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SELLING YOUR HOME

SELLING YOUR HOME - alisongoldschmidt.com€¦ · helping you sell your home. We know selling your home can seem like an overwhelming task given the legal complexities and the myriad

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Page 1: SELLING YOUR HOME - alisongoldschmidt.com€¦ · helping you sell your home. We know selling your home can seem like an overwhelming task given the legal complexities and the myriad

SELLINGYOUR HOME

Page 2: SELLING YOUR HOME - alisongoldschmidt.com€¦ · helping you sell your home. We know selling your home can seem like an overwhelming task given the legal complexities and the myriad

We are delighted that you have chosen Restaino & Associates ERA Powered to be your partner, in

helping you sell your home. We know selling your home can seem like an overwhelming task given

the legal complexities and the myriad of details that are part of the process. We are here to help

you through the entire process—from marketing your home and fi nding a buyer, to the fi nal steps

of closing. We are committed to making the experience as smooth and stress-free as possible,

always striving to get you the best price for your property. It’s really simple. You’re important to us

and we hope you feel that–every step of the way.

We thank you for the opportunity!

Ronald T. RestainoBroker/Owner

Restaino & Associates Realtors®

Page 3: SELLING YOUR HOME - alisongoldschmidt.com€¦ · helping you sell your home. We know selling your home can seem like an overwhelming task given the legal complexities and the myriad

WE WANT TO BECOME YOUR TRUSTED RESOURCE IN REAL ESTATE

How Restaino & Associates Works for You!

Preparation• We begin by completing a Market Analysis of your property to fi nd out what homes in your neighborhood are selling for and the asking price of homes currently on the market. With this information we can help you determine an appropriate pricing strategy for your home.• We will conduct a thorough walk through of your property to make recommendations on how to best prepare for sale.• We will design a marketing campaign for your property. Since every property is unique, we will work to create a plan that shows your property in its best light.

Marketing• When you choose Restaino & Associates Realtors, you get the Restaino Edge™. The Restaino Edge is a comprehensive program comprised of no less than 12 different marketing tools designed to get you the most exposure now. Want to know more about the Restaino Edge? Simply click on the Restaino Edge Logo to the right.

Closing the Sale• Once we’ve located a Buyer, our agents will complete the Offer to Purchase contract• We negotiate for you to help you sell your home quickly and profi tably• We’ll assist the Buyer in securing fi nancing and satisfying all contingencies• We maintain constant communication between all agents, the lender, buyers and you• We’ll arrange inspections, appraisals, order title insurance and document preparation• We also schedule, prepare for and attend your closing to insure a smooth transaction

WWW.RESTAINOHOMES.COM

Page 4: SELLING YOUR HOME - alisongoldschmidt.com€¦ · helping you sell your home. We know selling your home can seem like an overwhelming task given the legal complexities and the myriad

STEPS IN THE BUYING/SELLING PROCESS

Buyer decides to buy anew home/property

Select homeWrite and present offer

Discuss fi nancial aspects andbuyer’s needs

Buyer selects agent to work with

Offer Accepted

View homes that meet thebuyer’s requirements

Homeowner decides to sell

A showing results in an offerwhich is presented by listing agent

Title company/Escrow companysearches title

Seller prepares the home for marketing

Arrange for roofi ng, plumbing, well,septic, certifi cates, if necessary

Buyer makes mortgage application

Pre-closing inspection

Seller selects real estate agentto list home

Offer Accepted

Arrange for closing date

Broker/Agent markets the home

Mortgage approval

Arrange for inspection

Closing & Possession

Page 5: SELLING YOUR HOME - alisongoldschmidt.com€¦ · helping you sell your home. We know selling your home can seem like an overwhelming task given the legal complexities and the myriad

WHERE BUYERS COME FROMHome Buyers may use many information sources in their search process. By a wide margin, the internet and real estate agents are the information sources used by the greatest percentage of home buyers. That is why hiring a fi rm and an agent with an extensive network and a cutting edge technology package is so important. In the real estate business, word-of-mouth advertising, referrals, and The Restaino Edge really help sell a property. Advertising and signs are not enough anymore.

Source: National Association of Realtors Research® Division. Information sources used in home search. Buyers may use more than one source in fi nding a home, leading to percentages not adding up to 100%.

89% 88%

57%

45%

36%

24%

16%

Advertising/Print Media

Open House

For Sale Sign

Realtors®

Internet

Book or Home Magazine

Home Builder

WWW.RESTAINOHOMES.COM

Page 6: SELLING YOUR HOME - alisongoldschmidt.com€¦ · helping you sell your home. We know selling your home can seem like an overwhelming task given the legal complexities and the myriad

Chase My New HomeCirclePix

eLookyLooeppraisal

FreedomSoftHomes By Lender

Homes&LandHomeTourConnect

HomeWinksHouseHunt.com

HUD SeekerJuwai

LakeHomesUSALandAndFarm

Lands of America

LandWatchLearnMoreNow.com

LotNetwork.comNew Home SourceRealEstateCentralRealQuest Express

RealtyStoreRealtyTracRentRange

Showing SuiteThe Real Estate Book

USAGolfHomeUSALifestyleRealEstate

USHUD.comVast

of home buyers use the Internet to search for a new home.(NAR Profi le of Home Buyers & Sellers)

92%

found the home they actually purchased online.

