58 Cognitive Biases That Screw Up Everything We Do

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    58 Cognitive Biases That ScrewUp Everything We Do

    Affect heuristic

    Flickr/mariversa

    The way you feel filters the way you interpret the world.

    Take, for instance, if the words rake, take, and cake flew across a

    computer screen blinked on a computer screen for 1/30 of a second.

    Which would you recognize?

    If you're hungry, research suggests thatall you see is cake.

    http://www.flickr.com/photos/mariversa/6254371978/http://www.flickr.com/photos/mariversa/6254371978/http://www.fastcompany.com/3026411/leadership-now/why-wait-how-always-being-busy-makes-you-dumberhttp://www.fastcompany.com/3026411/leadership-now/why-wait-how-always-being-busy-makes-you-dumberhttp://www.fastcompany.com/3026411/leadership-now/why-wait-how-always-being-busy-makes-you-dumberhttp://www.fastcompany.com/3026411/leadership-now/why-wait-how-always-being-busy-makes-you-dumberhttp://www.flickr.com/photos/mariversa/6254371978/
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    Anchoring bias

    fahrudinryuken/statigr.am

    People are overreliant on the first piece of information they hear.

    In a salary negotiation,for instance, whoever makes the first offer

    establishes a range of reasonable possibilities in each person's mind. Any

    counteroffer will naturally react to or be anchored by that opening offer."Most people come with the very strong belief they should never make an

    opening offer,"saysLeigh Thompson, a professor at Northwestern

    University's Kellogg School of Management. "Our research and lots of

    corroborating research shows that's completely backwards. The guy or

    gal who makes a first offer is better off."

    http://statigr.am/p/275013690082696532_41794070http://statigr.am/p/275013690082696532_41794070http://www.businessinsider.com/how-to-negotiate-make-first-offer-2014-5http://www.businessinsider.com/how-to-negotiate-make-first-offer-2014-5http://www.businessinsider.com/how-to-negotiate-make-first-offer-2014-5http://www.businessinsider.com/how-to-negotiate-make-first-offer-2014-5http://www.businessinsider.com/how-to-negotiate-make-first-offer-2014-5http://www.businessinsider.com/how-to-negotiate-make-first-offer-2014-5http://www.businessinsider.com/how-to-negotiate-make-first-offer-2014-5http://statigr.am/p/275013690082696532_41794070
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    Confirmation bias

    NOAA

    Wetend to listen only to the information that confirms our

    preconceptionsone of the many reasons it's so hard to have an

    intelligent conversation about climate change.

    Observer-expectancy effect

    Basis Scottsdale

    https://www.princeton.edu/~achaney/tmve/wiki100k/docs/Confirmation_bias.htmlhttps://www.princeton.edu/~achaney/tmve/wiki100k/docs/Confirmation_bias.htmlhttps://www.princeton.edu/~achaney/tmve/wiki100k/docs/Confirmation_bias.htmlhttps://www.princeton.edu/~achaney/tmve/wiki100k/docs/Confirmation_bias.htmlhttps://www.basisschools.org/index.php?option=com_content&view=article&id=191&Itemid=351https://www.basisschools.org/index.php?option=com_content&view=article&id=191&Itemid=351https://www.basisschools.org/index.php?option=com_content&view=article&id=191&Itemid=351https://www.princeton.edu/~achaney/tmve/wiki100k/docs/Confirmation_bias.htmlhttps://www.princeton.edu/~achaney/tmve/wiki100k/docs/Confirmation_bias.html
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    A cousin of confirmation bias, here ourexpectations unconsciously

    influence how we perceive an outcome.Researchers looking for a certain

    result in an experiment, for example, may inadvertently manipulate or

    interpret the results to reveal their expectations. That's why the "double-blind" experimental design was created for the field of scientific

    research.

    Bandwagon effect

    en.wikipedia.org

    The probability of one person adopting a belief increases based on the

    number of people who hold that belief. This is a powerful form of

    groupthink and it's a reason meetings are so unproductive.

    http://srmo.sagepub.com/view/the-sage-encyclopedia-of-social-science-research-methods/n311.xmlhttp://srmo.sagepub.com/view/the-sage-encyclopedia-of-social-science-research-methods/n311.xmlhttp://srmo.sagepub.com/view/the-sage-encyclopedia-of-social-science-research-methods/n311.xmlhttp://srmo.sagepub.com/view/the-sage-encyclopedia-of-social-science-research-methods/n311.xmlhttp://en.wikipedia.org/wiki/File:Picard_as_Locutus.jpghttp://en.wikipedia.org/wiki/File:Picard_as_Locutus.jpghttp://www.businessinsider.com/37-billion-is-lost-every-year-on-these-meeting-mistakes-2014-4http://www.businessinsider.com/37-billion-is-lost-every-year-on-these-meeting-mistakes-2014-4http://www.businessinsider.com/37-billion-is-lost-every-year-on-these-meeting-mistakes-2014-4http://www.businessinsider.com/37-billion-is-lost-every-year-on-these-meeting-mistakes-2014-4http://en.wikipedia.org/wiki/File:Picard_as_Locutus.jpghttp://srmo.sagepub.com/view/the-sage-encyclopedia-of-social-science-research-methods/n311.xmlhttp://srmo.sagepub.com/view/the-sage-encyclopedia-of-social-science-research-methods/n311.xml
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    Bias blind spots

    Daimler AG on flickr

    Failing to recognize your cognitive biases is a bias in itself.

