits of your home.
124. Prepare a weekly market analysis update of any activity in your neighborhood to keep
you informed about key market conditions within your area.
125. Pre-qualify all buyers whom our agents will bring to your home before showings to avoid
wasting your time with unqualified showings and buyers.
126. Discuss qualifications of prospective buyers to help determine buyer motivation, ability to
purchase and probability of closing on the sale.
127. Provide Open Houses with a licensed Realtor® at your request.
128. Handle paperwork if price adjustment needed.
129. Take all calls to screen for qualified buyers and protect you from curiosity seekers.
130. Receive and review all offers to purchase contracts submitted by buyers or buyers’
Agents to determine best negotiation position.
131. Contact buyer agents to review buyer’s qualifications and discuss offer
132. Evaluate offer(s) and prepare a “net sheet” on each offer for comparison purposes
133. Counsel you on offers. Explain merits and weakness of each component of each offer
134. E-mail or deliver Seller’s Disclosure form to buyer’s agent or buyer
135. Confirm buyer is pre-approved by calling Loan Officer
136. Obtain pre-approval letter on buyer from Loan Officer
137. Negotiate highest price and best terms for you and your situation.
138. Prepare and convey any counteroffers, acceptance or amendments to buyer’s agent
139. Deliver copies of contract and all addendums to closing title company
140. After a Contract is accepted and signed by you, deliver signed offer to buyer’s agent
141. Record and promptly deposit buyer’s earnest money in escrow account.
142. Deliver copies of fully signed Offer to Purchase contract to you
143. Deliver copies of Offer to Purchase contract to Selling Agent
144. Deliver copies of Offer to Purchase contract to lender
145. Provide copies of signed Offer to Purchase contract for office file
146. Provide copies of signed Offer to Purchase contract to Title Agency
147. Advise you in handling additional offers that are submitted between contract and closing
148. Change status in MLS to “Sale Pending”
149. Review buyer’s credit report results—Advise seller of worst and best case scenarios
150. Assist buyer with obtaining financing, if applicable and follow-up as necessary
151. Coordinate with lender on Discount Points being locked in with dates
152. Deliver unrecorded property information to buyer
153. Order septic system inspection, if applicable
154. Receive and review septic system report and assess any possible impact on sale
155. Deliver copy of septic system inspection report lender & buyer if applicable
156. Coordinate termite inspection if ordered
157. Coordinate mold inspection ordered, if required
158. Coordinate home inspection ordered and handle contingencies, if any
159. Confirm Verifications Of Deposit & Buyer’s Employment Have Been Returned
160. Follow Loan Processing Through To The Underwriter
161. Contact lender weekly to ensure processing is on track
162. Relay final approval of buyer’s loan application to you
163. Coordinate buyer’s professional home inspection with you
164. Review home inspector’s report
165. Assist seller with identifying and contractors to perform any required repairs
166. Schedule Appraisal
167. Provide comparable sales used in market pricing to Appraiser
168. Follow-Up On Appraisal
169. Assist seller in questioning appraisal report if it seems too low
170. Coordinate closing process with buyer’s agent and lender
171. Update closing forms & files
172. Ensure all parties have all forms and information needed to close the sale
173. Confirm closing date and time and notify all parties
174. Assist in solving any title problems (boundary disputes, easements, etc)
175. Work with buyer’s agent in scheduling buyer’s re-inspections of repairs prior to closing
176. Research all tax, HOA, utility and other applicable pro-rations
177. Request final closing figures from closing agent
178. Receive & carefully review closing figures on Closing Statement to ensure accuracy.
179. Review final figures on Closing Statement with you before closing
180. Forward verified closing figures to buyer’s agent
181. Request copy of closing documents from closing agent
182. Confirm buyer and buyer’s agent have received title insurance commitment
183. Provide “Home Owners Warranty” for availability at closing
184. Review all closing documents carefully for errors
185. Forward closing documents to absentee seller as requested
186. Review documents with closing agent
187. Provide earnest money deposit check to closing agent for escrow account
188. Coordinate financing, final inspections, closing and possession activities on your behalf
to help ensure a smooth closing.
189. Assist in scheduling the closing date for you and all parties.
190. Set up final walk- through of your home for buyers and their agent.
191. Coordinate closing with your next purchase and resolve any timing problems
192. Arrange possession and transfer of home (keys, warranties, garage door openers,
community pool keys, mail box keys, educate new owners of garbage days/recycling,
mail procedures etc.)
193. Have a “no surprises” closing and present seller a net proceeds check at closing
194. Change MLS listing status to Sold. Enter sale date and price, selling broker and agent’s
ID numbers, etc.