(NAR Profi le of Home Buyers & Sellers)

43%

Real estate agents and the Internet

continue to be the most important resources in the

home search process.

Our real estate company has an aggressive strategy for attracting home buyers to our listings. By distributing your listing information, along with photographs, to a wide array of premier consumer websites, we make sure that we maximize every opportunity to attract qualifi ed buyers to the table.

WE’VE JOINED THE

NATION’S #1 NETWORK FOR LISTING DISTRIBUTION!

DID YOU KNOW…

eLookyLoo Foreclosure.com

FreedomSoft Gooplex

Harmon Homes Home2.me

Homes By Lender HomeTourConnect

HomeWinks HUD Seeker

IAS Properties LearnMoreNow.com

LiquidusMedia Property Pursuit

Property Shark RealEstateCentral

RealQuest Express RealtyStore

Relocation.com TweetLister

USHUD.com Trulia

FrontDoor Cyberhomes

Oodle AOL Real Estate

Vast CLRSearch

LakeHomesUSA MyREALTY.com

Enormo DataSphere

eLookyLoo Foreclosure.com

FreedomSoft Gooplex

Harmon Homes Home2.me

Homes By Lender HomeTourConnect

HomeWinks HUD Seeker

IAS Properties LearnMoreNow.com

LiquidusMedia Property Pursuit

Property Shark RealEstateCentral

RealQuest Express RealtyStore

Relocation.com TweetLister

USHUD.com Trulia

FrontDoor Cyberhomes

Oodle AOL Real Estate

Vast CLRSearch

LakeHomesUSA MyREALTY.com

Enormo DataSphere

eLookyLoo Foreclosure.com

FreedomSoft Gooplex

Harmon Homes Home2.me

Homes By Lender HomeTourConnect

HomeWinks HUD Seeker

IAS Properties LearnMoreNow.com

LiquidusMedia Property Pursuit

Property Shark RealEstateCentral

RealQuest Express RealtyStore

Relocation.com TweetLister

USHUD.com Trulia

FrontDoor Cyberhomes

Oodle AOL Real Estate

Vast CLRSearch

LakeHomesUSA MyREALTY.com

Enormo DataSphere

Page 7: SELLING YOUR HOME - alisongoldschmidt.com€¦ · helping you sell your home. We know selling your home can seem like an overwhelming task given the legal complexities and the myriad

2018 AVERAGE SALE PRICE

SINGLE FAMILY, DANE COUNTYAs reported by SCWMLS 2/15/19

RESTAINO & ASSOCIATES. . . . . $348,258FIRST WEBER INC. . . . . . . . . . . . . . . . $346,881STARK COMPANY . . . . . . . . . . . . . . . $346,077RE/MAX PREFERRED . . . . . . . . . . . . $342,564KELLER WILLIAMS . . . . . . . . . . . . . . . $325,497

TOP 5 FIRMS AVE. SALES PRICE

2018 AVERAGE SALE PRICECONDO, DANE COUNTYAs reported by SCWMLS 2/15/19

RESTAINO & ASSOCIATES. . . . . $268,021RE/MAX PREFERRED . . . . . . . . . . . . $243,083FIRST WEBER INC. . . . . . . . . . . . . . . . $233,762STARK COMPANY . . . . . . . . . . . . . . . $219,227KELLER WILLIAMS . . . . . . . . . . . . . . . $196,592

TOP 5 FIRMS AVE. SALES PRICE

Named One of the 2009, 2010, 2011, 2012, 2013 Preferred Real Estate Companies

2014, 2015, 2016, 2017 & 2018 #1 Executive

Preferred Real Estate CompanyRecognized by Prominent Business Leaders.