    Notably, Princeton psychologist Emily Pronin has found that "individuals

    see the existence and operation of cognitive and motivational biases

    much more in others than in themselves."

    Choice-supportive bias

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    LexnGer on flickr

    When you choose something, you tend to feel positive about it,even if the

    choice has flaws.You think that your dog is awesomeeven if it bites

    people every once in a while

    and that other dogs are stupid, sincethey're not yours.

    Clustering illusion

    en.wikipedia.org

    This is the tendency to see patterns in random events. It is central to

    various gambling fallacies, like the idea that red is more or less likely to

    turn up on a roulette table after a string of reds.

    http://www.flickr.com/photos/lexnger/2546671260/http://www.flickr.com/photos/lexnger/2546671260/http://brainshortcuts.blogspot.com/2010/11/choice-supportive-bias.htmlhttp://brainshortcuts.blogspot.com/2010/11/choice-supportive-bias.htmlhttp://brainshortcuts.blogspot.com/2010/11/choice-supportive-bias.htmlhttp://brainshortcuts.blogspot.com/2010/11/choice-supportive-bias.htmlhttp://en.wikipedia.org/wiki/File:Roulette_-_detail.jpghttp://en.wikipedia.org/wiki/File:Roulette_-_detail.jpghttp://en.wikipedia.org/wiki/File:Roulette_-_detail.jpghttp://brainshortcuts.blogspot.com/2010/11/choice-supportive-bias.htmlhttp://brainshortcuts.blogspot.com/2010/11/choice-supportive-bias.htmlhttp://www.flickr.com/photos/lexnger/2546671260/
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    Conservatism bias

    en.wikipedia.org

    Where people believe prior evidence more than new evidence or

    information that has emerged.People were slow to accept the fact that

    the Earth was round because they maintained their earlier understanding

    the planet was flat.

    Conformity

    http://en.wikipedia.org/wiki/File:Flammarion.jpghttp://en.wikipedia.org/wiki/File:Flammarion.jpghttp://brainshortcuts.blogspot.com/2010/11/conservatism-bias.htmlhttp://brainshortcuts.blogspot.com/2010/11/conservatism-bias.htmlhttp://brainshortcuts.blogspot.com/2010/11/conservatism-bias.htmlhttp://brainshortcuts.blogspot.com/2010/11/conservatism-bias.htmlhttp://brainshortcuts.blogspot.com/2010/11/conservatism-bias.htmlhttp://en.wikipedia.org/wiki/File:Flammarion.jpg
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    Drake Baer/BI

    This is the tendency of people to conform with other people. It is so

    powerful that it may lead people to do ridiculous things, as shown by the

    following experiment bySolomon Asch.

    Ask one subject and several fake subjects (who are really working with

    the experimenter) which of lines B, C, D, and E is the same length as

    A? If all of the fake subjects say that D is the same length as A, the real subject will agree

    with this objectively false answera shocking three-quarters of the time.

    "That we have found the tendency to conformity in our society so strong that reasonably

    intelligent and well-meaning young people are willing to call white black is a matter of

    concern,"Asch wrote."It raises questions about our ways of education and about the

    values that guide our conduct."

    Curse of knowledge

    en.wikipedia.org

    When people who are more well-informed cannot understand the

    common man.For instance, in the TV show "The Big Bang Theory," it's

    http://www.brynmawr.edu/aschcenter/about/solomon.htmhttp://www.brynmawr.edu/aschcenter/about/solomon.htmhttp://www.brynmawr.edu/aschcenter/about/solomon.htmhttp://lesswrong.com/lw/m9/aschs_conformity_experiment/http://lesswrong.com/lw/m9/aschs_conformity_experiment/http://lesswrong.com/lw/m9/aschs_conformity_experiment/http://www.panarchy.org/asch/social.pressure.1955.htmlhttp://www.panarchy.org/asch/social.pressure.1955.htmlhttp://www.panarchy.org/asch/social.pressure.1955.htmlhttp://en.wikipedia.org/wiki/File:Sheldon_Cooper.jpghttp://en.wikipedia.org/wiki/File:Sheldon_Cooper.jpghttp://hbr.org/2006/12/the-curse-of-knowledge/ar/1http://hbr.org/2006/12/the-curse-of-knowledge/ar/1http://hbr.org/2006/12/the-curse-of-knowledge/ar/1http://hbr.org/2006/12/the-curse-of-knowledge/ar/1http://hbr.org/2006/12/the-curse-of-knowledge/ar/1http://en.wikipedia.org/wiki/File:Sheldon_Cooper.jpghttp://www.panarchy.org/asch/social.pressure.1955.htmlhttp://lesswrong.com/lw/m9/aschs_conformity_experiment/http://www.brynmawr.edu/aschcenter/about/solomon.htm
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    difficult for scientist Sheldon Cooper to understand his waitress neighbor

    Penny.

