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SUMMER TRAINING REPORT ON COMPARISON OF ING VYSYA BANK WITH ICICI AND HDFC BANK ON CUSTOMER SATISFACTION Undertaken at “ING VYSYA BANK PVT LTD” Submitted in partial fulfilment of the requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION to Guru Gobind Singh Indraprastha University, Delhi Under the Guidance of Submitted by Prof.Yamini Saraswat Sakshi Behl MBA-III Semester Enrolment No.: Page | 1

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SUMMER TRAINING REPORT ON

COMPARISON OF ING VYSYA BANK

WITH ICICI AND HDFC BANK ON

CUSTOMER SATISFACTION Undertaken at

ING VYSYA BANK PVT LTD

Submitted in partial fulfilment of the requirements for the award of the degree ofMASTER OF BUSINESS ADMINISTRATIONtoGuru Gobind Singh Indraprastha University, DelhiUnder the Guidance of Submitted by Prof.Yamini Saraswat Sakshi Behl

MBA-III Semester

Enrolment No.:

Session 2013 14

PERIYAR MANAGEMENT AND COMPUTER COLLEGE

Periyar Centre, FC33, Plot No. 1&2, Institutional Area, Jasola, New Delhi 110025CONTENTS

ChapterParticular(s)Page No.

Certificate-1

Certificate-2 company

Summer Training Appraisal Form

Acknowledgements

Executive Summary

1Introduction

2Literature Review

3Research Methodology

4Data Reduction, Presentation & Analysis

5Data Interpretation

6Summary & Conclusions

References/ Bibliography

Appendices

- List of Tables

- List of Figures

TO WHOM IT MAY CONCERN

I SAKSHI BEHL, Enrolment No. ______________from MBA-III Semester of the Periyar Management and Computer College hereby declare that the Summer Training Report (MS-204) entitled COMPARISON OF ING VYSYA BANK WITH HDFC AND ICICI BANK ON CUSTOMER SATISFACTION at ING VYSYA PVT LTD is an original work and the same has not been submitted to any other Institute for the award of any other degree.

Date:

Signature of the Student

Certified that the Summer Training Report submitted in partial fulfilment of Master of Business Administration (MBA) to be awarded by G.G.S.I.P. University, Delhi by _________________________, Enrolment No. ________________ has been completed under my guidance and is satisfactory.

Date:

Signature of the Guide

Name of the Guide:

Designation:

ACKNOWLEDGEMENTIf words are considered to be signs of gratitude then let these words Convey the very same. My sincere gratitude to Mr. Abhishek Gupta junior manager, ING VYSYA BANK and giving necessary directions on doing this project to the best of my abilities.

I am highly indebted to Mr. Ajay Yadav, Branch Manager, who provided me with the necessary information and also for the support extended out to me in the completion of this report and his valuable suggestion and comments on bringing out this report in the best way possible.

So in the same sequence at very first, I would like to acknowledge my parents because of whom I got the existence in the world for the inception and the conception of this project. Later on I would like to confer the flower of acknowledgement to Mrs. Yamini Saraswat and other faculty members who taught me that how to do project through appropriate tools and techniques.CHAPTER -1INTRODUCTION

1.1 INTRODUCTION

Banking system of a nation is the shadow of nations economy. A healthy and profitable banking system is just like the backbone of nations economy. It is necessary for a nation to achieve growth and remain stable in this global world and global economy. The Indian banking system, with one of the largest banking networks in the world, has witnessed a series of reforms over the past few years like the deregulation of interest rates, dilution of the government stake in public sector banks (PSBs) and the increased participation of private sector banks.

History of INDIAN BANKING SYSTEM

Banking in India originated in the last decades of the 18th century. The first banks were The General Bank of India, which started in 1786, and the Bank of Hindustan, both of which are now defunct The oldest bank in existence in India is the State Bank of India, a government-owned bank that traces its origins back to June 1806 and that is the largest commercial bank in the country. Allahabad Bank, established in 1865 and still functioning today, is the oldest Joint Stock bank in India.

Central banking is the responsibility of the Reserve Bank of India, which in 1935 formally took over these responsibilities from the then Imperial Bank of India, relegating it to commercial banking functions. After India's independence in 1947, the Reserve Bank was nationalized and given broader powers. In 1969 the government nationalized the 14 largest commercial banks; the government nationalized the six next largest in 1980.

In 1948, the Reserve Bank of India, India's central banking authority, was nationalized, and it became an institution owned by the Government of India.

In 1949, the Banking Regulation Act was enacted which empowered the Reserve Bank of India (RBI) "to regulate, control, and inspect the banks in India."

The Banking Regulation Act also provided that no new bank or branch of an existing bank could be opened without a license from the RBI, and no two banks could have common directorsLiberalization in INDIAN BANKING SYSTEM

In the early 1990s, the then government embarked on a policy of liberalization, licensing a small number of private banks. These came to be known as New Generation tech-savvy banks, and included Global Trust Bank (the first of such new generation banks to be set up), which later amalgamated with Oriental Bank of Commerce, Axis Bank(earlier as UTI Bank), ICICI Bank and HDFC Bank. This move, along with the rapid growth in the economy of India, revitalized the banking sector in India, which has seen rapid growth with strong contribution from all the three sectors of banks, namely, government banks, private banks and foreign banksThe next stage for the Indian banking has been setup with the proposed relaxation in the norms for Foreign Direct Investment, where all Foreign Investors in banks may be given voting rights which could exceed the present cap of 10%, at present it has gone up to 49% with some restrictions. The new policy shook the Banking sector in India completely. Bankers, till this time, were used to the 4-6-4 method (Borrow at 4%; Lend at 6%; Go home at 4%) of functioning. The new wave ushered in a modern outlook and tech-savvy methods of working for traditional banks. All this led to the retail boom in India. People not just demanded more from their banks but also received more.

Currently (2009), banking in India is generally fairly mature in terms of supply, product range and reach-even though reach in rural India still remains a challenge for the private sector and foreign banks. In terms of quality of assets and capital adequacy, Indian banks are considered to have clean, strong and transparent balance sheets relative to other banks in comparable economies in its region. The Reserve Bank of India is an autonomous body, with minimal pressure from the government. The stated policy of the Bank on the Indian Rupee is to manage volatility but without any fixed exchange rate-and this has mostly been true.

With the growth in the Indian economy expected to be strong for quite some time-especially in its services sector-the demand for banking services, especially retail banking, mortgages and investment services are expected to be strong. One may also expect M&As, takeovers, and asset sales.

