Each emirate puts forward its very unique tourism product.

On LocationNorthern Emirates

VIEW Page 12

Industry stakeholders are honing their strategies for the MENA market.

Special ReportUS & Caribbean

VIEW Page 22

SEPTEMBER 1 2013 ISSUE 256Middle East & North Africa

timELy iNNOvatiONS

PAGE 8

Read online...

The Middle Eastern airline industry is perpetually thriving and growing.

analysisairlines

VIEW Page 18

Destination Oman

2 September 1 2013 ttgmena.com

CONTENTS

aving been part of the team here at TTG MENA for almost a year, I am

perpetually astounded at how rapidly expansion in the region is taking

place. It appears to be growing at an exponential rate, with big brands

investing heavily in places such as Turkey, Oman, Dubai, Abu Dhabi, KSA

and Egypt, in a bid to meet ever-expanding demands. At the same time, key des-

tinations in the region have reported steep growth in their respective tourism

sectors, whilst continuously stepping up in order to meet these needs with their

new and fresh offerings.

Of course with certain destinations in the region being in such high demand, it

seems inevitable that leading airlines greatly assist in this expansion process and

increase in travel by extending their networks, both regionally and beyond. How-

ever, do not let us discount the smaller carriers that are also steadily growing their

networks within the region.

According to IATA’s June figures, Middle East carriers expanded 12.1 per cent com-

pared to a year ago, with demand for new routes to emerging markets in Africa and

Asia fuelling the growth of the Gulf hubs.

And speaking of growing figures, UNWTO’s World Tourism Barometer revealed

massive international tourist growth, with a whopping 298 million international

tourists travelling worldwide between January and April 2013 – 12 million more than

the same period last year.

In this issue we take an in-depth look at the growth within the airline industry in

Analysis Airlines, as well as the development of Oman’s infrastructure in Destina-

tion Oman. Remaining in the region, we have our On Location Northern Emirates

report, which takes a look at how Ajman, Sharjah, Fujairah and Ras Al Khaimah are

contributing to the UAE’s tourism product in their own, very different and vibrant

ways. We then cross over the waters for the Special Report US & Caribbean which

explores how they are looking to prepare for the emerging Middle Eastern market.

On a completely different note, this month we will be saying farewell to our edi-

tor Eleni Henderson, who will be sorely missed but has passed on her wisdom to

us and is now looking forward to bigger and brighter things. We wish her lots and

lots of luck.

So until next time, watch this space.

RapiD pROgRESS

A LETTER FROM...

I am perpetually astounded at how rapidly expansion in the region is taking place.

Natalie HamiMedia Reporter

> YOUR GUIDE

03 News Regional and international news from the travel trade industry.

04 Exhibition Calendar A breakdown of the indus-try's important events and exhibitions.

08 Destination Oman The destination of Oman presents its evolving infrastructure and in turn its benefits on tourism.

12 On Location The Northern Emirates highlight their distinct tourism products.

18 Analysis Continuously expanding, Middle East-ern airlines look optimistically to the future.

22 Special Report With theirs eyes on the MENA region, the US & Caribbean are further focusing on this lucrative market.

24 People on the Move Find out the latest promo-tions and appointments in the region.

25 TATOs Focused content for travel agents and tour operators from around the world, including Deals of the Month and Agent Spotlight.

27 Social Hub Marketing & e-commerce executive, Sofitel Bahrain Zallaq Thalassa Sea & Spa, Richard Hatfield is this issue’s Media Voice.

3 September 1 2013 ttgmena.com

NEWS

TTG staff and correspondents assess services used by them.

We report the results, which are based on a one-time

experience only and view services from a customer

perspective.

By Helen Moss

As I swung open the doors to my home for the next few nights, I was impressed by its contemporary and sleek décor. Having had a look around, I realised that Al Safir Hotel & Tower was the ideal choice for my business visit to Bahrain with all of its amenities such as the much needed complimen-tary tea and coffee making facilities, an iron and ironing board, a mini bar filled to the brim with goodies, snacks

and drinks, and of course a comfort-able bed that I could melt into after a busy day of successful meetings.

My room was spacious and com-prised of a working space, armchairs, WiFi, as well as a big bathroom with useful amenities. Something that really impressed me was the in-room touch pad which controlled lighting and al-lowed me to assign the ‘do not disturb’ sign from the confines of my bed.

HOTEL CHECK

SuITABle For: Business / leisure / Families

aL SafiR HOtEL & tOwER – BaHRaiNolden Tulip MENA is

enhancing its pres-

ence in Egypt with

the signing of an agreement

to manage the very first

Royal Tulip branded hotel

to open in the MENA region,

Royal Tulip Alexandria Hotel,

that was recently launched in

Alexandria.

The luxury property fea-

tures 477 contemporary

rooms, suites and villas,

designed by J/Brice Design

International, providing sea-

views, a functional working

area as well as high-speed

Internet access.

Royal Tulip Alexandria

Hotel offers a variety of

international cuisine, with

more than 10 dining out-

lets including an all-day

venue, Bamboo Asian res-

taurant, Al Eskandarani

Seafood Restaurant, Afandi

Lebanese Restaurant, Ris-

tretto lobby lounge, Churchill

bar, Champs Sports Bar and

outdoor terrace café.

Other amenities the prop-

erty provides its guests with

include a 24-hour business

centre; five fully equipped

meeting rooms and two

conference halls; a movie

theatre; fitness centre; spa;

outdoor swimming pool; and

24-hour gym.

“Today’s opening is a sig-

nature milestone for Golden

Tulip as we highlight our

commitment to the MENA

region by opening our first

luxurious hotel under the

Royal Tulip brand, which is

also one of the largest ho-

tels in the MENA region,”

said president, Golden Tulip

MENA, Amine Moukarzel.

“Alexandria connects the

Mediterranean, North Africa

and the Middle East and is a

commercial, arts and leisure

city. We thank the armed

forces of Egypt and we are

proud of this partnership,”

Moukarzel concluded.

Brand new luxury hotel to debut in Alexandria

Today’s opening is a signature milestone for Golden Tulip.

4 September 1 2013 ttgmena.com

NEWS

The St. Regis Saadiyat Island

Resort, Abu Dhabi, has re-

cently revealed the resort’s

flagship royal suite.

The suite spans 2,100m2

boasting four bedrooms,

with the duplex occupying

the top two floors of the re-

sort’s west wing.

Deputy managing direc-

tor, Tourism Development

& Investment Company (the

owner and developer of

the resort), Ali Al Hammadi

said: “The launch of the

royal suite completes The

St. Regis Saadiyat Island

Resort, an address that has

fast evolved to become one

of the city’s popular leisure

destinations.”

The master bedroom

comes with a private bal-

cony and ocean views. Other

features include a spacious

ocean-facing bathroom, an

expansive walk-in closet as

well as dressing area.

yndham Hotel

Group announced

the addition of two

new Wyndham Hotels and

Resorts properties in Turkey

via franchise agreements

with Özdilek Otel Turizm slet-

meciligi Ve Ticaret Limited

Sirketi, a company belonging

to the Özdilek Holding group.

The recently opened five-

star, 219-room Wyndham

Izmir Özdilek is the first

Wyndham hotel in the coun-

try to open outside Istanbul.

Özdilek Otel Turizm slet-

meciligi Ve Ticaret Limited

Sirketi also signed an agree-

ment for Wyndham Istanbul

Levent, set to be the coun-

try’s fourth Wyndham hotel,

to open in 2014.

Senior vice president and

managing director – Europe,

Middle East and Africa, Wynd-

ham Hotel Group, Rui Barros

said: “Growing our flagship

Wyndham Hotels and Re-

sorts brand is a key part of

our strategy."

Flagship brand expands in Turkey

Property welcomes extensive royal suite

The royal suite includes a Steinway grand piano as well as an expansive dining room

ExhIbItIOn CalEnDaR

• TTG Middle East & North Africa will be available at these shows• ttgmena luxury will be available at these shows

SEptEmbER 2-4 CIBTM, Beijing, China www.cibtm.com •

SEptEmbER 24-27 IFTM Top Resa, Paris, France www.iftm.fr

SEptEmbER 28-30

OctObER 5-8

ME Spa Awards, Dubai, UAE www.thehotelshow.com •

World Routes, Las Vegas, USA www.routesonline.com •

OctObER 15-17

OctObER 23-25

NOVEmbER 2-4

NOVEmbER 4-7

IMEX America, Las Vegas, USA www.imexamerica.com •

ITB Asia, Singapore www.itb-asia.com/en •

WTM, London, UK www.wtmlondon.com • •

Saudi Conventions & Exhibitions Forum, Jeddah, KSA www.saudicef.com •

Luxury group makes Chinese debut

Dusit Fudu Hotels and Re-

sorts, the joint venture hotel

management company be-

tween Dusit International and

Changzhou Qiao Yu Group,

has announced the opening

of dusitD2 Fudu Binhu Hotel

Changzhou in Jiangsu Prov-

ince, China.

The soft opening of

dusitD2 Fudu Binhu Hotel

Changzhou marks Dusit Fudu

Hotels and Resorts’ first pro-

ject in China, as well as the

first Dusit-branded hotel to

open in the country.

The hotel, located in the

Wujin Hi-Tech industrial zone,

features rooms with floor-to-

ceiling windows overlooking

the adjacent lake; from 35m2

to 150m2 in size.

