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Summer Training Report
On
COMPARATIVE MARKET PATTERN OF NSC
WITH RESPECT TO OTHER PRIVATE SEED
COMPANY OF VEGETABLE CROPS IN H.P.
Carried out at
NATIONAL SEED
CORPORATION(A Govt. of India undertaking)
Submitted in partial fulfillment of the
requirement of Master of Business
Administration (Agribusiness) Degree
Submitted To:
Submitted By DR.Y.S.NAGI
SHAILENDRA CHATURVEDI
H.O.D. OF BUSINESS MANAGEMENT (F-2006-MBA-
26)
Department of Business
Management
Dr. Y. S. Parmar UHF Nauni, Solan
(HP) 173230
CONTENTS
1- Certificate
2 – Acknowledgment
3- Introduction & Company Profile
4 – Need & Objectives
5 – Research Methodology
6 – Data Analysis & Interpretation a) on the basis of farmer’s response b) on the basis of dealer’s response
7 – Conclusion & Suggestion
8 – Questionnaires a) for farmer’s b) for dealer’s
9 - bibliography
ACKNOWLEDGEMENT
Th is repo r t has been made poss ib le t h rough d i rec t i on and co -ope ra t i on o f va r i ous pe rsons fo r whom I w i sh to exp ress my s ince re app rec ia t i on and g ra t i t ude .
The success fu l comp le t i on o f t h i s repo r t i s t he comb ined e f f o r t and coope ra t i on o f many peop le a t A rea o f f i ce o f Na t i ona l Seed Corpo ra t i on a t So lan (H .P . ) . I exp ress my deep g ra t i t ude towards a l l t hose peop le whose gu idance and suppo r t he lped me i n comp le t i ng my repo r t .
Among many peop le who he lped and gu ided du r i ng my t ra in ing I wou ld l i ke t o g i ve my spec ia l t hanks to Dr . V .K .Sharma and techn i ca l s ta f f o f NSC fo r t he i r co rpo ra t i on .
Pa r t i cu la r t hanks a re t o Mr. Kap i l Ka thur ia and Mr. P iyush Mehta f o r t he i r gene rous suppo r t and cons tan t d i rec t i on .
I n t he l as t bu t no t t he l eas t I am thank fu l t o my fa the r & f r i ends and Mr. Love Mehta who gu ided and encou raged me th roughou t my t ra in ing .
I have a g rea t sa t i s fac t i on and immense p r i de i n be ing a pa r t o f t he o rgan i sa t i on as a MBA t ra inee fo r t he i n p lan t t r a i n ing and summer repo r t .
Need less to say e r ro rs and em iss ions a re m ine .
( ) Shai lendra chaturved i
INTRODUCTION
Introduction:Seed has been an important agricultural commodity since the first crop plant was
domesticated by pre-historic man. For thousand of years, man cleaned seed of
his food crops by winnowing. This is still an important process, but it is no longer
adequate to supply the kind of seed needed by farmer.
Indian seed industry seems to be on a high growth track. Indian hybrid seeds
are in more than 65 countries including our neighbour Pakistan, where the
exports are estimated at $ 12-15 million in 2005-06. The total export from India,
officially are however recorded only at 11.5 million in 2004-05.
If the seed replacement ratio can be accelerated at desired rate of 25%, then
the market may touch a figure of Rs. 10,000 crore by 2008-09. The hand of
regional and seasonal players if estimated, the market is well over Rs. 75,000
crores.
The share of hybrid vegetables in respective total cropped area ranges
around 28.3% in tomato, 22.9% in cabbage, 1.7% in cauliflower. Through hybrid
seeds average productivity have been increased in tomato by 49.7%, cabbage
(55.7%) and cauliflower (49.4%).
VEGETABLE SEED PRODUCTION IN HIMACHAL PRADESH:
The agro-climatic conditions of H.P. are widely suited for the production of
vegetables as an off- season vegetables which can be exported to the plains in
order to fetch good premium prices as some vegetables such as Tomato,
Capsicum, French bean, Cabbage, Cauliflower, Peas and Cucumber etc. So, in
order to fetching good profits, it is very important to have good variety of seed so
that production becomes high.
Company
Introduction:
National Seeds Corporation:
The concep t ion o f the idea o f the cen t ra l seed corpora t ion led to the fo rmat ion o f na t iona l seed corpora t ion l im i ted (NSC) in la te r on 7 t h March1963 under the con t ro l o f the Min is t ry o f Agr i cu l tu re o f Government o f Ind ia . The NSC was looked upon as an agency wh ich wou ld p romote the hea l thy deve lopment o f the seed indus t ry in Ind ia .
