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    Financial System Mumbai University, Mumbai

    FINANCIAL SERVICES

    INTRODUCTION:

    The Indian financial services industry has undergone a

    metamorphosis since 1990. During the late seventies and eighties,

    commercial banks and other financial institutions, which cater to

    the requirements of the Indian industry, dominated the Indian

    financial services industry. Infect the capital market played a

    secondary role only. The economic liberalization has brought in a

    complete transformation in the Indian financial services industry.

    Prior to the economic liberalization, the Indian financial services

    Sector was characterized by so many factors, which retarded the

    growth of this sector. Some of the significant factors were.

    Excessive controls in the form of regulation of interest rates

    money rates etc. Too much control over the prices of securities

    under the rest while controller of capital issue.

    Non-availability of financial instruments on a large scale as well as

    different varieties. Absence of independent credit rating and credit

    research agencies. Lack of information about international

    development in the financial sector. Absence of a development

    Government securities market and the existence of stagnant

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    capital market without any reformation. Non-availability of debt

    instruments on a large scale.

    However, after the economic liberalization, the entire financial

    sector has undergone a sea saw change and now we are

    witnessing the emergence of new financial products and services

    almost everyday, thus the present scenario is characterized by

    financial innovation and financial creativity and before going deep

    into it is imperative that one should understand the meaning and

    scope of financial services. The banking sector witnessed strong

    growth in deposits and advances during the year 2006-07. as of

    March 2006, the number of commercial banks increased from

    US$ 331 billion in March 2007 to US$ 374 billion in March 2000.

    Credit of commercial banks in India saw an increase from US$

    185 billion in March 2004 to US$ 242 billion in March 2005.

    Investments of scheduled commercial banks (SCBs) also saw an

    increase from US$ 149 billion in March 2004 to US$ 162 billion in

    March 2005. Net domestic credit in the banking system has

    witnessed a steady increase of 17.5 per cent from US$ 445 billion

    on January 21, 2005 to US$ 523 billion on January 20, 2006. the

    growth in net domestic credit during the current financial year up

    to January 20, 2006 was 14.4 per cent.

    Nationalized banks were the largest contributors to total bank

    credit at 47.8 per cent as of September 2005.While foreign banks

    contribution to total bank credit was low at 6.7 percent, the

    contribution of state Bank of India and its associates accounted for

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    23.8 percent of the total bank credit . Credit extended by other

    SCBs stood at 18.9 percent.

    Meaning of Financial Services:

    In general all types of activities which are of a financial nature,

    could be brought under the term financial services. The term

    financial services in a broad sense means mobilizing and

    allocating savings. Thus, it includes all activities involved in thetransformation of saving into investment. The financial services

    can also be called financial intermediation Financial

    intermediations is a process by which funds are mobilized from a

    large number of savers and make them available to all those who

    are need of it and particularly to co-operate customers. Thus

    financial services sector is a key area and it is very vital forindustrial developments. A well-developed financial services

    industry is absolutely necessary to mobilize the savings and to

    allocate them to various invest able channels and thereby to

    promote industrial development in a country.

    Scope of Financial Services:

    Financial services cover a wide range of activities. They can be

    broadly classified into two namely;

    A. Traditional Activities

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    B. Modern Activities

    A. TRADITIONAL ACTIVITIES

    Traditionally, the financial intermediaries have been rendering a

    wide range of services encompassing both capital and money

    market activities.

    They can be grouped under two heads viz.

    Fund based activities

    Non fund based activities

    FUND BASED ACTIVITIES

    The traditional services which come under fund based activities

    are the following.

    Underwriting of or investment in shares, debentures, bonds,

    etc of new issues (primary markets activities) Dealing in secondary market activities.

    Participating in money market instrument like commercial

    papers, certificate of deposits, treasury bills, discounting of bills

    etc

    Involving in equipments leasing, hire purchases, venture

    capital seeds capital etc.

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    Dealing in foreign exchange market activities.

    NON FUND BASED ACTIVITIES:

    Financial intermediaries provide services on the basis of non-fund

    activities also. This can also be called fee based activity. Today,

    customers whether individuals or corporate are not satisfied with

    mere provision of finance. They accept more from financial

    services companies. Hence a wide variety of services are

    beginning provided under this head. They include the following.