RESTAINO IS PROUD TO HAVE THE

#1 SALES OFFICE

AMONG ALL REAL ESTATE FIRMS IN THE SOUTH CENTRAL WISCONSIN

MLS, 2018

RESTAINO & ASSOCIATES . . .$313,264,048KELLER WILLIAMS . . . . . . . . . . . . . . . . . . . $292,405,776REALTY EXECUTIVES-COOPER SPRANSY . . . $291,232,398STARK COMPANY . . . . . . . . . . . . . . . . . . . $240,710,812FIRST WEBER . . . . . . . . . . . . . . . . . . . . . . . . $219,819,689RE/MAX PREFERRED . . . . . . . . . . . . . . . . $178,124,693

FIRM (TOP 6 FIRMS) TOP OFFICE VOLUME

RESTAINOHOMES.COM

WWW.RESTAINOHOMES.COM

Page 8: SELLING YOUR HOME - alisongoldschmidt.com€¦ · helping you sell your home. We know selling your home can seem like an overwhelming task given the legal complexities and the myriad

S E L L E R ’ S G U I D E T O S H O W I N G T I M E

Sellers love ShowingTime because it’s simple to stay informed and easy to confirm appointments. Sellers can be notified of showings automatically, see feedback from potential buyers and view all activity on their home during the sales process!

Seller Benefits:1. Text Message & Email Notifications 2. Homeowner’s Listing Activity Website 3. Showing Feedback Updates

Don’t have time to make or take a phone call? That’s OK! Electronic notifications are perfect for the busy homeowner. Easily confirm, decline or reschedule showings by text message, the ShowingTime Mobile App or email. Don’t need to confirm appointments but want to be notified of any and all showings? That’s OK too! Sellers can be notified of confirmed or cancelled showing appointments by text message, app and/or email.

1. Text Message & Email Notifications

2. Homeowner’s Listing Activity Website Every email notification includes a “Quick Link” that takes sellers directly to their personalized “Listing Activity Website”. Here sellers can see all activity documented for their home such as showings, feedback and more! No need to remember a username and password, simply click the “Quick Link” provided within the email notification and you’re in!

3. Showing Feedback Updates

Wondering what buyers and Showing Agents thought about your home? Not anymore! When your agent receives new feedback remarks from a recent showing, that feedback can also be sent to you via email. This helps give homeowners complete insight on all showings!

A SELLER’S GUIDE TO SHOWING TIME

Page 9: SELLING YOUR HOME - alisongoldschmidt.com€¦ · helping you sell your home. We know selling your home can seem like an overwhelming task given the legal complexities and the myriad

PREPARING YOUR HOME TO SELL

In order to show your home at its best, you will need to frankly assess its appearance and condition. Take

the time to look thoroughly at every room, as well as the exterior, the yard and the garage. Ask yourself

if there’s anything that can be done to improve the overall look and appeal of the house. Cleaning and

straightening up are essential. Also, small amounts of money spent on repairs and improvements can make

a big difference. Buyers buy on emotion. If your home gives a great fi rst impression, buyers will remember it

better than others they see. If your home needs help with repairs, visit our Concierge page to fi nd qualifi ed,

approved service contractors.

Things To Consider…EXTERIOR

• Power wash or paint.

• Repair shutters, exterior trim, gutters and down spouts.

• Paint front door and mailbox.

• Replace or repair torn screens and cracked windows.

• Cut and edge the lawn regularly, trim all bushes, remove noticeable weeds, reseed bare spots. Remove snow and ice.

• Plant colorful fl owers, add mulch to your plant beds.

• Remove all debris from yard.

• Clean all cobwebs from door, corners and porch area.

INTERIOR

• Paint hallways, rooms that look dingy and touch up any areas that have been marked up.

• Steam clean or replace badly stained or worn carpeting.

• Thoroughly clean and remove mildew from bath tub and shower areas. Replace any missing tiles.

• Clean the basement and garage thoroughly.

• Clean all windows of dirt and grime, inside & out.

• Make sure all lights are working - particularly in basement, closets and outdoors.

• Removing items from kitchen and bathroom counters that you do not use on a regular basis make counters appear bigger and cleaner.

• Have dishes done and put away, beds made and table surfaces clean.

• Open all drapes and blinds. This will let in light and make your home look more spacious.

• Clean the exterior and interior of your kitchen appliances.

• Avoid having people or animals present during showings so buyers can visualize the home as their own.

• Wipe a damp cloth over the furnace and water heater to remove dust.

• Repair or replace any loose knobs, sticking doors and windows and dripping faucets.

• Remove as many personal photos, trophies, etc. to allow buyers to “place” their belongings in their mind.

WWW.RESTAINOHOMES.COM

Page 10: SELLING YOUR HOME - alisongoldschmidt.com€¦ · helping you sell your home. We know selling your home can seem like an overwhelming task given the legal complexities and the myriad

TIPS FOR A SMOOTH CLOSINGHere’s a quick checklist to make sure everything goes smoothly during the transition from “your house” to “their house”. Make sure everything included in purchase agreement remains on the property and that the property is in the same general condition as it was at the time the offer was written.

Things to Do Prior to Closing• Order fi nal gas and electric bills.• Cancel Cable.• Notify post offi ce of address change, cancel or switch subscriptions.• Organize all manuals for personal property being left behind.• Make fi nal inspection to be sure nothing is forgotten. Look through closets, cupboards, basement, garage, attic, storage buildings, etc.• Turn off lights. Close and lock windows and doors.• Leave home only after the moving truck is on its way.• Forward mail. You can do this online at www.moversguide.usps.com.

