40 of the Best Twitter Brands

& the People Behind Them

The Travel Channel & The NBA’s Portland Trail Blazers

Kevin Adams - MC 495

The Effective Use of Twitter

The Travel Channel There are consistently new

tweets every few hours. The channel is great at

communicating with fans, replying several times every day.

Twitter reflects the channel’s culture, often promoting upcoming premieres and other social media.

Easily sustainable tactic, keeps fans coming back.

Portland Trail Blazers Organization does great job of

getting information to fans, posting multiple tweets daily.

Occasionally they will reply to followers’ tweets, if relevant—but mostly informative.

Represents company culture by posting links to connect fans with current events.

Tactic should remain sustainable as long as there is an interest in the team.

The Travel Channel

The channel does not currently promote their Twitter on-air, but some of the network’s hosts will occasionally tweet from the field.

“There’s a balance in what is valuable information to our audience. We strive for connection & engagement –without overloading anyone.” - Pete Dorogoff, Travel Channel Digital Marketing Dept.

Portland Trail Blazers

Fans often check the team’s twitter to ask about where to find tickets, what’s going on with the players, and even how to get a job with the Trail Blazers

The Twitter is managed by Trail Blazers Director of Interactive Marketing and Media, Dan Harbison.

The page’s purpose is Tweeting game-time & practice info, as well as pictures behind the scenes.