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Financial System Mumbai University, Mumbai
FINANCIAL SERVICES
INTRODUCTION:
The Indian financial services industry has undergone a
metamorphosis since 1990. During the late seventies and eighties,
commercial banks and other financial institutions, which cater to
the requirements of the Indian industry, dominated the Indian
financial services industry. Infect the capital market played a
secondary role only. The economic liberalization has brought in a
complete transformation in the Indian financial services industry.
Prior to the economic liberalization, the Indian financial services
Sector was characterized by so many factors, which retarded the
growth of this sector. Some of the significant factors were.
Excessive controls in the form of regulation of interest rates
money rates etc. Too much control over the prices of securities
under the rest while controller of capital issue.
Non-availability of financial instruments on a large scale as well as
different varieties. Absence of independent credit rating and credit
research agencies. Lack of information about international
development in the financial sector. Absence of a development
Government securities market and the existence of stagnant
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capital market without any reformation. Non-availability of debt
instruments on a large scale.
However, after the economic liberalization, the entire financial
sector has undergone a sea saw change and now we are
witnessing the emergence of new financial products and services
almost everyday, thus the present scenario is characterized by
financial innovation and financial creativity and before going deep
into it is imperative that one should understand the meaning and
scope of financial services. The banking sector witnessed strong
growth in deposits and advances during the year 2006-07. as of
March 2006, the number of commercial banks increased from
US$ 331 billion in March 2007 to US$ 374 billion in March 2000.
Credit of commercial banks in India saw an increase from US$
185 billion in March 2004 to US$ 242 billion in March 2005.
Investments of scheduled commercial banks (SCBs) also saw an
increase from US$ 149 billion in March 2004 to US$ 162 billion in
March 2005. Net domestic credit in the banking system has
witnessed a steady increase of 17.5 per cent from US$ 445 billion
on January 21, 2005 to US$ 523 billion on January 20, 2006. the
growth in net domestic credit during the current financial year up
to January 20, 2006 was 14.4 per cent.
Nationalized banks were the largest contributors to total bank
credit at 47.8 per cent as of September 2005.While foreign banks
contribution to total bank credit was low at 6.7 percent, the
contribution of state Bank of India and its associates accounted for
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23.8 percent of the total bank credit . Credit extended by other
SCBs stood at 18.9 percent.
Meaning of Financial Services:
In general all types of activities which are of a financial nature,
could be brought under the term financial services. The term
financial services in a broad sense means mobilizing and
allocating savings. Thus, it includes all activities involved in thetransformation of saving into investment. The financial services
can also be called financial intermediation Financial
intermediations is a process by which funds are mobilized from a
large number of savers and make them available to all those who
are need of it and particularly to co-operate customers. Thus
financial services sector is a key area and it is very vital forindustrial developments. A well-developed financial services
industry is absolutely necessary to mobilize the savings and to
allocate them to various invest able channels and thereby to
promote industrial development in a country.
Scope of Financial Services:
Financial services cover a wide range of activities. They can be
broadly classified into two namely;
A. Traditional Activities
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B. Modern Activities
A. TRADITIONAL ACTIVITIES
Traditionally, the financial intermediaries have been rendering a
wide range of services encompassing both capital and money
market activities.
They can be grouped under two heads viz.
Fund based activities
Non fund based activities
FUND BASED ACTIVITIES
The traditional services which come under fund based activities
are the following.
Underwriting of or investment in shares, debentures, bonds,
etc of new issues (primary markets activities) Dealing in secondary market activities.
Participating in money market instrument like commercial
papers, certificate of deposits, treasury bills, discounting of bills
etc
Involving in equipments leasing, hire purchases, venture
capital seeds capital etc.
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Dealing in foreign exchange market activities.
NON FUND BASED ACTIVITIES:
Financial intermediaries provide services on the basis of non-fund
activities also. This can also be called fee based activity. Today,
customers whether individuals or corporate are not satisfied with
mere provision of finance. They accept more from financial
services companies. Hence a wide variety of services are
beginning provided under this head. They include the following.
