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Social Media Marketing: You’re Doing It Right! Twitter & Blogging to promote your brand www.feather-stone.com

Twitter & Blogging for Brands & Professional Services

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Page 1: Twitter & Blogging for Brands & Professional Services

Social Media Marketing:You’re Doing It Right!

Twitter & Bloggingto promote your brand

www.feather-stone.com

Page 2: Twitter & Blogging for Brands & Professional Services

Say whaaaaa….?!

Before kissing the bride, a Software Developer, used his cell phone to update his relationship status on Facebook & Twitter.

'Standing at the altar with @TracyPage where just a second ago, she became my wife! Gotta go, time to kiss my bride.'

He also handed one over to his new wife to do the same.

www.oddee.com

Ivy Bean is 104, she lives in Bradford, West York and she is probably the coolest grandma on earth. She has become a Twitter sensation - with over 50,000 followers - by posting her updates on Twitter.

Page 3: Twitter & Blogging for Brands & Professional Services

Today, you will: • Develop your goals and strategy for using these tools,

designing content and attracting your target audience• Learn how to make Tweeting fun, organized and productive• Learn about the etiquette and best practices for both Twitter

and blogging

Page 4: Twitter & Blogging for Brands & Professional Services

What is Twitter?

• Microblogging• 140 characters max• Combination of

texting, IM & blogging• Very simple interface

Page 5: Twitter & Blogging for Brands & Professional Services

Anatomy of a Twitter Page

Page 6: Twitter & Blogging for Brands & Professional Services

Who’s Using Twitter?

BloggersPR People

ConsultantsCelebrities

Corporations/Brands

Page 7: Twitter & Blogging for Brands & Professional Services

Time to Get Tech-i-Fied!

Page 8: Twitter & Blogging for Brands & Professional Services

Why should you use Twitter?

Brand Awareness

Customer Support

Drive Traffic

Prospect

Promote Events

Page 9: Twitter & Blogging for Brands & Professional Services

What Are Your Keywords?

How do

YOU

want to be

PERCE IVED?

Page 10: Twitter & Blogging for Brands & Professional Services

What Should You Tweet?

Event UpdatesSales and OffersIndustry NewsTips and AdviceLinks to Blog PostBigger Isn’t Better

Page 11: Twitter & Blogging for Brands & Professional Services

How Often Should You Tweet?

Life of a Tweet is 2 - 3 hours.Frequency: 3 - 5 tweets, 5 - 7 days/week

Page 12: Twitter & Blogging for Brands & Professional Services

Time to Get Tech-i-Fied!

Page 13: Twitter & Blogging for Brands & Professional Services

Who Should You Follow?

ColleaguesIndustry PeersYour Email List

CelebritiesRelevant

BrandsCompetition

Page 14: Twitter & Blogging for Brands & Professional Services

How Do You Manage It All?!

PleaseRemainCalm

Page 15: Twitter & Blogging for Brands & Professional Services

What is HootSuite?

HootSuite is a social media dashboard that allows users to manage multiple social networking accounts in one program.

Page 16: Twitter & Blogging for Brands & Professional Services

How & Why Use HootSuite?

Organization

Avoid Overload

Integration

Scheduling

URL Shortener

Careful!

Page 17: Twitter & Blogging for Brands & Professional Services

Anatomy of HootSuite

Page 18: Twitter & Blogging for Brands & Professional Services

Innards of HootSuite

Page 19: Twitter & Blogging for Brands & Professional Services

What Streams Can You Create?

Specific Users

Industry Topics

Groups

Hashtag Searches

Page 20: Twitter & Blogging for Brands & Professional Services

How Do You Serve Your Following?

Listen, Learn, Care, Serve

Be conversationalBe politePace yourselfPay attentionDon’t sell (too much)Keep it fresh

Page 21: Twitter & Blogging for Brands & Professional Services

What Is a Blog?Merriam Webster: a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer; also : the contents of such a site

Page 22: Twitter & Blogging for Brands & Professional Services

Anatomy of a Blog• Post• Comments• Archives• Categories• Tags• RSS• Blogroll (Links)• Trackbacks• Pingbacks

www.problogger.com

Page 23: Twitter & Blogging for Brands & Professional Services

Why Should You Blog?

ReachNew Channel

Low CostAlways Fresh

CrowdsourcingCredibility/Expertise

VisibilityBuild Your Tribe

Page 24: Twitter & Blogging for Brands & Professional Services

Time To Get Tech-i-Fied!

Page 25: Twitter & Blogging for Brands & Professional Services

What Should You Write?

Your expertiseLinks listing

Your experiencesAnswer customers

Press releasesOpinion on other content

Page 26: Twitter & Blogging for Brands & Professional Services

How Often Should You Write?• Consistency is better than frequency• SEO: Frequency less important

Page 27: Twitter & Blogging for Brands & Professional Services

What Do You Use?

WordpressTypepadSquarespaceBloggerTumblrCustom URL using

WP

Page 28: Twitter & Blogging for Brands & Professional Services

How Do You Get Read?

• Social media sharing• Great article titles• Great content• Guest blog• Engage in conversation• SEO

Page 29: Twitter & Blogging for Brands & Professional Services

Dear K-Pav… Give Me Advice

Don’t be intimidated

Get a plan

Make it realistic

Stick to it

Be social and share

Do your homework

Page 30: Twitter & Blogging for Brands & Professional Services

So What’s Your Strategy?

Page 31: Twitter & Blogging for Brands & Professional Services

Your Assignment….Should you choose to accept it.

• CREATE a YouTube account• WATCH some videos• CHECK OUT Constant Contact• CONSIDER– Who is your audience for these media?– What content can you share regularly?– What videos do you enjoy on your topic?– Do you read email newsletters? If no, why not?

Page 32: Twitter & Blogging for Brands & Professional Services

Where To Find Me…• www.feather-stone.com• [email protected]• facebook.com/featherandstone• linkedin.com/in/kellyherronpavlovic• twitter.com/featherandstone

@featherandstone@pavpower

• pinterest.com/kellypavlovic• slideshare.net/kellypavlovic