    Decoy effect

    Mario Tama/Getty Images

    A phenomenon in marketingwhere consumers have a specific change in

    preference between two choices after being presented with a third choice.

    Offer two sizes of soda and people may choose the smaller one; but offera third even larger size, and people may choose what is now the medium

    option.

    http://blog.freshplum.com/pricing-strategy-decoy-effect/http://blog.freshplum.com/pricing-strategy-decoy-effect/http://blog.freshplum.com/pricing-strategy-decoy-effect/
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    Denomination effect

    People areless likely to spend large billsthan their equivalent value in

    small bills or coins.

    Duration neglect

    When the duration of an event doesn't factor enough into the way we

    consider it. For instance,we remember momentary pain just as strongly

    as long-term pain.

    http://www.jstor.org/stable/10.1086/599222http://www.jstor.org/stable/10.1086/599222http://www.jstor.org/stable/10.1086/599222http://psy2.ucsd.edu/~nchristenfeld/Happiness_Readings_files/Class%209%20-%20Fredrickson%201993.pdfhttp://psy2.ucsd.edu/~nchristenfeld/Happiness_Readings_files/Class%209%20-%20Fredrickson%201993.pdfhttp://psy2.ucsd.edu/~nchristenfeld/Happiness_Readings_files/Class%209%20-%20Fredrickson%201993.pdfhttp://psy2.ucsd.edu/~nchristenfeld/Happiness_Readings_files/Class%209%20-%20Fredrickson%201993.pdfhttp://psy2.ucsd.edu/~nchristenfeld/Happiness_Readings_files/Class%209%20-%20Fredrickson%201993.pdfhttp://psy2.ucsd.edu/~nchristenfeld/Happiness_Readings_files/Class%209%20-%20Fredrickson%201993.pdfhttp://www.jstor.org/stable/10.1086/599222
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    Availability heuristic

    Samuel Huron on flickr

    When people overestimate the importance of information that is

    available to them.

    For instance, a person might argue that smoking is not unhealthy on the

    basis that his grandfather lived to 100 and smoked three packs a day, anargument that ignores the possibility that his grandfather was an outlier.

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    Empathy gap

    Lady/Bird on flickr

    Where people inone state of mind fail to understand people in another

    state of mind.If you are happy you can't imagine why people would be

    unhappy. When you are not sexually aroused, you can't understand how

    you act when you are sexually aroused.

    Frequency illusion

    http://www.flickr.com/photos/rachelvn/4966460739/http://www.flickr.com/photos/rachelvn/4966460739/http://www.cmu.edu/dietrich/sds/docs/loewenstein/hotColdEmpathyGaps.pdfhttp://www.cmu.edu/dietrich/sds/docs/loewenstein/hotColdEmpathyGaps.pdfhttp://www.cmu.edu/dietrich/sds/docs/loewenstein/hotColdEmpathyGaps.pdfhttp://www.cmu.edu/dietrich/sds/docs/loewenstein/hotColdEmpathyGaps.pdfhttp://www.cmu.edu/dietrich/sds/docs/loewenstein/hotColdEmpathyGaps.pdfhttp://www.cmu.edu/dietrich/sds/docs/loewenstein/hotColdEmpathyGaps.pdfhttp://www.flickr.com/photos/rachelvn/4966460739/
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    eltpics on flickr

    Where a word, name or thing you just learned aboutsuddenly appears

    everywhere.Now that you know what that SAT word means, you see it in

    so many places!

    Fundamental attribution error

    Flickr/sharynmorrow

    This is where you attribute a person's behavior to an intrinsic quality of

    her identity rather than the situation she's in. For instance, you might

    think your colleague is an angry person, when she is really just upset

    because she stubbed her toe.

    "We like to think we're rational human beings. In fact, we are prone to hundreds

    of proven biases that cause us to think and act irrationally, and even thinking

    we're rational despite evidence of irrationality in others is known as blind spot

    bias."

    http://www.flickr.com/photos/eltpics/5533676631/http://www.flickr.com/photos/eltpics/5533676631/http://www.psmag.com/culture/theres-a-name-for-that-the-baader-meinhof-phenomenon-59670/http://www.psmag.com/culture/theres-a-name-for-that-the-baader-meinhof-phenomenon-59670/http://www.psmag.com/culture/theres-a-name-for-that-the-baader-meinhof-phenomenon-59670/http://www.psmag.com/culture/theres-a-name-for-that-the-baader-meinhof-phenomenon-59670/https://www.flickr.com/photos/sharynmorrow/491895222https://www.flickr.com/photos/sharynmorrow/491895222https://www.flickr.com/photos/sharynmorrow/491895222http://www.psmag.com/culture/theres-a-name-for-that-the-baader-meinhof-phenomenon-59670/http://www.psmag.com/culture/theres-a-name-for-that-the-baader-meinhof-phenomenon-59670/http://www.flickr.com/photos/eltpics/5533676631/
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    Read more in Business Insider:

    http://www.businessinsider.com/cognitive-biases-2014-6

    The 58 cognitive biases are:1. Affect heuristic - "The way you feel filters the way you interpret the world. "

