31,850 83 - PHCP Pros · TRAFFIC HAS INCREASED SIGNIFICANTLYto all three TMB web sites over the past year. Since January 2008, has experienced over a 300% spike in unique visitors

WHO WE REACHThe Wholesaler continues to make substantial investments in its circulation. This ensures that we target the most importantdecision-makers, owners, presidents, VPs andmanagers in the PHCP market segments.

THE FACTS*

31,850 BPA-audited subscribers

100% have qualified in the past 2 years

86.5% of our subscribers are personal

direct-request recipients

MARKET SURVEYS**

� In a recent industry survey 76% of manufactures’ reps found The Wholesaler to be theindustry’s most useful publication.

CIRCULATION

SINCE ITS INCEPTION IN 1945, THE WHOLESALER has remained the most trusted information source serving wholesalers in the PHCP industry. Throughits unmatched quality of circulation and superior editorial content, The Wholesaler connects manufactures’ to key decision-makers at plumbing, HVACR and PVFwholesaling firms throughout North America. This approach and our ongoing commit-ment to our advertisers continues to make The Wholesaler – The Market Leader.

THE WHOLESALER A TMB PUBLICATION

“When you want your message heard, The Wholesaler is the place

to be. The magazine features great editorial by great people who

are truly in touch with the industry.”— Steve Romanelli, President

Core Pipe

News of Plumbing • Heating • Cooling • Industrial Piping Distribution

SUBSCRIBERS WHO REQUALIFY EACH YEAR*

1 Year

83.8%

16.2%

2 Years

WHO READS THE WHOLESALER?

81.4%

Owners, Presidents, General Managers,Branch Managers

Sales, Showroom & Counter Personnel

Vice Presidents, Purchasing, Sales

3.1%

8%

WHICH PUBLICATION DOES THE BEST JOB COVERING INDUSTRY NEWS?***

78%

22%

The Wholesaler

Supply House Times

*Source BPA June 2008 ** Source May 2008: Manufacturer’s Rep Survey *** Source readership survey July

Capturing the predominate share of market is a testament to readership loyalty and advertising investment. The Wholesaler has enjoyed record growth over the last 10 years. To maximize thevalue of your advertising investment, choose the market leader.

TOP-QUALITY EDITORIAL IS OURFOUNDATION. The Wholesaler continuesto be the most well-read industry publication

by PHCP wholesalers, manufacturers and

manufactures’ reps. Led by editorial director

Mary Jo Martin — who has spent more than

a decade covering the plumbing, heating,

cooling, and industrial pipe, valves and

fittings wholesale distribution channel —

The Wholesaler offers the most respected

editorial team in the industry. Our columnists

and contributing writers are experts in their

respective fields, and provide valuable

information on virtually every aspect of

wholesaling operations.

Mary Jo Martin

MorrisBeschloss

PVF

RichSchmitt

Management

Peter Schor

Showrooms

Abe SanchezCash Flow

SUPERIOR EDITORIAL CONTENT

Terry Brock

Technology

SteveEpnerSoftware

Scott Stratman & Jason Bader

Inventory Management

MARKET DOMINANCE

The Wholesaler % Total Ad Pages Supply House Times % Total Ad Pages2004 56% 599 44% 4762005 58% 641 42% 4812006 59% 707 41% 5452007 63% 748 37% 4672008* 61% 471 39% 302

*Percent through 7/31/08The Wholesaler counts a tabloid page as one standard page. Counts exclude any industry supplements and spotlight pages.

SHARE OF MARKET

“Three reasons that I read The Wholesaler: Insightful articles that shine a light on trends,

technology and the opportunities created by change. Global perspectives and interviews by

industry sage, Morrie Beschloss. To learn not only the what’s new in the industry, but also why.”

– Ernie Coutermarsh, Sr. Vice President Industrial Sales & MarketingF.W. Webb Company

INTRODUCING

Dan Holohan,Wethead

2009

EDITORIAL CALENDAR


Issue Issue Focus Product Focus

JANUARY 2009 Industry Forecast Water Heaters • Boilers • Best Management Practices • HVAC & Controls • Pumps

FEBRUARY 8th Annual Purchasing Survey Valves • Tools • Inventory & Warehouse Management • Software • Water Coolers

MARCH Annual Supplier Profile Issue Water Conservation • Green Building Practices • Energy Efficiency • PEX

APRIL Kitchen & Bath Show Issue K/BIS Preview • ADA Design Trends • Tankless Water Heaters

MAY 8th Annual PVF Hall of Fame Issue PVF Showcase • Hangers & Supports • Backflow Prevention

JUNE Master Distribution K/BIS Product Review • Industries Top 20 • Drainage Products

JULY 37th Annual Wholesaling 100 Water Heaters• Education & Training • Boilers • Pumps

AUGUST 27th Annual Directory of Manufacturer’s Reps Hydronic & Radiant Heating • HVAC Products • Commercial Plumbing