What to Bring• All keys and garage door openers.• Drivers License or other photo ID for notarizing paperwork.

What to ExpectA typical closing lasts about an hour. It usually takes place at a title company. You’ll sign documents, such as the closing statement, transfer tax return and the new deed giving title to the buyer. You’ll give the keys and garage door openers to the new owners of your home, and take your check to the bank!

Things to Do After ClosingDuring the fi rst week after moving:

• Mail that has been forwarded from your old address will have a yellow address label on it. Notify the sender of your new address.• Register to vote. Call your local board of elections for specifi c registration information. Ask them how to notify your previous voting district of your change of address.• Call the Department of Sanitation in your new town to fi nd out which day is trash collection. Also ask whether your new community has recycling programs.

Call your Chamber of Commerce for helpful information on:

• Schools

• Cultural events and community activities

• Libraries and parks

Page 11: SELLING YOUR HOME - alisongoldschmidt.com€¦ · helping you sell your home. We know selling your home can seem like an overwhelming task given the legal complexities and the myriad

Where to TurnSometimes fi nding a good service provider can really be a game of chance. You can search online and hope for the best or ask a friend, but if you are new to the area or need a specialized service it may just come down to a gamble. Knowing where to turn in these circumstances is essential to fi nding a reliable and trusted resource.

Making it SimpleWe’ve taken the stress out of service selection so you can concentrate on what needs to be done. Our Concierge Staff selects qualifi ed vendors in a wide variety of categories from air conditioning services to landscapers, movers to insurance agents. If you need the service, we have a complete list of recommended providers. We want to make working with Restaino & Associates as effi cient and productive for you as possible. There is absolutely no cost to you to receive this service. Even better, as a Restaino & Associates customer or client, these services are available to you before, during and after your current transaction. There is no time limit on this offer. We are always happy to be of service to you.

For Sellers…As a seller, we can help you locate service providers to assist you in getting your home ready for sale. If you need repair work or want to replace fl ooring, paint a room, upgrade the electrical or plant a tree, we can give you the names of reliable people who will get the job done and done the right way. All you have to do is let your agent know, call us directly with what you need, or go to www.restainohomes.com/concierge_service.php to fi ll out a request form. We use your feedback to further qualify our Masters List. That way, every time we recommend a vendor, we can track their satisfaction ratings to assure that our recommended vendors are tops in their fi elds.

For Buyers…As a buyer, you may fi nd things you want to do right away or several years later. With Restaino & Associates, you are always welcome to use our Concierge Service. It doesn’t make any difference if you bought your home last week, last year or twenty years ago. Your Restaino & Associates relationship is ongoing, and we are always willing to help you fi nd a reliable service provider.

For Family and Friends... As a courtesy to you, we’ll even extend this service to your family, friends and neighbors in our service area. Have them contact us by phone or email and a friendly Restaino & Associates concierge member will get them the information they need. It’s as easy as that.

Call (608) 395-3104 or email [email protected] today for your service referrals.

RESTAINO CONCIERGE SERVICES “Who do you know who can help me with…”

WWW.RESTAINOHOMES.COM

Page 12: SELLING YOUR HOME - alisongoldschmidt.com€¦ · helping you sell your home. We know selling your home can seem like an overwhelming task given the legal complexities and the myriad

Our referral program allows us to network with brokers across the globe as you move to and from our area.

ERCW i s c o n s i n E m p l o y E ER E l o c a t i o n c o u n c i l

MAKE THE RIGHT MOVE!

Make Restaino & Associates Relocation Division your next move!

Call Nadya today at (608) 395-3103 or (800) 637-1178

Please visit our Website at www.madisonrelocation.com

Taking client service and satisfaction to the

highest level of excellence has been the force behind the Restaino Relocation Division.

· Personalized Relocation Guidance· Area Orientation Tours· Community/Child Packets· School/Day Care Information· Partner Career Assistance· Home Finding/Marketing· Rental Assistance· Interim Living Assistance· Global Relocation Services· Senior Advising· Group Move Services· Airport/Hotel Transportation· Relocation Policy Development· Concierge Services

You won’t fi nd a more innovative and experienced relocation division in this market!

For over 30 years, our dedicated relocation team has been assisting individuals and families move in and out of the Madison region. Plus, our Corporate Relocation Program

offered to Organizations can help navigate the entire Candidate/Transferee/New Hire relocation process.

Pictured from left to right:

Gail Johnson: Corporate Relocation ManagerMiki Smith: Relocation Services Manager, GMS, SRES

Nadya Nahirniak-Hansen: CRP, GMS, ASP, Relocation Director