560 Pretty Company Unipessoal 06-07-2012 | 560 Pretty Company ... SWOT Analysis 06-07-2012 | 560 Pretty Company ... •Sephora; •Corte Inglês;

06-07-2012

560 Pretty Company Unipessoal

06-07-2012 | 560 Pretty Company

| Mission

• Internacional Cosmetics Company;

• Specializes in building Internacional

Brands.

• 560 Pretty Company was created by A.Godinho in

2008;

• With 20 years of work experience at Multinational

companies; Reckitt & Colman; Colgate Palmolive; 15 years at Loreal

• 5 years G.Manager at Portugal and 2 years

G.Manager Brazil;

| Expertise


• National: - Building Brands for every type of client and consummer;

- Building new concepts to create and make grow cosmetics market;

- Strong relationship with Top Clients.

• Internacional: - Building and create international Brands with local distributors;

- Re-adapt Product Mix for each market and consummer;

- Focus: Formation + Ehxibition to build brands with distributors.

| Strategy


| Strenghts

weaknesses

opportunities

threats

• Strenghts

- High implementation and

internationalization capacity;

- Strong Sensitivity to the consumers

needs in different countries;

- Exclusive representation of the

brands;

- Consultant and attendance at R&D

meetings with factories;

- High market know how;

- High capacity in Marketing and

Comunication implementation;

- Customer portfolio.

• Weaknesses

- Small Dimension;

- Fragile Treasury;

- Difficulty in financing;

- Reduced capacity for

internationalization;

- Small people structure for the ongoing

projects;

- absence of an international

department;

- Dependent of factories with no own

brands.

| SWOT Analysis


• Opportunities

- Low penetration consumption in the

cosmetics market;

- Increased growth of the cosmetics

market;

- Commercialization margins attractive;

- rationalization of consumption(value

for money products)

- Specific requirements of

Global/LocalConsumption;

- Increasing demand for cosmetic

products in the emerging countries.

• Threats:

- Decrease of the economy > Low

consumption;

- Strong customer resistance to new

markets and innovative ideas;

- Little international dimension;

- Strong Competition;

- Financial crises;

- Risk of international investments at the

level of credit and equity.

| SWOT Analysis


| 1Current

Situation in

Portugal

• Guylond;

• Tutanat – Globalisation;

• Licenses (children products);

• Extreme;

• Mya – Aromya

• Pretty Woman;

• Hello Kitty Make Up;

• Jugavi.

| Exclusive Brands


| Guylond

Guylond - Cofffes | Guylond Coffrets


| Guylond Coffrets

| Guylond Coffrets

| Internationalization


| Guylond Neon Campaign

| Tutanat

| Tutanat


| Hello Kitty

Licenses

| Hello Kitty Licenses


| Disney

Licenses

| Disney Licenses


| Barbie and

Princesses

Licenses

| Barbie - Princesses Licenses


| Cars and

Hot Wheels

Licenses


| Cars – Hot Wheels Licenses

| Smurfs

Licenses

| Smurfs Licenses


| Snoopy

Licenses

| Snoopy Licenses


| Betty Boop

Licenses

| Betty Boop Licenses


| Monster

High

Licenses

| Monster High


| Sakura

Licenses

| Sakura


| Extreme

Make Up

| Extreme Make up


| Extreme Internationalization


| Aromya


| Aromya Internationalization


| Pretty

Woman

| Pretty Woman


| Hello Kitty

Make Up

| Hello Kitty Make Up


| Jugavi

| Jugavi


| 2 customer

portfolio

1. National Clients

• Lusoalimentos – Perfumarias Beauty;

• Perfumaria Mass;

• Pluricosmetica;

• Maciel & Ferreira;

• Senhorinha;

• Balvera perfumarias.

| Customer Portfolio


2. International Clients

• Sephora;

• Corte Inglês;

• Jeronimo Martins;

• Intermarché;

• Auchan;

• Douglas.

| Customer Portfolio


3. Current in Angola

• Zahara

• Casa dos Frescos

• Perfumaria Rouge- Tanamont

• Jumbo Hipermercado

• Pomobel

• Afrobeleza

• Ragar

| Customer Portfolio Angola


4. Short Term

• Scoore

• Nosso Super

• Mecofarma

• Entreposto

• Pomobel

• Mateba

• Shoprite

| Customer Portfolio Angola


5. Current

• Sephora

• Corte Inglês

• Douglas

• ModyBell

• If

• Mercadona(?)

| Customer Portfolio Spain


6. Current

• Poland: Biebronka + Be

• Brazil: Dec + Ikezaki

• South Africa: Carlton + Shoprite + Gamme

• France: Sephora +BEAUTIFUL DEVELOPPEMENT

• Italy: BRASILIAN COSMETICS S.r.L

• Lybia + Tunisia: Wadi Al Gharabat Company

• Israel: Michelmercier

| International Customer Portfolio


• UK

• Ucrania

• Romenia

• Turquia

• Venezuela

• Romenia

• Holanda

• Filandia

• Libano

• Colombia

| Customer Portfolio other countries


| 1St Store

Cosmetics

School

Luanda

model

1.Depilação

2. Tratamento Facial

3. Tratamento Corporal

4. Automaquilhagem

5.Unhas Gel

6.Manicure/Pedicure

7. Tecnicas de Corte

8. Extensões Cabelo

9. Coloração Cabelo

AREAS DE FORMAÇÃO

| Participation

in fairs

| Expo Cosmética - Portugal


2009-2011

| Expo Cosmética - Portugal


| Saúde?- Portugal

2009-2011


| Filda – Jun 2011 Angola


| Facim – Ago 2011 Mozambique


| Cosmoprof–2012 Bologna


| Participation

in formation

| Make Up Formation Angola


| Make Up Formation Mozambique


06-07-2012

560 Pretty Company Unipessoal

Documents

560 Pretty Company Unipessoal 06-07-2012 | 560 Pretty Company ... SWOT Analysis 06-07-2012 | 560 Pretty Company ... •Sephora; •Corte Inglês;