THE INTERNATIONAL ASSOCIATION OFPROFESSIONAL CONGRESS ORGANISERSBRINGS YOU THE VERY BEST IN TRAINING & EDUCATION

UNIQUE EDUCATION FOR MEETING PROFESSIONALS

17-22 JANUARY 2015Wolfsberg

Switzerland

SPECIAL RATES FOR IAPCO AND EFAPCO

MEMBERS plusSCHOLARSHIP PLACE

AVAILABLE

32.5 HOURS OF CMP APPROVED

EDUCATION

LEARN ENGAGE NETWORK

41ST ANNUAL SEMINAR ON PROFESSIONALCONGRESS ORGANISATION

www.iapcoeducation.org

Advanced Registration Deadline

15 September 2014

Reduced Registration Deadline

15 November 2014

FROM THE CHAIR OF THE TRAININGACADEMYAndré Vietor

Do You Like?

Do you like intensive networking? Do you liketo share experiences and ideas with peers andindustry colleagues from all over the world in aunique environment? Do you like beingchallenged outside your comfort zone?

The IAPCO Wolfsberg Seminaris widely known for deliveringthese promises and has builtup a strong reputation ofexcellent education andnetworking opportunities forits participants over decades.

The faculty consists ofmembers of the IAPCO

Training Academy and invited speakers whoare all active key players in the meetingsindustry. Together they form an internationaleducational panel of opinion leaders offeringan extensive experience and knowledge in allareas relating to the organisation ofinternational congresses and events. Andunique in training seminars, this Seminarprovides one faculty member for every sixstudents!

Whilst the IAPCO seminar is recognised as themost comprehensive course for beginners inthe PCO world, we have seen a shift in therecent years towards a participant profile withlonger professional experience in the meetingsindustry and greater interest from othermeetings’ stakeholders such as ConventionBureaux, International Organisations,Conference Centres and Pharmaceuticalcompanies to name a few. This challenges andinspires the faculty to constantly redesign theprogramme, to adapt its content and toimprove the quality of all sessions in order tomeet the rising expectations by those whohave been active in the meetings industry formany years.

The question for anyone active in the meetingsindustry who wishes to explorethe available vast experience andnetworking opportunities is: Canyou afford not to be there?

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“André Vietor

Key FactsDate:17-22 January 2015

Venue:Wolfsberg Platform for Executive andBusiness development Centre, CH-8272 Ermatingen, Switzerland www.wolfsberg,com

Wolfsberg is the Business Centre of theUBS, approximately 60k NE of Zurich. It isa modern management training centrewith excellent facilities, in beautifulsurroundings with 4-star equivalent, on-suite accommodation.

Transfers:From Zurich Airport to Wolfsberg is byan easy train journey direct from theairport.

Return coach transfer is provided toZurich airport on Thursday 22 January.

WHO SHOULD ATTEND, IS IT YOU?Unique Educationfor all MeetingProfessionalsAnyone involved in themeetings industry will find thisseminar appropriate. Theprogramme will benefit thoseof all levels of knowledge,whether new to the industry orhaving many years ofexperience.

PCO companies/Meeting PlannersA detailed briefing on allaspects of organising aninternational congress and howto liaise with all other industrypartners.

National and InternationalOrganisationsA detailed briefing on allaspects of organising aninternational congress whetherfrom the perspective of an in-house organiser, or engagingwith a PCO.

Convention Bureaux/Tourism BodiesUnderstand the work of thePCO and all aspects oforganising an internationalcongress; focus on bidding andwinning the business and howto enhance the bid withpertinent information.

Conference Centres/Conference HotelsSee the event from the PCOactivities, how you can enhancethe experience of the client andmaximise the efficiency of theorganisation of the event.

Exhibition Management/Pharma and Medical DeviceCompaniesLearn how to maximise the ROIfor sponsors and exhibitors, andhow the industry fits into theorganisation of the event as awhole.

DMCs, AMCs, Travel AgenciesLearn how to extend your areasof expertise and consider allelements involved with theorganisation of events.

• PCOs

•Conference Centre

• Convention Bureau

• International Organisation

• Pharma/Exhibition

•Other

• 1-3 years

• 4-6 years

• 7-10 years

•More than 10 years

Past Attendance2011-2014 Alumni Industry Sector

2011-2014 Alumni Experience in the Industry

I can truly say that my stay in Wolfsberg changed myprofessional life and the strategy of my company

Juarez Augusto de Carvalho FilhoExecutive Director, JZ Brazil

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SCHOLARSHIP REGISTRATIONIn recognition of the pioneering workundertaken by Albert Cronheim in thesetting up of the IAPCO Annual Seminarsat Wolfsberg, IAPCO has set up theAlbert Cronheim Memorial Scholarship inhis memory (deceased 2013).

