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The Top Ten Nigerian brands on Facebook & Twitter, as compiled by Playhouse Communication Ltd.
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“Thoughts from the Playhouse”? “Thoughts from the Playhouse” is a series of reports, essays and case studies on all things digital from us at Playhouse Communication Ltd. We plan on producing at least one „Thought‟ a month but if we find a lot of interesting stuff happening, we‟re not going to limit ourselves. If you would like to subscribe to receive these thought pieces, please email us at [email protected]
TOP NIGERIAN
BRANDS ON FACEBOOK &
TWITTER (MARCH 2012)
Playhouse Thought Piece Page 2 19/04/2012
TABLE OF CONTENTS
1 INTRODUCTION .............................................................................................................................. 3
2 THE TOP TEN ................................................................................................................................... 4
3 TOP BANKS....................................................................................................................................... 5
4 TOP PUBLICATIONS ...................................................................................................................... 6
5 TOP RADIO STATIONS .................................................................................................................. 7
6 TOP NOLLYWOOD ACTOR/ACTRESSES ................................................................................. 8
6.1 ACTRESSES ...................................................................................................................................... 8 6.2 ACTORS ........................................................................................................................................... 9
7 TOP MUSICIANS MALE/FEMALE ............................................................................................ 10
7.1 MUSIC (MALE) ............................................................................................................................... 10 7.2 MUSIC (FEMALE) ............................................................................................................................ 11
8 TOP PUBLIC OFFICE HOLDERS ............................................................................................... 12
9 TOP CONSUMER GOODS ............................................................................................................ 13
10 ABOUT PLAYHOUSE COMMUNICATION LTD ..................................................................... 14