Managing the capital issues i.e. management of pre-issue
and post-issue activities relating to the capital in accordance
with the SEBI guidelines and thus enabling the promoters to
market their issues.
Making arrangement for the placement of capital and debt
instruments with investment institutions.
Arrangements of fund from financial institutions for the
clients projects or his working capital requirements.
Assisting in the process of getting all Governments and other
clearance.
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B. MODERN ACTIVITIES:
Besides the above traditional services, the financial intermediaries
render innumerable services in recent times. Most of them are in
the nature of non- fund based activity. In view of the importance,
the activities have been discussed in brief under the head New
financial products and services. However some of the modernservices provided by them are given in brief hereunder.
Rendering project advisory services right from the
preparation of the project report till the raising of fund for
starting the project with necessary Government approval.
Planning for mergers and acquisition and assisting for their
smooth carry out.
Guidelines corporate customers in capital restructuring.
Acting as trustee to the debenture holders.
Recommending suitable changes in the management
structure and management style with a view to achieving
better results.
Hedging of risks due to exchange rate risk, interest rate risk,
economic risk and political risk by using swaps and other
derivative products.
Managing the portfolio of large public sector corporations.
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Undertaking risk management services like insurance
services, buy-back options etc.
Undertaking services relating to the capital markets such as :
o Clearing services
o Registering and transfers
o Safe custody of securities
o Collection of income on securities.
CLASSIFICATION OF FINANCIAL SERVICES
The financial intermediaries in India can be traditionally classified
into two;
1. Capital market intermediaries2. Money market intermediaries
The capital market intermediaries consist to term lending
institutions and investing institutions, which mainly provide long-
term funds. On the other hand, money market consists ofcommercial banks, co-operative banks and other agencies, which
supply only short-term funds. Hence the term financial services
industry includes all kinds of organizations, which intermediate
and facilitate financial transaction of both individuals and corporate
customer.
3.1 Users of Financial Services:
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Financial institution sells their services to households, business
and Government. The house holds sector includes small mainlyunregulated firms and individuals. Their main financial needs are
for payment of services, and small credit. They risk convenience,
liquidity and security. Business has more complicated financial
needs. It needs short-term credit to finance inventories and long-
term fund to finance capital expansion.
All Governments use payment services. In most developing
countries governments, like business, are not borrowers, and they
use the financial system as source of funding for current and
capital spending. In industrial countries, government deficits are
finance mainly by the selling securities to the public. In developing
country they usually finance borrowing from banks. Governments
have also used the financial system to serve development or other
goals.
Providers of Financial Services:
Different financial institution provides services that are both
complimentary to and competitive with each other. Deposits
institution offer payment and liquid deposits facilities, and
contractual savings institution provide liquid deposits saving
opportunity that caters to the longer term need of customers.
Collective investment institution offer small investor the benefit of
professional management and low risk diversification, encouraging
diversify their saving in to marketable securities. On the lending
side, commercial banks have traditionally provided working capital
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and trade finance, but longer term lending is gaining with the
spread of universal banking. Different financial institution andmarket complete for limited pool of savings by offering different
instruments. Money and capital market increase competition
suppliers. Money markets give merchant banks, or commercial
banks with limited branch networks, greater access to funds.
Because such banks specialize in lending to large corporation, the
corporate loan market may be highly competitive, even though fewlarge domestic banks may continue to dominate the retail deposits
market.
To promote and efficient interaction of financial system there must
be competition, but the system must also offer an array ofservices. Rather than restrict the growth and diversification of the
main banking groups, governments in the greater competition by
encouraging money and capital markets, specialized credit
institution, and contractual savings and collective investment
institution.
Present Scenario:
Conservation to dynamism:
At present, the financial system in India is in a process of rapid
transformation, particularly after the introduction of reforms in the
financial sector. The main objective of the financial sector reforms
is to promote an efficient, competitive and diversified financial
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system in the country. This is very essential to raise the allocate
efficiency of available savings, increase the return on investmentand thus to promote the accelerated growth of the economy as a
whole. As a result, we have recently witnessed phenomenal
changes in the money market, securities market, capital market,
debt market and the foreign exchange market. In this changed
context, the role of financial services has assumed greater
significance in our country. At present, numerous new financialintermediaries have started functioning with a view to extending
multifarious services to the investing public in the area of financial
services. The emergence of various financial institutions and
regulatory bodies has transformed the financial services sector
from being a conservative industry to a very dynamic one.
