5 Simple Rules to Market Like a Pro

http://www.ardentscope.com

5 Simple Rules to Manage Your Social Media Marketing Like A PRO

Ardent Scope Marketing, Inc.


“Deciding to commit to long term results rather than short-term fixes is as important a decision as you will make in your lifetime.” Tony Robbins


Rule 1 Plan for the Long Term• Define business goals • Select marketing and social channels that suits your brand and

organization. Always ask: “Is this us?” • Choose a business owner • Set a budget• Assign social media as an employee performance metric.• Plan for a project that is at least 6-12 mos. In duration.• Track milestones• Select and measure metrics


Step 2: Teach through Social Media • What you take for common knowledge may be

the answer to your customers’ problems. • Let your light show in your marketing.• “Always be closing” is replaced by “Always be

helping”. • WIFM Replaced by WIFT. What’s in it for them.• Build trust and credibility


• Writing is the currency of the internet• Schedule a writing time every week that cannot be

moved or forgotten. • Make it a priority • Create a culture of writing within the organization.• Doesn’t need to be perfect, but needs to be authentic to

your business• Never Plagiarize and always cite sources

Rule 3: Schedule a Regular Time to Write


Step 4: Monitor Your Marketing• Determine key metrics before launching new

initiatives. • Create a metric dashboard and update it• Test to see if you’ve achieved the results you

expected. • Expect to make changes.


Step 5: Listen

• Use Social media as a listening post• Schedule a meeting with your customers at

least every 6 months• Conduct research through SurveyMonkey.com

to keep up with changing customer attitudes

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5 Simple Rules to Market Like a Pro