Playhouse Thought Piece Page 3 19/04/2012
1 Introduction The Top Ten covers the following „product‟ categories
Banks
Consumer Goods
Publications
Radio Stations
Consumer brands
Music, Male & Female
Public Office
Nollywood actors & actresses
Measurement:
„Success‟ is based on the number of „Likes‟ and „Followers‟ a brand has.
We have looked solely at the official Nigerian page of the brands.
The figures we have here were accurate as of 28th March 2012.
Note:
This is based on our own manual search of Facebook & Twitter pages. If you have any
brands you think we have missed; a category you think we should be considering or if
you simply have any comments you would like to share, please email us at
Playhouse Thought Piece Page 4 19/04/2012
2 The Top Ten
KEY – position last month Position this month
MTN continues to top both platforms and on Facebook has now broken the 500,000
mark.
Sprite Nigeria is a new entrant on Facebook coming in at number 8.
FACEBOOK NO OF LIKES
1 1 ˃ MTN NIGERIA 515,048
2 2 ˃ BEAT FM 370,387
3 3 ˃ VANGUARD NEWSPAPER 250,289
4 4 ˃ COOL FM 244,557
5 5 ˃ GT BANK 203,403
6 6 ˃ DAILY TRUST 157,405
7 7 ˃ ALWAYS 141,619
8 N SPRITE NIGERIA 101,015
8 9 ˅ MTV BASE NIGERIA 95,959
9 10 ˅ STAR LAGER 84,122
NO OF LIKES TWITTER NO OF FOLLOWERS
1 1 ˃ MTN NIGERIA 118,593
2 2 ˃ CHANNELS TV 84,637
3 3 ˃ VANGUARD NEWSPAPER 77,624
4 4 ˃ BEAT FM 57,640
6 5 ˄ PUNCH NEWSPAPER 57,119
5 6 ˅ SAHARA REPORTERS 56,494
7 7 ˃ BELLA NAIJA 32,768
8 8 ˃ COOL FM 30,058
9 9 ˃ THISDAY LIVE 29,052
10 10 ˃ GUARDIAN NEWSPAPER 28,090
Playhouse Thought Piece Page 5 19/04/2012
3 Top Banks
FACEBOOK NO OF LIKES
1 1 ˃ GT BANK 203,403
2 2 ˃ FIRST BANK 79,729
3 3 ˃ ACCESS BANK 32,086
4 4 ˃ WEMA BANK 22,700
5 5 ˃ DIAMOND BANK 13,998
6 6 ˃ UBA 13,377
8 7 ˄ FIDELITY BANK 1,691
7 8 ˅ KEYSTONE BANK(PHB) 1,397
9 9 ˃ ZENITH BANK 708
10 10 ˃ SKYE BANK 377
FACEBOOK NO OF LIKES
1 1 ˃ GT BANK 203,403
2 2 ˃ FIRST BANK 79,729
3 3 ˃ ACCESS BANK 32,086
4 4 ˃ WEMA BANK 22,700
5 5 ˃ DIAMOND BANK 13,998
6 6 ˃ UBA 13,377
8 7 ˄ FIDELITY BANK 1,691
7 8 ˅ KEYSTONE BANK(PHB) 1,397
9 9 ˃ ZENITH BANK 708
10 10 ˃ SKYE BANK 377
KEY – position last month Position this month
Playhouse Thought Piece Page 6 19/04/2012
4 Top Publications
KEY – position last month Position this month
FACEBOOK NO OF LIKES
1 1 ˃ VANGUARD 250,289
2 2 ˃ DAILY TRUST 157,405
3 3 ˃ SAHARA REPORTERS 87,582
4 4 ˃ PUNCH 66,780
5 5 ˃ TRIBUNE 39,246
6 6 ˃ THISDAY LIVE 34,011
7 7 ˃ PM NEWS 18,391
8 8 ˃ LEADERSHIP 18,233
9 9 ˃ THE SUN 8,928
10 10 ˃ DAILY TIMES 7,721
TWITTER NO OF FOLLOWERS
1 1 ˃ VANGUARD 77,624
3 2 ˄ PUNCH 57,119
2 3 ˅ SAHARA REPORTERS 56,494
4 4 ˃ THISDAY LIVE 29,052
5 5 ˃ GUARDIAN 28,090
6 6 ˃ DAILY TRUST 21,144