195. Answer questions about filing claims with Home Owner Warranty company if requested
196. Attempt to clarify and resolve any conflicts about repairs if buyer is not satisfied
197. Respond to any follow-up calls and provide any additional information required from
office files.
198. Help you relocate locally, or out of area with highly experienced RE/MAX agents across
the globe - you are sure to have the highest quality agent to help you on both sides of
your move to make it worry and stress free.
199. Send text or email change of address notification with picture of your new home on it -
delivered to your friends and family, providing your change of address.
200. RE/MAX Town & Country is the #1 real estate office in the Allen, Texas and the
surrounding areas. You benefit from the experience and contacts of 70+ of the most
professional, exceptional Realtors® available to anyone!
201. Pat Morgan and Martha Cox are devoted, full time REALTORS - not part time real estate
agents. Designations include GRI, CDPE, CNE, & ABR. Your benefits include our
knowledge, expertise, 19 years experience and a wide range of market areas to promote
your home.
Is there any question why we sell homes for 98.9% on
average or 100% median of the asking price. Compare this to
the local agency averages and you can see why this “201
Step System” is so effective.
All Agents are NOT equal!
Professors have Doctorates,
Physicians have Medical Degrees,
REALTORS have DESIGNATIONS!
How can you tell if your real estate agent has the
knowledge and experience you need?
Ask about their Designations!
Designations mean your agent has invested their time
and money to attend courses, take and pass difficult
exams, and achieve specified levels of professional
achievement in order to earn each Designation.
This translates into a Professional with
Advanced Degrees to assist You in
protecting YOUR biggest asset!
Announcing the
EASY EXIT LISTING AGREEMENT! What’s your biggest fear when you list your home with a real estate agent? It’s
simple. You worry about being locked into a lengthy listing agreement with a
less than competent real estate agent, costing your home valuable time and
exposure on the market.
Well, worry no more. We take the risk and the fear out of listing your home
with a real estate agent. How? Through our EASY EXIT Listing Agreement.
When you list your home through our EASY EXIT Listing Agreement, you can
cancel your listing with us at any time. No hassles. It’s easy.
You can cancel your listing anytime
You can relax, knowing you won’t be locked into a lengthy contract
Enjoy the caliber of service confident enough to make this offer
Only one restriction applies…we ask that you voice your concern and give us
2 weeks to try and fix the problem. That seems fair, doesn’t it? If we can’t fix
any concerns within the seven day period, you are free to withdraw your
listing.
Our team has strong opinions about real estate service. We believe that
if you are unhappy with the service you receive, you should have the
power to fire your agent.
FACT…
Your home will sell at highest profit and in the quickest amount of time when
all the ingredients are combined perfectly.
If only one ingredient is left out of the formula or is out of proportion to the
others…
Your home will take longer to sell and will, quite possibly COST YOU MONEY
There are 5 essential ingredients that comprise the
formula for a successful sale of your home.
LOCATION, CONDITION, MARKET,
TERMS, & PRICE
LOCATION
The pricing of your home must reflect its location. The better the location, the
higher the acceptable price. School districts, high or low traffic, and highway
accessibility, all need to be considered in determining the value of your
home’s location. We cannot control the location
CONDITION
The pricing of your home must accurately reflect its condition. The general
upkeep and presentation of your home is critical to obtaining the highest value
for your home. Nature of the roof, plumbing, carpets, and paint all relate to
condition. Basic rule: If we can smell it… it’s harder to sell it!
MARKET
Recession, inflation, interest rates, mortgage availability, competition, and the
public’s perception of the general economy all make up the market. It may be
a buyer’s market or a seller’s market. The pricing of your home must reflect
the current nature of the market because we cannot influence the market.
We can, however, take advantage of the market.
TERMS
The more financing terms and options you accept, the more potential buyers
there will be for your property. The pricing of your home must reflect the
terms available. The easier the terms, the more valuable your property
becomes. And this is where my team of professional Affiliates really shine.
By offering a broad, full-spectrum of mortgage products and options to both you and all potential buyers, this broadens the buyer pool.
PRICE is the #1 most important factor in
the sale of your home.
The consequences of making the wrong decision are painful. If you price your
home too low, you will literally give away thousands of dollars that could have
been in your pocket.
Price it too high, and your home will sit unsold for months, developing the
reputation of a problem property. Everyone will think that there is something
wrong with it.
Failure to understand market conditions and properly price your home can
cost you thousands of dollars and cause your home not to sell… fouling up all
of your plans.
Setting the proper asking price for your home is the single biggest factor that
will determine the success or failure of your home sale.
I Won’t Let This Happen To You!
