Each emirate puts forward its very unique tourism product.
On LocationNorthern Emirates
VIEW Page 12
Industry stakeholders are honing their strategies for the MENA market.
Special ReportUS & Caribbean
VIEW Page 22
SEPTEMBER 1 2013 ISSUE 256Middle East & North Africa
timELy iNNOvatiONS
PAGE 8
Read online...
The Middle Eastern airline industry is perpetually thriving and growing.
analysisairlines
VIEW Page 18
Destination Oman
2 September 1 2013 ttgmena.com
CONTENTS
aving been part of the team here at TTG MENA for almost a year, I am
perpetually astounded at how rapidly expansion in the region is taking
place. It appears to be growing at an exponential rate, with big brands
investing heavily in places such as Turkey, Oman, Dubai, Abu Dhabi, KSA
and Egypt, in a bid to meet ever-expanding demands. At the same time, key des-
tinations in the region have reported steep growth in their respective tourism
sectors, whilst continuously stepping up in order to meet these needs with their
new and fresh offerings.
Of course with certain destinations in the region being in such high demand, it
seems inevitable that leading airlines greatly assist in this expansion process and
increase in travel by extending their networks, both regionally and beyond. How-
ever, do not let us discount the smaller carriers that are also steadily growing their
networks within the region.
According to IATA’s June figures, Middle East carriers expanded 12.1 per cent com-
pared to a year ago, with demand for new routes to emerging markets in Africa and
Asia fuelling the growth of the Gulf hubs.
And speaking of growing figures, UNWTO’s World Tourism Barometer revealed
massive international tourist growth, with a whopping 298 million international
tourists travelling worldwide between January and April 2013 – 12 million more than
the same period last year.
In this issue we take an in-depth look at the growth within the airline industry in
Analysis Airlines, as well as the development of Oman’s infrastructure in Destina-
tion Oman. Remaining in the region, we have our On Location Northern Emirates
report, which takes a look at how Ajman, Sharjah, Fujairah and Ras Al Khaimah are
contributing to the UAE’s tourism product in their own, very different and vibrant
ways. We then cross over the waters for the Special Report US & Caribbean which
explores how they are looking to prepare for the emerging Middle Eastern market.
On a completely different note, this month we will be saying farewell to our edi-
tor Eleni Henderson, who will be sorely missed but has passed on her wisdom to
us and is now looking forward to bigger and brighter things. We wish her lots and
lots of luck.
So until next time, watch this space.
RapiD pROgRESS
A LETTER FROM...
I am perpetually astounded at how rapidly expansion in the region is taking place.
Natalie HamiMedia Reporter
> YOUR GUIDE
03 News Regional and international news from the travel trade industry.
04 Exhibition Calendar A breakdown of the indus-try's important events and exhibitions.
08 Destination Oman The destination of Oman presents its evolving infrastructure and in turn its benefits on tourism.
12 On Location The Northern Emirates highlight their distinct tourism products.
18 Analysis Continuously expanding, Middle East-ern airlines look optimistically to the future.
22 Special Report With theirs eyes on the MENA region, the US & Caribbean are further focusing on this lucrative market.
24 People on the Move Find out the latest promo-tions and appointments in the region.
25 TATOs Focused content for travel agents and tour operators from around the world, including Deals of the Month and Agent Spotlight.
27 Social Hub Marketing & e-commerce executive, Sofitel Bahrain Zallaq Thalassa Sea & Spa, Richard Hatfield is this issue’s Media Voice.
3 September 1 2013 ttgmena.com
NEWS
TTG staff and correspondents assess services used by them.
We report the results, which are based on a one-time
experience only and view services from a customer
perspective.
By Helen Moss
As I swung open the doors to my home for the next few nights, I was impressed by its contemporary and sleek décor. Having had a look around, I realised that Al Safir Hotel & Tower was the ideal choice for my business visit to Bahrain with all of its amenities such as the much needed complimen-tary tea and coffee making facilities, an iron and ironing board, a mini bar filled to the brim with goodies, snacks
and drinks, and of course a comfort-able bed that I could melt into after a busy day of successful meetings.