Emergence of primary Equity Market:
Now, we are also witnessing the emergence of many private
sector financial services. The capital markets which were high
sluggish, have become a popular source of raising finance. The
number of stock exchange in the country has gone up from 9 in
2005 to 22 in 2006. The aggregate funds raised by the industries
in the primary markets have gone from RS.61 billion in 2004-2005
to RS.126 billion in 2005-2006. The number of companies listed
on stock exchange has also gone up from 2265 in 1993 to over
7000 in 2000. Thus, the primary equity market has emerged as an
important vehicle to channels the savings of the individuals and
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corporate for productive purposes and thus to promote the
industrial and economic growth of our nation.
Concept of Credit Rating
There is every possibility of introducing Equity Grading. Hitherto,
the investments decisions of the investors have been based on
factors like name recognition of the company, operations of the
Group, market sentiments, reputation of the promoters etc. from
the company point of view Grading would help to broaden the
market for their public offer, to replace the name recognition by
objective opinion and to have a wider investor base. Thus,
Grading would give further fill up to the primary market. Moreover,
the concept of credit rating would play a significant role in
identifying the risk level of the corporate entity in which the
investor wants to take part.
Now, it is mandatory for the non banking financial companies to
get credit for their debt instruments. The three major credit rating
agencies functioning in India are:
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Credit Rating Information Services of India Ltd. (CRISIL )
Credit Analysis and Research Ltd. (CARE) and
Investment Information and Credit Rating Agency (ICRA)
Process of Globalizations
Again, the process of globalization has paid the way for the entry
of innovative and sophisticated financial products into our country.
Since the Government is very keen in removing all obstacles that
stand in the way of inflow of foreign capital, the potential abilitiesfor the introduction of innovation international financial products in
India are very great. Moreover, India is likely to enter the full
convertibility era soon. Hence, there is every possibility of
introduction of more and more innovative and sophisticated
financial services in our country.
Process of LiberalizationProcess of Liberalization
Realizing all these factors, the Government of India has initiatedRealizing all these factors, the Government of India has initiated
many steps to reform the financial services industry. Themany steps to reform the financial services industry. The
Government has already switched over to free pricing of issues byGovernment has already switched over to free pricing of issues by
the controller of capital issues. The interest rates have beenthe controller of capital issues. The interest rates have been
deregulated. The private sector has been permitted to participatederegulated. The private sector has been permitted to participate
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in banking and mutual funds and public sector undertaking arein banking and mutual funds and public sector undertaking are
being privatized. The finance act 1992 has brought into effectbeing privatized. The finance act 1992 has brought into effect
large scale amendments in the tax structure of long- term capitallarge scale amendments in the tax structure of long- term capital
gains. The securities exchange board of India has liberalizedgains. The securities exchange board of India has liberalized
many stringent conditions so as to boost the capital and moneymany stringent conditions so as to boost the capital and money
markets. In this changed context the financial service industry inmarkets. In this changed context the financial service industry in
India has to play a very positive and dynamic role in the years toIndia has to play a very positive and dynamic role in the years to
come by offering many innovation products to suit to the variedcome by offering many innovation products to suit to the variedrequirements of the millions of prospective investors spreadrequirements of the millions of prospective investors spread
throughout the country.throughout the country.
INNOVATIVE TYPES OF FINANCIAL SERVICESINNOVATIVE TYPES OF FINANCIAL SERVICES
Today the importance of financial services is gaining momentum
all over the world. In this days of complex finance, people expect a
financial service company to play a very dynamic role not only as
a result, the clients both corporate and individual expose to the
phenomena of volatility and uncertainty and hence they expect
the financial services company to innovates new products and
services so as to meets there varied requirements.