Utilizing the latest computer technology and my in depth knowledge of the
market, we will analyze current market conditions in combination with your
personal time requirements to identify the correct price range for your home.
You can't afford any “guesswork” in this critical step!
PRICING GUIDELINES
• What you paid for your property does not effect its value.
• The amount of money you need to get out of the sale of your property
does not effect its value.
• What you think it should be worth has no effect on value.
• What another real estate agent says your property is worth does not affect
its value.
• An appraisal does not always indicate what your property is worth on the
open market.
The value of your property is determined by what a ready willing
and able buyer will pay for it in the open market, which will be
based upon the value of other recent closed sales.
BUYERS DETERMINE VALUE!!
DO NOT automatically list with the agent that gives you the highest
price. Consumer Reports, July 1990 stated…
“Expect the agent to suggest a price range, but don’t let that frame you in. Be
aware that some devious agents will, at first, suggest a very handsome price.
Then, after they have the listing and the house hasn’t sold, they’ll come back
with a pitch to lower the price.”
• FASTER SALE: The proper price gets a faster sale, which
means you save on mortgage payments, real estate taxes,
insurance, and other carrying costs.
• LESS INCONVENIENCE: As you may know, it takes a lot of
time and energy to prepare your home for showings, keep the
property clean, make arrangements for children and pets, and
generally alter your lifestyle. Proper pricing shortens market
time.
• INCREASED SALESPERSON RESPONSE: When salespeople
are excited about a property and its price, they make special
efforts to contact all their potential buyers and show the property
whenever possible.
• EXPOSURE TO MORE PROSPECTS: Pricing at market value
will open your home up to more people who can afford it.
• BETTER RESPONSE FROM ADVERTISING: Buyer inquiry
calls are more readily converted into showing appointments
when the price is not a deterrent.
• HIGHER OFFERS: When a property is priced right, buyers are
much less likely to make a low offer, for fear of losing out on a
great value.
• MORE MONEY TO SELLERS: When a property is priced right,
the excitement of the market produces a higher sales price in
less time. You NET more due to the higher sales price and lower
carrying costs.
• REDUCES ACTIVITY: Agents won’t show the property if they
feel it is priced too high.
• LOWER ADVERTISING RESPONSE: Buyer excitement will be
with other properties that offer better value.
• LOSS OF INTERESTED BUYERS: The property will seem
inferior in amenities to other properties in the same price range
that are correctly priced.
• ATTRACTS THE WRONG PROSPECTS: Serious buyers will
feel that they should be getting more for their money.
• HELPS THE COMPETITION: The high price makes the others
look like a good deal.
• ELIMINATES OFFERS: Since a fair priced offer will be lower
than asking price and may insult the seller, many buyers will just
move on to another property.
• CAUSES APPRAISAL PROBLEMS: Appraisers must base
their value on what comparable properties have sold for.
• LOWER NET PROCEEDS: Most of the time an overpriced
property will eventually end up selling for less than if it had been
properly priced to begin with, not to mention the extra carrying
costs.
• BUYERS DON’T LOOK: Many potential buyers won’t even look,
thinking it’s out of their range
We have a unique system to attract buyers and ensure that each
buyer will be properly assisted in finding the home that they are
searching for. We have a system that focuses specifically on
assisting the large inventory of buyers that our innovative marketing
strategies produce. Each buyer is interviewed to determine the
features and specifications that they are looking for in a home. That
data is then entered into a computer system that will list the homes
that match the buyer’s criteria.
Buyers are given the features and benefits of those homes that
meet their criteria, and will be assisted through each step of the
process.
We focus all our efforts on finding a buyer for your home instead of
passively waiting for a buyer to come along.
The system allows us to give exceptional service to a large
inventory of buyers.
WE VERY WELL MAY ALREADY
HAVE A BUYER FOR YOUR HOME!
Once your home is listed, Pat & Martha will initiate the following 21 Step Marketing Strategy:
1. Install Yard Sign and Key Box
2. Place Home in MLS
3. Have Professional Pictures Taken
4. Prepare Color Home Flyers & Brochures
10. Advertise with Video on YouTube
7. Targeted Strategic Digital Advertising
8. Syndicate on 850+ Beneficial Websites
6. International Marketing
5. Featured Listing on REMAX.com
9. Prepare Virtual Tour for Websites
11. Hold Public Open Houses
12. Notify Top Buyer’s Agent Campaign
13. Deliver Marketing to Target Market
14. Door Knock Closest Neighbors
20. Dot all the i’s and cross all the t’s
17. Negotiation Expertise
18. Keep You Informed - Communication
16. Home Enhancement Expertise
15. Social Media Marketing Campaign
19. Represent Your Best Interest
21. 100% Satisfaction Guaranteed!
