SIVA SIVANI INSTITUTE OF MANAGEMENT

Presented ByAkhter-2b2-04Harish-2b2-14Sarbesh-2b2-24Naresh-2b2-34Karthik-2b2-44

PRESENTATION ON

7 P’S OF SHAREKHAN’S PRODUCT

Sharekhan ltd. Provide different Product as follows   

1. Share online & offline 2. Derivatives3. Mutual fund online4. Commodities online5. IPO online 6. Portfolio Management Services 7. Insurance8. Fixed deposits9. Advisory products10.Currency trading

SHARE ONLINE &

SHARE OFFLINE

PRODUCTProduct Variety: Sharekhan provide two different accounts in its on line product: Classic account Trade Tiger

Quality: User Friendly, Attractive & Colorful Website.

Design: The site is user friendly allowing even a layman to easily operate without any hassles.

Brand Name: SHAREKHAN

PRICE

Brokerage: On Trading: 0.1% On Delivery: 0.5%

Service Tax:8% on Brokerage. Turnover tax + Stamp duty:- 0.015% (Rs.

15 on every turnover of Rs. 100000) Custody Charge: Re. 1 per script held per

month. Discounts: For investors with High Net

worth, there are slabs in brokerage rates Credit terms: 1/4th of total margin

PROMOTION

• Advertising• Direct Marketing• Telemarketing• Online promotion• Social Networking sites

advertisement

PLACE

ChannelsShare khan uses various channel alternatives to reach to its customersThrough:• Internet• Tele Marketing• Retail Share Shops• Franchisee Owners• Power Brokers• Sales Force

Coverage• Access to the website from any part of the globe.

PEOPLE

• Employees Selection Training Motivation

• Research Team

• Customers

PHYSICAL EVIDENCE

• Locality of the office• Office Environment• Interiors and Infrastructure

PROCESS

PRODUCT

• Small investment• Professional fund management• Spreading risk• Transparency• Choice• regulation

PRICE

• The amount of brokerage charged will not exceed 2.5% of the premium amount or Rs 100, whichever is higher.

• 2.25% was charged as entry load for all my Mutual fund accounts.

• Minimum margin exposure: 4-6.7 times

PROMOTION• With more and more private and global players entering

the mutual market, the market has become quite competitive in the recent past.

• Mutual funds, as an investment option, are now competing with commercial banks and other financial institutions for the investor’s savings.

• Mutual fund companies need to differentiate themselves from the other investment avenues in the market and position their services exclusively in the customers mind.

• They need to adopt innovative promotional strategies like strategic tie-ups

PLACE• The various distribution channels employed by

mutual fund companies include their own employees, agents, third party distribution companies, banks and post offices.

• The third party distribution companies started flourishing with the entry of private players into the industry in 1993.

• UTI and the government players relied completely on their agents for distributing the funds.

PEOPLE• The process of investment decision-making in a mutual

fund company determines the importance of the individuals in the company.

• If the fund manager has a free hand to decide the fate of savings of thousands of unit holders, he needs to be very competent and judicious in his decision-making.

• In such companies, people become the most important element of the marketing mix.

• In fact companies publicize the success of their fund manager who has delivered consistent results, to promote their services.

PHYSICAL EVIDENCE

• Locality of the office• Office Environment• Interiors and Infrastructure

PROCESSMutual Fund Online Process

• Registered users can log into their Invest Online account and specify amount, folio number, etc & submit details with Sharekhan mutual fund online.

• Investor will be then taken to banks homepage. One can use his/her net banking user id & password & transfer funds directly using any of these banks. ICICI, HDFC and UTI bank.

• These transaction details then Sharekhan would download & process the transaction & transfer funds to respective mutual funds.

• The confirmation would be send to investor by Sharekhan & by Mutual Fund.

• Feel free to write to us for any further queries on queries@sharekhan.com