The property also offers

guests three dining outlets

including: Tian Xiang Lou

Chinese Restaurant; Coffee

Garden; and Deli House.

Catering to conference

and event planners, dusitD2

Fudu Binhu Hotel Changzhou

provides a 518m2 pillar-free

grand ballroom, four multi-

function rooms as well as a

100m2 foyer.

Chairman, Dusit Fudu Ho-

tels and Resorts, Chen Li Bin

commented: “We are proud

to present dusitD2 Fudu

Binhu Hotel Changzhou, the

very first of many proper-

ties to come under the Dusit

Fudu Hotels and Resorts

management company. We

look forward to developing

the Dusit brands here."

The property offers rooms varying in size from 35m2 to 150m2

Growing our flagship Wyndham Hotels and Resorts brand is a key part of our strategy.

http://www.turkishairlines.com/

6 September 1 2013 ttgmena.com

atar Tourism Au-

thority (QTA) has

released figures il-

lustrating that the country’s

tourism industry is con-

tinuing on a strong upward

trajectory.

The data released in QTA's

Q2 (April–June) 2013 report

compared performance to

the same quarter in 2012,

with key indicators of the

tourism sector demonstrat-

ing improvement and growth

from the previous year, dur-

ing the same period. 

The hotel occupancy rate

increased from an average

of 58 per cent to 67 per

cent, despite there being a

4.5 per cent increase in the

number of rooms available.

Total revenue in four- and

five-star hotels increased by

$42.8 million with a hefty 20

per cent increase in revenue

at five-star hotels alone.

The total number of ho-

tels under construction has

increased to 121 properties

in Q2 of 2013 from 110 at the

end of 2012, with a total of

20,955 rooms expected to

be delivered.

Chairman, QTA, HE Issa

Mohammed Al-Mohannadi

said: "We are witnessing

strong growth in all aspects

of Qatar's tourism sector. "

There has been a 12 per cent

surge in guest numbers stay-

ing in Abu Dhabi’s 145 hotels

and hotel apartments for H1

of this year, in comparison to

the first six months of 2012,

according to the figures re-

cently released by Abu Dhabi

Tourism & Culture Authority

(TCA Abu Dhabi).

It has also emphasised

that guests in the emirate

are staying longer, with sig-

nificant increases in hotel

occupancies in addition to

revenues.

During the first half of

2013, about 1,333,339 guests

checked into Abu Dhabi ac-

commodation, delivering

4,226,604 guest nights – a

rise of 25 per cent on 2012.

On average, guests stayed

3.17 nights. This is up 12 per

cent on last year, mean-

ing an occupancy rate of 71

per cent - up eight per cent

on 2012.

TCA Abu Dhabi revealed that guests visiting the emirate are staying longer

Hefty growth figures for Abu Dhabi

Tourism continues on positive path

InterContinental Hotels Group (IHG) has signed a manage-

ment agreement with Société Foncière Lyonnaise (SFL) for

the development of Hotel Indigo Paris – Opera, France.

The property, currently trading under an existing brand, is

set to undergo major renovation and refurbishment to open

as a 57-room Hotel Indigo in 2014.

Located a few steps from Opera Garnier and the InterCon-

tinental Paris Le Grand, the property is owned by SFL, one of

the largest real estate owners in France.

Each Hotel Indigo features a bar and restaurant that is open

to both guests and locals. All Hotel Indigo properties in Europe

also offer free WiFi throughout the hotel as a brand standard,

as well as 24-hour room service.

Director of development–France and North Africa,  IHG,

Brice Marguet said: “This is our first managed Hotel Indigo in

Europe and we are delighted to be working with SFL on this

property. It’s a fantastic opportunity to showcase the Hotel

Indigo brand in a flagship location."

A chic reflection of Parisian style

It’s a fantastic opportuni-ty to showcase the Hotel Indigo brand in a flagship location.

NEWS

More than 215 airlines have already con-

firmed their participation at World Routes

with attendance seven per cent up year-on-

year compared with last year’s event in Abu

Dhabi, which witnessed over 650 airline del-

egates participating.

The 19th World Route Development Forum

is scheduled to take place on October 5-8,

2013 and is co-hosted by Las Vegas Conven-

tion & Visitors Authority (LVCVA) and Las

Vegas McCarran International Airport. This is

the first time that a Routes event has taken

place in the US.

There is a strong presence of North

American based carriers signed up includ-

ing United, Delta, American and US Airways

(ahead of the Q3 merger).

Registrations have also been received

from four Chinese carriers: China Southern,

Hainan Airlines, Air China and China Eastern,

whilst ANA, as well as JAL, are to be present

from Japan.

From Europe, Air France is to attend as will

the Lufthansa Group, with British Airways,

KLM, Alitalia and SAS amongst the other

major airlines signed up. The Middle East

contingent is led by Emirates Airline, Etihad

Airways, Qatar Airways and Oman Air, plus

Royal Jordanian – which has not attended in

several years.

Airline relations director, Routes, Paul

Winfield said: “Moving ahead to Las Vegas,

we expect to see more airlines confirm their

presence.”

Airlines event reports strong participation for this year

Royal Jordanian and Virgin Australia, who have not attended for some years, have confirmed their attendance

Moving ahead to Las Vegas, we expect to see more airlines confirm their presence.

Qatar is increasing its room capacity with the construction of new hotels

Britain marks record visitorsVisitBritain has welcomed a record May

along with noteworthy spend results for the

first five months of 2013.

The latest figures from the ONS Interna-

tional Passenger Survey show a four per

cent rise in the number of May visits and a

five per cent rise in spend, following a two

per cent rise in the first five months along

with a double digit 10 per cent spike in

cash generated.

This makes the $11 billion generated in the

first five months of 2013 an all-time record.

May also saw a record number of visits

with 3.08 million tourists experiencing Brit-

ain, surpassing the previous destination's

best held since 2008.

This year was also considered the best

start to a year since 2008, witnessing a

record high for holiday visitors with 1.35 mil-

lion holidaying in May, seven per cent higher

than 2012.

The IPS figures point towards record levels

of visits continuing from ‘Rest of World’ mar-

kets (those outside Europe/North America),

with visits 10 per cent higher in May alone

and nine per cent higher in 2013 thus far.

Director of strategy and communications,

VisitBritain, Patricia Yates said: “The Olym-

pic bounce has well and truly sprung with

the best start to a year since 2008. This has

seen us achieve record breaking spend fig-

ures for 2013 to date and record visitor num-

bers for May."

http://www.thehotelshow.com/

8 September 1 2013 ttgmena.com

The mountainous Sultanate of Oman, overflowing

with generosity and genuine hospitality, comprises

of a prosperous tourism industry, which is soon to

be enhanced to accommodate and welcome all cat-

egories of tourists.

“Preservation of the culture is extremely important to its

local residents and I truly believe that guests enjoy the expe-

rience of visiting the Sultanate with its simplicity,” director

of sales & marketing, The Chedi Muscat, Simone Broekhaar

told TTG.

Maintaining its identity, not only through its many cultural

offerings, including cuisine and tourist attractions, but even

in its unique and identifiable architecture and Omanisation,

Oman is yearning to further appeal to the MENA as well as

international traveller, and is slowly but surely upping its

tourism game.

With numerous ground-breaking developments in the

pipeline, including new properties and infrastructural devel-

opments, general manager, Ibis Muscat, Sebastien Vincent

enthused to TTG: “Oman remains a hidden jewel known by

the connoisseur, but soon it will be revealed to a larger audi-

ence and will create a new buzz.”

General manager, Al Bustan Palace, A Ritz-Carlton Hotel,

Bernard Viola, expanding on this, stated: “There is huge in-

terest in Oman because of what it has to offer: an authentic

Arabian experience. More large firms from across the region,

particularly the UAE, are utilising Oman because it is close

by. Oman also provides a fascinating getaway with a range of

outdoor activities to choose from, making it ideal for incen-

tive or team building exercises."

Viola continued: “Its coastline ranks among the most

beautiful in the world with scenery ranging from magnifi-

cent beaches leading to fertile plains, spectacular mountains,

markets and spices, cobalt blue skies, camels, frankincense

and myrrh.”

As for feeder markets, the Sultanate of Oman welcomes a

global, eclectic spread due to its ability to cater to all tourists,

and of course its cultural appeal.

“We continue to expand our network in key feeder mar-

kets, such as the UK, France, Germany and the GCC,” said

director of sales and marketing, InterContinental Muscat,

Dorien Smit.

Other growing feeder markets include India and China,

while Oman has a view to attract the likes of Italy, Australia

and New Zealand. Omani hotels also rely heavily on the local

market, specifically during the tamer summer months and

during Ramadan and Eid.

PRODUCTIVE DEVELOPMENTS

With the tourism industry ever-evolving, in July 2013 Muscat

recorded a 10 per cent increase in tourists compared to last

year’s corresponding month. With this in mind, the tourism

sector is striving to broaden its horizons.

Director of sales & marketing, Millennium Resort Mus-

sannah, Hassan Al Jawhari explained to TTG: “The tourism

industry in Oman has continued to grow in recent years.