7 7 ˃ PM NEWS 17,183
8 8 ˃ LEADERSHIP 9,154
9 9 ˃ TELL MAGAZINE 7,763
10 10 ˃ DAILY TIMES 7,728
Playhouse Thought Piece Page 7 19/04/2012
5 Top Radio Stations
KEY – position last month Position this month
FACEBOOK NO OF LIKES
1 1 ˃ BEAT FM 370,387
2 2 ˃ COOL FM 224,557
3 3 ˃ WAZOBIA FM 87,112
4 4 ˃ SPLASH FM 28,402
5 5 ˃ BRILA FM 22,816
6 6 ˃ RAINBOW FM 12,806
7 7 ˃ CLASSIC FM 9,008
8 8 ˃ RHYTHM 93.7 9,029
9 9 ˃ RADIO CONTINENTAL 8,797
10 10 ˃ NAIJA FM 2,678
TWITTER NO OF FOLLOWERS
1 1 ˃ BEAT FM 57,640
2 2 ˃ COOL FM 30,058
6 3 ˄ RHYTHM 21,384
3 4 ˅ BRILA FM 7,099
4 5 ˅ WAZOBIA FM 7,008
5 6 ˅ SPLASH 5,428
7 7 ˃ CLASSIC FM 2,468
8 8 ˃ RAINBOW FM 1,994
9 9 ˃ NAIJA FM 1,849
10 10 ˃ RADIO CONTINENTAL 352
Playhouse Thought Piece Page 8 19/04/2012
6 Top Nollywood Actor/Actresses
6.1 Actresses
KEY – position last month Position this month
FACEBOOK NO OF LIKES
1 1 ˃ OMOTOLA JOLADE 664,090
2 2 ˃ STEPHANIE OKEREKE 439,908
3 3 ˃ TONTO DIKE 251,363
4 4 ˃ INI EDO 227,580
5 5 ˃ FUNKE JENIFA AKINDELE 118,028
6 6 ˃ CHIKA IKE 94,326
7 7 ˃ MERCY JOHNSON 93,931
8 8 ˃ OGE OKOYE 90,457
9 9 ˃ KATE HENSHAW 32,976
10 10 ˃ GENEVIEVE NNAJI 32,055
TWITTER NO OF FOLLOWERS
1 1 ˃ GENEVIEVE NNAJI 120,387
2 2 ˃ OMOTOLA JOLADE 57,552
3 3 ˃ FUNKE AKINDELE 54,837
4 4 ˃ RITA DOMINIC 51,911
5 5 ˃ UCHE JOMBO 39,070
6 6 ˃ INI EDO 28,842
7 7 ˃ MERCY JOHNSON 28,342
8 8 ˃ STEPHANIE OKEREKE 14,400
9 9 ˃ CHIOMA CHUKWUKA 13,015
10 10 ˃ CHIKA IKE 12,384
Playhouse Thought Piece Page 9 19/04/2012
6.2 Actors
KEY – position last month Position this month
FACEBOOK NO OF FRIENDS
1 1 ˃ FEMI BRANCH 5,019
2 2 ˃ JETA AMATA 4,937
3 3 ˃ YEMI BLAQ 4,995
4 4 ˃ LANCELOT IMASUEN 4,912
5 5 ˃ RAMSEY NOAH 4,842
7 6 ˄ TONY UMEZ 4,836
6 7 ˅ JIM IYKE 4,828
8 8 ˃ SAINT OBI 4,765
9 9 ˃ CHIDI MOKEME 4,687
10 10 ˃ NKEM OWOH 4,005
TWITTER NO OF FOLLOWERS
1 1 ˃ CHIDI MOKEME 18,824
2 2 ˃ NKEM OWOH 11,867
3 3 ˃ JIM IYKE 11,554
4 4 ˃ RMD 9,628
5 5 ˃ RAMSEY NOAH 2,377
6 6 ˃ YEMI BLAQ 2,034
8 7 ˄ FEMI BRANCH 715
7 8 ˅ JETA AMATA 532
9 9 ˃ FRED AMATA 165
10 10 ˃ SAINT OBI 98
Playhouse Thought Piece Page 10 19/04/2012
7 Top Musicians Male/Female
7.1 Music (male)
KEY position last month Position this month
MUSIC MALES NO OF LIKES
1 1 ˃ MI 427,128
2 2 ˃ DON JAZZY 422,355
3 3 ˃ TERRY G 336,329
4 4 ˃ DAREY ART ALADE 292,706
5 5 ˃ BANKY W 285,396
6 6 ˃ WANDE COAL 282,844
7 7 ˃ WIZKID 279,960
8 8 ˃ D BANJ 267,603
9 10 ˄ NAETO C 265,795
10 9 ˅ ICE PRINCE 255,836
MUSIC MALES NO OF FOLLOWERS
1 1 ˃ DON JAZZY 238,772
2 2 ˃ WIZKID 193,461
3 3 ˃ D BANJ 185,998
4 4 ˃ BANKY W 172,115
5 5 ˃ MI 143,897
6 6 ˃ ELDEE 112,699
7 7 ˃ NAETO C 109,979
8 8 ˃ PETER P SQUARE 104,252
9 9 ˃ WAN DE COAL 92,954