I t under takes p roduc t ion , p rocess ing and marke t ing o f agr i cu l tu ra l seeds . I t s p roduc t range inc ludes cerea ls , pu lses , o i l seed , fodder , f i b re and vege tab le c rops . In the in i t i a te measures lead ing to p roduc t ion o f h igh qua l i t y seeds and in par t i cu la r , p roduces , p rocess and marke t s ing le c rosses o f hybr id ma ize .
NSC p ioneered the deve lopment o f Ind ian Seed Indus t ry on sc ien t i f i c l i nes w i th i t s invo lvement in the fo rmu la t ion o f seed cer t i f i ca t ion s tandards . I t s seeds a re eva lua ted fo r qua l i t y s tandards by independent seed cer t i f i ca t ion agenc ies bes ides in te rna l qua l i t y checks and labora to ry tes ts in i t s own ISTA accred i ted Seed Tes t ing Labora to ry .
Ind ian seed indus t ry cons t i tu tes o f th i s na t iona l leve l o rgan iza t ion and Seeds Corpora t ion in d i f fe ren t s ta tes o f Ind ia . Corpora t ion has equ i t y par t i c ipa t ion in the S ta te Seeds Corpora t ions to enab le un i fo rmi ty o f approach in meet ing the na t iona l asp i ra t ions . To meet i t s bus iness ob l iga t ions and a lso to ma in ta in g rad ien t to ensure f low o f techno log ica l advancements , the corpora t ion ma in ta ins a mot i va ted team o f educa ted and exper ienced s ta f f .
NSC is now p lay ing a key ro le in es tab l i sh ing the b igges t and bes t seed o rgan iza t ion in the wor ld ou t s ide the U.S .A . w i th the launch ing o f the na t iona l seed p rogramme. Corpora t ion runs regu la r t ra in ing courses to re f resh the knowledge o f seeds men f rom Ind ia as we l l as Abroad . I t a l so ma in ta ins a Consu l tancy w ing to render se rv ices in a l l the fac ts o f seed deve lopment . NSC rendered such serv ices to the s ta te seeds corpora t ions and agr i cu l tu ra l un ive rs i t i es in the es tab l i shment o f seed p rocess ing p lan ts , s to res and seed tes t ing labora to r ies .
The NSC Head Of f i ce a t De lh i , 11 Reg iona l O f f i ces in the s ta te cap i ta ls and over 80 a rea o f f i ces loca ted th roughout the coun t ry , NSC is we l l p laced to take advan tage o f the bes t agro c l imat i c cond i t ions fo r seed p roduc t ion p rogramme to meet any k ind o f supp ly needs .
Corporate Profile:NSC was es tab l i shed to o rgan ise the deve lopment o f a sound seed indus t ry in Ind ia and a f i r s t s tep towards tha t d i rec t ion , to func t ion as a founda t ion seed p roduc t ion , s tock ing and supp ly o rgan isa t ion .
The ma in ob jec t i ves se t be fo re i t , i n te r a l ia , were :
(i)To car ry on in Ind ia the p roduc t ion , p rocess ing , d ry ing , s to r ing , d is t r ibu t ion and t ranspor ta t ion o f agr i cu l tu ra l seeds .
(ii)
To en te r in to agreement w i th ind iv idua ls , co -opera t i ve soc ie t ies , co rpora t ion and government agenc ies in the g row ing p rocess ing , s to r ing , d is t r ibu t ion , t ranspor t ing and se l l i ng o f agr i cu l tu ra l seeds .
(iii)
To under take by inspec t ion and any o ther means , seed qua l i t y con t ro l measures in a l l fac ts o f seed bus iness car r ied on beha l f o f o r in co -opera t ion w i th the Corpora t ion .
(iv)To s to re and s tock p i le reserve supp ly o f any seed needed fo r improvement o f agr i cu l tu re in Ind ia .
Objectives of National Seeds Corporation:
1-Mon i to r ing ava i lab i l i t y o f b reeder , founda t ion & cer t i f i ed
seeds o f a l l I nd ian var ie t ies and ensur ing t ime ly ava i lab i l i t y
the reo f .
2 -Se t t ing up adequate p rocess ing fac i l i t y to ensure t ime ly
p rocess ing o f seeds .