Infrastructure throughout the country has been developed,

with major investment made in diversifying the economy and

stimulating private sector growth. To this end, the growth

of industrial areas and tourism has been facilitated by more

hotels, trade routes and opportunities. As these areas are

becoming complete, tourists and business visitors are ex-

pected to grow.”

Adding to this, Oman Ministry of Tourism exclusively re-

vealed to TTG the Sultanate’s new initiatives, highlighting

that the year 2017 is expected to be a major transitional pe-

riod for Oman, with two airports, one in Muscat (the brand

new Muscat International Airport terminal) and one in Sala-

lah, expected to be operating fully by then.

Smit told TTG: “The new international airport terminal has

the capacity to host up to 12 million passengers. To comple-

ment this, Oman is also developing the Oman Conference

and Exhibition Centre, benefiting from the second largest

auditorium in the GCC. The location will benefit from hotels,

one of which will be Crowne Plaza, part of the InterContinen-

tal Hotels Group. For InterContinental Muscat we see these

as positive opportunities which will help shape our business

in the future.”

Also in the pipeline are various port developments, ex-

pected to attract cruising tourists to the region.

“The port industry is also developing in Ad Duqm, whether

for commercial purposes or for the boating industry to ac-

commodate larger ships and cruiseliners, and also further

expanding the leisure side with new marinas. Some of the

best beaches or creeks are only accessible by boat and some

priviliged boating aficionados will understand what I mean by

secluded or wonderful sites,” Vincent declared.

BENEFICIAL ENHANCEMENT

With the adoption of these new transportation links, it is an-

ticipated that the country will invite airlines to expand and

timely innovationsAs Oman rises in popularity and becomes a much sought after destinationamong travel enthusiasts, Tatiana Tsierkezou reports from the Sultanate as to how industry-wide efforts are being made to boost the country's touristic appeal globally

DESTINATION OMAN

9 September 1 2013 ttgmena.com

enhance more routes from Europe, America and Asia, thus tar-

geting an array of diverse new markets.

Commenting on the effects of these developments, and Ibis

Muscat specifically, Vincent further noted: “These developments

will create new opportunities for the entire tourism sector. We

will be able to reach more customers, attract new tourists and

be known in new destinations.

“By reaching a destination where the brand is already known,

our entire marketing becomes easier as the guest’s choice will

already be made due to the past and current brand awareness

in other countries. We feel that tourism is one of the priorities in

Oman and future projects are made around it,” he added.

Marketing and communications manager, Al Nahda Re-

sort & Spa, Kate Jones highlighted the fact that these

developments will have a positive effect: “The investment in

the infrastructure of the country can only serve to increase the

impact on the tourism industry as there will be additional facili-

ties and attractions to offer visitors, along with improved and

enlarged gateways.”

Emphasising his gratitude for the activities of Oman Ministry

of Tourism was chief operating officer, Oman Hotels & Tourism,

Srinith De Silva, who exclusively stated: “We are most apprecia-

tive of the efforts of the Oman Ministry of Tourism for placing

the focus for the future on boosting tourism, and we are most

excited at the planned investments, developments and improve-

ments in the infrastructure all over the Sultanate.

“Of course, we expect with these developments that not only

will the tourism industry boom but, also generally business in

Oman in terms of trade, projects and more will. With the major

expansion of Muscat International Airport and the addition of

new airports, we are confident that not only our properties, but

the hotel and travel industry in Oman will flourish,” he told TTG.

De Silva revealed that Oman Hotels & Tourism is working

hand-in-hand with local destination management companies to

support Oman Ministry of Tourism and to promote Oman as a

destination, with a view of expanding business and attracting

eastern and western European markets, as well as the Asian

market – more specifically, India and China.

Moreover, Oman Ministry of Tourism revealed to TTG that the

Sultanate is increasing its focus on the MICE industry due to a

considerable increase in business events. Other areas of focus

include leisure, with the Sultanate honing in on its golf offering.

SURGING NUMBERS

It appears that the fruits of this expansion of its tourism product

have already begun to emerge.

Alpen Capital’s 2012 GCC Hospitality Industry Report – re-

leased last October, reported that tourist arrivals into Oman

are expected to grow at a CAGR of 5.7 per cent between now

and 2022. The report additionally revealed that the Oman Min-

istry of Tourism is striving to increase the GDP contribution of

tourism from two per cent in 2011 to approximately 3.5 per cent

in 2015.

Adding to this, occupancy rates are predicted to increase

from 53 per cent from back in 2011 to 58.6 per cent by 2016.

Average daily rates are also expected to benefit from these

strengthened occupancy rates, set to increase from $245 in

2011 to $258.9 by 2016. In conclusion, the hospitality market is

forecast to grow at a CAGR of 8.6 per cent between the year

2011 and 2016.

Director of sales and marketing, Six Senses Zighy Bay, Jad

Frem said: “Oman has positioned itself as a top destination in

the MENA region, hosting premium quality hotels and resorts,

excellent facilities, unique scenery and a rich history. The desti-

nation is a perfect fit for families, sun–seekers as well as those

looking for some cultural insight into the region. As the slogan of

the Oman Tourism board says, indeed 'beauty has an address'."

Vincent added to this: “I believe that once you discover Oman,

you would not hesitate to come back and would look forward

to planning your next visit. The challenge today remains how

to convince or attract potential first-timers to select Oman.

Culture, heritage, sea, mountains and the unique touch of the

Omanis would remain my key words as to why to visit Oman."

Oman has positioned itself as a top destination in the MENA region, hosting premium quality hotels and resorts along with excellent facilities.

DESTINATION OMAN

10 September 1 2013 ttgmena.com

Rotana Jet has launched three non-stop flights a week be-

tween Abu Dhabi Al Bateen Airport and Salalah, which are set

to run until the end of September.

"As a customer-driven airline, Rotana Jet is glad to facili-

tate this much needed connectivity between Abu Dhabi Al

Bateen Airport and Salalah,” noted commercial and planning

director, Rotana Jet, Rajendran Vellapalath.

“Non-stop flights to Salalah offer passengers travelling

from the UAE with yet another unique holiday option to expe-

rience and we believe will create a wide range of new options

for the tourism and business sectors," Vellapalath added.

Serviced by an Embraer Jet aircraft, flights operate

between Al Bateen Airport in Abu Dhabi and Salalah on Tues-

days, Thursdays and Saturdays. The Abu Dhabi – Salalah

flights depart Abu Dhabi Al Bateen Airport at 15:30 and arrive

at Salalah International Airport at 17:30. The return flights will

depart Salalah International Airport on the same days at 18:15

and arrive at Abu Dhabi Al Bateen Airport at 19:55.

Expanding portfolio to service Salalah

This will create a wide range of options for the tour-ism and business sector.

Fuelling better business at marina

Oman’s yachting destination,

Almouj Marina, which is situ-

ated on The Wave Muscat

development, has recently

opened a fuelling station in

partnership with Oman Oil

Marketing Company (oman-

oil), granting visitors to the

marina added benefits.

The fuelling station was

adopted to serve Almouj

Marina’s customers with

convenience, providing both

diesel and benzene fuels.

The destination, managed

by Mourjan Marinas, offers

comfortable amenities and

state-of-the-art facilities. It

is also home to Oman Sail

sailing school.

Deputy CEO, The Wave

Muscat, Abdullah bin Khamis

Al Shidi, commenting on this

news said: “This is an impor-

tant step in enhancing the

services on offer at the ma-

rina – the heart of The Wave,

Muscat community.”

The fuelling station is set to benefit visitors to the marina

DESTINATION OMAN

ith over $130 million invested in it, Muscat

Grand Mall is due to welcome further expan-

sion plans that are set to be completed by Tilal

Development Company – an Omani real estate company.

The new development is expected to house 100 new

retail outlets in 30,000m² of additional mall space,

bringing fresh global brands to Oman and taking the

total number of stores to 250. The growth plans also

include doubling the parking space area, expanding the

entertainment options and creating a new retail and life-

style destination in the Sultanate.

Board member, Tilal Development Company, Abdul

Rahman Barham remarked: "It gives us great pride to

announce the second phase of Muscat Grand Mall, which

will give customers the opportunity to experience a re-

tail destination of international standards. Investments

will be made towards raising the profile of the mall, as

well as creating a world class shopping and entertain-

ment destination for the people of Oman.

"The first phase of the project has been completed

with over 90 per cent of the retail and residential spaces

already sold," he added.

Barham further explained: "In addition, the expan-

sion will create increased employment opportunities for

Omanis and will also be a mechanism through which we

can support small and medium enterprises."

Mall to undergo developments

11 September 1 2013 ttgmena.com

ndia’s low cost airline, SpiceJet, in part-

nership with Khimji’s House of Travel

(KHOT) – a tour operator in Oman, has

launched three weekly non-stop flights

between Muscat and Ahmedabad, India.

Senior divisional manager, Khimji’s

House of Travel – GSA for SpiceJet in

Oman, Cashio Vettom declared: "The non-

stop flight to the city of Ahmedabad will

be of great convenience not only to those

travelling to that city but also to those

going onward to the surrounding cities

like Bhuj, Mandvi, Bhavnagar, Jamnagar,

Junagadh, Surat, Vadodara, Rajkot and

also Udaipur, Mt Abu and Banswara in

bordering Rajasthan.

“The travel trade in Oman as well as the

general public will see this as an attractive

new option for those wanting to fly to west-

ern India and onward," Vettom added.

