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HOMESELLING PROPOSAL Prepared for For marketing the property at [Property address] Presented by Linda M Hopp Prudential Jack White/Vista Real Estate 3801 Centerpont Dr. Suite 200 [Office: 907-762-3140] [Mobile: 907-351-5399] [www.alaskanhousehunters.com]

My Home Selling Proposal

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This is a great guide to show you the road map to a successful sold on your home.

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Page 1: My Home Selling Proposal

H O M E S E L L I N G P R O P O S A L

Prepared for

For marketingthe property at [Property address]

Presented by Linda M Hopp

Prudential Jack White/Vista Real Estate

3801 Centerpont Dr. Suite 200

[Office: 907-762-3140]

[Mobile: 907-351-5399]

[www.alaskanhousehunters.com]

Email: [email protected]

Page 2: My Home Selling Proposal

[date]

Dear [Seller’s name]:

Thank you for the opportunity to discuss the marketing of your property.

I understand that selling your house is an important decision for you. My goal is to help you sell your property for the highest price attainable, within the time frame that fits your plans, and to make the homeselling process as efficient, stress-free and successful as possible..

The purpose of this Homeselling Proposal is to help you understand the marketing process, to acquaint you with the current market activity in this area, and to explain how Prudential [company name] and I can assist you in achieving the sale of your property. My hope is that you will be delighted with your homeselling experience.

Again, thank you for allowing me to assist you in the marketing of your property.

Very truly yours,

[Linda M Hopp]

Page 3: My Home Selling Proposal

A G E N C Y R E L A T I O N S H I P S

When real estate professionals work with sellers and buyers, “agency” relationships are established. As you start working with a real estate professional, please ask for a clear explanation of the current agency laws in [your state or province], so that you understand these important issues.

There are three kinds of agency relationships:

Buyer’s agent

A “buyer’s agent” represents the buyer during the home buying process. The buyer’s real estate professional (agent) has a fiduciary responsibility to represent the buyer’s best interests including reasonable care, loyalty and confidentiality.

Seller’s agent

A “seller’s agent” represents the interest of the seller and has a fiduciary responsibility of reasonable care, loyalty, confidentiality and disclosure to the seller. A seller’s real estate professional (agent) works to assist the seller in locating a buyer and in negotiating a transaction suitable to the seller’s specific needs.

Disclosed dual agent

A “disclosed dual agent” represents the interests of both the buyer and the seller, during the same transaction. A dual agent has responsibilities to both buyer and seller and must act in the best interest of both parties.

Page 4: My Home Selling Proposal

FRO M OFF ER T O C OM PL ET ED S AL E

When our marketing efforts bring a purchase offer, I will:

Negotiate the agreement

Explain the offer to you and answer your questions.

Help you determine the best course of action by pointing out potential advantages and disadvantages of the offer and clarifying the choices available to you.

Prepare an Estimate of Net Proceeds based on the proposed price and terms.

Negotiate through the buyer’s agent, and handle possible counter offers, to reach a final agreement that is favorable to you.

Complete the transaction

Explain to you in detail all the steps that will occur for a successful closing, and answer any questions you might have.

Work with the buyer’s broker, settlement officer, title officer and others to help coordinate their activities and keep the transaction moving forward.

Monitor progress of inspections, the buyer’s loan and other contingencies as called for in the purchase contract. Resolve questions or problems that might arise, in order to ensure a timely closing.

Accompany the buyer and buyer’s agent during their final walk-through of the property.

Assist you in handling details required for the completion of the transaction.

Communicate with you on a regular basis so that you can stay informed and is worry-free as possible.

Follow up after the sale closes

Confirm that all your real estate-related needs have been met, and provide information on service providers you may require.

Offer relocation assistance, if moving to a new area.

Help you locate a new home, if remaining in this area.

Page 5: My Home Selling Proposal

TH E INT ER NE T

Potential buyers will have instant access to information about your property through our industry-leading website network.

Prudential Real Estate has entered into national advertising agreements with many popular real estate websites such as Trulia, Zillow and Yahoo! Real Estate. This means our listings receive more exposure to online buyers who are looking for a home just like yours.

The core Prudential Real Estate Web sites, www.prudentialrealestate.com and www.prudential.ca, reach prospective home buyers worldwide 24 hours a day, 7 days a week, 365 days a year.

Page 6: My Home Selling Proposal

LO CA L AD VE RT IS IN G A ND PRO M OT ION

Our innovative and aggressive advertising and marketing activities will help attract qualified buyers to your property.

Local advertising

[Local newspaper advertising, and how it can benefit the seller]

[Buyer’s guides, magazines and other print advertising, and how it can benefit the seller]

[Local radio and television advertising, and how it can benefit the seller]

[Outdoor and other advertising, and how it can benefit the seller]

Local advertising

[Homebuyers seminars and how they can benefit the seller]

[Direct mail campaigns and how they can benefit the seller]

[Promotional campaigns and how they can benefit the seller]

[Charity participation and other community-wide activities, and how they can benefit the seller]

Page 7: My Home Selling Proposal

A M AR KE TING PL AN F OR YO UR PRO PER TY

The following marketing activities will promote your property to prospective buyers and their real estate professionals.

