1. BBP 20502 CREATIVITY AND INNOVATIONSWOTPREPARED BY :MUHAMMAD
RAZIN BIN AHMADAB110011
2. OBJECTIVEAt The End Of The Presentation. StudentShould Know.
HISTORY OF SWOT RULES OR REQUIREMENTS PROCESS AND
DETAILIMPLEMENTATION EXAMPLE OF SWOT ANALYSIS LIMITATIONS OF SWOT
ANALYSIS
3. HISTORYANALYTICAL METHODWEAKNESSES THREATSSTRENGTHS
OPPORTUNITIES Stanford Universitys Albert Humphrey led aresearch
project in the 1960s-1970s Humphrey lead a research project
Developed his Team Action Model (TAM) SWOT was to have originated
from hisStakeholders Concept and SWOT Analysis.
4. INVENTOR HUMPHREY DEVISED THE SWOTANALYSIS TECHNIQUE WHILE
WORKING FORTHE STANFORD RESEARCH INSTITUTEHIS WORK AT THE STANFORD
RESEARCH INSTITUTE (NOW SRI INTERNATIONAL) PRODUCED A TEAM METHOD
FOR PLANNING WHICH CREATED SOFTANALYSIS
5. RULES OR REQUIREMENTS RULE 1 Carefully Specify Sphere Of
Each Swot- analysis Rule 5RULE 2Avoid vast andIt Should Understand
ambiguousDistinctions Between statementsThe SWOT Elements Rule
4RULE 3 Strengths and weaknesses Be Impersonal And Use can be
considered as those The Versatile Incoming only if they are
perceivedInformation in this way by buyers
6. PROCESS AND DETAIL IMPLEMENTATION
7. What Are YourAdvantages? What Do You Do Well? What Relevant
ResourcesSTRENGTHSDo You Have Access To? What Do Other PeopleSee As
Your Strengths?What Could YouImprove? WEAKNESSESWhat Do You Do
Badly?What Should You Avoid?
8. Where are the goodopportunities in front of you? What are
the interesting trends OPPORTUNITIESyou are aware of? What
obstacles do you face? What is your competition doing? Are the
required specifications for your job, THREATSproducts or services
changing? Is changing technology threatening yourposition? Do you
have bad debt or cash-flowproblems? Could any of your weaknesses
seriouslythreaten your business?
9. EXAMPLE SWOT ANALYSIS (Samsung Galaxy S III vs Apple iPhone
)
10. STRENGTHS:We are able to give really good customer care, as
the current small amount of work means we have plenty of time to
devote to customers.WEAKNESSES:Our company has little market
presence or reputation.We have a small staff, with a shallow skills
base in many areas.OPPORTUNITIES:Our business sector is expanding,
with many future opportunities for success.Local government wants
to encourage local businesses.THREATS:Developments in technology
may change this market beyond our ability to adapt.A small change
in the focus of a large competitor might wipe out any market
position we achieve.
11. Example 2 (NIKON VS CANON)TOOLSNIKONCANON(SWOT)Achieving
the overwhelming No. 1 positionCultivating new technologies in in
all core businesses and expanding related the field of industrial
equipment. and peripheral businessesSTRENGTHHave brand presence
globallyHave brand presence globallyImage capture high
priorityCanon imaging systems is fast imageIn USA Nikon is the
leading transfer to computers with its USB-2.0 digital camera brand
digital interfaceQuality lens sharpnessHave been in producing for a
long time good quality products A need to establish global
optimized production Have limited types of products.system Camera
lens of Nikon easy to Camera lens of Canon easy infected to
fungusscratch Lack of brand recognition brand name only WEAKNESSES
A need to establish globalassociated with imaging products. The
brand name Canon is associated with camerasoptimized production
systemonly
12. TOOLSNikonCanon (SWOT) focusing in developing its market in
the Aim to achieve the No. 1 position inemerging markets the world
in the current business Creating presence in emerging markets:
domains Market attractive new products andOPPORTUNITIES India,
China and Russia services Growing demand of digital cameras Growing
emerging markets Working with mobile phone companies customers from
all parts of the worldto incorporate Nikon camera on mobilephones.
Mobile phones with embedded cameras Tough global competition Fast
changing technology Fast changing technology Counterfeit Nikon
products Substitute products such as THREAT Disaster management
Japan earthquake mobile embedded phones2011
13. LIMITATIONS OF SWOT ANALYSIS PRICE INCREASE GOVERNMENT
LEGISLATION INPUTS/ RAW MATERIALS Economic environmentINTERNAL
LIMITATIONS MAY INCLUDE. Insufficient research and
developmentfacilities Faulty products due to poor quality control
Poor industrial relations.
14. AdvantagesAdvantagesOneofitthe greatest advantages of SWOT
analysis isare facing helps to summarize and clarify whatever
opportunities and issues that ithelps to summarize and clarify
whatever opportunities and a business or project.issues are facing
a business or project. For this reason, a For this reason, a SWOT
analysis is often advantageous and can play a key role in how a
business sets its objectives and develops strategies for
achievingSWOT goals.analysis is often advantageous and can play a
key rolein how a business sets its objectives and develops
strategiesfor achieving goalsDisadvantagesDisadvantages a business
should consider what degrees of strengths and For example,In
orderweaknesses it possesses be truly successful,competitors in
order to a for a SWOT analysis to in comparison to it should extend
beyondsimple list of strengths, weaknesses, opportunities A
thorough SWOT analysis adetermine how strong those strengths
actually. and threats. For example,business should consider an
opportunity or threats size and weaknesses it it isshould also look
at what degrees of strengths in order to see how possessesin
comparison to competitors incompanys determine how and
weaknesses.relatedwiththeorder to strengths strong those
strengthsactually are. A thorough SWOT analysis should also look at
an opportunity orthreats size in order to see how it is related
with the companys strengths andweaknesses.