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Presentation given on Alternative Seed Funding Strategies to Entrepreneurs. Seed It Project provides a way for talented bootstrapper's to earn seed money to fund the early stages of projects without incurring debt or giving up equity using a collective marketplace and sales tactics & incentives that are anchored in game theory. www.seeditproject.com
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alternative seed funding strategies
DESIGN IT. SELL IT. SEED IT.
seeditproject.com
Kisha M Richardson | @kisharichardson | [email protected]
PAINPOINT
got traction? got traction?
need seed money
need seed money
SOLUTION
think out side of the box
decipher your network
determine the cost of traction
establish a small agile fundraising team
offer something tangible
5 STEPS TO ALTERNATIVE SEED FUNDING SUCCESS
think outside the box Two successful case studies. Both developed outside the box methodsNeither relied on traditional funding OR traditional donations
decipher your network
YOUR
NETWORK
Know you. fully Support you
Know you. can persuade to Support you
kinda of know you. will support w/momentum
never ever support you
vanity network
local press & blog powerhouses
partnerships
Network segmentation is critical. Use Google circles & the facebook friend assignment featureto route contacts to appropriate segments. This will aid with deciphering the anatomy of your network and help tailor communication & engagement.
a
b
c
f
d
press
partner
determine the cost of traction
As entrepreneurs we are naturally inclined to shoot for the moon, but it’s important to ....
Take a step back and FOCUS on the FIRST step.
EXERCISE: Define meaningful traction for your business? Determine the amount of capital that you’ll need to illustrate meaningful traction (it’s often ALOT less than you think). Determine the top three most critical steps to move your project toward that? Now quantify it (i.e, performance metrics & capital etc.,)
establish a small agile fundraising teamTake cues from politicians. They invest a significant amount oftime & energy in establishing solid fundraising teams. Develop targets, deadlines & monetary rewards for hitting benchmarks.
offer something tangible There is a common theme between Newman’s Own & The Girl Scouts.Each transformed donors into customers by offering something unique, tangible & guaranteed in exchange for support.
seed it project
DESIGN IT. SELL IT. SEED IT.
The Seed It Project platform gives talented Bootstrappers the opportunity to earn seed money to fund the early stages of projects without incurring debt or giving up equity, using a collective marketing place & sales tactics anchored in game theory.
We can build a collective marketplace that transforms supporters intocustomers by offering something unique, tangible & guaranteed.
seed it project - who Bootstrappers & Ambassadors from all sectors & walks of life can participate and raise seed money for projects that they're passionate about.
seed it project - design it
Most Bootstrappers aren’t designers or event planners.
We want to make the development process fun and frictionless - so, we'll host workshops in select cities.
Design workshops are where the magic happens. During the workshops, we gain a deeper understanding of their vision and help them develop cool products & unique events to compliment their fundraising goals.
The Collective Marketplace offers something UNIQUE, TANGIBLE & GUARANTEED in exchange for supporting the goals of Boostrappers.
These are challenging times. Supporters deserve something meaningful. Let’s offer something amazing in exchange for support!
seed it project - collective marketplaceFundraising is NOT all that fun. So, let’s inject some fun into fundraising by offering cool products & hosting awesome events.
FUN!FUNDRAISING
seed it project - eat
LET’ S EAT
Tastings + Competitions + Cooking Classes
seed it project - listen
LET’ S listen Listening/Jam Sessions. Comedy. Dance. Theatre.
seed it project - play
LET’ S PLAY Off the Beaten Path Adventures - Hikes. Camping Trips. Road Trips.
seed it project - party
LET’ S party Old Fashion Fun - Good People. Great Cocktails. Awesome Music.
seed it project - COLLECTIVE MARKETPLACE
Bootstrappers sell products & events featured in the collective marketplace to their network using methods anchored in game theory.
Our sales & marketing model is anchored in game theory and designed to financially motivate every Bootstrapper to promote & sell everything available within the collective marketplace .
seed it project - sales model & game theory
Bottom line, people LIKE you, but LOVE themselves.
