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GROUP 1TAMMY
KATHERINEJESSICA
MARKFROSTFRED
MARKETING PRINCIPLES
DIFFERENCES BETWEEN BUSINESS TO BUSINESSES AND TO CONSUMERS IN MARKETING
BUSINESS TO BUSINESSES (B2B)
The transaction between a business to other businesses
Small target marketMulti-step of buying process, longer sales
cycleBuying decision base on the business value.
E.g. CIE buys materials and tools of teaching for the lecturers.
BUSINESS TO CUSTOMERS (B2C)
The transaction between the business to the final customers
Large target marketSingle step of buying process, shorter sales
cycleEmotional buying base on status, desire or
price.
E.g. Students have to pay the fee for the study programs of CIE.
The difference between B2B &B2C
DOMESTIC MARKETINGvs.
INTERNATIONAL MARKETING
Domestic & International Marketing
DOMESTIC MARKETING
Domestic marketing is the selling of a company products within a local financial market.
It deals with only one set of competition and economic issues which make it more convenient to do.
INTERNATIONAL MARKETING
International marketing is the promotion and sale of a company products to consumers in different countries.
It is very complex and requires a huge amount of financial resources.
DIFFERENCES BETWEEN INTERNATIONAL MARKETING AND DOMESTIC MARKETING
International Marketing Domestic Marketing
Competition International Trade is subject to intense competition
Competition is not as intense as it is in international marketing
Documentation subject to complex documentation
not involve much of documentation
Mode of Payment
Letter of credit Cash, Cheques
Society and Culture
Fragmented, diverse marketsDiverse purchasing habits
Relatively homogeneous marketSimilar purchasing habits
DIFFERENCES BETWEEN INTERNATIONAL MARKETING AND DOMESTIC MARKETING
International Marketing Domestic Marketing
Barriers characteristics by tariff and non tariff barriers
no restrictions
Currencies different currencies same currencies
Government Interference
high degree of government interference
interference is zero or minimum
INTERNATIONAL MARKETING
Invest to developing countries (Laos, Cambodia, Indonesia)
Prepare marketing plans by local languageCalculate tuition fee by local currencyAnalyze regional government’s policiesAnalyze competitive advantages compared to
other competitors.