Bonus Gift: My Home is For Sale Cards
Treat all parties honestly!
Always ensure we keep a win-win relationship!
Respect your time, needs & finances!
Communicate openly and frequently!
Represent your best interest in any and all negotiations!
Put your interest above all others, including my own!
Provide continuous comprehensive market information and recommend the best pricing strategy!
Help prepare your home for effective staging and showing!
Market and promote your home in a professional manner!
Proactively solicit multiple offers!
Not to disclose any confidential information that will affect the sale of your home!
Respond to and resolve all issues quickly and timely!
Follow up with other agents who show your home!
Provide post-closing information, consulting services, and assist you with all future real estate needs!
Stay focused on satisfying your needs!
Keep home available, presentable, neat and smelling nice at all time!
Follow the agreed upon staging plan! (once you have chosen me as your selling
consultant, we will go back through the home and prepare it for showing)
Complete all repairs as agreed!
Keep yard mowed, trimmed and looking sharp!
Keep all valuables and prescriptions in a safe place!
Leave home for all showings!
Not to discuss terms with buyers or their agent without me present!
Not to call other agents for feedback!
Be completely honest on the Seller’s Disclosure!
Keep all marketing information displayed and inform me if it is running low!
Market your home to your friends and acquaintances!
Inform me if you are going out of town!
Notify me immediately if your needs or expectations change!
Be brutally honest with me if you feel I am not meeting your expectations!
Many prospects decide whether they want to look at a house when they pull up to the curb. A well-
manicured lawn and landscaping make a good first impression. Walkways should be swept, the
front door should be clean and fresh-looking and the doorbell should work. Planting flowers in the
front lawn and backyard adds color and vitality to the exterior.
Not every prospect looking at your house has a good imagination. A minor investment in paint can
pay big dividends. And remember, people respond differently to various color palettes. Use neutral
colors that will blend with most furniture and you will appeal to the greatest number of buyers.
“Light and Bright” is a frequently-used real estate term because it sells houses. You can achieve this
look during the day by opening all draperies and blinds. Be sure the windows are clean. At night,
turn on all interior and exterior lights when your home is being shown.
Fixing leaky faucets and cleaning rust-stained sinks will be well worth the effort. Most buyers tend to
assume that if little things are not repaired, the big things have also been ignored.
Check for others signs of disrepair such as sticking doors and windows.
Keep stairways and hallways free of clutter. Not only does clutter make your house look smaller, it
causes accidents.
Since you are planning on moving, you are going to have to clean the attic, garage and other storage
areas sooner or later. By consolidating items now in neatly stacked cartons, prospects can see how
big these areas really are! You might even consider renting a small storage space while the house is
on the market if you have too many boxes.
Big closets are high on most buyer’s priority lists. Be sure yours are well-organized. Is it time to
donate some items to charity? Extra space in your closets make them appear larger and more
spacious.
Bathrooms need to sparkle. Be sure the lights are on and the tub, tile and sink glisten!
Try to provide the agent and buyers with a quiet atmosphere where they can talk freely about their
needs. This means keeping the kids and pets out of the way, as well as turning off the TV’s and
stereos.
It’s always best to leave the house or stay in the backyard while it’s being shown. Let the showing
agent answer questions and deal with the buyers. That’s their job.
Strive for that model home look. Achieving the “House Beautiful” look everyday can be tiresome, but
it does pay off. Rooms can look larger when collections of prized items, excess furniture and
tabletop clutter are removed. “Less is more.” Streamlining for selling helps prospects to realize the
full potential of your home.
Remember, we offer Home Enhancement Expertise to Prepare Your Home to Sell!
Selling a home is a team effort. As your RE/MAX real estate consultants,
We are responsible for developing and implementing your home’s
marketing strategy. As the seller, you control the property’s condition and
you set the price. However, it is the buyer who will actually determine the
value of the home based on what he or she is willing to pay for it. Our
goal is to match your listing price with your selling goals.
Sellers set the price.
Buyers determine the value of the home.
Factors That Don’t Affect the Value of Your Property
What you paid.
What you need.
What you want.
What your neighbor says.
What another associate says.
The cost to rebuild it today.
In O
ur C
lien
t’s Wo
rds
We believe communication is key to long-term client relationships and therefore, it is important for you to
know what to expect while your house is listed on the Multiple Listing Service (“MLS”). We would like to
share the following information.
THE MLS Your home is considered to be listed or “on the market” as soon as it is input into the MLS.
The MLS listing contains a detailed property description, a seller’s disclosure and multiple pictures that
will market your house. Your listing is available to any agent that is a member of the MLS. We will email
the MLS listing to you as soon as it is input into the MLS.