3 -Se t t ing up cond i t ioned as we l l as p roper s to r ing fac i l i t i es to
ensure p roper s to r ing o f raw & p rocessed seeds as we l l as
reserve s tock .
4 -Under tak ing f ie ld inspec t ions , per iod ica l qua l i t y con t ro l
checks as we l l as con t inuous tes t ing o f seeds to ensure
qua l i t y o f seeds .
5 -Deve lop ing seed dea le rs ne twork w i th emphas is on co-
opera t i ves as fa r as poss ib le to d is t r ibu te seeds th rough ou t
the coun t ry .
6 -Mak ing ava i lab le seeds to de f i c i t s ta tes in t ime and in
su f f i c ien t quan t i t i es .
7 - Impar t ing t ra in ing to personne l engaged in va r ious ac t i v i t i es
o f seed indus t ry .
8 -Prov id ind ing cer t i f i ca t ion serv ices to s ta tes lack ing
es tab l i shed and independent seed cer t i f i ca t ion agenc ies .
Services provided by National Seeds Corporation :
The NSC has p ioneered the Ind ian Seed Indus t ry . I t has go t bes t exper t i se in the fo l low ing f ie lds and a lso renders consu l tancy serv ices in these a reas :
( i ) seed p roduc t ion
( i i ) Cer t i f i ca t ion
( i i i ) seed qua l i t y con t ro l
( i v ) seed p rocess ing , hand l ing and packag ing
(v ) seed marke t ing
(v i )in fo rmat ion commun ica t ion and pub l i c re la t ions
(v i i ) Sa les p romot ion and adver t i s ing fo r seeds
(v i i i ) p ro jec t fo rmu la t ion and p ro jec t management
( i x ) t ra in ing in a l l aspec ts o f seed sc ience
NSC seeds for Farmers Prosperity:1- Produced under suitable agro-climatic conditions in selected seed production
areas.
2- Quality control at all stages of production under the care of experts.
3- Treatment with appropriate chemicals assuring protection in storage and
During emergency in the field.
4- Healthy & vigorous seeds for high germination and field standards.
5 - Scientific processing ensures removal of weed seeds, other crop seeds under
sized, non-viable seeds and inert matter.
6- NSC seeds are suitable for sowing under varying climatic conditions.
7- Sold in handy sealed packets or bags with tags containing all relevant
information.
8- NSC seeds are available from thousands of retail outlets at short bullock cart
distance.
Organisation:
National Seed Corporation (NSC) is a premier national organisation engaged in
the area of seed production and distribution. It was established by the
Government of India in 1963, under Ministry of Agriculture, to carry on the
business of production, processing, storing, distribution and transportation of
seeds. Product range of NSC includes cereals, pulses, and oilseed, fodder, fibre
and vegetable crops.
NSC pioneered the development of Indian Seed Industry on scientific lines with
its involvement in the establishment of State Seeds Corporations and Seed
Certification Agencies in states and formulation of Seed Certification Standards.
All the seeds produced by NSC are evaluated for quality standards by NSC and
tested in its own Quality Control Laboratories as internal Quality Control
measures. In majority of cases, Seeds during production are inspected at field
level and tested for certification by State Seed Certification Agencies of different
states which are independent bodies under control of different State
Governments.
National Seeds Corporation has equity participation in the State Seeds
Corporations to ensure supplementing their efforts and enabling uniformity of
approach in meeting the national aspirations. To meet its business obligations
and also to maintain gradient to ensure flow of technological advancements, the
corporation maintains a motivated team of qualified and experienced staff. The
corporation runs regular training courses to refresh the knowledge of seeds- men
from India as well as abroad. It also renders consultancy services in all the facets
of seed development.
With its Head Office at Delhi, Regional Offices in the state capitals and area
offices located throughout the country, NSC is well placed to take advantage of
the best agro climatic conditions for seed production to meet any kind of supply
needs.
Shri B.B.Pattanaik took over as Managing Director of the corporation on
28.9.04 and he is the Chairman cum Managing Director of NSC.
The staff strength of the organization as on 1st January, 2007 is under;
Group Staff strength
Group-A 102
Group -B 157
Group-C 313
Group-D 145
TOTAL 717
Regional offices of NSC:
Region Regional
ManagerAddress E-mail
AHMEDABAD O.P. Soni Digvijay Lions Foundation, Opp. New Civil Hospital, Ahmedabad-380 016
BANGALORE K.B. Vaidya UAS Campus, Hebbal, Bangalore-560 024.