One full registration (includingaccommodation and all seminar costs)will be provided as a scholarship to anapplicant from an emerging country,together with a travel grant of up to€1000. The scholarship is applicable tonon-IAPCO members only. Allapplications will be reviewed but mustbe received by the Secretariat NO LATERTHAN 15 November to be considered.

Criteria for applications are:• Must be a PCO or from an Eventscompany

• Should be from an emerging country• Must be currently active, working inthe industry

• Must have minimum 2 years’experience, not more than 5

• Should have good English speakinglevel

Apply to IAPCO Secretariat for anapplication form.

up to 16 Sept- on/after 15 Sept 2014 15 Nov 2014 16 Nov 2014

IAPCO 2750 EUR 3000 EUR 3300 EURMembers

EFAPCO 2950 EUR 3200 EUR 3600 EURMembers

Non- 3200 EUR 3500 EUR 4000 EURMembersdiscounts available for multiple bookings from the same company300 Euro discount, per person, if sharing a room.

The fully inclusive fee includes:• Attendance at the Seminar, all elements of theprogramme and seminar materials

• 5 nights’ accommodation• Full Swiss breakfast, coffee breaks, 3-course lunch anddinner with wine on all days of the seminar

• Networking/social events (fondue, cocktail party,farewell dinner)

• Return coach transfer to Zurich airport• Use of all sporting facilities• Free wifi• CMP Accreditation and IAPCO Certificate ofAttendance

Cancellation• Up to 15 November 2014 – fees refunded less 20%• 16 November -20 December 2014 – fees refunded less50%

• On or after 20 December 2014 – no refunds

Register On Linewww.iapcoeducation.org

ContactSarah info@iapco.org

Certified Meeting Professional Programme (CMP)32.5 hours of continuing education towards CMPapplication.

LEARNENGAGENETWORK

This experience definitelyhelped me to moveforward in my currentpositions, both withinLundbeck and IPCAA

Martin Jessen, LundbeckHead of Global Congress and EventsManagement, H. Lundbeck, Denmark

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You Will Be Able To:• Present your case in front of an audience• Boost delegate attendance• Increase the profitability of your events• Improve efficiency by focused advance project planning• Introduce different approaches to funding initiatives• Obtain more favourable terms and conditions from focused negotiation techniques• Fit and shape your event into the available budget• Use technology to enhance your revenue stream• Gain a competitive advantage• Absorb ideas from around the world to enhance your clients’ outreach

And ... You will gain confidence in all elements of congress delivery.

Programme Topics• Meetings in Today’s World• Hybrid Meetings• Meetings Tomorrow• Bidding: Risky Business or an Investmentthat Pays Back?

• Everything in its Proper Place• Presentation Skills• Practical Application of Compliance• Maximising Industry Support & ROI:Sponsorship/Exhibitions

• It all Costs: How to Control the Finances• Making Technology Work• Feed the Body as well as the Mind!• Telling the World – Promotion of a Congress• Engaging the Delegate• It’s a Risky Business• Negotiation Skills• Contracts to Live with, not to Fear• Tutorials• Be the Expert: Group Tasks

A Programme of Engagement

Saturday Sunday Monday Tuesday Wednesday Thursday

Meetings in Making Controlling It’s a Risky Be the Expert Today’s World Technology Work Finance Business Critiques

Hybrid Meetings Compliance Presentation Negotiation Skills ClosingSkillsMeetings Tutorials Feed the Body Tutorials DepartureTomorrow Contracts

Arrivals Bidding Maximising Promotion of a Be the ExpertIndustry Congress Presentations

The Project Plan Engaging the Delegate

Opening Session Be the Expert Be the Expert Be the Expert

Welcome Fondue Dinner Dinner Closing Reception and Celebratory Dinner Dinner

AS A RESULT OF THIS SEMINAR

ALL YOU NEED TO KNOW- IN 5 DAYS - ABOUTPROFESSIONAL CONGRESS ORGANISATION

Key TopicPresentations

PersonalEnhancement

SkillsPeer Reviews

Filming &Critiques

Tutorials

Networking Be The ExpertGroup Tasks

You

READ MOREMeeting In Today’sWorldAndré Vietor, Wendy Holloway,Michel NeijmannThere are many changes takingplace in our industry; differentformats, structures, engagement,technology; yet fundamentally thetype of meetings organised comefrom the same differentiatingsectors: Associations,Governmental and Corporatemeetings. Better understanding ofthe differences and relationshipsbetween types of meetings isessential. This session will lookclosely at International AssociationCongresses and how they differfrom the organisation ofGovernmental or CorporateMeetings.