Director, Khimji Ramdas Group, Pankaj

Khimji said: "Trade along with cultural ties

between the western Indian state of Guja-

rat and the Sultanate of Oman goes back

over thousands of years, and continues to

thrive even to this day.

"The flights will definitely benefit the

business community on both sides and

lead to even stronger relations between

India and the Sultanate of Oman," Khimji

further outlined.

Oman Air has announced the

launch of its new first class

and business class check-in

lounge at Muscat Interna-

tional Airport.

With a soft launch taking

place earlier in the year, the

new facility has been adopted

to provide premium custom-

ers with a smooth and refined

start to the Oman Air passen-

ger experience.

With its own entrance and

lounge area, as well as its own

dedicated staff and fast-track

security clearance and bag-

gage drop, the brand new

check-in service eliminates

waiting time. It is additionally

only a short walk from the air-

line’s first class and business

class lounges.

Chairman, executive com-

mittee, Oman Air, HE Salim

bin Nasser enthused: “We

are pleased to announce

the formal opening of Oman

Air’s new first class and busi-

ness class check-in lounge at

Muscat International Airport.

By providing this exclusive

start to our premium custom-

ers’ journeys, supported by

outstanding personal service,

this new facility provides a

perfect introduction to Oman

Air’s award-winning passen-

ger experience.”

CEO, Oman Air, Wayne

Pearce said: “The new check-

in lounge provides a gateway

to our outstanding inflight ex-

perience, which has scooped

international awards.”

TTG: What is Park Inn looking to promote

in 2014?

Park Inn Muscat hotel will continue to pro-

mote almost everything that includes

accommodation. Our MICE strategy will de-

pend on our service and staff. This is what

separates us from others. We train our staff

to provide the best customer service that our

guests will remember.

In 2014, we additionally have plans

to expand our three meeting rooms

through partition, to obtain and host big-

ger groups with room accommodation

and meetings, especially for the government

sector.

TTG: Who is visiting Park Inn and where are

they coming from?

Oman is very accessible from Dubai – it is

reachable by a one hour flight or a four hour

journey by car.

Park Inn Muscat has also been focusing

on different markets. We have noticed an

increase of interest from the Italian market.

Also, a special charter has been negotiated in

Australia and Germany.

TTG: With exciting transportation devel-

opment plans in the pipeline, what effect

do you feel this will have on the tourism

industry of Oman?

The outcome of the new developments in

Oman will depend on how the tourism sec-

tion promotes it. Development of the new

airport with new flight destinations will

bring in new tourists. The Ministry of Tour-

ism is doing a fantastic job with promoting

the country and increasing its attractive-

ness. It is additionally focusing on business

tourism. Some future companies, such

as corporate and oil fields, are the main

markets. Airport and port expansion, the

opening of Royal Opera House Muscat, build-

ing of a new congress centre and the opening

of Oman Convention and Exhibition Centre,

highlight the fact that Oman is targeting the

meetings industry more.

TTG: Why do you think Oman is an ideal

tourism destination?

Oman is a promising country providing differ-

ent kinds of tourism. Our hospitality offerings

provide the quality to secure the loyalty of

tourists to make their visit not the first and

neither the last.

TTG: Is there any exclusive news that you

can share?

There are three upcoming Carlson Rezidor

hotels to launch in Oman: Radisson Blu So-

har; Park Inn by Radisson in Duqum as well

as Missoni Hotel.

This new facility provides a perfect introduction to Oman Air’s passenger experience.

Oman welcomes services to India

A seamless experience for premium customers

The airline has acquired the new lounges to provide premium customers with a smooth experience

DESTINATION OMAN

An assured outlook on the future of the Sultanate

General manager, Park Inn by Radis-son Muscat, Rabih Zein commented exclusively to TTG about the proper-ty’s updates and the future of Oman

The flights will benefit the business community.

12 September 1 2013 ttgmena.com

From cultural events to heritage,

cruising, horseback riding, div-

ing and sailing, Sharjah, Ajman,

Ras Al Khaimah and Fujairah are

emirates which are all expanding and grow-

ing their tourism product in their own right;

however all with very different offerings.

They each aspire to have their tourism

product appreciated for its own uniqueness

and charm. All four of these emirates are

utilising these merits to the utmost, with

most properties teaming up with their lo-

cal tourism boards to truly maximise on

that offering.

So how is tourism fairing for these small

yet intriguing and culturally-astute emirates

and how do they envision the future? Most

significantly, how are they utilising their

tourism product to capture visitor markets?

ADVENTURE PARADISE

Boasting a wealth of touristic offerings is the

emirate of Ras Al Khaimah; indelibly different

from Ajman and Sharjah, it plays host to trav-

ellers looking for a mix of outdoor activities

and relaxation.

Director, Ras Al Khaimah Tourism Develop-

ment Authority, Khalid Motik revealed to TTG

that the location’s unique features include be-

ing just 45 minutes from Dubai International

Airport as well as having the combination of

mountains, desert plains, nature reserves and

64km of coastline.

“Our tourism offering plays to that strength

and pairs it with premium hotels and resorts,

attracting tourists who are looking for a holi-

day that can provide both outdoor adventure

in addition to luxurious relaxation.

“So we really offer a full package experi-

ence: world class spas; fine dining; premium

luxury accommodation; a beautiful landscape;

and activities ranging from water sports such

as snorkelling, diving, kayaking through man-

groves, parasailing, fishing, sailing, banana

boating, microlight flying and golfing, sea

cruises, falcon shows, archery, horseback

riding, desert safaris, mountain climbing and

historical tours,” he added.

He also stated that the emirate is looking

forward to a number of hotel openings on

Marjan Island including the 657-key Rixos Bab

Al Bahr Resort, which is set to be the largest

all inclusive resort in the UAE; 315-room Mar-

jan Island Resort & Spa; 265-room Santorini

Hotel, a part of The Bin Majid Group; and the

484-key DoubleTree by Hilton Resort, Marjan

Island. In 2015, the UAE’s first Crowne Plaza

Resort, which is planned to be a 442-room

property, is due to open on the cluster of Al

Marjan islands.

The massive increase in room inventory

was also touched upon by general manager,

The Cove Rotana Resort – Ras Al Khaimah,

Andreas Mueller, who explained to TTG: “Ras

Al Khaimah will see a substantial increase

in room inventory from the last quarter of

2013 and during 2014. Whilst this will add

pressure to the already competitive environ-

ment, there is also a silver lining in this as the

destination will get increased recognition as a

major player.”

DISTINCTIVE CHARM

Set to impress, the emirate of Fujairah also of-

fers a somewhat specialised experience, with

much to experience by travellers looking to

enjoy outdoor activities.

“Some of the best snorkelling and scuba

diving in the UAE can be found at Fujairah.

Other water sports such as swimming, yacht-

ing, water surfing and deep-sea fishing attract

tourists throughout the year,” said general

manager, Iberotel Miramar Al Aqah Beach

Resort, Ashraf Helmy.

With such natural attractions to take advan-

tage of, general manager, Radisson Blu Resort

Fujairah, Janet Fitzner explained to TTG how

the property utilises its 500m stretch of pri-

vate beach.

“With a 500m long private beach, we have

the capacity to offer up to 600 people in a

private tent.”

This somewhat quiet but rising emirate has

much on the horizon, according to urban plan-

ner, Ramboll Middle East, Hayley Phillips.

“The Fujairah emirate is currently in the

process of creating a new Master Plan for

the emirate. The Master Plan seeks to accom-

plish sustainable development, in light of the

accelerating growth in terms of economy, in-

dustry and tourism. The aim is to achieve this

through establishing effective infrastructure

and development codes which are balanced

and environment–friendly.”

Ramboll was awarded the contract to de-

velop the Master Plan for the emirate.

She also pointed out that the plan is to

focus on the sea town of Dibba, tourism hot-

spots around Aqah Beach and the major Port

City of Fujairah.

GROwING STRENGTH

Meanwhile, Sharjah's developments have al-

ready proved fruitful with its half year tourist

figures showing just how popular the emirate

has become.

Sharjah Commerce and Tourism Develop-

ment Authority (SCTDA) recently released

figures recording a surge in tourist numbers

in the first half of 2013. The statistics released

place the hotel occupancy in the emirate at

more than 71 per cent, compared to 66 per

cent the previous year.

With a total number of 951,592 guests stay-

ing in the emirate’s 103 hotel establishments

(48 hotels and 55 hotel apartments), an over-

all rise of nine per cent in guest numbers was

registered.

DivERSEtREaSURESThe Northern Emirates are picking up the pace and looking to utilise their many natural attractions such as culture and outdoor activities to make known their tourism offering. From the ground, Natalie Hami explores how they are achieving this

ON LOCATION NORTHERN EMIRATES

13 September 1 2013 ttgmena.com

in Dubai,” he added.

According to Gosling, Sharjah is famous for its tradition, mu-

seums, deserts, lagoons and easily accessible beaches.

Director of sales and marketing, Oceanic Khorfakkan Re-

sort and Spa, Emad Saeed exclusively told TTG of Sharjah’s

exceptional and unrivalled charms: “Sharjah is unique among

all emirates in that it is has beachfronts on both the Gulf and

Indian Ocean. Khorfakkan is a very special bay with access to

some of the UAE's best scenery.”