As results of innovation, new instruments and new products are
emerging in the capital market. The capital market and money
market are getting widened and depended. Moreover, there has
been a structural change in the international capital market with
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the emergence of new products and innovative techniques of
operation in the capital market. Many financial intermediariesincluding banks have already started expanding their activities in
the products. As a result, sophisticated and innovations have
appeared in the areas of financial intermediations. Some of them
are briefly discussed below:
1. Merchant Banking:
During the seventies, Indian banking witnessed metamorphic
changes. From the basic function of mobilizing deposits and
money lending, the banking industry has grown into catalytic
agency for the promotion of economic development. With ever-
increasing responsibilities cast on it, its concept and attitudes have
also changed considerably to meet the challenges of the Indian
economy. Rapid innovations in the field of banking have resulted
in many activities, which were hitherto unknown to Indian banking.
Along with innovations, banks have tended to lay emphasis on theincreased specialization of various activities. One such innovation
is the merchant banking facilities.
Banking is essential a service industry. Commercial banks are
normally engaged in two major types of services, mobilization of
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deposits and ancillary services; the one relating to lending is more
prestigious because client more often seeks the banker for funds.Merchant banking, however, exclusively a service function. The
merchant banking has to seek a client, establish good relation with
him offer him the kind of services he needs and maintain a
continuing relationship with him. Inform and efficient services are
the sign guenon of merchant banking. A client will come for advice
only if he is convinced that the merchant banker knows more thanhe does, and is capable of doing the work better than his own
organization.
A merchant banker is a financial intermediary who helps to
transfer capital from those who possess it to those who need it.
Merchant banker includes a wide range of activities such as
management of customers securities, portfolio management
project counseling and appraisal underwriting of shares and
debentures, loan syndication acting as banker for the refund order
handing interest and dividend warrant etc. thus a merchant banker
renders host of services to corporate and thus promotes industrial
development in the country
2. Loan Syndication:
This is mere of less similar to consortium financing. But this work
is taken up by the merchant banker as lead manager. It refers to
as a loan arrangement by a bank called lead manager for a
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3. The ownership of goods passes from the seller to the buyer
on the payment of the installment.4. Incase the buyer makes any default in the payment of any
installment the seller has right to repossess the goods from
the buyer and forfeited the amount already received treating
it as hire charges.
4. Leasing:
Leasing as a finance concept, is an arrangement between two
parties the leasing company or lessor and the user or lessee,
whereby the former arranges to buy capital equipment for the use
of the latter for an agreed period of time in return for the payment
of rent. The rentals are predetermined and payables at fix interval
of time, according mutual convenience of both the parties.
However, the lessor remains the owner of the equipment over the
primary period.
By resorting to leasing, the lessee company is able to exploit the
economic value of the equipment by using it as if the owned
without having to pay for its capital cost. Lease rentals can be
conveniently paid over the lease period out of profit earned from
the use of the equipment and the rent is cent percent tax
deductible. High rate of inflation severs cost escalation, heavy
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of the project. Once the project reaches the stages of profitability,
they sell their equity holdings at high premium.
A venture capital company is defined as an a financing institution
which joins an entrepreneur as a co-promoter in a project and
shares the risks and rewards of the enterprise.
5.1 Features of venture capital:
Some of the features of venture capital financial are as under:
1. Venture capital is usually in the form of equity participation. It
may also take the form of convertible debt or long-term loan.
2. Investment is made not only in high risk but also in high
growth potential projects.
3. Venture capital is available only for commercialization of new
ideas or new technologies and not for enterprises, which are
engaged in trading, booking, financial services, agency, liaison
work or research and development.
4. Venture capital joins the entrepreneur as a co-promoter in
projects and shares the risks and rewards of the enterprises.
5. There is continuous involvement in business after making an
investment by the investor.
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6. Venture capital is not just injection of money but also an input
needed to set up the firm, design its marketing strategy andorganize and manage it.
7. Investment is usually made in small and medium scale
enterprises.
5.2 Venture capital institution in India: -
ICICI venture funds Management Company limited
It is formerly known as TDICI ltd, was found in 1988 in jointventure with unit trust of India.