Currently, India has 88 scheduled commercial banks (SCBs) - 27 public sector banks (that is with the Government of India holding a stake), 31 private banks (these do not have government stake; they may be publicly listed and traded on stock exchanges) and 38 foreign banks. They have a combined network of over 53,000 branches and 17,000 ATMs. The public sector banks hold over 75 percent of total assets of the banking industry, with the private and foreign banks holding 18.2% and 6.5% respectively.

1.2 Objectives of the Study

PRIMARY OBJECTIVE: To thoroughly study the products & services of ING Vysya Bank.

To compare the banking products and services offered by ING Vysya Bank and other private banks (ICICI & HDFC)

To study the customers expectations, behavior, responses & preferences for various saving accounts of ING Vysya Bank.

To study the marketing strategies adopted by ING Vysya Bank to maintain & increase its market share & to retain its customers.

SECONDARY OBJECTIVE: To study banking operations.

To get the knowledge about marketing strategies of bank

1.3 Scope Of Study

The scope of any study can be defined in terms of the area and the sample size which will be reviewed for satisfying the objective of the subject matter. The first part of the report can be made on the basis of the secondary data collected about the different saving bank accounts of private sector banks present in Delhi via internet, magazines and journals.The scope of the study is in Delhi, and around 100 people are targeted for the survey which is done through questionnaire.

1.4 Company Profile

ING Vysya Bank Ltd is a premier private sector bank with retail, private and wholesale banking platforms that serves over two million customers. With over 80 years of history in India and leveraging INGs global financial expertise, the bank offers a broad range of innovative and established products and services, across its 547 branches. The Bank, which has close to 10,000 employees, is also listed in Bombay Stock Exchange Limited and National Stock Exchange of India Limited. ING Vysya Bank was ranked among top 5 Most Trusted Brands among private sector banks in India in the Economic Times Brand Equity Nielsen survey 2011.The bank was formessdd from the 2002 acquisition of an equity stake in Indian Vysya Bank by the Dutch ING Group. This merger marked the first between an Indian bank and a foreign bank. Prior to this transaction, Vysya Bank had a seven-year old strategic alliance with erstwhile Belgian bank Banque Bruxelles Lambert, which was also acquired by ING Group in 1998.1.4.1 About ING GroupBANK WITH ING,

JIYO EASY!

ING is a global financial institution of Dutch origin, offering banking, investments, life insurance and retirement services to meet the needs of a broad customer base. With more than 82,000 employees, ING serves over 61 million private, corporate and institutional customers in over 40 countries in Europe, North America and Latin America, Asia and Australia. The bank draw on its experience and expertise, its commitment to excellent service and its global scale to meet the needs of a broad customer base, comprising individuals, families, small, businesses, large corporations, institutions and governments. Contact Us:ING Vysya Bank Limited

Regd. Office: ING Vysya House, 22,

MG Road, Bengaluru 560001

Phone No: 2500 5000

Corporate Identity Number:L85110KA1930PLC0001241.4.2 COMPANY PROFILE OF ING VYSYA BANKThe long journey of seventy-five years has had several milestones:

1930:-SetupinBangalore1948ScheduledBank

1985:-LargestPrivateSectorBank

1987:-TheVysyaBankLeasingLtd.Commenced

1988:-Pioneeredtheconceptof Cobrandingof Credit Cards

1990:-PromotedVysyaBankHousingFinanceLtd.

1992:-DepositscrossRs.1000crores

1993:-NumberofBranchescrossed3001996Signs Strategic Alliance withBBL., Belgium. Two National Awards byGem &Jewellery Export Promotion Council for excellent performance in ExportPromotion

1998:-Cash ManagementServices, &commissioningof VSAT.Golden Peacock Award for the best HR Practices by Institute of Directors. Rated as Best Domestic Bank in India by Global Finance (International Financial Journal - June 1998)

2000:-State -of - the-art Date Centre at ITPL, Bangalore.RBI clearssetting up of ing vysya Life Insurance Company 2001ING-Vysyacommencedlifeinsurancebusiness.

2002:-The Bank launched a range of products & services likethe Vys Vyapar Plus, the range of loan schemes for traders, ATM services, Smart services, personal assistant service, Save & Secure, an account that provides accident hospitalization and insurance cover,Sambandh, the International Debit Card and the mi-bank net banking service. ING takes over theManagementof theBankfrom October 7th, 2002RBI clearsthe newname ofthe Bankas ING Vysya Bank Ltd, vide theirletter of17.12.2003Introduced customer friendlyproducts likeOrange Savings, OrangeCurrent and Protected Home Loans

2004:-IntroducedProtectedHomeLoans- ahousingloanproduct

2005:-IntroducedSolo myOwn Account for youth andCustomer Service Line Phone Banking Service

2006:- Bank has networked all the branches to facilitate AAA transactions i.e. Anywhere, Anytime & Anyhow Banking Later years up to 2011 is a diversified financial services Group that provides a range ofbanking and financial services to customers, including retail banking, project and corporate finance, working capital finance, insurance, venture capital and private equity, investment banking, broking treasury products andservices.

The company operates in, India, the UK, Canada, and Russia and in 60 other countries. It is head quartered in Amsterdam,Netherlands and employs about 1, 10,000 people worldwide.

LEADERSHIP OF ING VYSYA BANK

Names Designation

Shailendra Bhandari,Chairman Managing Director & CEO

Jayant Mehrotra Chief Financial Officer

J M Prasad Chief-Human Resources

Brett Morgan Country Head-Branch Banking,Marketing & Private Clients

Mahesh Dayani CountryHead-Retail Assets

Susan Poot Chief Risk Officer and Chief Compliance Officer

B.Ashok Rao Chief Auditor

Meenakshi A Head-Operations

Aniruddha Paul Chief Information Officer

List of executive Management Council (updated as of 14.03.14)

Table No 1: Leadership of the ING VYSYA BANK

FINANCIAL RESULTS

FY 2008FY2007FY2006FY2005FY2004

Income (in EUR milion)

Insurance operations54,85162,20859,64257,40355,614

Banking operations11,73114,60214,19513,84812,678

Total Income166,29176,58773,62171,12068,171

Operating Expenses

Insurance operations5,4225,5155,2755,1954,746

Banking operations10,3039,9679,0878,8448,795

Total operating expenses15,72515,48114,36214,03913,541

Addition to loan loss provision Banking operations1,28012510388465

Insurance result before tax-1,6356,5334,9353,9784,322

Banking result before tax1484,5105,0054,9163,418

Total result before tax-1,48711,0439,9408,8947,740

Taxation-7211,5341,9071,3791,709

Minority interests-38267341305276

Net result-7299,2417,6927,2105,755

Figures per ordinary share (EUR)