RISING PROUD

The nearby emirate of Ajman, located just 10km from Shar-

jah, equally has much to offer from the Ajman museum,

for visitors looking to enjoy the emirate’s history, to its white-

sand beaches.

Group general manager (responsible for Ajman and Dubai),

Tulip Inn, Arun Kumar enlightened TTG on the emirate's nu-

merous benefits: “Ajman is a fast developing emirate, and is

perfectly situated on the Gulf shore. Its location is surely a

Ras Al Khaimah will see a substantial increase in room inventory.

ON LOCATION NORTHERN EMIRATES

Chairman, SCTDA, Mohamed Ali Al Noman said: “This year,

we have stepped up our efforts to target local, regional and

international tourism markets. The Sharjah Light Festival, held

in February this year, celebrating the emirate’s magnificent

monuments and landmarks, attracted a great number of visi-

tors. The emirate hosted this year as well Sharjah Biennial for

two months alongside Sharjah Heritage Days, Sharjah Festival

Days and Sharjah Spring Promotions.”

Al Noman added: “The half-yearly statistics results put

great responsibility on us to work public and private sec-

tors to expand tourism activities that boost the emirate’s

economy by enhancing the coordination between different

tourism sector players in the emirate.”

Referring to various tourism sectors coming together, along

with certain emirates working side by side, Sharjah Investment

and Development Authority (Shurooq) was recently visited by a

delegation from Ajman Municipality and Planning Department

with a view to exploring possible avenues of cooperation and

joint work. They also exchanged views on jointly developing

expertise in the area of tourism and ways to attract investors.

The significance of various sectors of the tourism industry

coming together within the emirate was also touched upon by

general manager, Hilton Sharjah, Richard Gosling, who shared

exclusively to TTG: “We leverage our promotional activities

alongside Sharjah Commerce and Tourism Development Au-

thority and Sharjah Investment and Development Authority to

attract people to the destination, as well as our hotel.

“We work closely with these authorities to promote Shar-

jah through several sponsorship programmes. In our first four

months of operation, Hilton Sharjah combined its efforts with

the Sharjah Commerce and Tourism Development Authority to

take part in the GCC Road Show and the Arabian Travel Market

perfect place to stay away from urban life and just purely enjoy

the warm sunny beaches and experience friendly hospitality

than anywhere else.”

However, despite being one of the smallest emirates, Ajman

is expanding, especially with regard to hotel occupancy.

According to general manager, Ramada Hotel & Suites

Ajman, Iftikhar Hamdani, Ramada Beach Ajman has recently

opened on the Ajman Corniche, adding to the emirate’s room

availability. He was also particularly optimistic about Ramada

Hotel & Suites Ajman’s continued impressive occupancy rate.

“We will continue leading the Northern Emirates in terms of

occupancy and will remain on top of the ladder this year too,

our forecast for the rest of the year is 95 per cent.”

A similar optimism was reiterated by executive assistant

manager in charge of business development, The Ajman Palace,

Christian Huschka, who said: “Occupancies are expected to

grow from September onwards, as the beach upgrade is fin-

ished in August and theupcoming season begins. Strengthened

awareness of TheAjman Palace, combined with increased ex-

posure with our business partners in the travel trade, shall

result in an expected high number of bookings."

The confirmation of this well-placed optimism is in the fig-

ures recently released by Ajman Tourism Development. The

emirate includes 34 hotel establishments: 13 hotels and 21 hotel

apartments and during 2012 occupancy rates in hotels reached

55 per cent, compared to 51 per cent in 2011, while occupancy

in hotel apartments was around 60 per cent in 2012, compared

to 56 per cent in 2011.

Further to Ajman's development, head of tourism events sec-

tion, Ajman Tourism Development Department, Mona Al Ali

told TTG that looking ahead, besides being a family destination

they are also targeting corporate.

14 September 1 2013 ttgmena.com

Airline announces network growthRas Al Khaimah’s national airline, RAK Airways, has re-

cently launched a number of new destinations, in a bid

to reach 40 destinations by 2015.

The carrier launched Islamabad, Pakistan and Am-

man, Jordan, as well as expansion of its current fleet.

President, RAK Airways, Murabit Al Sawaf said: “With

our entry into Jordan, through the Amman launch, we

have made our first entry into Levant region and I must

say that with this interesting destination launch we

have opened a very important travel option for leisure

travellers from UAE to experience the beauty of Petra,

which is indeed the highlight of Jordan.”

He added: “The addition of the two new August

routes has helped us achieve 11 destinations out of 40

and very soon we will announce more entry points into

KSA which is one of the key inbound tourism and inves-

tor markets into Northern Emirates.”

ON LOCATION NORTHERN EMIRATES

ceanic Khorfakkan

Resort and Spa has

reopened following a

renovation, which director of

sales and marketing, Oceanic

Khorfakkan Resort and Spa,

Emad Saeed revealed to TTG

would bolster the hotel’s of-

fering as well as the general

surrounding area.

“We were delighted to reo-

pen the Oceanic Khorfakkan

Resort and Spa in June of

this year following extensive

renovation. The new hotel

has been completely trans-

formed, extending the beach

area and adding villas, an ad-

ditional restaurant, ballroom

and top class diving centre.”

Saeed added: “These im-

provements firmly position

the hotel at a new level and

raise the level of quality in

Khorfakkan.”

According to Saeed, the

property has been particu-

larly well received since its

reopening. He expects these

positive results to continue

once other amendments are

made, now in the pipeline,

including making its diving

centre fully operational.

Renovations boost hotel offerings

These improvements firmly position the hotel at a new level and raise the level of quality in Khorfakkan.

Waldorf Astoria Hotels &

Resorts has announced the

opening of Waldorf Astoria

Ras Al Khaimah, the brand’s

first hotel in the UAE.

The 346-room Waldorf

Astoria Ras Al Khaimah in-

cludes a number of features

and services such as a first-

class 18-hole championship

golf course, a 350m private

beach, a state-of-the-art spa

and six exclusive dining and

entertainment venues.

“Across the globe, Waldorf

Astoria Hotels & Resorts are

known for timeless elegance,

inspirational environments

as well as the extraordinary

experiences provided to

guests each day,” said global

head of luxury and lifestyle

brands, Hilton Worldwide,

John Vanderslice.

It will also include two of

Waldorf Astoria’s brand sig-

natures: a grand lobby clock

and Peacock Alley, a public

area dedicated to the re-

nowned dining area.

Prestigious brand forays in RAK

The luxury property offers an 18-hole championship golf course along with a 350m private beach

15 September 1 2013 ttgmena.com

MICE facilities face extensive makeover

Iberotel Miramar Al Aqah

Beach Resort in Fujairah is cur-

rently renovating its ballroom

for events and meetings and is

set to be completed by the end

of October 2013, it exclusively

revealed to TTG.

General manager, Iberotel

Miramar Al Aqah Beach Re-

sort, Ashraf Helmy confirmed:

"We are in the process of

renovating the hotel ballroom

for events and meeting. The

extension will include three big

conference rooms in total, a

wedding hall, meeting rooms

and two coffee break rooms.”

According to Helmy, the

extension to the hotel is ex-

pected to enable companies

to hold events and meetings

whilst staying in the five-star

property.

Commenting on the oppor-

tunities available for weddings

he said: “We are promoting

our wedding ballroom, this is a

great opportunity for couples

to have a beach wedding and

later on a reception."

The property has also recently upgraded its rooms

Setting standards in Ajman

The Ajman Palace is a 254-room property

The Ajman Palace has been the first hotel to be awarded with

the five-star classification, based on the criteria of the official

classification by the Ajman Tourism Development Depart-

ment (ATDD) which started the project in the hotel recently.

General manager, The Ajman Palace, Roland Obermeier

said: “We are delighted that The Ajman Palace has been hon-

oured as being the first hotel reviewed and getting classified

by the ATDD and receiving the five-star rating.”

He added: “This recognition is an amazing reward to

our dedicated team of professionals who work every day

wholeheartedly in order to be ‘creating moments to write

home about.’”

The property boasts 254 rooms, suites and serviced resi-

dences along with a range of restaurants.

ON LOCATION NORTHERN EMIRATES

oncorde by Mourouj Fujairah has recently revealed to

TTG how the hotel has been excelling during 2013 as

well as its forecasts for the future.

General manager, Concorde by Mourouj Fujairah, Mo-

hamed Fekry commented to TTG: “Our business in 2013 had

an increase of 15 per cent; better than last year.”

He added: “As for the forecasts, we are expecting an

increase of seven per cent by 2014 as we are planning to

improve our facilities and services next year.”

Referring to the markets that they cater to, Fekry ex-

plained that their feeder markets are mostly local guests,

expatriates and GCC nationals, however they are also cur-

rently seeing an increase from the Asian market.

Earlier this year, the property also joined Mourouj

Hospitality Management. Commenting on this Fekry

explained to TTG: “This is indeed a good opportunity for us

to enhance our company profile."

Well-placed optimism for future

We are expecting an increase of seven per cent by 2014.

16 September 1 2013 ttgmena.com

Hilton Ras Al Khaimah Resort & Spa has been highlighted as

one of the top 100 partner hotels in the world by RTK Travel

Agencies, considered a co-operation of the best travel agen-

cies in Germany.