    Managing the capital issues i.e. management of pre-issue

    and post-issue activities relating to the capital in accordance

    with the SEBI guidelines and thus enabling the promoters to

    market their issues.

    Making arrangement for the placement of capital and debt

    instruments with investment institutions.

    Arrangements of fund from financial institutions for the

    clients projects or his working capital requirements.

    Assisting in the process of getting all Governments and other

    clearance.

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    B. MODERN ACTIVITIES:

    Besides the above traditional services, the financial intermediaries

    render innumerable services in recent times. Most of them are in

    the nature of non- fund based activity. In view of the importance,

    the activities have been discussed in brief under the head New

    financial products and services. However some of the modernservices provided by them are given in brief hereunder.

    Rendering project advisory services right from the

    preparation of the project report till the raising of fund for

    starting the project with necessary Government approval.

    Planning for mergers and acquisition and assisting for their

    smooth carry out.

    Guidelines corporate customers in capital restructuring.

    Acting as trustee to the debenture holders.

    Recommending suitable changes in the management

    structure and management style with a view to achieving

    better results.

    Hedging of risks due to exchange rate risk, interest rate risk,

    economic risk and political risk by using swaps and other

    derivative products.

    Managing the portfolio of large public sector corporations.

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    Undertaking risk management services like insurance

    services, buy-back options etc.

    Undertaking services relating to the capital markets such as :

    o Clearing services

    o Registering and transfers

    o Safe custody of securities

    o Collection of income on securities.

    CLASSIFICATION OF FINANCIAL SERVICES

    The financial intermediaries in India can be traditionally classified

    into two;

    1. Capital market intermediaries2. Money market intermediaries

    The capital market intermediaries consist to term lending

    institutions and investing institutions, which mainly provide long-

    term funds. On the other hand, money market consists ofcommercial banks, co-operative banks and other agencies, which

    supply only short-term funds. Hence the term financial services

    industry includes all kinds of organizations, which intermediate

    and facilitate financial transaction of both individuals and corporate

    customer.

    3.1 Users of Financial Services:

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    Financial institution sells their services to households, business

    and Government. The house holds sector includes small mainlyunregulated firms and individuals. Their main financial needs are

    for payment of services, and small credit. They risk convenience,

    liquidity and security. Business has more complicated financial

    needs. It needs short-term credit to finance inventories and long-

    term fund to finance capital expansion.

    All Governments use payment services. In most developing

    countries governments, like business, are not borrowers, and they

    use the financial system as source of funding for current and

    capital spending. In industrial countries, government deficits are

    finance mainly by the selling securities to the public. In developing

    country they usually finance borrowing from banks. Governments

    have also used the financial system to serve development or other

    goals.

    Providers of Financial Services:

    Different financial institution provides services that are both

    complimentary to and competitive with each other. Deposits

    institution offer payment and liquid deposits facilities, and

    contractual savings institution provide liquid deposits saving

    opportunity that caters to the longer term need of customers.

    Collective investment institution offer small investor the benefit of

    professional management and low risk diversification, encouraging

    diversify their saving in to marketable securities. On the lending

    side, commercial banks have traditionally provided working capital

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    and trade finance, but longer term lending is gaining with the

    spread of universal banking. Different financial institution andmarket complete for limited pool of savings by offering different

    instruments. Money and capital market increase competition

    suppliers. Money markets give merchant banks, or commercial

    banks with limited branch networks, greater access to funds.

    Because such banks specialize in lending to large corporation, the

    corporate loan market may be highly competitive, even though fewlarge domestic banks may continue to dominate the retail deposits

    market.

    To promote and efficient interaction of financial system there must

    be competition, but the system must also offer an array ofservices. Rather than restrict the growth and diversification of the

    main banking groups, governments in the greater competition by

    encouraging money and capital markets, specialized credit

    institution, and contractual savings and collective investment

    institution.

    Present Scenario:

    Conservation to dynamism:

    At present, the financial system in India is in a process of rapid

    transformation, particularly after the introduction of reforms in the

    financial sector. The main objective of the financial sector reforms

    is to promote an efficient, competitive and diversified financial

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    system in the country. This is very essential to raise the allocate

    efficiency of available savings, increase the return on investmentand thus to promote the accelerated growth of the economy as a

    whole. As a result, we have recently witnessed phenomenal

    changes in the money market, securities market, capital market,

    debt market and the foreign exchange market. In this changed

    context, the role of financial services has assumed greater

    significance in our country. At present, numerous new financialintermediaries have started functioning with a view to extending

    multifarious services to the investing public in the area of financial

    services. The emergence of various financial institutions and

    regulatory bodies has transformed the financial services sector

    from being a conservative industry to a very dynamic one.

