877.999.4483 | cleardigitalmedia.net Hearing News Now Hearing News Now A Digital Waiting Room REVOLUTION!

877.999.4483 | cleardigitalmedia.net

Hearing News NowHearing News NowA Digital Waiting Room REVOLUTION!


It says that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you.

The truth of the Rule of Seven is you can’t just engage in a marketing activity and then be done. Marketing must be an on-going process in order for it to be successful.

The The “Rule of Seven”“Rule of Seven” is a well known is a well known marketing adagemarketing adage


The The “Rule of Seven”“Rule of Seven” is a well known is a well known marketing adagemarketing adage

• Reaffirm Reaffirm your your MessageMessage

• Train Train patients patients instantlyinstantly

• Introduce Introduce new new productsproducts

• Engage Engage your patientsyour patients

• Drive brand Drive brand loyaltyloyalty

• Introduce Introduce your staffyour staff


HNN IS MADE UP OF 3 CUSTOM PANELSHNN IS MADE UP OF 3 CUSTOM PANELSS

IDEB

AR

TICKER

MAIN THEATRE


MAIN THEATREMAIN THEATRE

• Videos

• Pictures

• Flash

• Premium


SIDEBARSIDEBAR• Graphical Weather

• Factual Text

• RSS feeds local

newsglobal newshealth sports

entertainment


SCROLLING TICKERSCROLLING TICKER

Select multiple free RSS news feeds

… or enter your own Text


Speaks directly to patients – The current infrastructure relies heavily on the Speaks directly to patients – The current infrastructure relies heavily on the owner and staff fitting product.owner and staff fitting product.

Deliver the message of superior technology directly to the customer.Deliver the message of superior technology directly to the customer.

Manage regional and national campaigns easily.Manage regional and national campaigns easily.

Converts investment on patient acquisition.Converts investment on patient acquisition.

Keep spend in-house. Help clinic improve Test-Not-Sold ratios.Keep spend in-house. Help clinic improve Test-Not-Sold ratios.

Introduce new products instantly and train your customers. Introduce new products instantly and train your customers.

Help your clinics CONNECT WITH THEIR COMMUNITIES and help to build their Help your clinics CONNECT WITH THEIR COMMUNITIES and help to build their referral sourcesreferral sources

Reaffirm directly with the patient why your products offer superior technology Reaffirm directly with the patient why your products offer superior technology over competitors.over competitors.

HOW HNN BENEFITS HEARING GROUPSHOW HNN BENEFITS HEARING GROUPS


• Generate patient initiated queries and subsequently sales - Patients will be more inclined to initiate conversations about products, services or new technologies which they have just seen on HNN.

• HNN requires no training, vacation or sick days. HNN is constantly on and contextually relevant even with staff turnover.

• Improve referral Sources. Include info on local OD or Senior Facility.

• Revenue share model reduces subscription fee. “Cost Neutral”

• Improve accessory, ALD and battery sales and improve HA maintenance.

• Lighten the experience, educate patients, reduce redundant questions, improve binaural fittings and test-not-sold ratios.

• Introduce staff, testimonials, and bring website content directly to the patients.

HOW HNN BENEFITS CLINIC OWNERS

Patients are CAPTIVATED


• Lighten the experience.• Patients are captivated by fresh, rich and constantly • changing content. • Educate on the newest technology, statistics, specials, • accessories and good cleaning techniques to reduce • return rates.• Reduced redundant questions by preconditioning • patient and improve testing efficiency.• Introduction of clinic staff, HA fitting process and • testimonials will help alleviate concerns, improve TNS • ratios and strengthen the patient specialist relationship.• Retire old repetitive looping DVD’s.

HOW HNN BENEFITS YOUR PATIENTS


IS DOOH EFFECTIVE?A Recent Amscreen Survey conducted in two Healthcare clinics to track awareness and relevance

of advertising shown on Digital Screens in the waiting room area. More then 100 adults were surveyed.

Respondents are fully aware of the screens purpose in the clinic.

Over 80% of respondents find the information on

the screen helpful.

Only 4% dislike this kind of messaging while

waiting.

WHEN ASKED: How helpful do you find the screens?


CLINIC OWNER

•Create image or video

• Send image and copy

• Update at any time

• Live RSS feeds

• Live Twitter feeds

SCREENS UPDATE INDIVIDUALLY OR NATIONALLY WITH 24 – 48

HOURS

HNN WILL MANAGE CONTENT


UPLOAD YOUR OWN TESTIMONIALS

Clinic staff take a real-time picture of

the patient

SCREEN UPDATED INDIVIDUALLY OR NATIONALLY WITHIN 24 – 48

HOURS

Send to HNN along with customers name and

verbiage.

Thank you,

I love my new Hearing aids.

Joan G.


TOUCHPOINTSTOUCHPOINTSBRINGBRING

EXPERIENCEEXPERIENCEYOUR CUSTOMERYOUR CUSTOMER

TO LIFETO LIFE


HNN is an online digital content platform that requires hardware to run including a TV, Internet connection and a Media Player that meets certain specifications. HNN can run

on your existing hardware or you can purchase the hardware below that we have sourced at the best price.

HARDWARE REQUIREMENTS

32” – 42” LCD, LED, PLASMA TV with HDMI Input needed - $399.00

HNN Media Player - $399.00FREE ON TURNKEY PACKAGE

HNN Media Player –

Fully optimized to run your HNN on

any TV with an HDMI Input

6.5 X 5.5 X 0.5


30 minute theatre playlist

10 minutes – Hearing Clinic – Content includes educational material, staff bios, clinic news, clinic specials, clinic hours and days of operation, Referral source ads, instructional video’s etc.

10 minutes – HNN – This airtime can be used at HNN’s discretion for educational content, product advertising, testimonials and national advertising. This airtime can also be used for instructional and training videos.

10 minutes – HNN and Affiliate Partners/national advertising airtime. Partners include HLAA, BHI, ABHF etc...

PLAYLIST ALLOCATION


BRADBRAD

DODSONDODSON

HEARING NEWS NOWHEARING NEWS NOW

[email protected]@cleardigitalmedia.net

VPVP

SALESSALES

Documents

877.999.4483 | cleardigitalmedia.net Hearing News Now Hearing News Now A Digital Waiting Room REVOLUTION!