Country manager – Ras Al Khaimah, Hilton Worldwide, Mo-

hab Ghali said: "It's a great honour to be chosen among so

many properties as one the best hotels in the world by Ger-

man travel agencies.”

The RTK is Europe's biggest travel agencies cooperation

with about 3,500 travel agencies.

“This recognition rewards our team members in their ef-

forts to maintain excellence at Hilton Ras Al Khaimah Resort

& Spa,” added Ghali.

Each year, German tourism professionals reward the most

revered hotels in the world based on certain criteria, such as

distribution friendliness, high quality or customer focus.

The recognition is to be marked during an annual congress

in Berlin from October 3 to 6, 2013.

Recognised for excellence in RAK

Sharjah hotel benefits from refurbishment

Radisson Blu Resort Shar-

jah recently revealed to TTG

that it is undergoing a refur-

bishment on its ninth and 10th

floors as well as 20 cabanas,

expected to be finished by

October 20, 2013.

This follows a refurbish-

ment on a total of 212 of its

rooms in 2012.

“Radisson Blu Resort

Sharjah underwent a soft re-

furbishment of 212 rooms, in

the year 2012, and suites to

improve the overall quality

and ambience of the hotel,”

general manager, Radisson

Blu Resort Sharjah, Basel Ta-

lal told TTG.

He added: “Now we are

doing a refurbishment of the

ninth and 10th floor and 20

cabanas, and these would be

completed by October 2013.”

Talal noted that the refur-

bishment of rooms is being

carried out in stages using a

floor by floor approach.

The hotel has been extensively renovated along with enhancing a number of outdoor activities

ON LOCATION NORTHERN EMIRATES

It's a great honour to be chosen among so many properties .

as Al Khaimah Tourism Development Authority

recently revealed to TTG which developments it is

looking forward to for the remainder of 2013, as well

as 2014.

Director, Ras Al Khaimah Tourism Development Author-

ity, Khalid Motik told TTG: “Looking forward to 2014, Ras

Al Khaimah Tourism Development Authority will continue

to build on the emirate’s tourism infrastructure both by

encouraging international investment and by developing

local talent and business opportunities.”

According to Motik, their activity spans hospitality train-

ing programmers, the coordination of joint initiatives with

key travel industry players, representing the emirate at

trade shows as well as developing compelling marketing

and investor collateral.

Ras Al Khaimah Tourism Development Authority is also

looking to take part in key exhibitions, in a bid to further

promote itself.

“During the second half of 2013, Ras Al Khaimah Tour-

ism Development Authority is set to be representing the

emirate in September at St. Petersburg Travel Forum, at

Leisure Moscow.

"We will be attending Leisure Astana for the first time

and in November Ras Al Khaimah TDA will attend World

Travel Market in London with a dedicated Ras Al Khaimah

exhibition booth,” he added.

Emirate set for an exciting 2014

http://www.wtmlondon.com/

18 September 1 2013 ttgmena.com

espite a challenging economic climate, the aviation

industry has experienced robust growth in air pas-

senger traffic in recent months, according to the

International Air Transport Association (IATA), and

Middle Eastern airlines remain at the forefront of the sector.

IATA revealed that demand figures indicated a year-on-

year growth of six per cent. Significantly, both Africa (10.8 per

cent) and the Middle East (11 per cent) were the strongest re-

gional performers. Furthermore, a load factor of 81.7 per cent

suggests that airlines are efficiently meeting travel demand.

However, director general, IATA, Tony Tyler acknowledged:

“The industry is still on track for a global net profit of $12.7

billion. But there is little margin for error and even a small

change in the second half of the year could shift the outlook

significantly.”

IATA highlighted that Middle East carriers expanded 12.1 per

cent compared to a year ago with the demand for new routes

to emerging markets in Africa and Asia fuelling the growth of

the Gulf hubs.

REGIONAL OPTIMISM

The continued evolution of the Middle East region’s aviation

sector is evident with Dubai International Airport reporting a

record breaking six months. The airport received 32,662,103

travellers in the first half of 2013, 16.9 per cent more than in

the same period in 2012. Passenger volumes in June were up

from India, Saudi Arabia, the UK, Australia and Pakistan, which

can be linked to the launch of new routes, partnerships and

connections by regional airlines.

Likewise, Abu Dhabi Airports Company (ADAC) announced

a 12.6 per cent growth in traffic volumes for the first half of

2013, compared to last year’s corresponding period.

Director, airline relations, Routes, Paul Winfield exclusively

shared with TTG: “The growth of the major Middle East carrier

hubs is key to their success. Their geographical location is a

significant advantage connecting passengers more conveni-

ently than previous traditional hubs. The airlines in the region

have capitalised on this.”

After launching 10 new destinations across six continents

during the 2012-13 financial year, Emirates Airline is augment-

ing its network and looking at ways to increase its product

offering, including significant investments in product and ser-

vice, new aircraft and a growth plan. Despite the challenge of

rising fuel costs which account for 40 per cent of its expendi-

ture, it invested $3.8 billion in new aircraft, products, and

services throughout 2012-13. This investment has resulted in

an increased customer base and a rise in global brand aware-

ness. This is evidenced as in 2012-2013 (ending March 31, 2013)

when Emirates Airline attracted 39.4 million passengers,

reflecting an increase of 15.9 per cent over the previous year.

Meanwhile, low cost carrier flydubai has experienced an

increase of 52 per cent in passenger numbers (5.1 million) in

2012 compared with the previous year. CEO, flydubai, Ghaith

Al Ghaith told TTG: “Middle East-based airlines currently ac-

count for eight per cent of the global air transport industry

and we are certain that this is set to grow. The region has the

greatest number of aircraft on order in the world to match an

ever-increasing demand.”

Ras Al Khaimah’s national carrier, RAK Airways, also re-

ported passenger growth of 300,000 in 2012 and in Q1 of

2013, the passenger numbers increased to 40 per cent. The

airline plans to continue its expansion into Saudia Arabia.

President, RAK Airways, Murabit Al Sawaf explained to TTG

how regional airlines can continue to flourish alongside each

other: “Each airline in the region has its own unique selling

points, giving the discerning travellers a savvy travelling cul-

ture and the international ones simply love it.”

Flying 35.9 million passengers in the first half of 2013,

global carrier, Lufthansa is attuned to developments of the

MENA market. Vice president – Southeast Europe, Middle East

and Africa, sales and services, Lufthansa, Carsten Schaeffer

shared with TTG: “In the MENA region, the airline has in-

creased flight operations in Saudi Arabia, Libya and Egypt

in response to the growing demand in passenger traffic.”

PROFITABLE PARTNERSHIPS

Emirates Airline has been a trailblazer in the trend of airline

partnerships, particularly with its alliance with Qantas Airways

which has expanded its reach to Australia and New Zealand.

Regional manager – MENA, Qantas Airways, Rohan Garnett

reflected positively to TTG on the partnership: “In the first

two months of our partnership, Qantas Airways saw a six fold

increase in the bookings to Europe compared with the same

period last year. No airline can fly everywhere. That is why

both airlines have joined to offer customers one of the biggest

networks and the best travel experiences. ”

Indeed, the industry has been galvanised by a number of

global strategic partnerships. Winfield elucidated: “Consolida-

tion in the industry is a key theme and Routes have been at

the forefront of delivering a new interline product to help air-

lines meet other airlines.”

Etihad Airways announced its strongest Q2 and half-year

financial performances on record, achieving an eight per

cent increase. Passenger revenues for the first half of 2013

reached $1.8 billion. The airline reported that revenue gen-

erated by codeshare and equity alliance partners was $184

million in Q2, 25 per cent above the same period in 2012. Part-

nership revenue comprised 20 per cent of the airline’s total

passenger revenue in both Q2 and the first half of 2013.

Highlighting the resilience of the trend, Winfield forecasted:

“The future in a route development sense will continue to

be increasing consolidation. The US now has just three Full

Service Carriers upon the completion of the US/AA merger

compared with six in 2008, and we continue to see huge con-

solidation in Europe with IAG, LH Group and Air France-KLM.”

fORgiNg NEw LiNkSThe Middle East’s airline sector continues to gain strength and momentum by reaching far and wide with strategic codeshares and partnerships. Naomi Leach reports

ANALYSIS AIRLINES

Each airline in the region has its own unique selling points, giving the discerning travellers a savvy travelling culture.

http://www.airberlin.com/prepage.php

20 September 1 2013 ttgmena.com

We, at Qantas Airways, understand that

technology is at the forefront of the cus-

tomer experience in today’s increasingly

sophisticated and tech savvy world.

It is for this reason that Qantas Airways

has successfully introduced the RED iPad

app for frontline employees, which gives

on-board managers real-time customer

information which helps them to deliver a

more personalised service. It's a fantastic

tool as we improve customer service across

the business. We have also started equip-

ping pilots and cabin crew with iPads to

reduce paperwork.

Qantas Airways has recently introduced

Select on Q – Eat, which allows business

customers to select their preferred meal

online 72 to 24 hours prior to departure.

By pre-ordering their meal, customers are

given access to a wider range of choices,

and can also advise via Select on Q – Eat

if they would like to skip the supper ser-

vice (having already eaten in the lounge),

so that cabin crew know they want to go

to sleep straightaway and make their bed

up as soon as service commences inflight,

maximising sleeping time.