    Emergence of primary Equity Market:

    Now, we are also witnessing the emergence of many private

    sector financial services. The capital markets which were high

    sluggish, have become a popular source of raising finance. The

    number of stock exchange in the country has gone up from 9 in

    2005 to 22 in 2006. The aggregate funds raised by the industries

    in the primary markets have gone from RS.61 billion in 2004-2005

    to RS.126 billion in 2005-2006. The number of companies listed

    on stock exchange has also gone up from 2265 in 1993 to over

    7000 in 2000. Thus, the primary equity market has emerged as an

    important vehicle to channels the savings of the individuals and

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    corporate for productive purposes and thus to promote the

    industrial and economic growth of our nation.

    Concept of Credit Rating

    There is every possibility of introducing Equity Grading. Hitherto,

    the investments decisions of the investors have been based on

    factors like name recognition of the company, operations of the

    Group, market sentiments, reputation of the promoters etc. from

    the company point of view Grading would help to broaden the

    market for their public offer, to replace the name recognition by

    objective opinion and to have a wider investor base. Thus,

    Grading would give further fill up to the primary market. Moreover,

    the concept of credit rating would play a significant role in

    identifying the risk level of the corporate entity in which the

    investor wants to take part.

    Now, it is mandatory for the non banking financial companies to

    get credit for their debt instruments. The three major credit rating

    agencies functioning in India are:

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    Credit Rating Information Services of India Ltd. (CRISIL )

    Credit Analysis and Research Ltd. (CARE) and

    Investment Information and Credit Rating Agency (ICRA)

    Process of Globalizations

    Again, the process of globalization has paid the way for the entry

    of innovative and sophisticated financial products into our country.

    Since the Government is very keen in removing all obstacles that

    stand in the way of inflow of foreign capital, the potential abilitiesfor the introduction of innovation international financial products in

    India are very great. Moreover, India is likely to enter the full

    convertibility era soon. Hence, there is every possibility of

    introduction of more and more innovative and sophisticated

    financial services in our country.

    Process of LiberalizationProcess of Liberalization

    Realizing all these factors, the Government of India has initiatedRealizing all these factors, the Government of India has initiated

    many steps to reform the financial services industry. Themany steps to reform the financial services industry. The

    Government has already switched over to free pricing of issues byGovernment has already switched over to free pricing of issues by

    the controller of capital issues. The interest rates have beenthe controller of capital issues. The interest rates have been

    deregulated. The private sector has been permitted to participatederegulated. The private sector has been permitted to participate

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    in banking and mutual funds and public sector undertaking arein banking and mutual funds and public sector undertaking are

    being privatized. The finance act 1992 has brought into effectbeing privatized. The finance act 1992 has brought into effect

    large scale amendments in the tax structure of long- term capitallarge scale amendments in the tax structure of long- term capital

    gains. The securities exchange board of India has liberalizedgains. The securities exchange board of India has liberalized

    many stringent conditions so as to boost the capital and moneymany stringent conditions so as to boost the capital and money

    markets. In this changed context the financial service industry inmarkets. In this changed context the financial service industry in

    India has to play a very positive and dynamic role in the years toIndia has to play a very positive and dynamic role in the years to

    come by offering many innovation products to suit to the variedcome by offering many innovation products to suit to the variedrequirements of the millions of prospective investors spreadrequirements of the millions of prospective investors spread

    throughout the country.throughout the country.

    INNOVATIVE TYPES OF FINANCIAL SERVICESINNOVATIVE TYPES OF FINANCIAL SERVICES

    Today the importance of financial services is gaining momentum

    all over the world. In this days of complex finance, people expect a

    financial service company to play a very dynamic role not only as

    a result, the clients both corporate and individual expose to the

    phenomena of volatility and uncertainty and hence they expect

    the financial services company to innovates new products and

    services so as to meets there varied requirements.