Net result-0.364.323.573.322.71

Earnings 2)-0.564.323.573.322.71

Dividend0.741.481.321.181.07

Shareholders equity8.5517.7317.7816.9612.95

Balance Sheet (in EUR billion)

Total assets1,3321.3121,2261,159964

Total equity2940413828

Shareholders equity1737383728

Capital Ratios (%)

ING Group debt/equity ratio13.8%9.5%9.0%9.4%10.2%

Insurance capital coverage ratio256%244%274%255%204%

Insurance debt/equity ratio8.5%13.6%14.2%13.4%14.3%

Bank Tier-1 ratio9.32%7.39%7.63%7.32%6.92%

Market capitalisation (in EUR billion)1560746549

Shares (in millions):

Outstanding2,0632,2262,2052,2052,205

Preference shares outstanding-16638787

Key Performance Indicators

- Net return on equity (ROE)-2.1%24.2%23.5%26.6%25.4%

- Net result growth-108%20%7%25%n.a.

Insurance

- Value of new life business1,0231,113807805632

- Internal rate of return13.9%14.3%13.3%13.2%12.1%

- Combined ratio (non-life)97%97%91%95%94%

Banking

- Cost/income ratio87.8%68.3%64.0%63.9%69.4%

- RAROC after tax1.2%19.9%19.7%22.6%14.5%

Assets under management (in EUR billion)551643600547492

Staff (FTEs end of period)124,661124,634119,801116,614112,195

CURRENT OPERATIONS OF ING VYSYA BANK

ING Vysya Bank has competed in the banking/financial services and insurance markets for over 80 years and currently serves over 2 million Indian consumers. The bank markets an entire range of financial products and services, organised under four strategic lines of business: retail, private, wholesale banking ad agricultural banking.

a) Retail banking :

With 547 branches and 10 counters, 28 satellite offices and 470 ATM's nationwide, ING Vysya's retail operation offers checking accounts, savings deposits/CD's, retail wealth management services, consumer loans, agricultural/rural banking and retail life insurance products. The bank has rapidly expanded its distribution footprint and has created a national brand presence through several innovative marketing campaigns.

b) Private banking :

ING Vysya's private bank operates on an advisory-driven model. Specialized market research remains the bank's focus for the introduction of new tailored products to serve the high-end private banking segment.

c) Corporate/wholesale banking :

The wholesale banking business provides corporate clients in India a range of commercial, transactional and electronic banking products. The bank offers client focused products including working capital finance, trade and transactional services, foreign exchange, term loans and cash management services.The wholesale banking business comprises four business sub-segments and multiple product offerings. The business segments Corporate and Investment Banking, Emerging Corporate, Banking and Financial Institutions and financial markets.

d) Agriculture and rural banking :Agriculture and Rural Banking deals with all business related to agriculture and allied activities, Gold Loans, loans to SHGs and lending to government sponsored schemes. Working Capital and Agriculture Term Loans for Poultry, Dairy, Cold storage units etc. are also being offered to cater diverse needs of the farming community. The Bank has accelerated retail agricultural lending at a few places in North India and Central India especially in Rajasthan, Uttarakhand, Maharashtra, Gujarat and Madhya Pradesh. ING Vysya Mobile App

ING Vysya bank's mobile app helps customers to check the balance and much more than a conventional mobile app by simply downloading this app in their cell phones. With the help of this app customers need not to go to the bank all the time for checking their balance in their account.

ING Vysya Banks Financial Inclusion Initiatives:

Rural India accounts for roughly 70% of the population located in 6, 37,000 villages across the country. Out of the 89.30 million farmer households 45.9 million do not have access to credit either from the institutional or non institutional sources (NSSO 2008). Though the banking industry has shown tremendous growth during the last few decades in all areas relating to financial viability, profitability and competiveness, there are concerns that banks have not been able to include certain segments of the population, especially the under-privileged sections of society, into the fold of basic banking services. The financially excluded sections of society also include the urban slum dwellers and migrant workers in urban areas. This has been an area of concern and focus of the Government and Reserve Bank of India (RBI).Several initiatives have been underway to empower the marginalized sections through awareness and education and access to basic banking services such as savings, credit and insurance. However data collated through various surveys indicate that for every 100 adult persons there are only 17 credit accounts and 54 savings accounts with all the financial institutions put together (June 2007), thereby highlighting the need for more concerted efforts from the Government, Regulators and the Banks towards ensuring financial inclusion.

The term 'Financial inclusion' (FI) is defined as including the excluded sections of disadvantaged and low income groups into the formal financial sectors by delivery of banking services at an affordable cost. The services offered under FI constitute 'no frills' accounts, access to savings products, providing easy and right quantum of credit at affordable interest rates, insurance etc.

ING VYSYA bank has drawn a three year plan to achieve Financial Inclusion objectives and has taken up several steps in this regard. The highlights of these are:

a) They are providing Banking Services in 295 villages across the country.

b) As on September 2010, the Bank has opened 84000 No Frill accounts which has Covered 6.27 lacs persons under Financial inclusion.

c) Bank provides banking facilities to 12000 SHGs with credit facilities of Rs.100 crores.

ING VYSYA bank has been associated with Basaveswara Vidya Vardhaka Sangha, a registered Society with over 100 years of existence. Sangha has a chain of institutes numbering over 120 covering all fields of education and established RUDSETI at Bagalkot with objective to identify, orient, train, counsel, assist young people and to motivate and empower them to take up self-employment venture by providing all the needed assistance. Since inception 13000 candidates have been trained, out of which 8000 were women and 10,000 candidates were settled / linked with finance by various banks in the district.

Bank has also devised various products for financial inclusion, namely

a) General credit Card Scheme.

b) DIR scheme.

c) Self Help Group (SHG) finance.

d) Kisan Credit Card

e) Zero Balance No Frill Accounts with OD facility

f) BC No Frill Accounts ( Payment to NREGP/SSP Beneficiaries)

Bank has adopted the Business Correspondent Model for extending the services in rural areas and deepening financial inclusion in the unbanked areas in AP and Karnataka State. Presently bank has two BCs for disbursing amounts to NREGP & SSP beneficiaries. The achievements so far in this regard are :

a) Enrolled over 130446 beneficiaries.

b) Opened over 99631 accounts.

c) Issued 99631 Smart Cards.

d) Disbursed Rs. 26 Crs. to 36148 beneficiaries in AP.