As with all airlines, the challenge for the

future is to constantly improve and find

ways to innovate and make travel easier

and more enjoyable for our passengers.

Indeed, more customers are demanding a

more personalised service.

airberlin has revealed positive financial results for Q2 of 2013,

reporting a significant surge of passengers on its codeshare

flights with Etihad Airways seen in the first half of the year.

During H1, the number of passengers on these routes grew

more than three times, climbing to 267,000 people from the

75,000 recorded for the same period last year. With a total

of 449,000 passengers transported so far in 2013, including

July, the outlook for the two airlines' codeshare routes is con-

sidered very encouraging.

Additionally, airberlin’s figures have been boosted by

Etihad Airways’ Equity Alliance partners including Virgin

Australia, Air Seychelles and the newly created Air Ser-

bia. In H1, airberlin's passengers on codeshared flights

totalled 267,000.

Partnership bolsters carrier’s business

European low-cost carrier, Wizz Air, has expanded its pres-

ence in the MENA region by launching operations between

Budapest, Hungary, and Istanbul, Turkey as well as announc-

ing four new routes from Europe to Dubai.

Chief commercial officer, Wizz Air, Gyorgy Abran stated:

"The increasing popularity of Turkey as a business link and

holiday destination will now be more accessible for individual

travellers, as well as families and businesses.”

The Budapest-Dubai route, which launched on August 2,

2013 is operated four times per week. It is set to become daily

in March 2014, and is expected to see over 70,000 passen-

gers in the first year of operations. In addition to Turkey, the

airline is also due to be present in Dubai as of late October,

with four weekly flights scheduled.

Airline boosts MENA network

The airline has launched flights to Istanbul and is preparing for a Dubai debut

airberlin reports strong growth on its codeshare routes

ir Arabia recently an-

nounced its financial

results for the first

half of 2013, boasting a 17 per

cent increase in net profit.

Total turnover for H1 stood

at almost $408 million – up

19 per cent from $326.3

million recorded during the

same period last year. The

airline saw more than three

million passengers up 16 per

cent compared with H1 of

2012, while the average seat

load factor stood at 82 per

cent. Chairman, Air Arabia,

Sheikh Abdullah Bin Moham-

med Al Thani commented:

“The airline's commercial

and operational strength has

allowed it to further invest in

its own growth, carry more

people and register strong

performance.

"We will continue to focus

on our business expansion

strategy which will enable us

to launch new services and

enter new geographies in the

coming six months," he said.

Strong regional performance

The airline’s commercial and operational strength has allowed it to further invest in its own growth.

Flying into the future

Regional manager – MENA, Qantas Airways, Rohan Garnett shares with TTG how the airline is enhancing its product to meet contempo-rary passenger demands.

ANALYSIS AIRLINES

http://www.cebupacificair.com/Pages/default.aspx

22 September 1 2013 ttgmena.com

SPECIAL REPORT US & CARIBBEAN

his year saw several Middle Eastern carriers launch

new US routes: January kicked off with the doubling

of the Dubai – New York services by Emirates Airline;

March had witnessed the start of Etihad Airways’ Abu

Dhabi – Washington DC route; and April had welcomed the new

Doha – Chicago link by Qatar Airways.

Moreover, Qatar Airways has further plans to introduce Phil-

adelphia to its US network in 2014, while Emirates Airline is

set to upgrade its existing Dubai – Los Angeles service with an

A380 aircraft in December. Besides offering a greater choice

of direct flights to transatlantic travellers, growth in seating

capacities on US routes, paired up with strategic codeshar-

ing, opens up new opportunities for exploring the Caribbean.

With the momentum in boosting travel from the Middle East

to these distant overseas destinations gaining pace, questions

remain to be answered: how important is the MENA market

for the US and the Caribbean tourism industries, and how well

prepared are they to meet the expectations of savvy Middle

Eastern travellers?

ECONOMIC POTENTIAL

Responding to the first question, vice president, global part-

nership development, Brand USA, Jay Gray revealed to TTG:

“As one of the most affluent regions in the world, MENA is a

significantly relevant feeder market for potential international

visitors to the US. In fact, three of the top airline carries from

the region – Qatar Airways, Etihad Airways and Emirates Air-

line – are eager to enhance their service footprint in the United

States, which we anticipate will result in an influx of visitors

and a substantial economic impact.”

So, how is the industry reaching out to this lucrative market?

“With the launch of Emirates Airline’s direct flights, the Fort

Worth Convention & Visitors Bureau (FWCVB) has hosted both

trade and media familiarisation tours in conjunction with DFW

International Airport and the Dallas Convention & Visitors Bu-

reau,” director of tourism, FWCVB, Estela Martinez told TTG.

She added that their brochures and promotional materials

were showcased at the Arabian Travel Market (ATM), and that

a group of UAE tour operators were welcomed at the Go West

Summit, held in Fort Worth, Texas.

“We are excited to continue to build these relationships and

welcome travellers, leisure, corporate and MICE groups from

the Middle East to Fort Worth, Texas,” said Martinez.

ATM is seen by many as an opportunity for approaching the

Middle East.

Debuting at this year’s show was Greater Miami Convention

and Visitors Bureau (GMCVB), as vice president, marketing &

tourism, GMCVB, Gisela Marti confirmed to TTG: “At ATM, in

addition to having a booth as part of our activities to better

get to know the MENA market and establish direct contacts

with the leading travel industry players within the region, we

conducted our first educational seminar about Greater Miami

as a destination, highlighting Bal Harbour, Miami’s most fash-

ionable beach destination.”

After an encouraging debut, GMCVB continued its sales and

marketing activities in the region throughout the summer via

its Dubai based representatives. “We are excited to reach out

to the region’s travel industry for the development and promo-

tion of Miami programmes for leisure and group segments,”

added Marti.

LEARNING AND ADAPTING

In a bid to understand and exceed the expectations of MENA

travellers, the US travel trade industry is dedicated to continu-

ously learning and training.

Creative director, Access Destination Services, Erik Berg

revealed to TTG: “I personally have lived in Saudi Arabia and

recently visited the UAE for an extended stay to learn about

what is important to travellers in this part of the world.” He

visited 30 properties in the UAE and Oman to see how they

accommodate their guests and to build relationships.

US hospitality stakeholders are also making sure that their

employees are well prepared to welcome guests from the

Middle East.

General manager, InterContinental Los Angeles, Steve Choe

told TTG: “We educate our staff by sharing insights on Middle

Eastern traditions and the likes and dislikes of Arabic travel-

lers. We also distribute weekly resumes if there is a lot of travel

coming from the Middle East, so our staff is fully prepared.”

With the same goal, Sheraton New York Times Square’s team

is assisted by Starwood’s Dubai outpost as director of sales and

marketing, Sheraton New York Times Square, Kai Fischer re-

ported to TTG: “Our staff is briefed on cultural nuances of any

group travelling to the hotel, so we understand their needs fully,”

he confirmed.

Similarly, The Pierre, A Taj Hotel, New York has invested in

local representation in Dubai, with the property having a dedi-

cated sales manager that looks after Middle Eastern guests.

LAyING THE GROUNDwORk

With regards to Caribbean destinations, which have lower

numbers of MENA visitors and no direct links to the region,

they are also starting to look at ways to capitalise on its great

potential, and are approaching it strategically.

Regional director, Bahamas Tourist Office, Giovanni Grand

confirmed this to TTG: “Before aggressively marketing to

the potential market from the Middle East and North Africa,

the primary focus of the Ministry of Tourism is currently to en-

sure that the appropriate air lift and visa facilities are in place.

For example, some countries, such as Oman and Kuwait, are

visa exempt, and the Bahamas government is looking to offer

the same facility to a number of other countries.”

Grand also revealed that with the opening of the $3.5 bil-

lion Baha Mar luxury resort in December 2014, there will be a

greater focus on the MENA market.

With the rising number of flights from the Middle East to the US and the Caribbean, Ana Mladenovic investigates the significance of the MENA market to US and Caribbean travel trade industry stakeholders

BRiDgiNg CONNECtiONS

As one of the most affluent regions in the world, MENA is a significantly relevant feeder market.

September 1 2013 ttgmena.com

SPECIAL REPORT US & CARIBBEAN

P&O Cruises, a UK-based cruise operator, revealed that Adonia,

its smallest ship, is set to debut a new Caribbean, Central and

South America fly-cruise programme in spring 2015, featuring

11 different cruise itineraries, ranging from 14- to 33-night trips

scheduled for the period from January 4 to April 4, 2015.

It is set to offer passengers a chance to explore smaller Car-

ibbean islands, in addition to Barbados, St Lucia, Grenada, the

Amazon, Orinoco River and the rainforests in Central America.

Other ports of call are to include Colon, Panama; Mayreau,

Grenadines; Pointe-à-Pitre, Guadeloupe; Port of Spain, Trini-

dad; and Puerto Limon, Costa Rica and more.

Managing director, P&O Cruises, Carol Marlow said: "Passen-

gers can enjoy a much more authentic Caribbean experience

visiting tiny islands which larger ships cannot visit. They can

head off-the-beaten track in Central and South America to dis-

cover banana coasts, rainforests and amazing ecosystems with

a huge array of animals and exotic birds."