10 10 ˃ DAREY ART ALADE 77,033
Playhouse Thought Piece Page 11 19/04/2012
7.2 Music (female)
KEY – position last month Position this month
MUSIC FEMALES NO OF LIKES
1 1 ˃ NNEKA 191,868
2 2 ˃ ASA 33,347
3 3 ˃ GOLDIE 19,533
4 4 ˃ OMAWUNMI 17,933
5 5 ˃ WAJE 11,892
6 6 ˃ TIWA SAVAGE 10,954
7 7 ˃ SASHA P 5,212
8 8 ˃ FRAGRANCE 4,597
9 9 ˃ BOUQUI 4,332
10 10 ˃ MOCHEDDAH 3,116
MUSIC FEMALES NO OF FOLLOWERS
1 1 ˃ TIWA SAVAGE 96,964
2 2 ˃ MOCHEDDAH 56,667
3 3 ˃ OMAWUMI 47,021
4 4 ˃ WAJE 32,880
5 5 ˃ ASA 35,531
7 6 ˄ SASHA P 25,057
6 7 ˅ MUNACHI ABII 24,504
8 8 ˃ EVA ALORDIAH 20,199
10 9 ˄ NNEKA 14,416
9 10 ˅ GOLDIE 14,306
Playhouse Thought Piece Page 12 19/04/2012
8 Top Public office holders
KEY – position last month Position this month
FACEBOOK NO OF LIKES
1 1 ˃ GOODLUCK JONATHAN 704,111
2 2 ˃ NUHU RIBADU 191,229
3 3 ˃ PAT UTOMI 169,115
4 4 ˃ BABATUNDE FASHOLA 167,321
5 5 ˃ NASIR EL RUFAI 112,933
6 6 ˃ BIKOLA SARAKI 36,991
7 10 ˃ DONALD DUKE 15,583
8 7 ˃ EMMANUEL UDUAGHAN 15,398
9 8 ˃ OKONJO IWEALA 11,737
10 9 ˃ DIMEJI BANKOLE 9,163
TWITTER NO OF FOLLOWERS
1 1 ˃ BABATUNDE FASHOLA 55,537
3 2 ˄ DELE MOMODU 33,161
2 3 ˅ GOODLUCK JONATHAN 32,161
4 4 ˃ PAT UTOMI 12,889
5 5 ˃ BUKOLA SARAKI 9,024
6 6 ˃ BOLAJI ABDULLAHI 4,972
7 7 ˃ SEGUN MIMIKO 1,606
8 8 ˃ LIYEL IMOKE 1,234
10 9 ˄ DIMEJI BANKOLE 595
9 10 ˅ EMMANUEL UDUAGHAN 464
Playhouse Thought Piece Page 13 19/04/2012
9 Top Consumer Goods
KEY – position last month Position this month
FACEBOOK NO OF LIKES
1 1 ˃ MTN 515,048
2 2 ˃ ALWAYS 141,619
3 3 ˃ MTV BASE 97,473
4 4 ˃ STAR LAGER 92,565
5 5 ˃ TAJ HAIR 66,667
6 6 ˃ SAMSUNG 66,708
7 7 ˃ GLO 62.621
8 8 ˃ GUINNESS VIP 54,246
9 9 ˃ ETISALAT 53,751
10 10 ˃ GULDER 38,241
TWITTER NO FO FOLLOWERS
1 ˃ MTN 118,593
2 ˃ CHANNELS TV 84,637
3 ˃ ETISALAT 18,856
4 ˃ GLO 6,761
5 ˃ DSTV nigeria 3,417
6 ˃ AIRTEL NIGERIA 3,215
7 ˃ Lagos TV 1,141
8 ˃ DANGOTE GROUP 841
9 ˃ OANDO 638
10 ˃ MALTINA 517
Playhouse Thought Piece Page 14 19/04/2012
10 About Playhouse Communication Ltd Playhouse Communication Ltd is a digital agency based in Lagos, Nigeria. We believe that successful brands need to create communications that engage. And we believe that digital - whether mobile or internet, be it a game, an app, a website or just a banner - offers a cost effective platform for creating and maintaining this dialogue. We offer a broad range of services including:
Digital advertising
Strategy & planning
Creative
Development & programming
Social Media development & management
Research
Media planning & buying
Innovation To find out more or to contact us:
Web: www.playhousecomm.com
Facebook: www.facebook.com/playhousecomm
Twitter: www.twitter.com/playhousecomm
Email: [email protected]