Subsequently ICICI bought out UTIs stake in 1988and itbecome subsidiary of ICICI.
The broad spectrum of financial and analytical resourcesenabling a keen understanding of the Indian financial markets.
IL&FS Group businesses
It was incorporated in 1987 as a subsidiary of central bank of
India
The initial shareholders were UTI and HDFC.
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o Income Schemes
o Balance Schemes
o Money Market Schemes
Other Schemes
o Tax Saving Schemes
o Special Schemes
By Structure
1. Open - Ended Schemes
It is just the opposite of close-ended funds. Under this scheme,
the size of the fund and/or the period of the fund are not pre-
determined. The investors are free to buy and sell any number
of units at any point of time. For instance, the unit scheme
(1964) of the Unit Trust of India is an open-ended one, both in
terms of period and target amount. Anybody can buy this unit
at any time and sell it also at any time at his discretion.
2. Close - Ended Schemes
Under this scheme, the corpus of the fund and its duration are
prefixed. In other words, the corpus of the fund and the
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appreciation. This is achieved by balancing the investments
between the high growth equity shares and also the fixedincome earning securities.
4. Money Market Schemes
These funds are basically open-ended mutual funds and as
such they have all the features of the open-ended funds. But,
they invest in highly liquid and safe securities like commercialpaper, bankers acceptances, certificates of deposits, treasury
bills etc. These instruments are called money market
instruments. They take the place of shares, debentures and
bonds in a capital market. They pay money market rates of
interest. These funds are called money funds in the U.S.A.
and they have been functioning since 1972. Investorsgenerally use it as a parking place or stop gap arrangement
for their cash resources till they finally decide about the proper
avenue for their investment, i.e., long-term financial assets like
bonds and stocks.
Other Schemes
1. Tax Saving Schemes
A taxation fund is basically a growth-oriented fund. But, offers
tax rebates to the investors either in the domestic or foreign
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they will have greater importance in the near future. In India some
forms of derivatives are in operation.
New products in forex markets:
New products have also emerged in the forex markets of
developed countries. Some of these products are yet to make full
entry in Indian markets. Among them, the following are the
important ones.
a) Forward contracts:
A forward transaction is one where the delivery of a foreign
currency takes place at a specified future date for a specified
price. It may have a fixed maturity there is a obligation to
honors this contract at any cost failing which there will be
some penalty. Forward contracts are permitted only for
genuine business transaction. It can be extended to other
transaction like interest payments.
b) Options:
As the very name implies, it is a contract where in the buyer
of the option has the right to buy or sell a fixed amount of
currency against another currency at a fixed rate on a future
date according to his option. There is no obligation to buy or
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sell but it is completely left to his option. Option may be of
two types namely call options and put options. Under calloptions the customers has an option to buy and it is the
option to sell under put option. Options trading would lead to
speculation and hence there are many restrictions in India.
c) Futures:
It is a contract where in there is an agreement to buy or sell a
stated quantity of foreign currency at a future date at a price
agreed to between the parties on the stated exchange.
Unlike options, there is an obligation to buy or sell foreign
exchange on future date at a specified rate. It can be dealt
only in a stock exchange.
d) Swaps:
A Swaps refers to a transactions where in a financial
intermediary buys and sells a specified foreign currency
simultaneously for different maturity dates say for instance
purchased of spot and sale of forward or vice versa with
different maturities, thus swaps would result in simultaneous
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orthodox attitude of keeping accounts in a highly secret manner.
Hence, this sector should opt for better levels of transparency.In other words, the disclosure requirements and the accounting
practices have to be in line with the international standards.
Lack of specialization:
In the Indian scene, each financial intermediary seems to deal in
different financial services lines without specializing one or two
areas. In other words, each intermediary is acting as a financing
super market delivering so many financial products and dealing
different varieties of instruments. In other countries, financial
intermediaries like Newtons, Solomon brothers etc. specialize
in one or two areas only. This helps them to achieve high levels
of efficiency and excellence. Hence, in India also, financial
intermediaries can go for specialization.