BHOPAL R.K.Ram 48-49, Industrial Area,Govindpura,Bhopal-462 023.
CHANDIGARH D.P. Singh SCO No.1024-25,Sector 22-B,Chandigarh-160 022.
GUWAHATI G.C. Pathak 6, Mile, Punjabari Road, Guwahati-781 037
JAIPUR Mustan Sir Chomu House (Tabela)Sardar Patel Marg,Jaipur-302 001.
KOLKATA Badri Prasad 6, Marquis Street,Kolkata-700 016.
LUCKNOW Prem Chand 65, Pan Dariba,Lucknow-226 004.
PATNA Nagendra Choudhary
Rajabazar, Sheikhpura,Patna-800 014
PUNE Radhey Shayam
681-690, Market Yard,Gultekdi,Pune-411 037.
SECUNDERABAD S.S. Anwar Jyothinagar,North Lalaguda,Secunderabad-500017
Type of seed:
Breeder seed:
Breeder seed is seed or vegetative propagating material directly controlled by the originating or sponsoring plant breeder of the breeding programme or institution and/ or seed whose production is personally supervised by a qualified plant breeder and which provides the source for the initial and recurring increase of foundation seed. Breeder seed shall be genetically so pure as to guarantee that in the subsequent generation i.e. certified foundation seed class shall confirm to the prescribed standards of genetic purity. The other quality factors of breeder seed such as physical purity, inert matter, germination etc. shall be indicated on the label on actual basis.
Foundation seed:
Foundation seed shall be the progeny of Breeder seed or be produced from foundation seed, which can be clearly traced to Breeder seed. Thus foundation seed can even be produced from foundation seed during the production of Foundation Seed the minimum seed certification standard shall be the same for both foundation seed stage-I and II. The certification tag shall be white colour for both foundation seed stage-I and II. The production of foundation seed stage I and II shall be supervised and approved by the certification agency and be so handled as to maintain specific genetic identity and genetic purity and shall be required to confirm to certification standards specified for the crop / variety being certified.
Certified Seed:
Certified seed shall be the progeny of foundation seed and its production shall be so handled as to maintain specific genetic identity and purity according to the standards prescribed for the crop being certified. Certified seed may be the progeny of certified seed provided this reproduction does not exceed three generations beyond foundation seed stage-I.
Products of national seed corporation in vegetable crops:
Vegetable crops
Varieties / Hybrid Varieties
Bhindi Varsha uphar, A- 4, / Ganga, H-8Brinjal Pusa Kranti,Pusa Purple long /Arka
Navneet,Pusa Hyb-5Tomato Pusa Early Dwraf,Arka Vikas /
ShivalikCauliflower Pusa Deepali( 351) / Pusa Hyb-2,
Pusa Snow ballRadish Pusa Himani, Japanese White,Chinese
Pink / SwetaBottle Gourd
Pusa Naveen / Sharmjivi ( round)ge GOU
Sponge Gourd
P.Suriya / Long
Ridge Gourd
P.N. / Bansi
Onion N-53, AFLR,AFDR / Lalima, RosyChillies Pusa Jawala, PSB / Hyb-1,2,3
Cabbage Pride of India, Golden ACRA / Hyb-10
Cucumber Poinsettee (P.S.)Capsicum California wonder / Navratan, KT-1
STATUS OF NSC OFFICE IN H.P.:
NSC star ted i ts act iv i t ies in Solan somewhere by the end of 1967 by establ ish ing an independent uni t . The main object ives were to produce caul i f lower (snowbal l group) seed in Saproon val ley and kul lu to s top import o f seed. Dur ing July 1969 NSC opened one man subuni t a t Kalpa Knnaur t r iba l d is t r ic ts for product ion of h igh qual i ty d iseases f ree seed of sugar beet / turn ip/ch icory etc .
In June, 1976 Solan subuni t was upgraded as independent Regional Of f ice having subuni t a t Kapla & Sain j wi th to ta l 8 technica l s taf f inc luding R.M. but dur ing 1993 Solan R.O. was down graded to AREA Off ice under the contro l o f R.O. Chandigarh. In the meant ime Kapla subuni t was c losed down dur ing 1986. T i l l 2000 two subuni ts one at Sain j (ku l lu) and other at Solan looked af ter product ion and market ing act iv i t ies in the state wi th technica l s taf f s t rength of f ive persons.
