3rd Quarter 2008 Commentary

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    ASSET MANAGEMENT

    A Destructive Financial Hurricane

    A nancial hurricane has struck Wall Street. The storms

    intensity has been building or many months and has

    now come ashore. Though the worst o the destruction

    has been borne by the nancial sector, the entire market

    has also suered. From 9/30/2007 through 9/30/2008,

    the S&P 500 has declined -21.8%. The nancial sector

    has plummeted nearly twice that amount in the same

    time period: -38.7%.

    Now that the roo has blown o and the basement is

    fooded, Congress and the Administration are trying

    to plug the leaks. O course, they have conveniently

    ignored the evidence that it was lax nancial building

    codes and poor preparation that unleashed the ull

    destructive power o the hurricane in the rst place.

    For the past year at Nelson Roberts, we have aggressively

    managed and signicantly decreased our nancial sector

    exposure. While our stock portolios have suered

    along with the rest o the market, we have successully

    minimized losses.

    Preparation

    Within the equity portion o our portolio, we have

    taken several key actions on behal o our clients. Ratherthan detail every transaction we have made, we have

    highlighted those that are most relevant to the nancial

    sector crisis.

    July 2007 We sold a protable position in Goldman

    Sachs (Sale price ~211.00/share). Nelson Roberts ana-

    lysts, while reviewing the consumer discretionary sector,

    THIRD QUARTER 2008QUARTERLYCommentary

    Inside this Issue

    ASSET MANAGEMENT

    : : A Destructive

    Financial Hurricane

    COMMENTARY

    : : The Fall Election

    WEALTH MANAGEMENT

    : : Saving Money During

    the Credit Crisis

    www.nelsonroberts.com | 650.322.4

    were surprised that a high yield bond nancing the

    Dollar General leveraged buyout was selling poorly in

    the public market. This less-publicized news item, mo

    than the ailing o two subprime mortgage hedge un

    run by Bear Stearns, caused us to begin a thorough

    evaluation o the risks that nancial stocks had on the

    balance sheets.

    October 2007 We exited our position in Citigroup

    (sale price $48.37/share) on concerns that the liquidity ri

    o esoteric nancial instruments were not being appr

    priately valued on the balance sheets o major Wall Stre

    banks. Citigroup was our largest exposure to this risk

    March 2008 We sold AIG (sale price $43.00/share).

    Earlier, we had valued the company based on the

    unique strength o their international insurance porto-

    lio. We lost aith in AIGs management ater multiple

    restatements between spring 2007 and spring 2008

    regarding their exposure to credit related investments

    and exited the position. AIG has since received suppo

    rom an $85 billion loan rom the U.S. Government,

    mostly wiping out preexisting shareholders.

    INDEX PERFORMANCE Q308 YTD

    Dow Jones Industrials -3.71 -16.57

    Standard & Poors 500 -8.36 -19.27

    EAFE (international stocks) -20.57 -28.92

    Russell 2000 (small stocks) -1.11 -10.37

    Lehman Intermediate -1.18 .22

    Lehman Municipal -3.20 -3.19

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    Though the effortswe have putinto signicant, we have still been sur

    Largest

    FiFteen equity

    HoLdings

    Procter & Gamble

    iShareS eaFe index Fund

    matthewS PaciFic tiGer Fund

    intl buSineSS machineS

    FaStenal

    chevron corP

    SchlumberGer

    maSterS Select intl

    Genentech

    coStco

    thermo FiSher ScientiFic

    utilitieS Sector SPdr

    weStern union

    walGreen

    PePSico

    August 2008 We trimmed our position in General

    Electric (sale price $29.90/share). The business lines o

    General Electric are in solid shape; however, GEs Financial

    division is both a big portion o their revenue stream

    and their balance sheet.

    September 2008 We sold our position in Target

    Corporation (sale price $54.47). While we believe Target

    is well positioned among its retailing peers or the long-

    term, in the short term, the company is reliant on the

    near term nancings o their customers purchases to

    maximize sales. That, coupled with the yet-to-be-deter-

    mined but likely negative eect o the nancial crisis on

    the American consumer, led us to sell our position at a

    gain or the year.