    As results of innovation, new instruments and new products are

    emerging in the capital market. The capital market and money

    market are getting widened and depended. Moreover, there has

    been a structural change in the international capital market with

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    the emergence of new products and innovative techniques of

    operation in the capital market. Many financial intermediariesincluding banks have already started expanding their activities in

    the products. As a result, sophisticated and innovations have

    appeared in the areas of financial intermediations. Some of them

    are briefly discussed below:

    1. Merchant Banking:

    During the seventies, Indian banking witnessed metamorphic

    changes. From the basic function of mobilizing deposits and

    money lending, the banking industry has grown into catalytic

    agency for the promotion of economic development. With ever-

    increasing responsibilities cast on it, its concept and attitudes have

    also changed considerably to meet the challenges of the Indian

    economy. Rapid innovations in the field of banking have resulted

    in many activities, which were hitherto unknown to Indian banking.

    Along with innovations, banks have tended to lay emphasis on theincreased specialization of various activities. One such innovation

    is the merchant banking facilities.

    Banking is essential a service industry. Commercial banks are

    normally engaged in two major types of services, mobilization of

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    deposits and ancillary services; the one relating to lending is more

    prestigious because client more often seeks the banker for funds.Merchant banking, however, exclusively a service function. The

    merchant banking has to seek a client, establish good relation with

    him offer him the kind of services he needs and maintain a

    continuing relationship with him. Inform and efficient services are

    the sign guenon of merchant banking. A client will come for advice

    only if he is convinced that the merchant banker knows more thanhe does, and is capable of doing the work better than his own

    organization.

    A merchant banker is a financial intermediary who helps to

    transfer capital from those who possess it to those who need it.

    Merchant banker includes a wide range of activities such as

    management of customers securities, portfolio management

    project counseling and appraisal underwriting of shares and

    debentures, loan syndication acting as banker for the refund order

    handing interest and dividend warrant etc. thus a merchant banker

    renders host of services to corporate and thus promotes industrial

    development in the country

    2. Loan Syndication:

    This is mere of less similar to consortium financing. But this work

    is taken up by the merchant banker as lead manager. It refers to

    as a loan arrangement by a bank called lead manager for a

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    3. The ownership of goods passes from the seller to the buyer

    on the payment of the installment.4. Incase the buyer makes any default in the payment of any

    installment the seller has right to repossess the goods from

    the buyer and forfeited the amount already received treating

    it as hire charges.

    4. Leasing:

    Leasing as a finance concept, is an arrangement between two

    parties the leasing company or lessor and the user or lessee,

    whereby the former arranges to buy capital equipment for the use

    of the latter for an agreed period of time in return for the payment

    of rent. The rentals are predetermined and payables at fix interval

    of time, according mutual convenience of both the parties.

    However, the lessor remains the owner of the equipment over the

    primary period.

    By resorting to leasing, the lessee company is able to exploit the

    economic value of the equipment by using it as if the owned

    without having to pay for its capital cost. Lease rentals can be

    conveniently paid over the lease period out of profit earned from

    the use of the equipment and the rent is cent percent tax

    deductible. High rate of inflation severs cost escalation, heavy

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    of the project. Once the project reaches the stages of profitability,

    they sell their equity holdings at high premium.

    A venture capital company is defined as an a financing institution

    which joins an entrepreneur as a co-promoter in a project and

    shares the risks and rewards of the enterprise.

    5.1 Features of venture capital:

    Some of the features of venture capital financial are as under:

    1. Venture capital is usually in the form of equity participation. It

    may also take the form of convertible debt or long-term loan.

    2. Investment is made not only in high risk but also in high

    growth potential projects.

    3. Venture capital is available only for commercialization of new

    ideas or new technologies and not for enterprises, which are

    engaged in trading, booking, financial services, agency, liaison

    work or research and development.

    4. Venture capital joins the entrepreneur as a co-promoter in

    projects and shares the risks and rewards of the enterprises.

    5. There is continuous involvement in business after making an

    investment by the investor.

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    6. Venture capital is not just injection of money but also an input

    needed to set up the firm, design its marketing strategy andorganize and manage it.

    7. Investment is usually made in small and medium scale

    enterprises.

    5.2 Venture capital institution in India: -

    ICICI venture funds Management Company limited

    It is formerly known as TDICI ltd, was found in 1988 in jointventure with unit trust of India.