Later on Sain j subuni t was a lso c losed down in December 2000 and only Solan of f ice is le f t to carry out the product ion and market ing act iv i t ies throughout the Himachal wi th two technica l s taf f (One for product ion and other for market ing) . In August 2004 one technica l s taf f was a lso t ransferred to R.O.Chandigarh.
At present only one technica l s taf f (AM) is there at Solan to look af ter a l l the act iv i t ies through out the state. Being an a lmost whol ly mounta inous state movement f rom one p lace to other is d i f f icu l t and t ime consuming as maximum t ime goes waste in journey i tse l f in compar ison to p la in s tate l ike Haryana & Punjab.
Present s taf f St rength at Solan of f ice:
1- Area Manager
2- Sr .Store Keeper
3- Assis tant G-I I
4- Dr iver
5- Peon
NEED
&
OBJECTIVES
Need of study:
The seed industry in Ind ia going through rapid changes. Unl ike in
past now there are var ie t ies of good products in the market . The
study wi l l he lp in knowing the consumer behavior towards the use
of hybr id seed of vegetable crops. The work wi l l be of great
importance for Scient is ts , Extension of f icers and company’s sa les
promot ions.
NSC Possesses the unique sel l ing proposi t ion i t
becomes more important for the company to s tudy the
sat is fact ion and awareness cer t i f ied seed and know the market
posi t ion of the NSC Company.
Objectives:
1- To determine the most prefer vegetable seed company in
Himachal Pradesh.
2- To f ind out the market share of the NSC in Himachal Pradesh.
3- To know about the dealer margin of fered by d i f ferent company.
4- Company image in regard ing the qual i ty , packing and
Avai lab i l i ty of vegetable seeds.
RESEARCH METHODOLOGY
Research methodology:
Location of study:
In the present scenario the project is done in Mandi, Hamirpur, Kangra, Shimla and Solan distt. Of Himachal Pradesh were selected for the study to know the market share of NSC with respect to other different private seed company present in the market. This will help the company in formulating its marketing plan.
Data collection:
The information was collected from dealers as well as farmers. Interview schedule was prepared to collect the information from dealers & farmers. The interview schedule is designed keeping in mind the objective of the study.
Sample size:
20 dealers & 50 progressive farmers were taken as sampling size for the study.
Sampling unit:
Dealers of Mandi, Hamirpur, Kangra, Shimla and Solan distt. Were defined as a sampling unit.
Sampling frame:
Convenient sampling was used as a sampling method. The list of dealers along with area has been prepared by using secondary data. The list was given by the company. The dealers & farmers were selected from Mandi, Hamirpur, Kangra, Shimla, Solan, Kandaghat and Palampur. The dealers & farmers were interviewed by using convenient method of sampling.
Interview schedule:
Interview schedule of questions related to the awareness and satisfied of dealers & farmers toward the seeds & also related to the quantity of hybrid seed sold by the dealers in a current & last year.
Analytical tool:
Percentage method:
By certain percentage method we mean parts per hundred. There are 99 points which divided the into 100 equal parts.
X % = ------------------------------------------------ * 100
Y
Where as –
X = No. of respondent
Y = Total no. of respondents
DATA ANALYSIS
&
INTERPRETATION
ON THE BASIS OF FARMER’S RESPONSE
Table -1 SOURCE NO. OF RESPONDENTS PERCENTAGE (%)
SELF PRODUCT 7 14% FROM MARKET 43 86%TOTAL 50 100%
Graph -1
WHERE DID THE FARMERS PURCHAGE THE SEED?
INTERPRETATION:
In this fig. show that 86%farmers purchase the seeds from the market and 14% farmers used the self product seeds.
Table -2NAME OF
COMPANYNO. OF RESPONDENTS PERCENTAGE
NSC 35 70%INDO-AMERICAN 5 10%
WHICH COMPANY FARMER PREFER IN VEGETABLE
SEEDS?
SEMINAS 4 8%CENTURY 4 8%
OTHER 2 4%TOTAL 50 100%
Graph -2
INTERPRETATION:
In this fig. show that 70% framers were prefer the 70% NSC, 10% farmers were prefer INDO-AMERICAN,8% farmers prefer SEMINAS& CENTURY company respectively and rest 4% prefer the other seeds company.
Table -3NAME OF
COMPANYNO. OF RESPONDENTS PERCENTAGE
NSC 6 12%INDO-AMERICAN 8 16%
SEMINAS 23 46%CENTURY 13 26%
OTHER 0 0%TOTAL 50 100%
WHICH COMPANY GIVES THE MORE MARGINS IN
VEGETABLE SEEDS?