    September 2008 We sold a protable position in

    Fiserv (sale price: $49.39). Fiserv is a sotware and

    services rm that sells directly to small and medium-

    sized banks. We anticipate continued consolidation in

    the banking industry with the biggest rms such as JP

    Morgan and Citigroup acquiring more, smaller rms,

    thereby decreasing Fiservs customer base dramatically

    As o September 30, 2007, our weighting in the nan

    sector was 8.5% relative to the S&P 500s weighting

    o 19.7%. As o September 30, 2008, our weighting

    even lower, at 6.8% relative to the S&P 500 o 16.1%

    Weathering the Storm

    Though the eorts we have put into our client portol

    to prepare have been signicant, we have still been

    surprised by the magnitude o the crisis. The demise o

    Countrywide, Bear Stearns, IndyMac Bank, Fannie Ma

    Freddie Mac, AIG, Merrill Lynch, Wachovia Bank, Was

    ington Mutual and Lehman Brothers were all impossib

    to predict a year ago. For each o these companies, th

    dramatic decline in the liquidity (see Nelson Roberts 1

    2008 Quarterly Commentary, A Crisis in Liquidity) o

    their balance sheets precipitated an accelerating need

    Featured Equity: Ritchie Brothers Auctioneers Inc. (RBA)

    When we rst purchased Ritchie Brothers Auctioneers, we had several phone calls rom clients asking

    about the company, because it is not well known. It is one o those small gems which excels in its busi-

    ness yet gets little attention rom mainstream analysts. The company is the largest auctioneer o industrial

    and agricultural equipment in the world, generating gross auction proceeds o over $3 billion in 2007

    at almost 300 auctions. Auctions are conducted worldwide (in 27 countries at 110 dierent locations),

    with 60% o revenue coming rom the U.S., 20% rom Canada and the rest rom Europe and Asia. RBA

    dierentiates itsel rom other auction companies by conducting unreserved auctions, that is, auctions

    with no minimum price or the equipment items being sold. Buyers love this approach because it means

    that prices are not infated by seller foors. As a result, buyers fock to RBAs auctions, which in turn

    attract more sellers. Sellers also like the act that most buyers are end-users and are pre-qualied by the

    company. Gross auction proceeds have grown 14% annually or the last 25 years, an impressive record.

    RBA launched its Internet auction site six years ago and has an astounding 89,000 registered users. At

    some auctions, up to 50% o buyers participate via real-time internet. In these uncertain economic times,

    we like this company because it makes most o its money rom pre-negotiated xed commission rates,

    provides excellent service and is continuing to grow its business.

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    client portfolios to preparehave beendby themagnitudeof thecrisis.

    or assistance. This in turn led to their inability to obtain

    short-term nancing rom traditional sources, resulting

    in bankruptcy, an acquisition, or intervention by the

    Federal Government.

    In addition to the underweighting o nance in client

    portolios, we have also ocused strongly on liquidity.

    Nelson Roberts has been willing to exchange short-

    term return or a higher level o condence in liquidity.

    Specically, we have:

    Raised Cash Our cash positions are near historical highs

    in our portolios.

    Bought short- term Treasury bonds The debt o the

    U.S. Government is still viewed as the highest credit

    quality instrument in the world. As the crisis has inten-

    sied, so has the demand or US Treasury instruments,

    resulting in a declining yield. We have resisted the urge to

    chase yields rom less liquid securities and have concentrated

    instead on the short end o the very liquid Treasury market.

    Reviewed the near term liquidity needs of

    our equity holdings In addition to analyzing our

    client liquidity needs, we have also been reviewing the

    requirements o companies in which we own stock. I

    short-term nancing is dicult or nancial institutions

    to obtain, we have to assume that other sectors are

    experiencing the same constraints. This led to the sale

    o Target Corp and the trim o General Electric.

    Surveying the Destruction

    The nancial hurricane has let signicant carnage in

    its wake. Amongst the tombstones already in place are

    those o Wall Street t itans like 94 year-old Merrill Lynch,

    Lehman Brothers, and Bear Stearns. The banking industry

    has seen the ailure o Washington Mutual, Wachovia

    Bank, and Indy Mac. The competitive landscape has

    changed in a dramatic way or both o those industries.

    Change will create opportunity or the companies that

    have not just survived but have been strengthened by a

    greater breadth o geographic ootprint and products.