    Subsequently ICICI bought out UTIs stake in 1988and itbecome subsidiary of ICICI.

    The broad spectrum of financial and analytical resourcesenabling a keen understanding of the Indian financial markets.

    IL&FS Group businesses

    It was incorporated in 1987 as a subsidiary of central bank of

    India

    The initial shareholders were UTI and HDFC.

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    o Income Schemes

    o Balance Schemes

    o Money Market Schemes

    Other Schemes

    o Tax Saving Schemes

    o Special Schemes

    By Structure

    1. Open - Ended Schemes

    It is just the opposite of close-ended funds. Under this scheme,

    the size of the fund and/or the period of the fund are not pre-

    determined. The investors are free to buy and sell any number

    of units at any point of time. For instance, the unit scheme

    (1964) of the Unit Trust of India is an open-ended one, both in

    terms of period and target amount. Anybody can buy this unit

    at any time and sell it also at any time at his discretion.

    2. Close - Ended Schemes

    Under this scheme, the corpus of the fund and its duration are

    prefixed. In other words, the corpus of the fund and the

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    appreciation. This is achieved by balancing the investments

    between the high growth equity shares and also the fixedincome earning securities.

    4. Money Market Schemes

    These funds are basically open-ended mutual funds and as

    such they have all the features of the open-ended funds. But,

    they invest in highly liquid and safe securities like commercialpaper, bankers acceptances, certificates of deposits, treasury

    bills etc. These instruments are called money market

    instruments. They take the place of shares, debentures and

    bonds in a capital market. They pay money market rates of

    interest. These funds are called money funds in the U.S.A.

    and they have been functioning since 1972. Investorsgenerally use it as a parking place or stop gap arrangement

    for their cash resources till they finally decide about the proper

    avenue for their investment, i.e., long-term financial assets like

    bonds and stocks.

    Other Schemes

    1. Tax Saving Schemes

    A taxation fund is basically a growth-oriented fund. But, offers

    tax rebates to the investors either in the domestic or foreign

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    they will have greater importance in the near future. In India some

    forms of derivatives are in operation.

    New products in forex markets:

    New products have also emerged in the forex markets of

    developed countries. Some of these products are yet to make full

    entry in Indian markets. Among them, the following are the

    important ones.

    a) Forward contracts:

    A forward transaction is one where the delivery of a foreign

    currency takes place at a specified future date for a specified

    price. It may have a fixed maturity there is a obligation to

    honors this contract at any cost failing which there will be

    some penalty. Forward contracts are permitted only for

    genuine business transaction. It can be extended to other

    transaction like interest payments.

    b) Options:

    As the very name implies, it is a contract where in the buyer

    of the option has the right to buy or sell a fixed amount of

    currency against another currency at a fixed rate on a future

    date according to his option. There is no obligation to buy or

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    sell but it is completely left to his option. Option may be of

    two types namely call options and put options. Under calloptions the customers has an option to buy and it is the

    option to sell under put option. Options trading would lead to

    speculation and hence there are many restrictions in India.

    c) Futures:

    It is a contract where in there is an agreement to buy or sell a

    stated quantity of foreign currency at a future date at a price

    agreed to between the parties on the stated exchange.

    Unlike options, there is an obligation to buy or sell foreign

    exchange on future date at a specified rate. It can be dealt

    only in a stock exchange.

    d) Swaps:

    A Swaps refers to a transactions where in a financial

    intermediary buys and sells a specified foreign currency

    simultaneously for different maturity dates say for instance

    purchased of spot and sale of forward or vice versa with

    different maturities, thus swaps would result in simultaneous

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    orthodox attitude of keeping accounts in a highly secret manner.

    Hence, this sector should opt for better levels of transparency.In other words, the disclosure requirements and the accounting

    practices have to be in line with the international standards.

    Lack of specialization:

    In the Indian scene, each financial intermediary seems to deal in

    different financial services lines without specializing one or two

    areas. In other words, each intermediary is acting as a financing

    super market delivering so many financial products and dealing

    different varieties of instruments. In other countries, financial

    intermediaries like Newtons, Solomon brothers etc. specialize

    in one or two areas only. This helps them to achieve high levels

    of efficiency and excellence. Hence, in India also, financial

    intermediaries can go for specialization.