Graph -3
12%
16%
46%
26%0%
NSC INDO-AMERICAN SEMINAS CENTURY OTHER
INTERPRETATION: In this fig. show that about the margin farmer prefers the 46% SEMINAS Company, 26% prefer the CENTURY, 16% prefer the INDO-AMERICAN and 12% prefer the NSC Company.
Table - 4FARMER OPINION NO.OF RESPONDENTS PERCENTAGE(%)HIGHLY SATISFIED 3 6%
MODERATILY SATISFIED
12 24%
SATISFIED 25 50%UNSATISFIED 10 20%
TOTAL 50 100%
Graph -4
IS FRAMER SATISFIED WITH THE NSC COMPANY?
INTERPRETATION: In this fig. show that the 50% farmers are satisfied, 24% farmers are moderately satisfied, and 20% farmers are unsatisfied and rest 6% of the farmers are highly satisfied.
Table -5ATTRIBUTE NO. OF RESPONDENTS PERCENTAGE (%)MARGIN 34 68%QUANTITY 8 24%DEMAND 1 50%BRAND IMAGE 7 20%TOTAL 50 100%
RATE OF ATTRIBUTE THAT COMPELS THE FARMER SELECT THE
PARTICULAR SEED COMPANY.
Graph -5
INTERPRETATION:
In this fig. show that the 68% farmers are select the seed company on the basis of margin, 16% select on the quantity, 14% farmers are select on the brand image and 2% farmers are select on the demand basis.
Table -6SOURCE NO.OF RESPONDENTS PERCENTAGE (%)DEALERS 28 56%GOVT. DEPTT. 13 26%NEWSPAPER 3 6%T.V. PROGRAMMES 6 12%TOTAL 50 100%
Graph -6
WHOM DO YOU CONSULT BEFORE PURCHASE THE
VEGETABLE SEED?
INTERPRETATION:
In this fig. show that 56% farmers are consult with the dealers, 26% farmers are consult with govt.deptt. 12% are t.v.programmes and 6% farmers are consult with newspapers.
Table -7FARMER’S OPINION NO.OF RASPONDENTS PERCENTAGE (%) EXCELLENT 3 6% V.GOOD 17 34% GOOD 20 40% POOR 10 20% TOTAL 50 100%
Graph -7
FARMERS OPINION ABOUT THE SEED QUALITY OF NSC
COMPANY?
INPERPRETATION:
In this fig. show that 40% farmers are saying the quality of nsc is good, 34% farmers say v.good, 20% farmers are saying the quality of nsc is poor and 6% farmers are saying the quality of nsc seed company is excellent.
ON THE BASIS OF DEALER’S RESPONSE
Table -1NAME OF COMPANY NO. OF RESPONDENTS PERCENTAGE (%)
NSC 10 50%INDI- AMERICAN 4 20%SEMINAS 3 15%CENTURY 3 15%OTHER - -TOTAL 20 100%
THE MOST PREFER VEGETABLE SEED COMPANY.
Graph -1
INTERPRETATION:
In this fig. show that 50% dealers are prefer nsc, 20% dealers are prefer indo-American,15% dealers are prefer the seminas & century seed company respectively, in vegetable seed company.
Table -2ASSOCIATED
WITH NSCNO. OF RESPONDENTS PERCENTAGE (%)
> 2 YEARS 11 55%> 5 YEARS 2 10%> 10 YEARS 5 25%> 15 YEARS 2 10%
TOTAL 20 100%
DEALERS ARE ASSOCIATED WITH THE NSC.
Graph -2
INTERPRETATION: In this fig. show that 55% dealers are associated with nsc >2 years, 25% dealers are associated with nsc > 10 years, 10% dealers are associated with nsc >5 & > 15 years.
Table -3NAME OF COMPANY NO. OF RESPONDENTS PERCENTAGE
NSC 3 15%INDO-AMERICAN 6 30%
SEMINAS 6 30%CENTURY 5 25%
OTHER 0 0%TOTAL 20 100%
WHICH COMPANY GIVES THE MORE MARGINS IN
VEGETABLE SEEDS?
Graph -3
INTERPRETATION: In this fig. show that about the margin dealers prefers the 30% indo-American & seminas seed company, 25% prefer the
century company and 15% prefer the NSC Company.