The best way to motivate anyone to help you achieve YOUR dream is by simultaneously helping THEM achieve theirs.
Since, we kicked off the project with inspirational slogan t-shirts, soI’ll use that product, as an example to explain how the sales model works on the next slide.
Bootstrappers Earn: $6 for ANY t-shirt they've sold within the collective marketplace, $4 on t-shirts designed by them (regardless of seller) $10 if they're both designer & seller.
This incentive framework will be used on everything offered through the collective marketplace.
seed it project - sales model & game theory
inspirational
t-shirt
$28
SELLER EARNS
$6
Revenue sharing on both design & sales encourages all participants to sellthe collective marketplace , as opposed to just what they designed.
DESIGNER EARNS
$4
seed it project - bolster fundraising with a team
This is really worth restating
People LIKE you, but LOVE themselves.
People are more likely to respond to meaningful incentives. They stay engaged, they understand deadlines & benchmarks.They are more likely to remain commited to achieving the overall goal.
The Seed It Project Ambassador program has a monetization system that paysyour fundraising team for their hardwork work & commitment to reaching goals.
seed it project - The Ambassador program
Project Ambassador Members of a fundraising team in support of a specific project.
Independent Ambassador Support the overall platform. Not connected a specific project
product/Event
$28
PRODUCT/EVENT
MANAGEMENT
Ambassador$3
project
$3
Designer$4
Project$3
product/Event
$28
Designer$4
Ambassador$6
seed it project - seed it
Paid Twice Monthly safely & electronically through Dwolla , Paypal or EFT. No waiting. No excuses. No monkey business.
Competitive Revenue Share Agreement Bootstrappers generate revenue from sales, product & event design.
Leverage & Momentum Fast & continous payout cycles allow you to self-fund initial traction, so that you can attract angels, acclerators and other capital pools for the next stage faster
Seamless & Central Management of orders, production/event planning, fulfilment, customer inquries, electronic payments to vendors, ambassadors & bootstrappers. All are faciliated through the Seed It Project technology platform
Manufacturers: The Seed It Project will establish & manage relationships with key manufacturers & produce the products.
Venues: The Seed It Project will establish & manage relationships with venues in select cities & host events.
seed it project - manage itThe Seed It Project will take the lead on managing the operational aspects of the initiative using its technology platform.
TECHNOLOGY & OPERATIONS MANAGEMENT
ORDER
MANAGEMENT
PAYMENT
MANAGEMENTPRODUCT/EVENT
MANAGEMENT
seed it project - top 4 benefits of the platformDESIGN IT At design workshop we’ll create a fundraising strategy, help segment your network & design products/events for the collective marketplace
SELL IT Our sales model is anchored in game theory and provides strong incentives for everyone participating to promote the collective marketplace
MANAGE IT Seamless & Central Management of all logistics (including manufaturing products and hosting events) maanged through the Platform
SEED IT Competitive Revenue Share Agreement. Fast & continous payout cycles allow you to self-fund initial traction Paid Twice Monthly through Dwolla or Paypal.
keys to alternative seed funding success
think out side of the box
decipher your network
determine the cost of traction
establish a small agile fundraising team
offer something tangible
Whether you use the Seed It Project Platform all five keys to successshould be covered.
contact info
Kisha M RichardsonCEO & Founder fizzburg innovation labsCreator of Seed It Project by fizzburg
Connect with melinkedin: /in/kisharichardsontwitter: @kisharichardsonfacebook: /kisha.m.richardson
Seed It Project by fizzburgseeditproject.com
Check out the Collective Marketplaceseeditproject.com/collection
Apply for the Programseeditproject.com/ambassador
Sign up for Events!seeditproject.com/event
Connect with Uslinkedin: /in/fizzburgtwitter: @fizzburgfacebook: /fizzburg
DESIGN IT. SELL IT. SEED IT.
www.seeditproject.com/ambassador
apply for the beta program
DESIGN IT. SELL IT. SEED IT.
CHeck out the marketplace | Signup for events | apply for the program
seeditproject.com