    Lack of recent data:

    Most of the intermediaries do not spend more on research. It is

    very vital that one should build up a proper data base on the

    basis of which one could embark upon financial creativity.

    Moreover, a proper data base would keep oneself abreast of the

    recent developments in other parts of the whole world and

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    above all, it would enable the fund managers to take sound

    financial decisions

    Lack of efficient risk management system:

    With the opening of the economy to multinationals and the

    exposure of Indian companies to international competition,

    much importance is given to foreign portfolio flows. It involves

    the utilization of multicurrency transactions which exposes the

    client to exchange rate risk, interest rate risk and economic and

    political risk. Unless a proper risk management system is

    developed by the financial intermediaries as in the west, they

    would not be in a position to fulfill the growing requirements of

    their customers. Hence, it is absolutely essential that they

    should introduce Futures, options, swaps and other derivative

    products which are necessary for an efficient risk management

    system.

    The above challenges are likely to increase in numbers with the

    growing requirements of the customers. The financial services

    sector should rise up to the occasion to meet these challenges by

    adopting new instruments and innovative means of financing so

    that it could play an very dynamic role in the economy.

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    commission is also decided in advance because the expenses

    towards this it means will affect the ultimate result to the investors.After all in all cases only the competitive price and the promises

    return catches sentimate of the customer.

    Branding:

    Brand name very often signifies the market segment, inherent

    benefits and investment objective and also the customers loyalty.

    These processes consist of product name designing brand policy

    like individual family or corporate brand.

    Customer Service:

    Marketing of services is significantly influence by the quality of

    service and interpersonal relationship between customers and

    service organizations. In order to motivate the potential customers,

    the service should be offer in best possible way. In the competitive

    World of financial services, market orientation of services are the

    two key factors. Prompt and timely services as per the needs of

    customer would make difference.

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    The personal touch in service has shown in positive result in the

    recent times. The quality of offered in turn helps to develop loyalty

    among the customers services could be provided either directly

    by the company through intermediary like Registrar or external

    agencies. Customers are involved in a very relationship with the

    company and even one weak link can significantly damage their

    trust.

    Market Segmentation:

    The financial services industries are expected to satisfy both rural

    and urban customers, small and large-scale entrepreneur, high

    and low earning customers, retail and institutional customers. This

    makes the task of assessing the needs of customer a bit difficult.

    Here the segmentation of market based on the changing needs of

    customers is considered to be the most appropriate solution.

    Identification of market segmentation of market based is crucial to

    take further action regarding promotion and distribution of the

    product. Market segment will be identified on the basis of nature of

    the product, direct and indirect benefits of the product on one hand

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    and behavior or attitude of the customers product usage rate etc

    on the other hand.

    In the segment wise formulation of marketing policies if technique

    is right, the task of satisfying the customer would be easier. Here

    market research plays an important role to identify all the factors

    and plan appropriate distribution and promotion policy.

    Promotion Policy:

    In order to promote the business in highly competitive world, it is

    the time to develop creative promotional tools kits so that impulse

    buying stimulated among the potential customers. The promotion

    of sale may be through advertisement, road shows; personal

    finance shows contest, etc. the various promotional tools used by

    the major players are:

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    Conclusion

    After studying the above all points my conclusion over that is in

    the post liberalization the finance sector is witnessing a complete

    metamorphosis. Deregulation measures have included the freeing

    up of direct control over ownership, deregulating foreign exchangetransaction controls, freeing up the of the new form, an expanding

    and broadening the base of the banking system both for national

    and international business venture.

    Experience suggests that financial liberalization needs to be

    undertaken alongside macro economy reforms.

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    The existence of healthy and sound financial institutions should be

    able to put pressure on investors and other borrowers, to useresources in an efficient and productive manner in order to repay

    the existing obligations and quality for new financial for new

    measure projects.

    BIBLIOGRAPHY

    1) FINANCIAL MARKET AND SERVICES

    Author: Gordon and Natarajan

    2) THE INDIAN FINANCIAL SYSTEM AND DEVELOPMENT

    Author: Vasant Desai

    3) INDIAN MONEY MARKET

    By Board of Editors of ICFAI

    WEBSITES

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    4) www.rbi.org.in

    5) www.sebi.gov.in

    6) www.amfiindia.com