    J.P. Morgan has the major task o absorbing its acquisitions

    Mutual Fund Categories: 1 Year Returns

    0.0%

    LargeCapGrowth

    LargeCapValue

    MidCapCore

    SmallCapCore

    International

    EmergingMarkets

    GoldOriented

    RealEstate

    NaturalResources

    -5.0%

    -10.0%

    -15.0%

    -20.0%

    -25.0%

    -30.0%

    -35.0%

    -40.0%

    -14.5% -14.5%

    -21.4%

    -33.8%

    -30.5%

    -18.7%

    -20.7%

    -23.8%-23.0%

    Source: Lipper WALL STREET JOURNAL

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    www.nelsonroberts.com | 650.322.4000

    i

    n t e g r i t y

    Where do you nd integrity?

    It emanates rom tradition, endures market cycles, and sustains long-

    term partnerships. Trust lies at the heart o what we do, how we serve

    and whom we employ.

    [in tegr te] n. honesty, sincerity, completeness

    o Bear Stearns and Washington Mutual. Bank o

    America will broaden its oerings with the acquisitions

    o Countrywide and Merrill Lynch. Though it is possible

    or these companies to emerge stronger ater this crisis

    ends, both banks have taken on substantial new risks

    with these acquisitions.

    Predicting when the current nancial crisis will end is

    like predicting where a hurricane will make landall.

    However, there are three major upcoming events that

    may give us some clues:

    1. The bailout package. We will learn the details o

    ongoing discussions in Congress about a $700 billion

    package that would add liquidity to the most illiquid

    markets. This is a necessary step to enable institutions

    to stabilize their own balance sheets and return to

    the business o banking rather than ocusing on their

    short-term survival. At press time, the House version

    o the bill had ailed to pass, ater both Republicans

    and Democrats again embarrassed themselves with

    unseemly partisan wrangling. We hope that the

    Senate will rise to the occasion.

    2. The Presidential Election. We discuss more

    thoroughly the political environment later in this

    commentary. By the rst week in November we will

    know the answer to the question o Who will be

    the next President o the United States?

    3. Third quarter earnings. Market participants arecurrently let to speculate on the wider economic

    impact o the last ew weeks o turmoil in the nan-

    cial sector. Publicly traded companies will announce

    their third quarter earnings, adding a data point to

    gauge how the non-nancial sectors are doing. We

    think that earnings are likely to disappoint, indica-

    ting that the U.S. could be headed into a prolonged

    recession.

    Beyond Investment Risk

    In the Nelson Roberts Investment Advisors First Quarter

    2008 Quarterly Commentary we discussed The Risks

    o Street Name. Given the large number o custodial

    institution ailures in the last ew weeks, we thought it

    is appropriate to reprint that piece.

    The Risks of Street Name

    Brokerage accounts today are almost always held in

    street name. This means that the assets in the customer

    accounts are held in the name o the brokerage rm and

    on the brokers books they are held or the benet o

    the customer. In the event o a huge, expanding crisis,

    where brokerages went bankrupt, their creditors could

    come ater customer assets. We believe this is HIGHLY

    unlikely, but have to acknowledge that it could happen inextreme circumstances. Holding your assets in an agency

    account within a trust company is a way to insure against

    this risk. We would be happy to go over the costs, issues

    and appropriateness o this strategy with you individually

    upon request.

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    www.nelsonroberts.com | 650.322.4000

    Firm Updates: : We want to thank Liz Fannon or her contributions to the rm and wish her

    the best o luck in her new endeavor. Liz and her husband will be moving to

    Park City, Utah where they recently purchased a business.

    : : We welcome the newest member to our rm, Tien Tran Her responsibilities

    will include portolio accounting and oce administrator.

    As long-term participants in and observers o the economy, we are condent that the credit crisis and its

    associated ripple eects will resolve over time. However, both the degree and complexity o what we are

    seeing argue in avor o the duration being longer (years) rather than shorter (months). Some clients have

    asked us what advice we have or trimming expenditures during this uncertain period. We have put together

    a list o suggestions in response. Obviously, these ideas will not apply to everyone and we are not recom-mending that our clients start clipping coupons. However, even or high net worth individuals, certain types

    o expenses can add up in a hurry. You may be surprised what you nd out as you look at your own personal

    situation in light o the ollowing ideas:

    1. Conorming loan limits have changed. Depending on your geography, loans below $429K are standard

    conorming and below $729K are super conorming. Rates on these types o mortgages have been

    declining. You might wish to consider paying down your mortgage to get below one o these levels or

    more attractive pricing or renancing your existing balance. Both will improve your cash fow by lowering

    monthly payments.

    2. I you believe the value o your property has declined, have your home re-assessed in order to try to

    lower your property tax.