SEPTEMBER Heating Season Preview Geothermal • Solar Heating

OCTOBER ASA & HARDI Convention Issues ASA & HARDI Product Preview • Best Wholesaling Practices • Plumbing • PVF • Hydronics • HVACR

NOVEMBER Industrial PVF Report PVF Showcase • Water Conservation • Green Plumbing & Heating • Energy Efficiency • Pumps

DECEMBER 2009 PHCP Industry Year in Review 2009 Products of the Year • Distribution Technology • Stylish Showrooms • Software & Technology • Kitchen & Bath Products

AD CLOSE: 12/15MATERIALS: 12/22












BONUSISSUE

Bonus Distribution/Added VAlue

Omni Annual Meeting Jan 25-27, Palm Springs AHR Expo January 26-28, Chicago

FREE 4/C LIT SHOWCASE

FREE CLIENT-SUPPLIED VIDEO

Embassy Group Meetings, March 17-21, Indian Wells, CA WIT & Co. Annual Convention, March 23-27, Dallas

PSDA, April 1-4, Indian Wells, CA2-FOR-1 SPECIAL

K/BIS Show, April 30-May 3, Atlanta AIM/R, May 6-9, Dallas

FREE MONTH OF BANNER ADVERTISING

NAOHSM Show, May 17-21, Hershey, PA FREE 4/C LIT SHOWCASE

NCWA, June 15-16, Ypsilanti, MI SWA Convention, June 28-30, Hilton Head, SC

FREE WHITE PAPER ONLINE

FREE AD STUDY

WIT Meeting, Sept. 11, Denver FREE CLIENT SUPPLIED VIDEO

ASA Convention, Oct. 14-17, Washington DC HARDI Convention, Oct. 31-Nov. 3, Orlando, FL

A-D North America, Nov 1-4, Dallas4/C LIT SHOWCASE

GreenBuild, Nov 11-13, Phoenix FREE MONTH OF BANNER ADVERTISING

WEB DIRECTORY

2009 ADVERTISING OPPORTUNITIES:

PRODUCT SPOTLIGHT OF THE MONTHFeature your company product in a 500-word tabloid advertorialwith up to two color photos! Don’t miss this opportunity to inform readers of new product updates. Contact your sales repfor more details. Cost: $2,650 net.

ADVERTORIAL SPREADEach month, The Wholesaler will feature one tabloid advertorial spread for you to convey your corporate or product message to readers. Contact your sales

representative today for more details on this exciting offer! Cost: $3,750 net

ADDED VALUE OPPORTUNITIESProduct Releases

Column/News Sponsorships Brand Awareness/Readership Surveys

Premium Positions Multi-page Fold Out Ads

Custom Reprints Subscriber List Rental

Supplied Inserts Polybagging

Supplied Belly BandsSponsorship Telemarketing


EXCLUSIVEE-NEWSLETTERS ($1000/Month or $800 EACH/3 Pack)• Market-specific newsletters reach more than 15,000+ a month• Newsletters overflow with high-quality editorial content notfound anywhere else

o Breaking industry newso Manufacturer product newso Personnel & corporate announcements

WEBCASTS (Contact your sales rep for pricing)• Accessible to anyone with an Internet connection• Past webcasts can be viewed 24 hours a day, seven days a week and archived forever

• Showcase new products in action

ONLINE VIDEOS ($500/Video – 3 months)• Provide a direct connection to a target audience• Content can be tailored to specific markets• Link-backs provided to direct traffic back to advertiser’s web site

WHITE PAPERS ($700/ White Paper – 3 months)• Promote your company’s solutions or products• Highlight and showcase information favorable to your company

• Generate sales leads, which are sent directly to sponsor• Help establish thought leadership, make a business case or toeducate customers

SEARCH RESULTS ($500/Month)Exclusive sponsorship banners are viewed as site visitors queryarticles and files online that match specific search requests.

E-MAIL THIS ARTICLE ($500/Month)• Get your company message directly in front of potential customers

• E-mail link-backs generated by service contain sponsor bannerad seen by both the sender and recipient

ADDITIONAL ONLINE CONTENT• Current issue content posted online• Extensive archives with past issue, newsletters, webcasts and more• Industry news blogs• RSS Feeds• Industry links• Product showcases and more

ONLINE OPPORTUNITIES

www.thewholesaler.com

TRAFFIC HAS INCREASED SIGNIFICANTLY to all three TMB web sites over the past year. Since January 2008, www.thewholesaler.com has experienced over a 300% spike in unique visitors and total visits!

