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A geo-social storytelling app that brings
the world around you to life.
Contact: [email protected] (617) 312-8147
The Landscape/Opportunity Ø More recorded stories Ø Local treasure hunters Ø Better technology
Ø Need: integration
Solution
This American Life meets Foursquare meets Instagram.
Ø Tell and hear personal stories
Ø Connect story to place
Ø Create a profile, build albums, and share stories
Treasure hunt for stories.
Underlying Magic
• Jolt • Community • Places come alive with stories
Market Potential
College Students
Engaged Couples
Leisure Travelers
How Many? 21M 21.4M 75M
Potential Revenue @ $4 ARPU
$80M $85M $300M
POTENTIAL MARKET: $466M StoryHere expects $6M in 3 years
@ $1.20 ARPU (Yelp! $1.38)
US Mobile Advertising
$ 4B
SH Potential Segments $ 466M
SH 5 Yr Target $ 6M
Advertising Revenue
Absolut Vodka
Sponsored Stories
Taco Bell Wheat Thins
Content Specific
Content and Location Specific
Location Specific Advertising
Potential advertisers: 1. Local businesses
2. National brands
Source: Yelp Q1 2013 Investor Deck
• Taco Bell à Snapchat
• Wheat Thins à Vine
• StoryHere’s value: location and content specific
Marketing & Sales
College Students Engaged Couples Leisure Travelers
How do we reach them?
Orientation sessions, student centers.
Wedding planners, publications and TV shows
Online booking services, tourist bureaus, destinations
SEO, AdWords, PR Campaigns (TechCrunch, Wired, GigaOm). QR Code in establishments that want users to record a story there.
Develop professional sales force to sell advertising on platform.
Key Metrics & Financials
Management Team
Xandra Clark Founder and CEO
Storytelling, Radio Journalism
Jeronimo Uribe CFO
Business
Andy Mai Engineer
Computer Science
Melissa Pandika Editorial Consultant
Journalism
Alejandro Gonzalez Business Consultant Branding & Strategy
Charlie Rosas Support
Science & Technology
Julia Reis Support
Journalism
• Focus on high-quality
stories, not just “audio” (how-to guide and curation during first year)
• Treasure hunt-like format
• Jolt factor
Competition - Differentiation
500K downloads in 6 months
Launched last month on AppStore. Basic UX.
Geotag option and map interface
$10K to develop geotagged map of alumni stories
Status, Timeline, & Use of Funds
Status: Working prototype on prospective users’ phones Accomplishments: 3 need-finding prototypes with more than 45 prospective users tested
Future Milestones: Month 1: Develop minimum
viable product Month 2: Develop launch
version Month 3: Launch – Acquire
1000 users
Use of Funds: We need $75K to operate the first 3 months, supporting a team of 4 to develop the first launch version.