Table - 4SIZE OF PACKING NO.OF RESPONDENTS PERCENTAGE (%)
10 gm. 12 60%50 gm. 8 40%100 gm. - 0%
Above 100 gm. - 0%
MOST PREFERED PACKING SIZE OF THE VEGEGABLE SEEDS
SOLD BY THE DEALERS.
TOTAL 20 100%
Graph -4
INTERPRETATION: In this fig. show that the 60%dealers sold 10 gm. Packing size of the vegetable seeds of the company, 40% dealers sold 50 gm. Packing size of the vegetable seeds.
Table -5ATTRIBUTE NO. OF RESPONDENTS PERCENTAGE (%)
MARGIN 2 10%QUANTITY 1 5%DEMAND 9 45%
BRAND IMAGE 8 40%TOTAL 20 100%
RATE OF ATTRIBUTE THAT COMPELS THE DEALERS SELECT THE
PARTICULAR VEGETABLE SEED COMPANY.
Graph -5
INTERPRETATION: In this fig. show that the 45% dealers are select the seed company on the basis of demand, 40% select on the brand image, and 10% dealers are select on the margin and 5% dealers are select on the quantity basis.
Table -6NAME OF COMPANY
QUANTITY ( Kg) PERCENTAGE (%)
NSC 325.35 40.314%INDO-AMERICAN 187.50 23.233%
ESTIMATE THE MARKET SAHRE OF DIFFERENT COMPANY IN
VEGETABLE SEED?
SAMINAS 212..87 26.377%CENTURY 81.3 10.074%TOTAL 807.02 99.998 (100% apporx.)
Graph -6
INTERPRATATION:
In this fig. show that 40.31% market share of NSC, 26.38% of market share of seminas Seed Company, 23.23% market share of indo-American & 10.07% market share of century.
Limitations:
1- L im i ted t ime per iod was the ma jo r cons t ra in ts in the s tudy .
2 -Respondents may be b iased .
3-Pro jec t sponsored by the company .
4 -There may be the in te rp re ta t ion e r ro r .
5 -Conven ien t sampl ing was used .
6 - S t ruc tu red in te rv iew schedu le .
CONCLUSION
&
SUGGESTIONS
Conclusion:
1- According to dealer’s response NSC and indo-American are most Preferred company by the customer it means they are highly aware
About these Company and highly satisfied with the NSC.
2- The all result show that NSC Seed Company has higher market share With 40.31% which is followed by Seminas with 26.37% and century Seed Company has low market share with 10.07%.
3- Most of the farmers were found to prefer 10 gm. Packing size of the Vegetable seeds from the dealers.
4- Most of the farmers were satisfied with the reasonable price of Nsc seed Company.
Suggestions:
1- NSC should give attention on advertisement because 30 % of the
farmers are not aware of the vegetable seeds which are supplied by
National seed corporation fertilizer limited.
2- The company should conduct field trails of seeds indifferent locations of
the state as many framers complained that germination percentage is not
up to the mark.
3- The company should provide the dealers/retailers with a wide range of
vegetable seeds so that they can be made to stock the product of the
company.
4- The company should improve its distribution network as many dealers
told that company person visit their shops a long period of time.
QUESTIONNAIRES
1- FOR FARMERS
2- FOR DEALERS
INTERVIEW SCHEDULE(FOR THE FARMER)
Dear Respondent,
I am student of MBA (Agri -Business) of Dr. Y.S. Parmar University of Horticulture & Forestry; Solan (H.P.).I am doing a Project on “COMPARATIVE MARKET PATTERN OF NSC WITH OTHER PRIVATE SEED COMPANY OF VEGETABLE CROPS IN HIMACHAL PRADESH.”
PERSONAL INFORMATION
NAME:
AGE:
PLACE:
EDUCATION:
1) FROM WHERE DID YOU BUY THE SEED?
a) SELF PRODUCTION b) MARKET
2) WHICH COMPANY DO YOU PERFER IN VEGETABLE SEED?a) NSC (NATIONAL SEED CORPORATION)b) INDO-AMERICAN HYBRID SEED.c) SEMINAS SEED COMPANY.d) CENTURY SEED PVT.LTD.e) OTHER
3) WHICH COMPANY GIVES YOU MORE MARGIN IN VEGETABLE SEED?
a) NSC (NATIONAL SEED CORPORATION)b) INDO-AMERICAN HYBRID SEED.c) SEMINAS SEED COMPANY.d) CENTURY SEED PVT.LTDe) OTHER
4) ARE YOU SATISFIED WITH THE NSC SEED COMPANY?