    2. Anchoring bias - "People are overreliant on the first piece of information they

    hear. "

    3. Confirmation bias - "We tend to listen only to the information that confirms

    our preconceptions"[1]

    4. Observer-expectancy effect - "Our expectations unconsciously influence how

    we perceive an outcome. "[1]

    5. Bandwagon effect - "The probability of one person adopting a belief increases

    based on the number of people who hold that belief."[1]6. Bias blind spots - "Failing to recognize your cognitive biases is a bias in itself.

    "[1]

    7. Choice-supportive bias - "When you choose something, you tend to feel

    positive about it, even if the choice has flaws. "[1]

    8. Clustering illusion - "This is the tendency to see patterns in random events."

    9. Conservatism bias - "Where people believe prior evidence more than new

    evidence or information that has emerged."[1]

    10. Conformity - "This is the tendency of people to conform with other

    people."[1]

    11. Curse of knowledge - "When people who are more well-informed cannot

    understand the common man."[1]

    12. Decoy effect - "A phenomenon in marketing where consumers have a specific

    change in preference between two choices after being presented with a third

    choice."[1]

    13. Denomination effect - "People are less likely to spend large bills than their

    http://www.businessinsider.com/cognitive-biases-2014-6http://www.businessinsider.com/cognitive-biases-2014-6https://www.princeton.edu/~achaney/tmve/wiki100k/docs/Confirmation_bias.htmlhttps://www.princeton.edu/~achaney/tmve/wiki100k/docs/Confirmation_bias.htmlhttps://www.princeton.edu/~achaney/tmve/wiki100k/docs/Confirmation_bias.htmlhttp://srmo.sagepub.com/view/the-sage-encyclopedia-of-social-science-research-methods/n311.xmlhttp://srmo.sagepub.com/view/the-sage-encyclopedia-of-social-science-research-methods/n311.xmlhttp://srmo.sagepub.com/view/the-sage-encyclopedia-of-social-science-research-methods/n311.xmlhttp://www.businessinsider.com/37-billion-is-lost-every-year-on-these-meeting-mistakes-2014-4http://www.businessinsider.com/37-billion-is-lost-every-year-on-these-meeting-mistakes-2014-4http://www.businessinsider.com/37-billion-is-lost-every-year-on-these-meeting-mistakes-2014-4http://psp.sagepub.com/content/28/3/369.shorthttp://psp.sagepub.com/content/28/3/369.shorthttp://psp.sagepub.com/content/28/3/369.shorthttp://brainshortcuts.blogspot.com/2010/11/choice-supportive-bias.htmlhttp://brainshortcuts.blogspot.com/2010/11/choice-supportive-bias.htmlhttp://brainshortcuts.blogspot.com/2010/11/choice-supportive-bias.htmlhttp://brainshortcuts.blogspot.com/2010/11/conservatism-bias.htmlhttp://brainshortcuts.blogspot.com/2010/11/conservatism-bias.htmlhttp://brainshortcuts.blogspot.com/2010/11/conservatism-bias.htmlhttp://lesswrong.com/lw/m9/aschs_conformity_experiment/http://lesswrong.com/lw/m9/aschs_conformity_experiment/http://lesswrong.com/lw/m9/aschs_conformity_experiment/http://hbr.org/2006/12/the-curse-of-knowledge/ar/1http://hbr.org/2006/12/the-curse-of-knowledge/ar/1http://hbr.org/2006/12/the-curse-of-knowledge/ar/1http://blog.freshplum.com/pricing-strategy-decoy-effect/http://blog.freshplum.com/pricing-strategy-decoy-effect/http://blog.freshplum.com/pricing-strategy-decoy-effect/http://blog.freshplum.com/pricing-strategy-decoy-effect/http://hbr.org/2006/12/the-curse-of-knowledge/ar/1http://lesswrong.com/lw/m9/aschs_conformity_experiment/http://brainshortcuts.blogspot.com/2010/11/conservatism-bias.htmlhttp://brainshortcuts.blogspot.com/2010/11/choice-supportive-bias.htmlhttp://psp.sagepub.com/content/28/3/369.shorthttp://www.businessinsider.com/37-billion-is-lost-every-year-on-these-meeting-mistakes-2014-4http://srmo.sagepub.com/view/the-sage-encyclopedia-of-social-science-research-methods/n311.xmlhttps://www.princeton.edu/~achaney/tmve/wiki100k/docs/Confirmation_bias.htmlhttp://www.businessinsider.com/cognitive-biases-2014-6
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    equivalent value in small bills or coins."[1]

    14. Duration neglect - "When the duration of an event doesn't factor enough into

    the way we consider it."[1]

    15. Availability heuristic - "When people overestimate the importance of

    information that is available to them."16. Empathy gap - "Where people in one state of mind fail to understand people

    in another state of mind."[1]

    17. Frequency illusion - "Where a word, name or thing you just learned about

    suddenly appears everywhere."[1]

    18. Fundamental attribution error - "This is where you attribute a person's

    behavior to an intrinsic quality of her identity rather than the situation she's

    in."