Lack of recent data:
Most of the intermediaries do not spend more on research. It is
very vital that one should build up a proper data base on the
basis of which one could embark upon financial creativity.
Moreover, a proper data base would keep oneself abreast of the
recent developments in other parts of the whole world and
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above all, it would enable the fund managers to take sound
financial decisions
Lack of efficient risk management system:
With the opening of the economy to multinationals and the
exposure of Indian companies to international competition,
much importance is given to foreign portfolio flows. It involves
the utilization of multicurrency transactions which exposes the
client to exchange rate risk, interest rate risk and economic and
political risk. Unless a proper risk management system is
developed by the financial intermediaries as in the west, they
would not be in a position to fulfill the growing requirements of
their customers. Hence, it is absolutely essential that they
should introduce Futures, options, swaps and other derivative
products which are necessary for an efficient risk management
system.
The above challenges are likely to increase in numbers with the
growing requirements of the customers. The financial services
sector should rise up to the occasion to meet these challenges by
adopting new instruments and innovative means of financing so
that it could play an very dynamic role in the economy.
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commission is also decided in advance because the expenses
towards this it means will affect the ultimate result to the investors.After all in all cases only the competitive price and the promises
return catches sentimate of the customer.
Branding:
Brand name very often signifies the market segment, inherent
benefits and investment objective and also the customers loyalty.
These processes consist of product name designing brand policy
like individual family or corporate brand.
Customer Service:
Marketing of services is significantly influence by the quality of
service and interpersonal relationship between customers and
service organizations. In order to motivate the potential customers,
the service should be offer in best possible way. In the competitive
World of financial services, market orientation of services are the
two key factors. Prompt and timely services as per the needs of
customer would make difference.
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The personal touch in service has shown in positive result in the
recent times. The quality of offered in turn helps to develop loyalty
among the customers services could be provided either directly
by the company through intermediary like Registrar or external
agencies. Customers are involved in a very relationship with the
company and even one weak link can significantly damage their
trust.
Market Segmentation:
The financial services industries are expected to satisfy both rural
and urban customers, small and large-scale entrepreneur, high
and low earning customers, retail and institutional customers. This
makes the task of assessing the needs of customer a bit difficult.
Here the segmentation of market based on the changing needs of
customers is considered to be the most appropriate solution.
Identification of market segmentation of market based is crucial to
take further action regarding promotion and distribution of the
product. Market segment will be identified on the basis of nature of
the product, direct and indirect benefits of the product on one hand
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and behavior or attitude of the customers product usage rate etc
on the other hand.
In the segment wise formulation of marketing policies if technique
is right, the task of satisfying the customer would be easier. Here
market research plays an important role to identify all the factors
and plan appropriate distribution and promotion policy.
Promotion Policy:
In order to promote the business in highly competitive world, it is
the time to develop creative promotional tools kits so that impulse
buying stimulated among the potential customers. The promotion
of sale may be through advertisement, road shows; personal
finance shows contest, etc. the various promotional tools used by
the major players are:
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Conclusion
After studying the above all points my conclusion over that is in
the post liberalization the finance sector is witnessing a complete
metamorphosis. Deregulation measures have included the freeing
up of direct control over ownership, deregulating foreign exchangetransaction controls, freeing up the of the new form, an expanding
and broadening the base of the banking system both for national
and international business venture.
Experience suggests that financial liberalization needs to be
undertaken alongside macro economy reforms.
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The existence of healthy and sound financial institutions should be
able to put pressure on investors and other borrowers, to useresources in an efficient and productive manner in order to repay
the existing obligations and quality for new financial for new
measure projects.
BIBLIOGRAPHY
1) FINANCIAL MARKET AND SERVICES
Author: Gordon and Natarajan
2) THE INDIAN FINANCIAL SYSTEM AND DEVELOPMENT
Author: Vasant Desai
3) INDIAN MONEY MARKET
By Board of Editors of ICFAI
WEBSITES
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4) www.rbi.org.in
5) www.sebi.gov.in
6) www.amfiindia.com