Hybrid MeetingsMathias Posch, Andreas Muzik,Donella MuzikVirtual meetings are not “thefuture”, they are already takingplace. Why is this and whatbenefits do they offer? What arethey and how do they serve you asa new “connected” hybridaudience? Topics within thissession will include:• How to make the technologyrelevant to everyday work-life

• How to “walk the talk”• How to judge whether a hybridapproach will pay off – what doI win, what do I lose

• Exploring practicalities• Real Life Case Study examples

Meetings TomorrowAndré Vietor, Wendy Holloway,Mathias Posch, Michel Neijmann,Andreas MuzikA panel discussion will look at thechanges taking place in ourindustry and how they mightaffect our future planningfocussing on your questions,concerns and point of view.

It All Costs: How ToControl The FinancesSarah Storie-PughBudgeting and budget control isthe essential ingredient of a well-run meeting:• Creating a self-financing budget(made easy!)

• How to ensure no surprises• Creating the cashflow• Providing financial support forcongresses

Bidding: Risky BusinessOr An Investment ThatPays Back?André Vietor, Anne Wallin RødvenWinning the Bid is the start ofgenerating business. The sessionwill guide you through thepractical “ins” and “outs” ofwinning and, of course, sometimeslosing Bids:• Where to start? And how todecide whether to bid or not tobid?

• The Bid Team members andtheir role

• Project managing the Bid• Costs involved and ROI

Everything In Its ProperPlaceSarah Storie-PughYou have just won the Bid, youhave a new contract in place, anew event. Now what? Where doyou start, how do you create thestructure for the event, to ensurethat nothing will be forgotten andthat everyone is singing from thesame song sheet. Inspireconfidence by starting outconstructively and efficiently.• Creating the business plan• Not too much, not too brief• Ensure that nothing is forgottenfor when you do the budget!

• Efficient timeline management

Practical Applications OfComplianceMathias Posch, Pascal RastCompliance within the pharmaindustry is with us to stay and themeetings industry has to embracethis. What emanates from the US isoften further strengthened whenadopted in Europe, but it is notonly the healthcare sector that isbeing affected by currentlegislation. This session willembrace all sectors of theassociation market• The future of sponsorship forinternational conferences

• How to adjust to the complianceissues

• How do different pharmacompanies handle thecompliance

• How are sponsorship andexhibition packages in particularaffected

• Practical application ofcompliance and how to workwithin its restrictions

Presentation SkillsMichel Neijmann, André VietorPresentation Skills are required inall aspects of the meetingsindustry, whether it be handling ameeting, presenting to a client,selling a destination or bidding fora congress.• The “musts” and the “mustnots”

• Tips and tricks• Tools to enhance yourpresentation skills

Everyone can present, it is just amatter of confidence.

Telling The World –Promotion Of ACongressAndré VietorFact: a congress needs delegates!In this economic climate it will takeeven more effort to attract them.Communication and marketing arekey and more important than ever.This is an interactive session whereall will be invited to exchangetheir experiences.• What tools are available andhow to apply them

• How to judge what is valuablemarketing and what is wastedeffort

• How to use the tools and newmedia platforms

• Real life experiences in differentmarket places

Engaging The DelegateMichel Neijmann, André VietorMany aspects of traditionaladministration have, over the pastfew years, become a servicecommodity, but it must always beremembered that events are forthe delegates, they need to beengaged. Everyone today isconnected and engaged,communication has taken on avery different format and it isessential that these are embraced:• New programme formats• New ideas of engagement• Effective networking• Social interaction

Making TechnologyWorkAndreas Muzik, Donella MuzikTechnology is moving incrediblyfast and programmes written canbe out of date before they arefully implemented. Tools and newtechniques are only as good asthey are practical and affordable.So what makes technology workfor you, your company, your client,your congress? Learn from theexperts as to what is considered tobe everyday technology (secondnature); what is a “must have” forany successful event; what is agimmick or one-off and should beavoided? Can you make money foryour event from technology or is itjust an additional expense for littlegain? Find out first hand that theimplementation of technology cannot only be simple but alsoaffordable: making technologywork for you.

Maximising IndustrySupport & ROI:Sponsorship/ExhibitionsMathias Posch, Pascal RastHow to maximise your revenue,whilst ensuring that you givemarket value and service tosponsors and exhibitors.• Timing and research• How to raise sponsorship• How to attract exhibitors• Innovative ideas• Technical management• Meeting the sponsors’ andexhibitors’ needs

Its A Risky BusinessSarah Storie-PughIn today’s world there is thenecessity to undertake riskmanagement strategies and wherepossible to insure against disasters.• What and why RiskManagement?

