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SWOT  and  TOWS  Analysis  

Diah  Sastri    

Introduc6on  

•  SWOT  and  TOWS  are  strategic  tools  used  in  order  to  achieve  the  targeted  goals  of  the  organisa:on.  

•  Used  by  profit  making  as  well  as  Non  profit  making  organiza:ons.  

•  These  tools  are  formed,    basically  represen:ng  :  S  -­‐>  Strength  W  -­‐>  Weakness  O  -­‐>  Opportunity  T  -­‐>  Threat  

IGT  Top  12  Travel  Technology  trends  for  2016  

SWOT  Analysis  Originated  by  Albert  S  Humphrey  in  the  1960s,  its  a  

decision  making  tool  that  analyses  your  current  posi:on  in  marketplace  in  comparison  with  your  compe:tors  and  

helps  to  achieve  the  business  strategy.    It  should  cover  the  areas  like  marke6ng,  financial,  

manufacturing  and  organiza6onal.  

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Hotels  Combine:  Top  5  Hotels  in  Maldives   SWOT  Analysis  

SWOT  Analysis  

• External  • Nega6ve  

• External  • Posi6ve  

• Internal  • Nega6ve  

• Internal  • Posi6ve  

STRENGTH   WEAKNESS  

THREAT  OPPORTUNITY  

SWOT  

External Opportunities (O) 1. 2. 3. 4.

External Threats (T) 1. 2. 3. 4.

Internal Strengths (S) 1. 2. 3. 4.

SO "Maxi-Maxi" Strategy Strategies that use

strengths to maximize opportunities.

ST "Maxi-Mini" Strategy Strategies that use

strengths to minimize threats.

Internal Weaknesses (W) 1. 2. 3. 4.

WO "Mini-Maxi" Strategy

Strategies that minimize weaknesses by taking

advantage of opportunities.

WT "Mini-Mini" Strategy

Strategies that minimize weaknesses and avoid

threats.

TOWS  Strategic  Alterna:ves  Matrix