    19. Galatea Effect - "Where people succeed or underperformbecause they

    think they should."[1]20. Halo effect - "Where we take one positive attribute of someone and associate

    it with everything else about that person or thing."[1]

    21. Hard-Easy bias - "Where everyone is overconfident on easy problems and

    not confident enough for hard problems."[1]

    22. Herding - "People tend to flock together, especially in difficult or uncertain

    times."[1]

    23. Hindsight bias - "Of course Apple and Google would become the two most

    important companies in phones tell that to Nokia, circa 2003."

    24. Hyperbolic discounting - "The tendency for people to want an immediate

    payoff rather than a larger gain later on."[1]

    25. Ideometer effect - "Where an idea causes you to have an unconscious

    physical reaction, like a sad thought that makes your eyes tear up."[1][2]

    26. Illusion of control - "The tendency for people to overestimate their ability to

    control events, like when a sports fan thinks his thoughts or actions had an effect

    on the game."[1]

    27. Information bias - "The tendency to seek information when it does not affect

    action."[1][2]

    28. Inter-group bias - "We view people in our group differently from how see we

    someone in another group."[1]

    29. Irrational escalation - "When people make irrational decisions based on past

    rational decisions."

    30. Negativity bias - "The tendency to put more emphasis on negative

    experiences rather than positive ones."[1]

    31. Omission bias - "The tendency to prefer inaction to action, in ourselves and

    http://www.jstor.org/stable/10.1086/599222http://www.jstor.org/stable/10.1086/599222http://www.jstor.org/stable/10.1086/599222http://psy2.ucsd.edu/~nchristenfeld/Happiness_Readings_files/Class%209%20-%20Fredrickson%201993.pdfhttp://psy2.ucsd.edu/~nchristenfeld/Happiness_Readings_files/Class%209%20-%20Fredrickson%201993.pdfhttp://psy2.ucsd.edu/~nchristenfeld/Happiness_Readings_files/Class%209%20-%20Fredrickson%201993.pdfhttp://www.cmu.edu/dietrich/sds/docs/loewenstein/hotColdEmpathyGaps.pdfhttp://www.cmu.edu/dietrich/sds/docs/loewenstein/hotColdEmpathyGaps.pdfhttp://www.cmu.edu/dietrich/sds/docs/loewenstein/hotColdEmpathyGaps.pdfhttp://www.psmag.com/culture/theres-a-name-for-that-the-baader-meinhof-phenomenon-59670/http://www.psmag.com/culture/theres-a-name-for-that-the-baader-meinhof-phenomenon-59670/http://www.psmag.com/culture/theres-a-name-for-that-the-baader-meinhof-phenomenon-59670/http://humanresources.about.com/od/managementtips/a/mgmtsecret_2.htmhttp://humanresources.about.com/od/managementtips/a/mgmtsecret_2.htmhttp://humanresources.about.com/od/managementtips/a/mgmtsecret_2.htmhttp://psychology.about.com/od/socialpsychology/f/halo-effect.htmhttp://psychology.about.com/od/socialpsychology/f/halo-effect.htmhttp://psychology.about.com/od/socialpsychology/f/halo-effect.htmhttp://en.wikipedia.org/wiki/Hard%E2%80%93easy_effecthttp://en.wikipedia.org/wiki/Hard%E2%80%93easy_effecthttp://en.wikipedia.org/wiki/Hard%E2%80%93easy_effecthttp://www.wisegeek.org/what-is-herd-behavior.htmhttp://www.wisegeek.org/what-is-herd-behavior.htmhttp://www.wisegeek.org/what-is-herd-behavior.htmhttp://www.behaviorlab.org/Papers/Hyperbolic.pdfhttp://www.behaviorlab.org/Papers/Hyperbolic.pdfhttp://www.behaviorlab.org/Papers/Hyperbolic.pdfhttp://www.ncbi.nlm.nih.gov/pubmed/20822210http://www.ncbi.nlm.nih.gov/pubmed/20822210http://jezebel.com/science-explains-ouija-boards-retroactively-ruins-1-00-963534715http://jezebel.com/science-explains-ouija-boards-retroactively-ruins-1-00-963534715http://jezebel.com/science-explains-ouija-boards-retroactively-ruins-1-00-963534715http://www.sciencedaily.com/articles/i/illusion_of_control.htmhttp://www.sciencedaily.com/articles/i/illusion_of_control.htmhttp://www.sciencedaily.com/articles/i/illusion_of_control.htmhttp://sphweb.bumc.bu.edu/otlt/MPH-Modules/EP/EP713_InformationBias-Brooks/EP713_InformationBias-Brooks_print.htmlhttp://sphweb.bumc.bu.edu/otlt/MPH-Modules/EP/EP713_InformationBias-Brooks/EP713_InformationBias-Brooks_print.htmlhttp://journal.sjdm.org/10/rh16/rh16.pdfhttp://journal.sjdm.org/10/rh16/rh16.pdfhttp://journal.sjdm.org/10/rh16/rh16.pdfhttp://www.ncbi.nlm.nih.gov/pubmed/11752497http://www.ncbi.nlm.nih.gov/pubmed/11752497http://www.ncbi.nlm.nih.gov/pubmed/11752497http://www.psychologytoday.com/blog/your-wise-brain/201010/confronting-the-negativity-biashttp://www.psychologytoday.com/blog/your-wise-brain/201010/confronting-the-negativity-biashttp://www.psychologytoday.com/blog/your-wise-brain/201010/confronting-the-negativity-biashttp://www.psychologytoday.com/blog/your-wise-brain/201010/confronting-the-negativity-biashttp://www.ncbi.nlm.nih.gov/pubmed/11752497http://journal.sjdm.org/10/rh16/rh16.pdfhttp://sphweb.bumc.bu.edu/otlt/MPH-Modules/EP/EP713_InformationBias-Brooks/EP713_InformationBias-Brooks_print.htmlhttp://www.sciencedaily.com/articles/i/illusion_of_control.htmhttp://jezebel.com/science-explains-ouija-boards-retroactively-ruins-1-00-963534715http://www.ncbi.nlm.nih.gov/pubmed/20822210http://www.behaviorlab.org/Papers/Hyperbolic.pdfhttp://www.wisegeek.org/what-is-herd-behavior.htmhttp://en.wikipedia.org/wiki/Hard%E2%80%93easy_effecthttp://psychology.about.com/od/socialpsychology/f/halo-effect.htmhttp://humanresources.about.com/od/managementtips/a/mgmtsecret_2.htmhttp://www.psmag.com/culture/theres-a-name-for-that-the-baader-meinhof-phenomenon-59670/http://www.cmu.edu/dietrich/sds/docs/loewenstein/hotColdEmpathyGaps.pdfhttp://psy2.ucsd.edu/~nchristenfeld/Happiness_Readings_files/Class%209%20-%20Fredrickson%201993.pdfhttp://www.jstor.org/stable/10.1086/599222
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    even in politics."[1]

