Strategy as Simple Rules -- Sketchnotes

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When business was simple, companies could afford complex strategies. Now that business is complex, they need to simplify. Smart companies have done that with a new approach. A few straightforward, hard and fast rules that defile direction without confining it.

How to be rulesSpell out key features of how a process is executed what makes our process unique?

Boundary rulesFocus managers on which opportunities to pursue & which are outside the pale

Priority rulesHelp managers rank the accepted priorities

Timing rulesSynchronize managers with the pace of emerging opportunities within other parts of the company

Exit rulesHelp managers decide when to pull out of yesterdays opportunities1