OTHER INITIATIVES:The Bank has its Competence Development Centre at Bangalore, where importance of Financial Inclusion is emphasized in all other Training programmes held. The Bank also proposes to roll out a separate Module on Financial Inclusion. Banks Financial Inclusion Plan (FIP) and the list of villages taken up for providing banking services are displayed separately.

Product launch: New milestone rewards with ING Vysya debit cards:ING Vysya Bank and MasterCard today announced the launch of ING MasterCard Premium Debit Cards. Unlike other debit cards in the market this card comes with reward points based on spend-milestones. While using debit cards for shopping is an increasing trend in India, redemption of rewards points isn't. "Indian customers are using their debit cards to shop, debit spends are increasing by 38 percent. Surprisingly however, Indian customers redeem only 18 percent of their reward points," said Shailendra Bhandari, MD and CEO, ING Vysya Bank.This is primarily due to the way most reward points programmes work, where a certain number of points have to be accumulated, at times with certain tie-up merchants. They also come with expiry dates.

How this works:Under the spend-milestone-based system, you need to spend a certain amount for two years, after which you could choose the reward from a number of choices the banks offers. For instance, you should spend Rs 2 lakh (Rs 7,500 a month), Rs 4 lakh (15,000 a month) or Rs 6 lakh (25,000 a month) over two years with debit card. These cards are available in three variants, Titanium, My World and World Exclusive. The fee for the card is in the range of Rs 0 to as much as Rs 750, depending on the variant you choose.

Other features:It offers zero percent fuel surcharge and other privileges like airport lounge access, higher ATM limit withdrawals and the like.

1.4.3 Vision and Mission Statement:a) Vision of ING Vysya Bank The Vision statement of ING Vysya bank is to provide its customers with the most effective solutions to help them best manage their financial futures, and creating long lasting value for all stakeholders of the bank.

b) Mission of ING Vysya BankThe mission of ING Vysya bank is to be the preferred bank of its customers through operational excellence and international service quality; and of its employees with the highest level of ethical and moral values.c) Corporate StatementING Vysya Bank will be an entrepreneurial integrated financial services institution where Innovation and Transformation are the way of life.1.4.4 PRODUCT RANGE OF THE ING VYSYA BANK:

A) SAVINGS ACCOUNTS:

a) Platina saving accounts

b) Orange saving account Zing saving account

c) Zwipe saving account

d) Basic saving bank deposit

e) Senior saving account

B) CURRENT ACCOUNTS:

a) General current account

b) Comfort current account

c) Advantage current account

d) Flexi current account

e) Orange current account

f) Institutional current account

g) Platina current account

C) DEMAT ACCOUNTS

D) TERM DEPOSITS

E) DEBIT CARDS

F) CREDIT CARDS

G) FOREX SERVICES

H) CORPORATE SALARY ACCOUNT

I) INSTITUTIONAL ACCOUNTS

J) LOCKERS

1.4.5 SIZE OF THE ING VYSYA BANK:

a) In ING Vysya bank, there are 10059 employees who are working. The total number of branches of the bank is 557 and total number of ATM of the bank is 405 .The total number of extension counters are 10.

b) The turnover of the bank for the year 2013-2014 is INR 5588 crores (US$9.1 billion).This is the latest data of the bank which is reflected by 83rd annual report of ING Vysya bank for the year ended 2013-2014.

Types of saving accounts offered by other private banks

ICICI BANK

A) ICICI Savings Bank Account:

ICICI Bank is also offering the saving accounts as their products.

The ICICI Bank International debit card is a debit-cum-ATM card provides with the convenience of acceptance at merchant establishments and cash withdrawals at ATM.

Money Multiplier Facility

Internet Banking is offered free of cost.

Anywhere Banking facility entitles the account holder to withdraw or deposit cash upto a limit of Rs.50,000 across all ICICI Bank branches.

An average quarterly balance of Rs.10,000 only in metro and urban locations.

Nomination facility is available.

Interest is payable half-yearly.

Third party withdrawal limit is only Rs 15,000 and free demand draft making facility for a month is only up to Rs 10,000. Free withdrawal limit from ATM card is only up to Rs 25,000 in all accounts.

B) GOLD PRIVILAGE ACCOUNTSThe Gold Privilege Account brings the customer exclusive benefits, especially created for valuable customers. The minimum quarterly average balance (QAB) requirement for Gold Privilege account is Rs.50,000. Non-maintenance of the required QAB in any quarter attracts a charge as per the following guidelines:

If QAB is between Rs.50,000 and Rs.25,000, charge of Rs.250 will be levied

If QAB is between Rs.25,000 and Rs.10,000, charge of Rs.500 will be levied

If QAB falls below Rs.10,000, charge of Rs.750 will be levied

C) TITANIUM PRIVILAGED ACCOUNTThis product from ICICI is mainly to serve privileged customer (upper class)

In constant endeavor to fulfill all the banking needs and enhance exclusivity ICICI Bank launched Titanium Privilege Account - tailored to take care of customers banking and investment requirements and status. This account offers a dedicated Branch Relationship Manager supported with a Phone Banking Relationship Manager.

Customer can realize the benefits of a Titanium Privilege Account on the basis of his total relationship value (TRV) with the bank. Customer need to maintain a TRV of between Rs. 5 lac and Rs. 10 lac and a quarterly average balance (QAB) of Rs.75,000. In addition to this, there is waiver of QAB charges, subject to FD of min. 3.75 Lac.

HDFC BANK

A) REGULAR SAVING ACCOUNT

An easy-to-operate savings account that allows customer to issue cheques, draw Demand Drafts and withdraw cash. Customer can check balances from the comfort of his home or office through NetBanking, PhoneBanking and MobileBanking.

Withdrawal of cash from any of the 3275 ATM centers spread across the country.

B) SAVING MAX ACCOUNTWelcome to a world of convenience. HDFC has presented SavingsMax account, loaded with maximum benefits to make banking experience a pleasure. By maintaining an average quarterly balance of just Rs. 25,000/- customer can get a host of premium services from HDFC Bank.