• Tools to enable you toundertake Risk Management(on-site and pre-event)

• Advice on insurance … just incase!

Feed The Body As WellAs The Mind!Take a break from the sessions andenjoy the amazing facilities andcountryside of Wolfsberg.

Negotiation SkillsMichel NeijmannSkilful negotiation is not justwinning the argument, it iscreating a “win-win” positionwhere all parties have achievedtheir purpose without any greatloss.• Know what is important to youand which battles to fight

• Know when to backdown andgive way

• Know when to compromise• Learn how to close the deal

Contracts To Live With,Not To FearSarah Storie-PughA contract is a contract and everytransaction involves a contract ofsome kind.• The PCO’s contract with theclient

• Contracts with suppliers andhotels

• Contracts with venues• Exhibitor contracts• Sponsor contracts• Delegate contracts• PCO fee structures

TutorialsTutorial sessions will provide theopportunity for discussion in smallgroups with leading experts,enabling individual queries to beraised in an informal environment,where interactive participationallows for sharing of experiencesand knowledge. Face-to-Facechats, and even One-to-Ones,provide a fantastic learningopportunity. Tutorial topics willinclude:• Hybrid Meetings• Compliance• Bidding• Client Management• Technology

If you are hungry to learn there are so manyopportunities you may want to grab duringthis seminar; be very open minded and notfall into the trap of believing ‘I know it all’

André VietorManaging Director, Barceló Congresos, Spain

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“NetworkingThere is ample opportunity fornetworking as this is a key focus ofthe programme. In addition to thenatural lunch and refreshmentbreaks, included in theprogramme, is the welcomereception, a fondue evening, anactivity session and a farewellcelebratory dinner.

Be The Expert: GroupTasksSmaller Be the Expert “companies”will be given a variety of tasks towork through culminating in a fullpresentation.Such tasks might include:• Create the background to yourWinning Bid; research the givencongress, find ambassadors, lookat what government supportyou could achieve. Create yourstrategy.

• Investigate the contractualobligations your bid will takeyou to, and prepare yournegotiation strategy; and finallyprepare the briefs to ensure thatthe people fit their roles.

• Having begun the Bid,investigate and research theappropriate sponsorship thatcould be achieved, cost it andschedule it into the cashflow.Undertake a Risk Assessmentand mitigate any risk elements.

You will:• Engage• Work as a team• Disseminate the task• Present in a competitiveenvironment

• Be filmed on stage• Critique yourselvesand have an incredible learningexperience!

OUR SPEAKERS

Anne Wallin RødvenConvention Director,

VisitOSLO, Oslo, Norway• Bidding: Risk or Investment?

• Bidding Tutorial

Sarah Storie-PughExecutive Director, IAPCO, London, UK• Project Planning

• Controlling Finance• Risk Management

• Contracts

Mathias PoschPresident,

International Conference Services (ICS), Vancouver, Canada

• Hybrid Meetings• Practical Compliance

• Maximising Industry Support• Meetings Tomorrow

Wendy HollowayOperations Manager,

International Society of Ultrasoundin Obstetrics and Gynaecology (ISUOG)

London, UK• Meetings in Today’s World

• Meetings Tomorrow• Be the Experts – Tasks

• Be the Experts – Presentations

Pascal RastSales Director,

Lundbeck Switzerland AG, Zürich, Switzerland

• Practical Compliance• Maximising Industry Support• Pharma Compliance Tutorial

André VietorManaging Director,

Barceló Congresos, Barcelona, Spain(Chair, IAPCO Training Academy)• Meetings in Today’s World and

Meetings Tomorrow• Bidding: Risk or Investment

• Presentation Skills• Engaging the Delegate

• Promotion of a Congress

Michel NeijmannManaging Partner,

K2 Conference & Event Management Co.,Istanbul, Turkey (President, IAPCO)

• Presentation Skills• Negotiation Skills

• Engaging the Delegate• Client Management Tutorial• Meetings in Today’s World and

Meetings Tomorrow

Andreas and Donella MuzikDirectors,

Muzik & Muzik, LLC, Vienna, Austria

• Hybrid Meetings• Making Technology Work

• Technology Tutorial• Meetings Tomorrow

CONVENTION BUREAU PCO

TECHNOLOGY PCO

PCO INTERNATIONAL ASSOCIATION

PHARMA PCO

www.iapcoeducation.org