    32. Ostrich effect - "The decision to ignore dangerous or negative information by

    "burying" one's head in the sand."[1]

    33. Outcome bias - "Judging a decision based on the outcome rather than how

    exactly the decision was made in the moment."[1]34. Overconfidence - "Some of us are too confident about our abilities, and this

    causes us to take greater risks in our daily lives."[1]

    35. Overoptimism - "When we believe the world is a better place than it is, we

    aren't prepared for the danger and violence we may encounter."[1]

    36. Pessimism bias - "This is the opposite of the overoptimism bias."[1]

    37. Placebo effect - "Where believing that something is happening helps cause it

    to happen."[1]

    38. Planning fallacy - "The tendency to underestimate how much time it will

    take to complete a task."[1]39. Post-purchase rationalization - "Making ourselves believe that a purchase

    was worth the value after the fact."[1]

    40. Priming - "Priming is where if you're introduced to an idea, you'll more

    readily identify related ideas."[1]

    41. Pro-innovation bias - "When a proponent of an innovation tends to

    overvalue its usefulness and undervalue its limitations."[1]

    42. Procrastination - "Deciding to act in favor of the present moment over

    investing in the future."[1]

    43. Reactance - "The desire to do the opposite of what someone wants you to do,

    in order to prove your freedom of choice."[1]

    44. Recency - "The tendency to weigh the latest information more heavily than

    older data."[1]

    45. Reciprocity - "The belief that fairness should trump other values, even when

    it's not in our economic or other interests."[1]

    46. Regression bias - "People take action in response to extreme situations."[1]

    47. Restraint bias - "Overestimating one's ability to show restraint in the face of

    temptation."[1]48. Salience - "Our tendency to focus on the most easily-recognizable features of

    a person or concept."[1]

    49. Scope insensitivity - "This is where your willingness to pay for something

    doesn't correlate with the scale of the outcome."[1]