C) PREFERRED BANKING ACCOUNTSThis account has been offered by HDFC for its preferred customers, so as to give special benefits to them. The minimum quarterly available balance (QAB) that has to be maintained in this account is Rs. 2,00,000

CLASSIFICATION/ CATEGORIZATION So, for convenience of the project and comparison the different accounts can be classified into three categories:

Category A

Category B

Category C

1. PLATINA ACCOUNT FORMULA SAVING ORANGE SAVING

(ING) ACCOUNT (ING) ACCOUNT (ING)

2. TITANIUM PRIVILAGED GOLD PRIVILAGED SAVING ACCOUNT

ACCOUNT (ICICI) ACCOUNT (ICICI) (ICICI)

3. PREFERRED BANKING SAVING MAX REGULAR SAVING

ACCOUNT/PLATINUM ACCOUNT (HDFC) ACCOUNT (HDFC)

(HDFC)

Service quality

ING Vysya Bank provides the top notch quality to its customers. They have so many special features that no other banks provide till date, like:

1. Special cabin/room for its customers to wait and relax when there is a rush or when customer is asked to wait for some time.2. Fastest RTGS and NEFT services, which takes place within minutes.

3. A well behaving staff and special highly sensitive customer care department. This is head by a well efficient customer care manager.4. Account verification with in promised 5 days.5. Doing things in the right way at right time.6. It is the only Bank which provides the facility of withdrawal of 1 lakh rupees from any ATM at one go.

1.4.6 Organization Structure of the Company

1.4.7 Market share & position of the company in the IndustryFINANCIAL FIGURES WIn Rs. Crores Q3 Q3 % YTD YTD %

2008-09 2007-08 growth 2008 2007 growth

Net Interest Income 172.7 144.9 19.2% 487 357 36.1%

Other Income 149 95.7 55.9% 400 279 43.3%

Total Income 321.8 240.6 33.8% 887.8 637.5 39.3%

Operating Costs 215.3 158.9 35.5% 585.0 438 33.6%

Operating Profit 106.5 81.7 30.4% 302.8 199.5 51.8%

Operating Profit

after Exceptional 106.5 100 6.4% 302.8 219.8 37.7%

Items

Provision & 21.6 27.7 -22.1% 84.7 33.9 150.1%

Contingencies

Profit before Tax 84.9 72.4 17.3% 218.1 186 17.3%

Provision for Taxes 32.8 29.6 11% 78.4 71.9 9.1%

Profit after Tax 52.1 42.8 21.8% 139.7 114 22.5%

Growth at ING Vysya Bank.In terms of pure numbers, the performance over the decades can better be appreciated from the following table:

Rs. in millions

YearNetworthDepositsAdvancesProfits Outlets

19400.0010.4000.4000.001 4

19501.405.303.80 0.09 16

19601.6020.1013.500.13 19

19703.0091.5062.800.74 39

1980 11.501414.30 813.701.13228

1990162.108509.404584.8050.35 319

20005900.0074240.0039380.00443.10 481

2001 6527.0081411.1043163.10 371.90 484

20026863.2480680.0044180.00687.50 483

20037067.9091870.0056120.00863.50 456

20047473.20104780.0069367.30590.01 523

20057094.00125693.1090805.90(381.80) 536

200610196.70 133352.50 102315.2090.6562

200711101.90 154185.70 119761.70889.0626

200814260.00204980.00 146500.001569.00677

Even in the recessionary period the ING Vysya Bank is going in profits. While other banks are losing a big percentage of their expected profits.ING Vysya Bank Q3 Profit up 22%

Continued Profit Growth sustained by Strong Fee Income PerformanceThe Board of Directors of ING Vysya Bank Ltd. approved the unaudited financial results of the Bank for the quarter and period ended 31 December 2008 at its meeting in Bangalore at 23rd January 2009. FINANCIAL HIGHLIGHTSQ3 Performance

Net Profit after Tax (PAT) for the quarter ended 31 December 2008 increased by 22% to Rs.52.1 Crores from Rs.42.8 crores for the quarter ended 31 December 2007 and Profit before Tax (PBT) rose 17% to Rs.84.9 crores from Rs.72.4 crores. However, excluding the impact of exceptional items reported in the quarter ended 31 December 2007, PAT grew by 70% and PBT by 57% over the same quarter last year.

Net Interest Income (NII) was up 19% to Rs.172.7 crores from Rs.144.9 crores and Fee & Other Income increased by 56% to Rs.149.1 crores from Rs.95.7 crores in the prior year.

Nine months ended December08

The PAT for the period ended 31 December 2008 increased 23% to Rs.139.7 crores fromRs.114.1 crores for the period ended 31 December 2007 and PBT grew 17% to Rs.218.1 croresfrom Rs.186.0 crores.

However, excluding exceptional items reported in the previous year, PAT increased by 40% andPBT by 32% over the corresponding period last year. NII grew 36% to Rs. 487.2 crores from Rs.357.9 crores and Fee & Other Income was up 43% to Rs. 400.6 crores from Rs. 279.6 crores inthe previous year.

Business Highlights

Total Deposits grew 25% to Rs. 22,401 crores as at end December 2008 from Rs.17,871 crores the year before. Current and Savings (CASA) deposits rose 8% to Rs.5,819 crores as at end December 2008 from Rs. 5,406 crores as at end December 2007.

Advances grew 19% to Rs.16,014 crores in December 2008 from Rs. 13,409 crores in December 2007. Total Assets of the bank registered a 30% growth to Rs.29,050 crores. The Credit Deposit Ratio was at 71.5% in December 2008 against 75.0% in December 2007.

The Gross NPA ratio and Net NPA ratio were at 1.84% and 1.09% respectively as at 31 December 2008 compared to 1.81% and 0.71% respectively as at 31 December 2007. The net worth of the Bank as at 31 December 2008 stood at Rs.1,568 crores compared to Rs. 1,459 crores as at end December 2007 and the Capital Adequacy Ratio stood at 10.72% in December 2008. In October 2008, the bank increased its capital through the issue of Tier 1 Perpetual debt amounting to approx. Rs.95 crores. Subsequent to the quarter end, the Bank raised an additional Rs.200 crores of Upper Tier 2 capital which has been subscribed entirely by ING Group.

ING Vysya FOUNDATION (ING CSR)

World over ING has strengthened its name as a good corporate citizen. The ING Chances for Children initiative (CFC) a global program in partnership with UNICEF is to educate 50,000 underprivileged children in three countries, Ethiopia, India and Brazil by 2008. In India the focus is primarily in the districts of Dharampuri and Krishnagiri in Tamil Nadu. Through the national Child labor Elimination (NCLP) bridge schools, ING provides much needed support to UNICEF, to fund, monitor, and provide children with quality primary education

The Indian arm of the Chances for Children programs is run by the support of ING business units in India (ING, ING Life Insurance and ING Investment Management) through the ING Vysya Foundation.