YARD SIGN Our yard sign is an important marketing tool. The famous red-over-white-over-blue
RE/MAX yard sign and your RE/MAX agent lead more buyers to properties in areas in which you’ll want
to live and work. If you want to sell your property, the RE/MAX yard sign attracts buyers. Nobody sells
more real estate than RE/MAX!
KEY BOX: Key boxes are the best marketing tool in today’s market. The key box which is attached to
your property (can be concealed or placed on the front door) holds the key to your house. In order for an
agent to gain access to this key box, they must be an active member of the MLS. Some inspectors also
have access to key boxes and must contact the listing agent or Showing Time Service and make an
appointment to enter the property to perform a home inspection. These key boxes are electronic and
when an agent shows your property, the information as to agent, date, time, etc. is recorded when the
key box is accessed. In this way, a record is available to the listing agent of all key box activity on the
property.
BROCHURES: We will create the brochures/graphics/flyers, then print and deliver to your home for the
potential buyers to have a take-a-way after showings. Please call our office if these run low and we will
print and bring a new supply.
SECURITY: We will let the showing service know ahead of time about any special requirements,
however, if an agent has left lights on, a door unlocked, the cat or dog out, please call this to our
attention. You may also place a note in a prominent place in the home to remind showing agents and
prospective buyers. We endeavor to secure all property carefully. We are constantly reminded that we
are guests in your home and have a responsibility to care for it’s safety and security. It is imperative that
you remove medicine, fire arms, weapons, money, jewelry, and valuables be locked away in a safe
place.
SELLER’S DISCLOSURE NOTICE: It is required by law that a Seller’s Disclosure Notice be on file. It
must be completed by the Seller and as accurate as possible for the protection of the Seller, as well as
the Buyer. If changes occur during the listing period, the agent should be notified and the Disclosure
updated. If an agent is preparing an offer on your property, they will likely want to review the Disclosure
with their buyer. We will also uploaded your Disclosure to the MLS for downloading by agents.
CONTRACT FOR SALE: It is the responsibility of an agent to present an offer when asked to do so,
regardless of the terms of an offer. An agent cannot refuse to present an offer. You, as the owner, can
certainly reject what you consider to be a ridiculous offer, however, when you do that, the contract has no
chance of working out. We have worked on contracts that resulted in successful closings that we almost
threw out in the first round! It’s always better to make a full price counter than to reject low first offers.
SHOWING TIME: We subscribe to a showing service that agents will call who wish to schedule a
showing for your house and Showing Time will provide them with your personal showing information.
Because agents usually show a lot of property on a given day, it is sometimes necessary to schedule a
1-2 hour window of time to show your house. If you don’t want to be away from your house for the entire
time period, you can wait until you see them arrive and then head out the garage or back door. It is
important for sellers to leave the property for showings... even if it’s just to take a walk down the block!
This allows buyers to move freely about your home and feel comfortable making comments about your
home with their agent. Statistics show if a potential buyer remains in your home for over 20 minutes, the
chances of them presenting an offer go up 80%!
The first two weeks your home is on the market is critical to the sale of your home. Please allow your
home to be shown as much as possible. If you cancel or try to reschedule a showing, chances are the
prospective buyer & their agent will never make it back to your house... and you may be missing out an
offer!
HOW OFTEN WILL WE SHOW YOUR HOME? Many sellers use this as a barometer to judge whether
or not an agent is doing a good job. Buyers primarily come from other Realtors, Real Estate Signs and
the Internet. We customize our marketing program to target the largest number of buyers from these
sources. While we will likely show your home, we may not be the agent who sells your home. However,
our marketing will be the reason it sells!
FEEDBACK AND FOLLOW-UP: We will contact agents who show your home by phone and email to
request feedback on their showing. This feedback is very valuable, as it helps us best position your
home in the market. Sometimes agents do not respond to our requests, usually because their buyer is
not interested or they simply don’t take the time to respond. We will provide you an internet link to the
showing service website where you can access your scheduled showings and review agent feedback
anytime day or night.
OPEN HOUSES: Open Houses don’t sell houses! Most agents use this as a source to generate new
buyers and rarely results in a sale of the home. However, if you would like for one of our licensed
buyer’s agents to hold an Open House and they get an interested buyer, they will contact me
immediately to come to the house and provide assistance.
MARKETING & ADVERTISING: When I meet with you to present our real estate services, I will provide
you with a detailed marketing plan which consists of digital marketing, door knocking, social media and
internet marketing.