Cruise ship to unveil Caribbean offerings

Passengers can enjoy a much more authentic Caribbean experience.

Revamped property lures in travellers

Sheraton New York Times

Square has completed a

$180 million renovation of

its rooms, suites and pub-

lic spaces, all of which now

boast a refreshed look.

Director of sales and mar-

keting, Sheraton New York

Times Square, Kai Fischer

told TTG: “Our spacious

suites feature a sophisti-

cated new aesthetic and first

class amenities.

“We also transformed our

meeting and event space

with newly designed flexible

venues, the latest in A/V

equipment and high-tech

communications and a com-

pletely new modern look,"

he explained, adding that the

property is ideal for groups,

as well as family business

delegations.

“Our bedroom layout lends

itself to family business, with

a high selection of inter-

connecting bedroom/suite

options plus private area

check in if required."

The property caters to corporate, family and business travellers

23

ew York has recently welcomed Courtyard New

York Manhattan/Herald Square with a ribbon cut-

ting ceremony that was led by Mayor, City of New

York, Michael Bloomberg; chief operations officer – the

Americas, eastern region, Marriott International, David

Marriott; CEO, Hidrock Realty, Jack Hidary; and CEO, NYC

& Company, George Fertitta.

The 167-room hotel is housed in the former Atlantic

Bank of New York building which dates from 1928. Its fa-

cilities include an indoor/outdoor rooftop lounge, fitness

centre, extensive meeting space and a ‘Refreshing Busi-

ness’ lobby which offers guests an open and flexible space

ideal for gatherings and pop-up meetings. It boasts media

pods, WiFi and a variety of seating zones.

In addition, all of its rooms are equipped with free high-

speed Internet and a functional work space, as well as a

spacious bathroom and a separate seating area.

Guests also have at their disposal the GoBoard – a 55-

inch LCD touch screen which displays local information,

maps, weather and headline news, and it allows for mobile

integration. The screen can also provide detailed flight in-

formation for local airports, local entertainment as well as

event information and walking directions.

Located at 71 West 35th Street, the hotel is opposite

Macy’s store and close to the Empire State Building on

Fifth Avenue, Times Square and Madison Square Garden.

New York embraces a new business hotel

24 September 1 2013 ttgmena.com

PEOPLE ON THE MOVEFO

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Allen Smith has been appointed as president and CEO of Four Seasons Hotels & Resorts. Smith was previously CEO of Prudential Real Estate Investors since 2008 and under his leadership the company expanded its global presence to 23 offices worldwide and $53 billion in real estate assets under management, including many hotels. He joined Prudential in 1987 after earning his degree from Cornell University’s School of Hotel Administration.

PreSIdenT & Ceo

If you have recently been promoted or appointed key staff, please contact us...

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Adel Erfan is the new general manager of Mövenpick Hotel and Residences Hajar Tower Makkah in Saudi Arabia. An Egyptian national, Erfan has over 32 years of hospitality industry experience in the GCC region. He spent 18 years with Le Méridien before moving to Mövenpick Hotels & Resorts as general manager at Mövenpick Hotel Qassim. Erfan will be responsible for the general operations of the hotel, including staffing and development.

ADEL ERFAN

GenerAl MAnAGer

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Philip Papadopoulos has recently been appointed as general manager for Amman Marriott Hotel and country general manager for Jordan Marriott Hotels.He began his career with Marriott at Athens Ledra Marriott Hotel in 1985, and has since worked in numerous Marriott properties around the world, including Poland and Hungary before joining Jordan Valley Marriott Dead Sea Resort and Spa in 2002.

PHILIP PAPADOPOULOS

CounTry GenerAl MAnAGer

Ahmed Adam joins Raffles Dubai as assistant director of sales – leisure from the global sales team in Saudi Arabia at Carlson Rezidor Hotels in Riyadh. A Sudanese national, he has over 13 years of experience in the hospitality industry, beginning his career in front office and reservations.He has worked in numerous properties in Saudi Arabia, Qatar and Dubai in a sales capacity before accepting his current position.

ASSISTAnT dIreCTor oF SAleS – leISure

Tamer Refaat is now the assistant director of sales – corporate for Raffles Dubai. An Egyptian national, he moved to Dubai in 2004 to begin his hospitality career in Renaissance Dubai Hotel as front desk agent.In 2006 he joined Shangri-La Hotel in Dubai and was promoted to business development manager. He was then appointed as sales manager at Raffles Dubai, and became senior sales manager – corporate in 2011.

ASSISTAnT dIreCTor oF SAleS – CorPorATe

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AI Len Tobias is the newly-

appointed director of sales – leisure for Raffles Dubai. Born in the Philippines, she has over 15 years of hospitality experience. She moved to Dubai in 2001 and worked at World Trade Centre Hotel to gain experience in business development. Tobias joined the team at Jumeirah Bab Al Shams Desert Resort in 2004 and moved to Raffles Dubai in 2010 as senior sales manager – leisure.

dIreCTor oF SAleS – leISure

LEN TOBIAS

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Mark Deere is now the general manager of Yas Island Rotana & Centro Yas Island.He will manage the overall operations of these two hotels and will also spearhead the growth of hospitality business in the destination.In 2004, Deere became general manager at Hilton Dubai Creek and then went on to head the team at Hilton Hanoi Opera. He then returned to the UAE as general manager of Arjaan by Rotana in Dubai.

GenerAl MAnAGer

MARK DEERE

ALLEN SMITH

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GenerAl MAnAGer

HOLGER SCHROTH

TAMER REFAAT

Emirates Palace has announced the appointment of Holger Schroth to the position of general manager. With over 30 decades of experience in the hospitality industry, he has worked at Kempinski hotels in Germany, China, Hong Kong, Spain and Thailand, as well as the UAE. Prior to his appointment, Schroth spent three years with Siam Kempinski Hotel Bangkok, where he oversaw the opening of the hotel.

25 September 1 2013 ttgmena.com

DEALS OF THE MONTH

Terre Blanche Spa in Provence, France, has unveiled six new attractively-priced, luxury treatment packages, aiming to focus on improving clients’ overall well-being.

Spa experiences for good health

JA resorts & Hotels is offering travel agents across the GCC an opportunity to sign up for its incentive programme, offering diamonds, gold and iPads for client bookings at JA oasis Beach Tower, JA Palm Tree Court and others.

Incentives aimed at agents

luxury villa specialist, Scott Williams, has announced a range of late summer getaway options in France, Greece and Turkey, ranging from rustic country retreats to seaside homes, available from September 8 to october 31.

Late summer luxury escapes

AGENT SPOTLIGHT...Century Travel is launching a dedicated B2B brand within the GCC region called the Luxury Cruise Portfolio (LCP). CEO, Century Travel, Daniel Essex told TTG: “LCP has the exclusive GSA for two cruise lines within the GCC region, Crystal Cruises and Windstar Cruises. LCP is committed to the region, providing regular sales visits to the travel trade as well as extensive training in order to really educate the trade and drive more sales from the region.” Essex commented on the company’s success throughout 2013 so far: “This year has already proven to be a strong year. Bookings are up year-on-year and we have good passenger numbers for the winter season. I see more people taking advantage of the lower prices available for booking early. “I feel that the remainder of 2013 will be buoyant, but at the same time hindered by the lack of availability as cruising becomes more and more popular. Agents really need to stress to their clients that to get exactly what you want on a cruise ship, you must commit to booking early.”

CEO, Century Travel, Daniel Essex

TATOs

http://www.changiairport.com/

September 1 2013 ttgmena.com

BEsT wEsTERn opEns iTs fiRsT pRopERTy in mAkkAh1GoLdEn TuLip dEBuTs RoyAL TuLip BRAnd in mEnA2ThE domAin BAhRAin To sofT opEn foR Eid AL fiTR3wyndhAm hoTEL GRoup opEns nEw izmiR hoTEL And siGns foR AddiTionAL pRopERTy4EmiRATEs AiRLinE LAunchEs nEw pRivATE jET sERvicE5

tOp 5 mOSt READ StORIESTTGmEnA.com

marketing & e-commerce executive, Sofitel bahrain Zallaq thalassa Sea & Spa

Social media is an excellent platform with which to communicate directly with our guests before, during as well as after their stay. We currently maintain profiles on Facebook, Twitter, Instagram, Four-square, Flickr, Youtube and Google +.

For us, social media provides a unique outlet to showcase the beauty of our hotel to future guests that have not yet visited, and of course, provides a unique way of reminding our guests of their stay with us whether it be days or years ago. Our other social media platforms such as Facebook and Twitter provide an excellent means to achieve the most important part of social media: to engage with our community directly, in addition to keeping them in-formed through posts and tweets about what is going on in the hotel as well as posting interesting content.

Social media provides a unique outlet to showcase the hotel

RICHARD HATFIELD

Media Voice

to find out more about ttG mENA’s social media activities, visit us on Facebook, twitter and LinkedIn

We Asked: how can airlines go about enhancing the family travel experience?

ttG mENA pOLLQuestion

DESTINATION QATAR • ON LOCATION SRI LANKA • ANALYSIS ECOTOURISM • SPECIAL REPORT ALGERIA & LIBYA • SPOTLIGHT SYRIA

NEXT issuE SEPTEMBER 15

what's trending in the mEnA world?

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50% said they could do so with family seating.

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