a) HIGHLY SATISFIED.b) MODERATITY SATISFIEDc) SATISFIED
d) UNSATISFIED
5) RATE THE ATTRIBUTE THAT COMPELS YOU TO SELECT A PARTICULAR SEED COMPANY. a) MARGIN b) QUANTITY c) DEMAND d) BRAND IMAGE
6) WHOM DO YOU CONSULT BEFORE PURCHASE OF SEED? a) DEALERS/RETAILERS b) GOVT. DEPTT. c) NEW PAPER d) T.V. PROGRAMMES
7) ARE NSC DEALER’S COOPERATIVE? a) YES b) NO
8) DO YOU GET THE ORDER FULFULLED AS AND WHEN REQURIED? a) YES b) NO
9) IN YOUR OPENION SEED QUALITY OF NSC.
a) EXCELLENT b) V.GOOD c) GOOD d) POOR
INTERVIEW SCHEDULE(FOR THE DEALER)
Dear Respondent, I am student of MBA (Agri -Business) of Dr. Y.S. Parmar University of Horticulture & Forestry; Solan (H.P.).I am doing a Project on “COMPARATIVE MARKET PATTERN OF
NSC WITH OTHER PRIVATE SEED COMPANY OF VEGETABLE CROPS IN HIMACHAL PRADESH.”
PERSONAL INFORMATION
NAME:
AGE:
PLACE:
EDUCATION:
1) SELECT THE SEED COMPANY WHICH YOU PREFER THE MOST ? a) NSC (NATIONAL SEED CORPORATION) b) INDO-AMERICAN HYBRID SEED.
c) SEMINAS SEED COMPANY.d) CENTURY SEED PVT.LTD.e) OTHER
2) SINCE HOW LONG YOU ARE ASSOCIATED WITH NSC?a) >2 YEARb) >5 YEARc) >10 YEARd) >15 YEAR
3) RATE THE ATTRIBUTE THAT COMPELS YOU TO SELECT A PARTICULAR SEED COMPANY?
a) MARGIN b) QUANTITYc) DEMANDd) BRAND IMAGE
4) ARE YOU SATISFIED WITH THE WORKING OF THE DISTRIBUTION SYSTEM OF NSC?
a) HIGHLY SATISFIED.b) MODERATITY SATISFIEDc) SATISFIEDd) UNSATISFIED
5) WHICH COMPANY GIVES YOU MORE MARGIN IN VEGETABLE SEED?
a) NSC (NATIONAL SEED CORPORATION)b) INDO-AMERICAN HYBRID SEED.c) SEMINAS SEED COMPANY.d) CENTURY SEED PVT.LTD.
e) OTHER
6) WHICH PACKING SIZE MOSTLY PREFERED BY THE CUSTOMERS?a) 10gmb) 50gmc) 100gmd) above 100gm
7) TO WHAT EXTENT CUSTOMER ARE SATISFIED WITH THE PRICE OF NSC.
a) HIGHLY SATISFIED.b) MODERATITY SATISFIEDc) SATISFIEDd) UNSATISFIED
8) ARE YOU INTEREST TO SELL VEGETABLE SEEDS OF NSC IN NEXT YEAR?
a) YESb) NO
9) IF NO, PLEASE GIVE REASON
10) HOW MUCH SEEDS OF VEGETABLE CROPS YOU HAVE SOLD
LAST YEAR?
11) PLEASE INDICATE THE QUANTITY OF EACH SEED COMPANY OF VEGETABLE CROPS SOLD LAST YEAR?
NAME OF COMPANY QUANTITY OF EACH BRAND (K.G.)
NATIONAL SEED CORPORATION ( NSC)INDO-AMERICAN HYBRID SEEDSEMINAS SEED COMPANYCENTURY SEED PVT. LTD.
Bibliography:
Gupta, S.P. (1997) Stat is t ica l Methods, Sul tan Chand and Sons,
New Delh i
Aggrawal , R.L. (1998) Seed Technology, Oxford and IBH
Publ icat ion, New Delh i
Swarp, (2000) Ind ian Seed Industry , Need of Second Green
Revolut ion, Agr icu l ture Today.28-30
Kothar i , C.R. (1990) Research Methodology (Methods and
Techniques) , Wishwa Prakashan, New Delh i
Websi te :
www. indiaseeds.com
www.wik ipedia.com