    50. Seersucker Illusion - "Over-reliance on expert advice. This has to do with the

    avoidance or responsibility."[1]

    http://www.psychologytoday.com/articles/201008/ulterior-motives-just-dont-do-ithttp://www.psychologytoday.com/articles/201008/ulterior-motives-just-dont-do-ithttp://www.psychologytoday.com/articles/201008/ulterior-motives-just-dont-do-ithttp://www.learnvest.com/2013/01/could-you-be-a-victim-of-the-ostrich-effect/http://www.learnvest.com/2013/01/could-you-be-a-victim-of-the-ostrich-effect/http://www.learnvest.com/2013/01/could-you-be-a-victim-of-the-ostrich-effect/http://www.sas.upenn.edu/~baron/papers.htm/judg.htmlhttp://www.sas.upenn.edu/~baron/papers.htm/judg.htmlhttp://www.sas.upenn.edu/~baron/papers.htm/judg.htmlhttp://ethicsunwrapped.utexas.edu/video/overconfidence-biashttp://ethicsunwrapped.utexas.edu/video/overconfidence-biashttp://ethicsunwrapped.utexas.edu/video/overconfidence-biashttp://www.nber.org/papers/w17239http://www.nber.org/papers/w17239http://www.nber.org/papers/w17239http://econlog.econlib.org/archives/2007/07/the_consequence.htmlhttp://econlog.econlib.org/archives/2007/07/the_consequence.htmlhttp://econlog.econlib.org/archives/2007/07/the_consequence.htmlhttp://science.howstuffworks.com/life/placebo-effect.htmhttp://science.howstuffworks.com/life/placebo-effect.htmhttp://science.howstuffworks.com/life/placebo-effect.htmhttp://www.iwillteachyoutoberich.com/blog/the-planning-fallacy/http://www.iwillteachyoutoberich.com/blog/the-planning-fallacy/http://www.iwillteachyoutoberich.com/blog/the-planning-fallacy/http://www.thesimpledollar.com/some-thoughts-on-post-purchase-rationalization/http://www.thesimpledollar.com/some-thoughts-on-post-purchase-rationalization/http://www.thesimpledollar.com/some-thoughts-on-post-purchase-rationalization/http://lesswrong.com/lw/k3/priming_and_contamination/http://lesswrong.com/lw/k3/priming_and_contamination/http://lesswrong.com/lw/k3/priming_and_contamination/http://www.uiowa.edu/~stpols13/papers/Karch%20Pro-Innovation%20Bias%20SPPC%202013.pdfhttp://www.uiowa.edu/~stpols13/papers/Karch%20Pro-Innovation%20Bias%20SPPC%202013.pdfhttp://www.uiowa.edu/~stpols13/papers/Karch%20Pro-Innovation%20Bias%20SPPC%202013.pdfhttp://youarenotsosmart.com/2010/10/27/procrastination/http://youarenotsosmart.com/2010/10/27/procrastination/http://youarenotsosmart.com/2010/10/27/procrastination/http://changingminds.org/explanations/theories/reactance.htmhttp://changingminds.org/explanations/theories/reactance.htmhttp://changingminds.org/explanations/theories/reactance.htmhttp://bucks.blogs.nytimes.com/2012/02/13/tomorrows-market-probably-wont-look-anything-like-today/?_php=true&_type=blogs&_r=0http://bucks.blogs.nytimes.com/2012/02/13/tomorrows-market-probably-wont-look-anything-like-today/?_php=true&_type=blogs&_r=0http://bucks.blogs.nytimes.com/2012/02/13/tomorrows-market-probably-wont-look-anything-like-today/?_php=true&_type=blogs&_r=0http://www.thebearchitects.com/blog/category/biases/reciprocity-bias/http://www.thebearchitects.com/blog/category/biases/reciprocity-bias/http://www.thebearchitects.com/blog/category/biases/reciprocity-bias/http://stats.stackexchange.com/questions/13643/bias-an-intuitive-definitionhttp://stats.stackexchange.com/questions/13643/bias-an-intuitive-definitionhttp://pss.sagepub.com/content/20/12/1523.shorthttp://pss.sagepub.com/content/20/12/1523.shorthttp://pss.sagepub.com/content/20/12/1523.shorthttp://zhurnaly.com/cgi-bin/wiki/Salience_Biashttp://zhurnaly.com/cgi-bin/wiki/Salience_Biashttp://zhurnaly.com/cgi-bin/wiki/Salience_Biashttp://lesswrong.com/lw/hw/scope_insensitivity/http://lesswrong.com/lw/hw/scope_insensitivity/http://lesswrong.com/lw/hw/scope_insensitivity/http://www.psyfitec.com/2010/08/james-randi-and-seer-sucker-illusion.htmlhttp://www.psyfitec.com/2010/08/james-randi-and-seer-sucker-illusion.htmlhttp://www.psyfitec.com/2010/08/james-randi-and-seer-sucker-illusion.htmlhttp://www.psyfitec.com/2010/08/james-randi-and-seer-sucker-illusion.htmlhttp://lesswrong.com/lw/hw/scope_insensitivity/http://zhurnaly.com/cgi-bin/wiki/Salience_Biashttp://pss.sagepub.com/content/20/12/1523.shorthttp://stats.stackexchange.com/questions/13643/bias-an-intuitive-definitionhttp://www.thebearchitects.com/blog/category/biases/reciprocity-bias/http://bucks.blogs.nytimes.com/2012/02/13/tomorrows-market-probably-wont-look-anything-like-today/?_php=true&_type=blogs&_r=0http://changingminds.org/explanations/theories/reactance.htmhttp://youarenotsosmart.com/2010/10/27/procrastination/http://www.uiowa.edu/~stpols13/papers/Karch%20Pro-Innovation%20Bias%20SPPC%202013.pdfhttp://lesswrong.com/lw/k3/priming_and_contamination/http://www.thesimpledollar.com/some-thoughts-on-post-purchase-rationalization/http://www.iwillteachyoutoberich.com/blog/the-planning-fallacy/http://science.howstuffworks.com/life/placebo-effect.htmhttp://econlog.econlib.org/archives/2007/07/the_consequence.htmlhttp://www.nber.org/papers/w17239http://ethicsunwrapped.utexas.edu/video/overconfidence-biashttp://www.sas.upenn.edu/~baron/papers.htm/judg.htmlhttp://www.learnvest.com/2013/01/could-you-be-a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    51. Selective perception - "Allowing our expectations to influence how we