The Foundation was set up almost 3 year ago and was actively involved in the post Tsunami rehabilitation of the victims. ING Group set up a dedicated Tsunami Support account. In India, the Foundation partnered with five NGO providing much needed financial support, from rebuilding of schools to providing fishing boats, giving much needed hope to destroyed lives.

The Indian chapter of CFC involves the partnership of the Foundation with 7 NGO working in primary education. Not only does the Foundation provide much needed financial support to these organizations but also runs strong voluntary programs giving the employees a chance to meet the children, work with them and take ownership and responsibility for the vision of its partners. The Foundation creates systems that ensure CSR activities within the organization. Various programs are initiated with the employees, whether it is taking 100 children for a day out to the planetarium or watching a film with them. It collectively influences the culture of the organization; and also provides the employees with an opportunity to contribute to the vision of the organizations CSR.

Recently ING Vysya Foundation launched its initiative Run Ricky Run. In this initiative, for every run Ricky makes the Foundation will sponsor one child to go to school through its association with its NGO partner in Bangalore, SUKRUPA.

CHAPTER - 2LITERATURE REVIEWCHAPTER- 3

RESEARCH METHODOLOGY

.

3.1 RESEARCH METHODOLGY

All the conclusions are based on the survey done in the working within the time limit. I tried to select the sample representative of the whole group during my training. I have collected data from people linked with ING VYSYA BANK and OTHER BANK

RESEARCH PLAN:

Preliminary Investigation: In which data on the situation surrounding the problems shall be gathered to arrive at

The correct definition of the problem.

An understanding of its environment.

.Exploratory Study: To determine the approximate area where the problem lies.

RESEARCH DESIGN:

Research was initiated by examining the secondary data to gain insight into the problem. By analyzing the secondary data, the study aim is to explore the short comings of the present system and primary data will help to validate the analysis of secondary data besides on unrevealing the areas which calls for improvement.

DEVELOPING THE RESEARCH PLAN:

The data for this research project has been collected through self Administration. Due to time limitation and other constraints direct personal interview method is used. A structured questionnaire was framed as it is less time consuming, generates specific and to the point information, easier to tabulate and interpret. Moreover respondents prefer to give direct answers. In questionnaires open ended and closed ended, both the types of questions has been used.

COLLECTION OF DATA:

1: Secondary Data:

It was collected from internal sources. The secondary data was collected on the basis of organizational file, official records, news papers ,magazines, management

books, preserved information in the companys database and website of the company.

Primary data:

All the people from different profession were personally visited and interviewed. They were the main source of Primary data. The method of collection of primary data was direct personal interview through a structured questionnaire.

SAMPLING PLAN:

Since it is not possible to study whole universe, it becomes necessary to take sample from the universe to know about its characteristics.

Sampling Units: Different Account Holder and Service receiver from the bank

Sample Technique: Random Sampling.

Research Instrument: Structured Questionnaire.

Contact Method: Personal Interview.

SAMPLE SIZE:

My sample size for this project was 100 respondents. Since it was not possible to cover the whole universe in the available time period, it was necessary for me to take a sample size of 100 respondents.

DATA COLLECTION INSTRUMENT DEVELOPMENT:

The mode of collection of data will be based on Survey Method and Field Activity. Primary data collection will base on personal interview. I have prepared the questionnaire according to the necessity of the data to be collected DURATION OF THE STUDY

Duration of the study is 6 weeks CHAPTER- 4DATAINTERPRETATIONAND ANALYSISComparative analysis of saving accounts: a. Basic Saving Accounts (Category C)PARTICULARS HDFCICICIING Vysya

ACCOUNT NAMESaving Regular AccountSavings AccountOrange Savings Account

AVERAGE QUATERLY BALANCERs10,000Rs 10,000Rs. 5,000

AQB MAINTAINANCE CHARGESRs 750.00 per quarter Only.Rs 750.00 per quarter Only.Rs 750.00 per quarter Only.

SWEEP OUT FACILITYAvailable N.AAvailable

FREE TRANSACTIONS3 per month from SBI/Andhra Bank ATMN.AUnlimited from any banks ATM

THIRD PARTY CASH WITHDRAWL/DEPOSITN.ARs.15,000 per dayRs.25,000 per day

NET BANKING

FreeFreeFree

MOBILE BANKINGFreeFreeFree

b. Preferred Saving Accounts (Category B)PARTICULARS HDFCICICIING Vysya

Account name

SAVING MAX ACCOUNTGOLD PRIVILAGED ACCOUNT FORMULA SAVING ACCOUNT

AQB (Average Quarterly Balance)25,00050,00025,000

Free DDUpto 50,000/qat N.A.Upto 50,000/qat.

Third Party Cash DepositUpto 15,000 N.A.Upto 25,000

Smart-serv N.A. N.A.Present

Free Transaction6 in a year

N.A.Unlimited

Special FeaturesDirect

Bill Payments from accountsPreference rates on gold coins12 annual passes of famous night clubs and restaurants, across India

Jump Que FacilityPresentN.A.Present

c. Privileged Saving Accounts (Category A)PARTICULARS HDFC ICICI ING Vysya

Account NamePrivileged PlatinumTitaniumPlatina

QAB (Quarterly Available Balance)

2,00,00075,000 + TRV of 5 to 10 lac 1,00,000

DD/PO WavierAvailable upto 50,000N.A.Available upto 50,000

PAP booksUnlimitedunlimitedunlimited

One Lakh Cash withdrawal from any ATM N.A. N.A. Available*

Cash Back Offer on Shoping* N.A. N.A. 1 to 2 %

Cashnet enabled credit/debit cardN.A. N.A. Available

4.1 DATA ANALYSIS AND INTERPRETATIONA) SAVING ACCOUNTS OF RESPONDENTS IN THE BANK

As per the data collected and analyzed, most of the people in Muzaffarnagar have chosen ICICI Bank for their banking. It is because ICICI was the first private banking player in the newly formed state (U.K.) they hold the accounts of 51% of the respondents. Next rank comes to HDFC with 31% of accounts. ING has captured 18% (speculative) of the market share within 6 months of its establishment in the State.B)KNOWLEDGE OF THE ACCOUNT AND SERVICES ASSOCIATED.

C) QUARTERLY AVAILABLE BALANCE THAT HAS TO BE MAINTAINED

It is the amount which one has to maintain for a single quarter. 45% of the respondent were maintaining 5,000 rupees. 35% were maintaining nothing, 12% were holding 10,000 as their QAB. And 8% were holding more than 10,000 rupees.Out of 45% of the respondents who maintain 5,000 rupees as their QAB, most of the respondents are having account in ICICI and ING Vysya bank.