SERVICE REPORTS: We believe communication is key to a successful sale. We will be speaking with
you personally throughout the listing and sale of your home. We also provide online access to our
service reports, Showing Time showing reports.
AWAY FROM HOME: Please leave information with me or my office when you are going to be away for
several days. Who knows, that could be just the time when we have an offer for you! Advise us of any
special arrangements you have made - i.e. house sitter, pet care, etc.
Okay… So we get an offer on your home... NOW WHAT?
This is the single most important aspect of the transaction… how
you respond to the Buyer’s offer.
And candidly, this is where you differentiate a “Good Agent”, from a
“Great Agent”!
Here are only a few of the critical steps involved next, and where we
shine the brightest!
• Present all offers and provide professional advice.
• Negotiate on your behalf and in your best interest.
• Arrange a temporary lease to protect your interests from 11th hour problems
and surprises!
• Fully disclose all financial obligations and expectations for all parties involved.
• Arrange for inspections and negotiate any repairs requested.
• Contact loan officer to make sure buyer is well qualified.
• Make sure that all contract provisions are fulfilled on time.
• Coordinate all details of closing with the other agent, lender and Title
Company, and any other parties as required.
• Assist appraiser with comparables and upgrades to support your home’s value.
• Review your closing statement for accuracy and accompany you to the closing
to ensure a smooth transaction process.
Q: Does the amount of time I give the REALTOR® to sell my home make a big difference?
A: Not always. But understand that many times a salesperson will do some research on you
and your home. If an agent finds that you entered into a short listing agreement, they may
interpret that as a sign of anxiety to sell - in which case the agent would naturally recommend
trying a lower than normal offer for your home.
Q: Won't the REALTOR® work more quickly to get a home sold with a short term listing?
A: A long term listing will actually help your home sell more quickly than a short term listing. Not
only does a short term listing imply that you are anxious to sell - encouraging low-ball offers, but
real estate is a dollars and cents business which means that no money is spent until all the risks
are weighed. Let's say for instance, you list your property for 3 months - and two and a half
months have gone by. When your real estate office chooses which ads to run - they would
choose listings that will be with them for a longer period of time. The office has no way of
knowing whether you choose to extend your listing period or not. Therefore they bank on a sure
thing.
Q: Won't I save more money by selling myself without a REALTOR®?
A: You may try to sell your home without a REALTOR® to save a commission, but are you really
saving a commission? Let's take a close look at all the key players. We have our seller, who
like anyone else wants to save some money so they decide to sell their home without the use of
a REALTOR®. Then we have our For Sale By Owner shopper, who decides to forego using the
services, expertise, equipment, negotiating skills, connections and knowledge of a real estate
agent - in order to what? Again- save the commission. Are we talking about two separate
commissions here? No, there's only one commission. And serious For Sale By Owner
shoppers only shop For Sale By Owner to save this commission. They find a For Sale Buy
Owner property that they can live with and knock the commission right off the top of the price. In
this situation, you didn't really save a commission - you just gave it away! Would you rather give
this money away to a total stranger or enjoy the benefits of letting an agent handle all of the
details?
Q: Does it make financial sense to sell your home without a REALTOR®?
A: If all you did was put a sign in front of your house and the first person to drive by offered to
pay you full price for your home, then Yes, selling your home yourself does make financial sense
if you were asking market value for your home. The fact of the matter is that very few properties
actually sell as a result of the sign in the lawn the majority of sales come from the various
contacts that real estate agents make amongst each other and in the real estate community,
such as through networking, advertising, delivering flyers, postcards, sending emails etc. Any
one of these channels can find that one special buyer, but your odds increase drastically by
taking a shotgun approach. By placing a few classifieds, running ads in homes magazines,
placing your property on the internet, putting a sign in the yard, creating brochures, networking,
through sales meetings, intranet, and direct mail, REALTORS® are able to maximize the
exposure of a property and find the most qualified buyer willing to pay the highest price. All of
these expenses are necessary to obtain the full market value of a home. And since better than
95% of all properties are sold by real estate agents this fee is already included in the price of the
home, it is not tacked on top of the value of the home.
Q: Can't I list high and come down later?
A: Yes you can, but there are many drawbacks to doing so. You see, pricing your home for
anything higher than market value will actually cost you money, time and headaches. One
reason for this is that an overpriced listing will actually help to sell more reasonably priced
properties. Buyers will shop around and if there are similarly priced properties in the same area,
they will see them all. If your home is overpriced, the buyer will be disappointed in what they
see, but in turn will be impressed with the apparent great value of a properly priced property
when compared to yours.
Another drawback to pricing your property at higher than market value is that the first few weeks
that your home is on the market is the most critical time. You are the new kid on the block, and
buyers that have been waiting for new listings to become available will come to see your home.