My room was spacious and com-prised of a working space, armchairs, WiFi, as well as a big bathroom with useful amenities. Something that really impressed me was the in-room touch pad which controlled lighting and al-lowed me to assign the ‘do not disturb’ sign from the confines of my bed.
HOTEL CHECK
SuITABle For: Business / leisure / Families
aL SafiR HOtEL & tOwER – BaHRaiNolden Tulip MENA is
enhancing its pres-
ence in Egypt with
the signing of an agreement
to manage the very first
Royal Tulip branded hotel
to open in the MENA region,
Royal Tulip Alexandria Hotel,
that was recently launched in
Alexandria.
The luxury property fea-
tures 477 contemporary
rooms, suites and villas,
designed by J/Brice Design
International, providing sea-
views, a functional working
area as well as high-speed
Internet access.
Royal Tulip Alexandria
Hotel offers a variety of
international cuisine, with
more than 10 dining out-
lets including an all-day
venue, Bamboo Asian res-
taurant, Al Eskandarani
Seafood Restaurant, Afandi
Lebanese Restaurant, Ris-
tretto lobby lounge, Churchill
bar, Champs Sports Bar and
outdoor terrace café.
Other amenities the prop-
erty provides its guests with
include a 24-hour business
centre; five fully equipped
meeting rooms and two
conference halls; a movie
theatre; fitness centre; spa;
outdoor swimming pool; and
24-hour gym.
“Today’s opening is a sig-
nature milestone for Golden
Tulip as we highlight our
commitment to the MENA
region by opening our first
luxurious hotel under the
Royal Tulip brand, which is
also one of the largest ho-
tels in the MENA region,”
said president, Golden Tulip
MENA, Amine Moukarzel.
“Alexandria connects the
Mediterranean, North Africa
and the Middle East and is a
commercial, arts and leisure
city. We thank the armed
forces of Egypt and we are
proud of this partnership,”
Moukarzel concluded.
Brand new luxury hotel to debut in Alexandria
Today’s opening is a signature milestone for Golden Tulip.
4 September 1 2013 ttgmena.com
NEWS
The St. Regis Saadiyat Island
Resort, Abu Dhabi, has re-
cently revealed the resort’s
flagship royal suite.
The suite spans 2,100m2
boasting four bedrooms,
with the duplex occupying
the top two floors of the re-
sort’s west wing.
Deputy managing direc-
tor, Tourism Development
& Investment Company (the
owner and developer of
the resort), Ali Al Hammadi
said: “The launch of the
royal suite completes The
St. Regis Saadiyat Island
Resort, an address that has
fast evolved to become one
of the city’s popular leisure
destinations.”
The master bedroom
comes with a private bal-
cony and ocean views. Other
features include a spacious
ocean-facing bathroom, an
expansive walk-in closet as
well as dressing area.
yndham Hotel
Group announced
the addition of two
new Wyndham Hotels and
Resorts properties in Turkey
via franchise agreements
with Özdilek Otel Turizm slet-
meciligi Ve Ticaret Limited
Sirketi, a company belonging
to the Özdilek Holding group.
The recently opened five-
star, 219-room Wyndham
Izmir Özdilek is the first
Wyndham hotel in the coun-
try to open outside Istanbul.
Özdilek Otel Turizm slet-
meciligi Ve Ticaret Limited
Sirketi also signed an agree-
ment for Wyndham Istanbul
Levent, set to be the coun-
try’s fourth Wyndham hotel,
to open in 2014.
Senior vice president and
managing director – Europe,
Middle East and Africa, Wynd-
ham Hotel Group, Rui Barros
said: “Growing our flagship
Wyndham Hotels and Re-
sorts brand is a key part of
our strategy."