    3. Give your insurance agent a call and see i you might be eligible or lower premiums or property and

    casualty insurance. Rates or both have generally been declining.

    4. Cars, on average, are the second largest personal purchase one makes. I you drive a very thirsty car,

    consider downsizing to a pre-owned vehicle with a warranty. Savings compared to new car purchases

    are considerable. Have the kids let home but you havent gotten around to selling that extra car?

    Maybe now would be a good time.

    5. I you are considering purchasing a hybrid car, do the math rst. A Toyota Highlander hybrid costs

    $10,000 more than a standard Highlander. At $4/gallon gas, you will have to drive 244,000 miles to

    break even on the additional cost.

    6. Consider where you vacation and where you stay. Room rates or superior hotels have gone through

    the roo, as have airline ticket costs. You can save thousands o dollars by renting a house or an

    apartment (see homeaway.com) and driving to your destination.

    7. Look at how much you are spending on your hobbies. Race cars/motorcycles, horses, and boats,

    or example, are all expensive to both purchase and maintain over time.

    I you have questions about any o these items or need some assistance re-evaluating your cash fow, please

    let us know. We would be happy to have urther discussions with you regarding your individual situation.

    WEALTH MANAGEMENT

    Saving Money During the Credit Crisis

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    INVESTMENT ADVISORY TEAM

    Brooks Nelson, CFA Brian Roberts, CFA Stephen Philpott

    Our team o partners provides nancialpeace o mind to our clients, a select group

    o individuals and amilies.

    1950 University Avenue, Suite 202

    East Palo Alto, CA 94303

    tel 650-322-4000

    web www.nelsonroberts.com

    email [email protected]

    Past perormance is not necessarily a guide to uture perormance. There are risks involved in investing, including

    possible loss o principal. This inormation is provided or inormational purposes only and does not constitute

    a recommendation or any investment strategy, security or product described herein. Please contact us or a

    complete list o portolio holdings.

    For additional inormation on the services o Nelson Roberts Investment Advisors, or to receive our

    Newsletters via e-mail or be removed rom our mailing list, please contact us at 650-322-4000.

    2008 Nelson Roberts Investment Advisors

    We are about to witness history. In just over one month,

    our country will either have its rst black President or

    its rst emale Vice President. 138 years ago the 15th

    Amendment was passed guaranteeing that no man

    would be denied the right to vote based on his race.88 years ago, the 19th Amendment to our Constitution

    guaranteed women the right to vote. 45 years ago

    Martin Luther King espoused his dream on the steps

    o the Lincoln Memorial or a uture where people

    will not be judged by the color o their skin, but by

    the content o their character. One can decry the slow

    pace o change, but we preer to recognize this as

    evidence o the evolution o equality, or the better o

    our country as a whole.

    And yet, in the wake o the ailure o Congress rstattempt to pass legislation to rescue the banking system,

    we empathize with the riend who sighed when asked

    who he would vote or in the coming all election and

    said I eel like I just read the menu in a restaurant and

    am thinking theres got to be a better place to eat than

    this. The shrieking, shrill invective coming rom the

    media and both campaigns reminds one o the Hatelds

    vs. the McCoys. One can only conclude that democracy

    is a terrible way to pick a countrys leaders except, o

    course, or all other systems which are worse.

    Our lament is that the political process has polarized

    both candidates away rom the moderate center.

    Republicans rant that Barack Obama is a traditionally

    liberal tax and spend Democrat. Democrats rant that

    John McCain chose Sara Pallin as a running mate toplacate the radical religious Republican right, a major

    source o campaign unding. We surmise that theyre

    both probably right.

    We hope that the winner o this Presidential contest

    is the one to convince the voters that hell be scally

    responsible, while leaving us each to live our private

    lives in private. And then we will hope that he perorms

    accordingly. Realistically, i the Democrats win, taxes on

    our clients and us will very likely go up, some sort o

    universal healthcare program will ensue and well exitIraq as soon as possible. I the Republicans win, well

    see bigger decits, a smaller healthcare band-aid, and

    political gridlock with the Democratically controlled

    congress. Neither o these are upliting scenarios.

    The Bush Administration will be leaving behind quite a

    mess. Record high budget decits, a two ront war on

    terrorism that has no end in sight, and the worst nancial

    crisis in a generation. This reminds us o Lyndon Johnsons

    one term Presidency. One is a Republican, one was a

    Democrat, but both leave us with Texas-sized problems.

    COMMENTARY

    The Fall Election