    perceive the world."[1]

    52. Self-enhancing transmission bias - "Everyone shares their successes more

    than their failures."[1]

    53. Status quo bias - "The tendency to prefer things to stay the same."[1]54. Stereotyping - "Expecting a group or person to have certain qualities

    without having real information about the individual."[1][2]

    55. Survivorship bias - "An error that comes from focusing only on surviving

    examples, causing us to misjudge a situation."[1]

    56. Tragedy of the commons - "We overuse common resources because it's not in

    any individual's interest to conserve them."[1]

    57. Unit bias - "We believe that there is an optimal unit size, or a universally-

    acknowledged amount of a given item that is perceived as appropriate."[1]

    58. Zero-risk bias - "The preference to reduce a small risk to zero versusachieving a greater reduction in a greater risk."[1]

    To summary, our cognitive experience can be unreasonable influenced by our

    emotional experience and our cognition can be based upon invalid logic and

    influence our emotional experience.

    Related concepts in Neojungian Typology:

    Organic Contextualization, Deterministic Contextualization, Contextualization

    Delta, Abstract, Concrete, Execution, Processing.

    https://explorable.com/selective-perceptionhttps://explorable.com/selective-perceptionhttps://explorable.com/selective-perceptionhttp://www.stanford.edu/group/SITE/SITE_2013/2013_segment_8/2013_Segment_8_Papers/hirshleifer.pdfhttp://www.stanford.edu/group/SITE/SITE_2013/2013_segment_8/2013_Segment_8_Papers/hirshleifer.pdfhttp://www.stanford.edu/group/SITE/SITE_2013/2013_segment_8/2013_Segment_8_Papers/hirshleifer.pdfhttp://www.hks.harvard.edu/fs/rzeckhau/SQBDM.pdfhttp://www.hks.harvard.edu/fs/rzeckhau/SQBDM.pdfhttp://www.hks.harvard.edu/fs/rzeckhau/SQBDM.pdfhttp://www.sog.unc.edu/sites/www.sog.unc.edu/files/UnderstandingandAvoidingBiasandStereotyping.pdfhttp://www.sog.unc.edu/sites/www.sog.unc.edu/files/UnderstandingandAvoidingBiasandStereotyping.pdfhttp://www.gladwell.com/blink/index.htmlhttp://www.gladwell.com/blink/index.htmlhttp://www.gladwell.com/blink/index.htmlhttp://youarenotsosmart.com/2013/05/23/survivorship-bias/http://youarenotsosmart.com/2013/05/23/survivorship-bias/http://youarenotsosmart.com/2013/05/23/survivorship-bias/http://www.sciencemag.org/content/162/3859/1243.fullhttp://www.sciencemag.org/content/162/3859/1243.fullhttp://www.sciencemag.org/content/162/3859/1243.fullhttp://www.ncbi.nlm.nih.gov/pubmed/16771803http://www.ncbi.nlm.nih.gov/pubmed/16771803http://www.ncbi.nlm.nih.gov/pubmed/16771803http://amlmskeptic.blogspot.com/2012/06/absolutely-free-forever-or-zero-risk.htmlhttp://amlmskeptic.blogspot.com/2012/06/absolutely-free-forever-or-zero-risk.htmlhttp://amlmskeptic.blogspot.com/2012/06/absolutely-free-forever-or-zero-risk.htmlhttp://amlmskeptic.blogspot.com/2012/06/absolutely-free-forever-or-zero-risk.htmlhttp://www.ncbi.nlm.nih.gov/pubmed/16771803http://www.sciencemag.org/content/162/3859/1243.fullhttp://youarenotsosmart.com/2013/05/23/survivorship-bias/http://www.gladwell.com/blink/index.htmlhttp://www.sog.unc.edu/sites/www.sog.unc.edu/files/UnderstandingandAvoidingBiasandStereotyping.pdfhttp://www.hks.harvard.edu/fs/rzeckhau/SQBDM.pdfhttp://www.stanford.edu/group/SITE/SITE_2013/2013_segment_8/2013_Segment_8_Papers/hirshleifer.pdfhttps://explorable.com/selective-perception