BANNER ADVERTISINGSizes 3 months 6 months 12 months

Full Banner 468 x 60 $995 $1,790 $2,585Skyscraper 120 x 600 $955 $1,590 $2,385Vertical Banner 120 x 240 $795 $1,390 $2,185Button Ad 120 x 90 $495 $890 $1,485

BLACK & WHITE RATESAd Size 1x 3x 6x 12x 18x7x10 4,450 4,225 3,950 3,400 3,0752/3 Page 3,425 3,255 2,985 2,525 2,4501/2 Island 2,900 2,755 2,575 2,310 2,1251/2 Pg. Horiz. 2,675 2,540 2,335 2,100 1,9501/3 Pg. Sq. 2,010 1,910 1,755 1,580 1,4701/3 Pg. Vert. 1,540 1,465 1,350 1,225 1,1501/4 Page 1,150 1,010 950 925 900,TAB UNITS B/W RATESTab Page 7,185 7,025 6,825 6,535 6,225Tab 2/3 V 5,825 5,650 5,365 4,895 4,425Tab 1/2 H 4,725 4,585 4,355 3,975 3,550Tab 1/2 V 4,550 4,410 4,270 3,840 3,425Tab 1/3 V 3,275 3,165 3,010 2,725 2,455Tab 1/3 Sq 3,110 3,020 2,870 2,585 2,335

* “Blind” ads and forwarding replies: $30 additional. All classified ads must be paid inadvance of publication. A classified ad formcan be obtained from our website or contactJenny Stringer ([email protected]) orDebbie Newberg ([email protected])at (847) 564-1127.

PDF GUIDELINES TMB Publishing requires the submission of PDF1.3 files; this is compliant with PDF/X1a,which we will also gladly accept. We cannotaccept PDF 1.5 files, as there is no current version of Quark that can place these types ofPDFs. In addition, we recommend that you donot submit ads as PDF 1.4 files as there arepotential RIPing issues, including font andtransparency flattening.

ADDITIONAL THINGS TO REMEMBER:All PDF files must be in CMYK color mode,and all photos must be 300 dpi (line art or flattened ads must be 1200 dpi). Please exportdirectly to PDF from your native applicationand remember to export as version 1.3 PDFsor as PDF/X1a files. All fonts must be embed-ded and subset. Please make sure your ad iscentered on the page, which is equal to trimsize plus bleed. Please label your PDFs withthe name of the advertiser and the publication.Please use only CMYK or Grayscale images.Do not use RGB, LAB or ICC. Images must beembedded without color profiles. Crop marksand page information is not necessary.

ADVERTISING RATES AND MECHANICALS

COLOR RATES Per Page Per SpreadBlack and one color $700 $1,100Price per pms or 5th color $1,000 $1,4004-color process $1,450 $2,000

CLASSIFIEDS* x1 x6 x12Per Column Inch $140 $130 $125

AD SIZING CHART

Tabloid Bleed10 x 133⁄4

Full Page69⁄16 x 93⁄8

1/2 Island45⁄16 x 7

1/3Vertical2 x 91⁄4

1/4 Page3 x 45⁄16

1/3Square

45⁄16 x 45⁄16

1/3TabloidVertical31⁄4 x 13

1⁄3TabloidSquare

69⁄16 x 69⁄16

1/2 Tabloid

Horizontal87⁄8 x 63⁄4 1/2

TabloidVertical43⁄8 x 13

1/2Vertical23⁄4 x 9

1/2 Horizontal69⁄16 x 41⁄2

TRIM IS 93⁄4 X 131⁄2 AND LIVE AREA IS 9 X 123⁄4

CORPORATE OFFICE1838 Techny Court, Northbrook, IL 60062Tel: (847) 564-1127 Fax: (847) 564-1264Website: www.thewholesaler.comE-mail: [email protected]

Tom M. Brown Jr., Publisher/OwnerE-mail: [email protected]

Cate C. Brown, Vice President Operations/ProductionE-mail: [email protected]

Mary Jo Martin, Editorial DirectorE-mail: [email protected]

Jim Schaible, Managing EditorE-mail: [email protected]

Debbie Newberg, Administrative AssistantE-mail: [email protected]

Jenny Stringer, Classified Ad SalesE-mail: [email protected]

MIDWEST/SOUTH SALES/E. CANADAMIDWEST/SOUTH SALES/E. CANADADavid Schulte, Sales Manager1838 Techny Court, Northbrook, IL 60062Tel: (847) 564-1127, Ext. 209, Cell: (847) 420-3686Fax: (847) 564-1264E-mail: [email protected]

EAST SALES/INDIANA/W. MICHIGANEAST SALES/INDIANA/W. MICHIGANBrad Burnside, Regional Manager1838 Techny Court, Northbrook, IL 60062Tel: (847) 564-1127, Ext. 204, Cell: (224) 659-3984Fax: (847) 564-1264E-mail: [email protected]

WEST SALES/TEXAS/W. CANADAWEST SALES/TEXAS/W. CANADADiane Spangler, Regional ManagerP.O. Box 9802, Fountain Valley, CA 92728Tel: (714) 839-6700, Fax: (714) 839-6777E-mail: [email protected]

ADVERTISING, EDITORIAL AND BUSINESS STAFF

Documents

31,850 83 - PHCP Pros · TRAFFIC HAS INCREASED SIGNIFICANTLYto all three TMB web sites over the past year. Since January 2008, has experienced over a 300% spike in unique visitors