D) BANK PROVIDING SPECIAL FACILITY LIKE smart-serve

Smart serv is type of special services in which a person can send/present gifts to any of his/her known in any of the city by just telling your banker the address of the person. The gift will be purchased and will be delivered by the bank only, and the amount for the gift will be automatically deducted from the senders account.10% of the people who were really enjoying some of the special services provided by bank were found to be associated with ING Vysya Bank.

E) PEOPLES RATING: ACCORDING TO THEIR PERCEPTION

51% of the people have rated ICICI Bank as 1st, this is because of wide market share of ICICI Bank. 2nd Rank has been awarded to HDFC Bank by approximately 23% of respondents. 3rd rating is given to ING Vysya bank by approx. 15% of the respondents. And last comes AXIS Bank. Thus ING Vysya is better than AXIS and HDFC Bank in its Marketing Strategy.

F) PEOPLES MOST FREQUENT POINTS OF INTERACTION WITH BANK

All of the bank customers interact most frequently with the bank by doing their transactions from ATM. 35% of them visit branch quite often and 35% of the respondents also go for phone banking. Internet Banking is the 2nd most point of interaction of bank and the customer. People who use Internet banking and mobile banking were found to be associated mainly with ICICI and ING Vysya Bank. ING Vysya is having best Internet banking attributes. This implies the technological advancement in Muzaffarnagar Citizens. PERCEPTION OF RESPONDENTS ABOUT THEIR BANK/S

4 - Most/excellent 3- Reasonably good2- Fair

1- Disappointing

1. Most of the people who are associated with ING Vysya Bank found their Bank charges quite nominal and well justified. About 97% of the ING Vysya customers state the same. Even AXIS Bank is charging best rates of charges to its customers. ICICI customer agrees that they think of getting better bank charges.2. People have ranked ICICI at the top notch for its 12hrs. working hours 8 to 8. Even ING Vysya operates from 10 to 7, which is 2 hrs. more than HDFC and AXIS. Therefore ING Vysya Bank has an edge over AXIS and HDFC as per working hours.

3. 80% people have again rated ICICI as one of the best banks location wise. Its large no. of branches provides access to bank anywhere. As ING Vysya has got number other branch in Uttar Pradesh it has been rated lowest as per most of the respondents and ING Vysya customers. According to respondents even AXIS and HDFC bank have no. of branches and are located at an accessible location.

4- Most/excellent

3- Reasonably good2- Fair

1- Disappointing/least

4. Almost all respondents who are in connection with ING Vysya Bank have rated it best in the customer care services. 55% of the respondent who are associated with HDFC Bank have rated HDFC, reasonably good in customer care services. But customer of ICICI and AXIS Bank are not very much delighted with customer care services of their bank. This way ING Vysya has got an advantage of delivering excellent customer care services.5. In case of Behavior of the Staff most of the ING Vysya customers have rated ING the best. Almost 100% of the ING customers are well satisfied with their bankers behavior. On the other hand 72% customers of ICICI bank and other respondents as well have ranked ICICI as very disappointing as per behavior of the staff. Most of them stated that when they visit branch, any of the employee there, hardly pays full attention towards them. Even some of the preferred customers have to stay in a cue or have to wait for long to get their job done by the bank. HDFC and AXIS Bank has been rated reasonably good by the respondents as far as behavior of the staff is concerned.

6. With the criteria of Variety of Accounts, people have rated ICICI as the top one. This is because ICICI is having bank accounts for the different customers with different needs. They have account for old age citizen, pension account, kids account of various types and many more. Where as ING Vysya has been rated least, because they are operating with only 3 types of saving accounts in the city.

4- Most/excellent

3- Reasonably good 2- Fair

1- Disappointing

7. Most of the ING Vysya customers are happy with processing speed of their banking transactions. ING Vysya Bank boasts about delivering the commitment. According to the ING an account takes 5 days for activation.

8. The queries handling is done very well by ING Vysya bank according to the respondents. 57% of the ICICI customers are unhappy with the bank regarding their queries handling. Whereas AXIS Bank has been rated good.

VARIABLES INFLUENCING ACCOUNT OPENING IN A PARTICULAR BANK.1) I will prefer, if my friend recommends me to open an account in a particular bank. ( WORD OF MOUTH)

According to the respondents, they mainly disagree for opening a bank account on their friends or relatives recommendation. And to 27% of the respondents it doesnt matter. Very few people agree to the recommendation. This means that the WORD OF MOUTH is not an essential marketing channel for opening an account in bank. People first try to find the real facts by their own.

2) I am very cautious about Average Quarterly Balance non-maintenance charge. (QAB)

Many people are bothered about their QAB, and to 23% people QAB doesnt mean much. According to them they were never charged for not keeping enough QAB.

3) I am generally motivated by the television add for saving bank account.

Most of the respondents were unaware of the new advertisements of various banks. For them it hardly plays any important role in capturing market share.4) I am generally bothered about the distance between my home and

Most of the respondents were very much bothered about the distance from their bank and home. That implies that PROXIMITY to bank is one of the very BOLD VARIABLE for account opening.

5) I give preference to instant alert, net banking and phone banking.

Most of the Customers strongly agree that they give preference to instant alert about the deposits and withdraw in their accounts by the bank. They also prefer the facility of net banking and phone banking as it gives them ease for banking.6) I give importance to the third party cash deposits and withdrawal.

SWOT ANALYSIS

Strengths

ING as one on the biggest financial MNC. 7th in 500 fortune

Only foreign bank which has acquired an Indian private bank (Vysya Bank)

Higher rate of interest than other private banks

Most of the financial plans are legalized under 80(ccc)

Top notch customer care and staff behavior

Unique features with different kinds of accounts Working hours

Weakness

Very few branches

Less variety of financial/banking products

Location

Opportunities

New segment of doctors, students and CAs as they like innovation in their financial needs and like to enjoy the services. High class (upper strata) population of city Increase in different kind of financial products NGO and Public Relations Threats

Presence of two top private banking players in the market (ICICI & HDFC) Large market share already captured Non willingness of Muzaffarnagar citizens to change for something new, or to try innovation in their banking.

CHAPTER - 5SUMMARY AND CONCLUSIONThe study conducted directs toward the Private Banking scenario in Delhi. Study suggested that a large market share has been captured by ICICI Bank and HDFC Bank. Out of two ICICI is enjoying the maximum market share. This is probably because of the reason that ICICI was the first private bank in the state as well as in city.