These are the most qualified buyers because they are just waiting to find the right property, they
are already working with an agent, and more than likely are completely approved for their loan.
If your home is overpriced, the buyers looking in that price range will be disappointed in your
home and will buy something else. But the real loss is that the buyers in the price range that
your home should really be in may not even look at your home because it is something they
don't qualify for. Consequently, your home languishes on the market until you bring the price
down to a more realistic figure. If these buyers haven't purchased something else yet, they will
wonder why your home hasn't sold in all this time. Your home is now what is known as
shopworn or stigmatized property. Buyers will be asking themselves why your home hasn't sold
and what is wrong with it? So you will find yourself lowering the price again from the true
market value of your home in order for the home to sell.
Q: I'm not sure if I'm ready to sell at this time.
A: If you know you want to sell your home, putting it off may be costly. The sooner your house
sells, the sooner you can get into a new home. Waiting could bring drawbacks that are
unexpected. For instance, interest rates may go up, a little jump can be make a costly
difference. The price of your future home may go up. New construction homes tend to
appreciate at a rate of 10% per year. Your home may be worth less. If you find your future
home right away, you may incur vacant monthly expenses; or you may wind up making double
house payments. You may find yourself making additional costly repairs. We are not saying
that these things will happen - just that they might.
Q: Why is Commission important?
A: The marketing fee or commission is the most vital part of the marketing plan because this is
precisely what sets the enthusiasm for cooperating brokers. Since commissions are negotiable,
we'll talk in terms of averages. Let's say an average commission for a certain area is 7%. The
fee is normally divided evenly between the selling office and the listing office. Let's trace the
path of this 7% just for illustration purposes. In a $100,000 home, the commission would be
$7,000 which is split up between both offices - $3,500 for the listing office and $3,500 for the
selling office's effort in securing a buyer. This $3,500 is then divided between the office and its
respective agent. On the listing side we'll say $1,750 (50% for illustration purposes) for the
office and $1,750 for the agent. From this the agent must pay taxes, MLS fees, expenses
incurred on advertising and promotions, desk fees, etc. The agent that procured the buyer
would be a similar situation, where their $1,750 would go to pay taxes, MLS fees, expenses
incurred with client, time, gas, meals, brochures. All of the sudden, what started out as being a
large 7% commission has now dwindled to a near 1% commission. This is why it is crucial to
offer at the very least the average commission for your area. It is even highly recommended
you consider offering a 1% higher than average commission for the sale of your home. A one
percent raise in the commission translates into a 14% raise to the real estate agent's paycheck.
Q: Won't another office list my home for a higher selling price?
A: Without a doubt. But the key point to keep in mind here is the following: Agents don't
establish price - the market does. The only thing that determines the market price, is what a
buyer is willing to pay for your property. Many agents list properties at one price and expect to
sell them at a completely different price. This is what is known as buying a listing. What this
does is excites the seller into signing a contract and a few months down the line the seller is
shown the facts and asked to drop the price down to market value. At this point your property is
shopworn and will fetch less than it would have if priced right initially.
Q: Some brokers say they will sell my home at a lower commission.
A: This is a good point to look at. What you need to ask yourself is did they say they would put
it on the market at a lower commission, or did they assure you that they could sell it charging a
lower commission, because there is a tremendous difference. If you just want to have your
home on the market, 5% is a great number - 3% is even better but if you want your property sold
in a timely manner, a standard commission or better is required. Many properties that expired
and never sold were properties that were offering a smaller commission incentive to cooperating
brokers. And by offering a smaller commission to the buyer's agent, they are likely to just skip
past your property and show other properties.
Q: What are the odds of selling my home myself?
A: The National Association of REALTORS® (NAR) conducted a study that found 70% of all
people who see homes for sale can't buy your home because they have frozen equity - in other
words, they must sell their home before they buy. 11% of them can't afford what they are looking
at. 15% of people who see homes for sale prefer to rent. 4% of them are actually ready, willing
and able to buy your home. A real estate agent's job is to weed through potential buyers and
pick out that four percent that is ready, willing and able to buy now. For Sale By Owner sellers
should consider these odds closely. It is one of the reasons that over 90% of For Sale By
Owners eventually list with a real estate agent.
Q: Should I wait to find a property before I put mine up for sale?