Property address:

Marketing Tactic Implementation

Install lock box with key 4/7 (ongoing)

Install yard sign Week of 4/9 (ongoing)

Submit property information for

www.prudentialrealestate.com Week of 4/9 (ongoing)

Submit property information to Multiple Listing Service Week of 4/9 (ongoing)

Promote to Prudential Real Estate sales professionalsat office meeting 4/10 (weekly)

Preview for Prudential Real Estate sales professionals 4/10

Promote to real estate professionals at Board of REALTORS® 4/12

Real estate professionals preview 4/13

Advertise in newspaper 4/14 (twice monthly)

Open House 4/15 (twice monthly)

Distribute “Just Listed” eCards and postcards Week of 4/16

Prepared for: (Seller’s name)

By: Linda M Hopp

Page 8: My Home Selling Proposal

SCH ED UL E O F M ARK ET ING AC TIVIT IE S

Here are some of the key steps to promote your property to prospective buyers and their real estate professionals. Many of these activities are ongoing and will continue throughout the Marketing process.

Property address:

Week of Mon Tues Wed Thurs Fri Sat Sun

April 2

Install

lock box

April 9

Yard sign

MLS

Prudential website

Promote at office meeting

Preview for Prudential Real Estate professionals

Promote at Board of REALTORS®

Preview for all real estate professionals

Advertise in Newspaper

Open House

April 16“Just Listed” eCards & postcards

Promote at office meeting

April 23Promote at office meeting

Advertise in Newspaper

April 30Promote at office meeting

May 7Progress review (if required)

Promote at office meeting

Advertise in Newspaper

Prepared for: (Seller’s name)

By: (Sales Professional’s name and Company)

Date:

Page 9: My Home Selling Proposal

C O M P A R A T I V E M A R K E TA N A L Y S I S G R A P H

Address of subject property:

Similar Properties That

S o l d R e c e n t l y

148 150 152 154 156 158 160 162 164 166 168 170

Actual sales price (in thousands)

Similar Properties

N o w A c t i v e o n t h e M a r k e t

148 150 152 154 156 158 160 162 164 166 168 170

Current list price (in thousands)

Similar Properties That

F a i l e d t o S e l lX

148 150 152 154 156 158 160 162 164 166 168 170

Current list price (in thousands)

Prepared for: (Seller’s name)

By: Linda M Hopp

Date:

Page 10: My Home Selling Proposal

E S T I M A T E O F N E T P R O C E E D S

Property address:

Seller’s CreditsSale price $

Other $ Property tax proration

Homeowner’s insurancerefund (prorated)

Impound account refund

Total Seller’s Credits $

Seller’s Costs

First loan payoff $

First loan payoff $

Second loan payoff $

Settlement agent fee $

Miscellaneous settlement/Closing fees $ Attorney fee $

Transfer tax $

Inspections (not including(corrective work) $

Real estate brokerage fee

Listing broker $

Selling broker $

Home warranty $

Other $

Other $ Property tax proration

Corrective work

Other liens and encumbrances

Total Seller’s Costs $

Estimated Net Proceeds $ Prepared for:

(Seller’s name)

By: Linda M Hopp

Page 11: My Home Selling Proposal

H O W C A N I H E L P Y O U

I will apply my knowledge and expertise to achieve the successful sale of your property. Here is what you can expect from me:

Your needs, interests and objectives will be my top priority. I will want to learn what is important to you, so I can help you attain your real estate goals.

I will give you reliable information and solid advice so that you can make informed decisions. Please don’t hesitate to ask questions.

I will work for your best interests at every stage of the homeselling process, from the development and implementation of a Marketing Plan, through the negotiation of future offers, to the final settlement of the transaction.

Communication is important. We will want to agree to a system of regular contacts (whether in person, on the phone, by mail, fax or email) so I can keep you up-to-date on the progress of the transaction.

It is my hope that you will be so pleased with my service that you will turn to me for advice on your future real estate needs.

Page 12: My Home Selling Proposal

L i n d a M H o p p , G R I , C R S , A B R

Here are some things you might like to know about me:

An active member of the community

I have lived and worked in the Anchorage area the past 10 years.

Have helped hundreds of homebuyers find their home here.

Active in Sunshine Kids and Church organizations.

An experienced real estate professional

Certified Residential Specialist

Honor Society 2009

Specialist in Anchorage, Eagle River, and Girdwood properties.

I apply the latest technology solutions to meet my clients’ real estate needs.

My clients’ interests and concerns come first, and I maintain continual communication throughout the home buying process.

I am ready to help you market your property!

Page 13: My Home Selling Proposal

P R U D E N T I A L J a c k W h i t e / V i s t a

What distinguishes Prudential [Jack White/Vista] from others?

A rich heritage

We’ve been in business in the Willow Glen area since 1978.

Thousands of buyers have found their homes with our help.

We were one of the founders of the Willow Glen Board of REALTORS® in 1982.

A strong local presence

Approximately one of every four homes purchased in this area is through Prudential [Company Name].

Research indicates that over 80% of local consumers know us and would refer home buyers to us.

We have three offices to serve you in the Willow Glen area.

A connection to the community

We support the local chapter of Sunshine Kids, helping children who are recovering from cancer.

Our company sponsors the community “10K Swim for Health” annually.

We have helped hundreds of families relocate here and get settled in the community.