Most of the people know about the account and services associated with it. Most of the people are maintaining 5,000 rupees as QAB in their private banking account, but most of them except ING Vysya customer are unaware of the special facilities available.

People have ranked ICICI bank as best in the city. This is may be due to the oldest persistence of ICICI bank in the city. They have rated HDFC as 3rd and ING Vysya as 2nd.

Almost everyone comes in contact with their bank by the use of ATM machines. 80% of the respondents were using internet banking that implies high literacy rate in the city.

People think that the staff of ICICI does not behave well with their customers but ING Vysya customers are glad with the staff of ING Vysya Bank. But on the other hand ICICI customers are very happy with the working hours of ICICI bank. HDFC customers are a bit unhappy with the working hours of their bank.

People are very much bothered by the distance between their home and the bank. They believe that this a major issue which influence the customer to open an account in any bank. Most of the people are not entertained by the television advertisements about various banks. Even word of mouth has not been proved as strong marketing channel about banking. It implies that for banking customer is looking at the commitment, real facts, distance between their home and bank, behavior of the banker, QAB and many more.

LIMITATION ING Vysya Bank have a very few branches in Northern India Customer are not aware about the ING Vysya Bank ING Vysya Bank have fewer banking/financial product compare to other ING Vysya Bank have very few ATM . Research is only done in Muzaffarnagar city Research is self-financed so money is a major constraint Respondents are biased toward their current bank. Time is 6 weeks, so much of economic fluctuations are not seen RECOMMENDATION Many of the respondent are not aware about their key services. Bank has to take some initiatives. Bank can post a list of services that they can rendered to the customer inside the bank premises. ING Vysya Bank has to improve its brand image i.e. create a position in the mindset of the customer. It should more emphasize on advertisement. Advertisement is a most powerful tool for position and brand in the mindset of customer. ING Vysya Bank should ask for their customer feedback to know whether the consumer are satisfied or dissatisfied. Due to intense competition in the financial market. ING Vysya Bank should adopt better strategy to attract more customerBIBLIOGRAPHYWEBSITES www.ingvysyabank.com www.icicibank.com www.hdfcbank.com www.moneycontrol.com www.economictimes.com www.blackle.com

BOOKS India Today Chronicle Business World Business TodayANNEXURE

Questionnaire

Comparative analysis of saving bank accounts of different private sector banks

Dear respondent,

We are conducting a research to know the general perception and attitude of customer towards the products & services that are offered by ING Vysya Bank & other private banks (ICICI & HDFC) in Muzaffarnagar. The information will be valuable input for the research and we assure you that the information will be kept confidential. We hope that you will co-ordinate with us and give quite a few minutes from your precious time and give the genuine answer.

Personal Details:-

Name:-

Gender :-M F

Age:-

Address:-

Occupation:-Service

Professional

Businessman

Others (Please Specify)..

Educational Qualification:-Under Graduate

Graduate

Post graduate

Phone no.(Optional):-

Annual Income:-Below 1 Lac

1 Lac 3 Lac

3 Lac - 5 Lac

Above 5 Lac

1) Do you have a saving account in any of the Private banks in Muzaffarnagar ? a) Yes

b) No

2) In which of the following banks do you have saving bank account?

1. ING Vysya Bank

2. ICICI Bank 4. Any Other Bank

3. HDFC Bank (Please Specify)

3) Do you have complete knowledge of the saving account and services associated with that account you have?

a) Yes

b) No c) Cant say4) Are you a preferred/privileged customer of your bank?

a) Yes b) No

5) Mobile Banking How much Quarterly Available Balance (QAB) you need to maintain?

a. Nil

b. 5,000

c. 10,000

d. More than above

6) Does your Bank provide you some special services like, smart serve, mi-banking?a. Yes

b. No

7) Please rate the following banks on the scale of 4 where 1is the least and 4 is the most according to your perception you are having for reputation of the banks.

ING Vysya Bank ICICI BankHDFC BankAxis Bank

8) What is your most frequent point of interaction with the bank?

Visit Branch

ATM

Phone Banking

Drop Box

Internet Banking

9) Please rate the following banks on the basis of your perception about the given attributes out of 4, where 1 is the least/disappointing and 4 is the most/excellent

S.NOATTRIBUTESING Vysya BankICICI BankHDFC BankAxis Bank

1. Bank charges

2. Customer care

3. Variety of saving bank account

4. Behavior of the staff

5. Working Hours

6. Location

7. Personalized attention

8. Processing Speed

9. Grievance/queries handling

10) Please rate the following variables which influence you when it comes to open an account on the scale of 1 to 5 where 1 is strongly disagree and 5 is strongly agree.

SL NO STATEMENTS SRONGLY DISAGREE STRONGLY AGREE

12345

1I will prefer, if my friend recommends me to open an account in a particular bank.

2I am very cautious about Average Quarterly Balance non-maintenance charge.

3I am generally motivated by the television add for saving bank account.

4I m generally bothered about the distance between my home and the Bank.

5I prefer saving bank account as it is popular.

6I give importance to DD and cheque facility in saving bank account.

7I give preference to instant alert, net-banking, phone banking, and mobile banking.

8I give importance to the third party cash deposits and withdrawal.

Any other suggestions regarding the bank please mention:-

.

Tthank you for your cooperation for devoting your valuable time and sharing the valuable information with us which will help us to complete our project successfully.

Place Date..

Signature of the respondent

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0.35VISIT BRANCHVISIT BRANCH

0.35PHONE BANKINGPHONE BANKING

0.82INTERNET BANKINGINTERNET BANKING

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ATM100%

VISIT BRANCH35%

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QUERIES HANDELING4213

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STRONGLY AGREE10%

AGREE18%

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NIL35%

5,00045%

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Accounts with the Bank

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ING Vysya Bank20%

ICICI Bank55%

HDFC Bank34%

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STRONGLY AGREE55%

AGREE13%

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0.11AXIS BANKAXIS BANK

0.51ICICI BANKICICI BANK

0.15ING Vysya BANKING Vysya BANK

0.23HDFC BANKHDFC BANK

Series 1

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AXIS BANK11%

ICICI BANK51%

ING Vysya BANK15%

HDFC BANK23%

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STRONGLY AGREE85%

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DOESNT BOTHER ME6%

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STRONGLY AGREE33%

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Yes80%

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STRONGLY AGREE40%

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