A: Probably not. It is common to fear you might sell your home before you find a suitable one to
replace it. However, this very rarely happens and unless you are looking for a unique property,
this will probably end up costing you thousands of dollars. Let's say for instance you find the
right property this Sunday at an open house - this is the house - you have to own it. Let's also
assume that the seller is asking $175,000 for the house. You probably want to try to negotiate
the price downward a little. Well, now you have two jobs. You need to talk him down off his
price, but you also need to convince him to take his home off the market and risk not selling it,
while you put your home on the market, find a buyer, qualify him and get it closed. Your seller
will probably agree to wait a couple of months, but he'll more than likely want you to pay full
price for his home. So now, you're out a $5,250 price reduction (going by the 3% national
average) but in order to sell your home in two months you now need to get aggressive and price
your home for a short sale. Let's say your home is worth $100,000, and to get it sold in two
months, you probably need to sell it for $94,000 (going by the national average of 6 months to
sell).
In this situation, waiting to list your home cost you $11,250 dollars. This is what finding a
property before putting yours on the market could cost you.
MYTH: A “discount” broker can do just as well and save me money.
TRUTH: Successfully marketing a property in our competitive marketplace takes
skill and resources. All of the promotional costs such as photos, brochures,
printing, signs, advertisements, MLS fees, direct mail, etc. are paid for by us. How
will a discount broker offer such a complete marketing campaign? Does the
discount broker have a team to personally tend to your specific needs? Do they
have a proven track record of success, or are they just using the lower
commission to try to buy your business? Do they have the expertise to guide you
through the problems that often develop during the closing process?
Remember that you only actually pay a brokerage fee if and when your property
sells. Many sellers have found that their commission with a discount broker was
really zero, because their property never sold! It is interesting to note that a
discount broker does not have a dominant market share in any major city in the
country.
MYTH: I should sell to an iBuyer instead of listing my house because it’s a
guarantee, and it’s less hassle
TRUTH: iBuyers are investors. They are not regular buyers, and they are looking
out for their interest - not the consumer’s. They purchase homes based on what
they say it’s worth. Often, they tell consumers that they’ll pay a seller’s concession
fee with an agent, which is untrue. Their mission is to buy to flip it for a profit and
make sellers pay them a 6-13% commission, which they call a “service fee.”
In addition to their commission, they charge another commission called a “market
risk fee”—another 2-6%. They make sellers pay for repairs they want done, and
they control the process, not the consumer.
As real estate professionals who are committed to service, not just sales, the
underlying greed of these programs is problematic. Our goal in coaching
consumers is to help them better understand the facts about iBuyer programs and
other programs that may prey on homeowners.
MYTH: I should select the agent that suggests the highest list price.
TRUTH: This is the oldest scam in real estate sales: Tell the seller what they want
to hear, compliment the home, and agree to list it at an unrealistically high price
just to get the listing. Then, after you have the listing for a few weeks, start telling
the seller that they need to reduce the price.
We don’t play any games. We provide a well researched computerized market
analysis to determine the true realistic price that your home will bear in today’s
marketplace. The decisions of which agent to list with and what price to ask are
two completely separate decisions.
Never select an Agent based on the price they suggest,
rather, select your agent based on their CREDENTIALS
and MARKETING PLAN, and then decide on price together!
MYTH: Property condition is not that important to buyers.
TRUTH: WRONG! A property in superior condition will sell faster and for a higher
price than a home in average condition. Buyers purchase properties that are most
appealing, and a home in great condition with a reasonable asking price always
tops the list. Sellers that invest in necessary repairs and keep their home clean
and fresh always reap the rewards!
MYTH: Empty homes are harder to sell than occupied homes.
TRUTH: Vacant homes often sell faster for several reasons, but again it all
depends on condition. A vacant home that is clean, in good repair, and priced fairly
will sometimes sell fast because the rooms will appear larger without furniture and
clutter, buyers can easily visualize their furnishings in the home, and most agents
prefer to show vacant homes because they can go anytime without worrying about
making appointments, etc.
MYTH: Pricing a home for sale is a mysterious process.
TRUTH: Your home will sell for what the market will bear. To determine the range
of value for your home, it takes a solid knowledge of the market. And because
every home is unique, your home will sell more near the high or low end of the
range depending on its specific attributes like location and condition. We utilizes a
computer database along with years of experience to help you decide where to set
the price. It is not simple, but it isn't mysterious either.
Hopefully you had an opportunity to read and consider everything within this
book. Now you face a decision regarding the sale and handling of probably
your largest single investment. And it’s not a decision to be taken lightly.
Our track record demonstrates that “We do what we’re say we are going to
do!”.
When we meet together, We are going to ask for your trust and that you allow
us to market and sell your home. And this transaction involves more than just
selling your home… It provides us the opportunity to establish a long-term
relationship with you and become your Agents For Life.
We look forward to meeting with you soon and are anxious to get started!
Are you ready to work with Pat and Martha?