Flagship brand expands in Turkey
Property welcomes extensive royal suite
The royal suite includes a Steinway grand piano as well as an expansive dining room
ExhIbItIOn CalEnDaR
• TTG Middle East & North Africa will be available at these shows• ttgmena luxury will be available at these shows
SEptEmbER 2-4 CIBTM, Beijing, China www.cibtm.com •
SEptEmbER 24-27 IFTM Top Resa, Paris, France www.iftm.fr
SEptEmbER 28-30
OctObER 5-8
ME Spa Awards, Dubai, UAE www.thehotelshow.com •
World Routes, Las Vegas, USA www.routesonline.com •
OctObER 15-17
OctObER 23-25
NOVEmbER 2-4
NOVEmbER 4-7
IMEX America, Las Vegas, USA www.imexamerica.com •
ITB Asia, Singapore www.itb-asia.com/en •
WTM, London, UK www.wtmlondon.com • •
Saudi Conventions & Exhibitions Forum, Jeddah, KSA www.saudicef.com •
Luxury group makes Chinese debut
Dusit Fudu Hotels and Re-
sorts, the joint venture hotel
management company be-
tween Dusit International and
Changzhou Qiao Yu Group,
has announced the opening
of dusitD2 Fudu Binhu Hotel
Changzhou in Jiangsu Prov-
ince, China.
The soft opening of
dusitD2 Fudu Binhu Hotel
Changzhou marks Dusit Fudu
Hotels and Resorts’ first pro-
ject in China, as well as the
first Dusit-branded hotel to
open in the country.
The hotel, located in the
Wujin Hi-Tech industrial zone,
features rooms with floor-to-
ceiling windows overlooking
the adjacent lake; from 35m2
to 150m2 in size.
The property also offers
guests three dining outlets
including: Tian Xiang Lou
Chinese Restaurant; Coffee
Garden; and Deli House.
Catering to conference
and event planners, dusitD2
Fudu Binhu Hotel Changzhou
provides a 518m2 pillar-free
grand ballroom, four multi-
function rooms as well as a
100m2 foyer.
Chairman, Dusit Fudu Ho-
tels and Resorts, Chen Li Bin
commented: “We are proud
to present dusitD2 Fudu
Binhu Hotel Changzhou, the
very first of many proper-
ties to come under the Dusit
Fudu Hotels and Resorts
management company. We
look forward to developing
the Dusit brands here."
The property offers rooms varying in size from 35m2 to 150m2
Growing our flagship Wyndham Hotels and Resorts brand is a key part of our strategy.
6 September 1 2013 ttgmena.com
atar Tourism Au-
thority (QTA) has
released figures il-
lustrating that the country’s
tourism industry is con-
tinuing on a strong upward
trajectory.
The data released in QTA's
Q2 (April–June) 2013 report
compared performance to
the same quarter in 2012,
with key indicators of the
tourism sector demonstrat-
ing improvement and growth
from the previous year, dur-
ing the same period.
The hotel occupancy rate
increased from an average
of 58 per cent to 67 per
cent, despite there being a
4.5 per cent increase in the
number of rooms available.
Total revenue in four- and
five-star hotels increased by
$42.8 million with a hefty 20
per cent increase in revenue
at five-star hotels alone.
The total number of ho-
tels under construction has
increased to 121 properties
in Q2 of 2013 from 110 at the
end of 2012, with a total of
20,955 rooms expected to
be delivered.
Chairman, QTA, HE Issa
Mohammed Al-Mohannadi
said: "We are witnessing
strong growth in all aspects
of Qatar's tourism sector. "
There has been a 12 per cent
surge in guest numbers stay-
ing in Abu Dhabi’s 145 hotels
and hotel apartments for H1
of this year, in comparison to
the first six months of 2012,
according to the figures re-
cently released by Abu Dhabi
Tourism & Culture Authority
(TCA Abu Dhabi).
It has also emphasised
that guests in the emirate
are staying longer, with sig-
nificant increases in hotel
occupancies in addition to
revenues.
During the first half of
2013, about 1,333,339 guests
checked into Abu Dhabi ac-
commodation, delivering
4,226,604 guest nights – a
rise of 25 per cent on 2012.
On average, guests stayed
3.17 nights. This is up 12 per
cent on last year, mean-
ing an occupancy rate of 71
per cent - up eight per cent
on 2012.
TCA Abu Dhabi revealed that guests visiting the emirate are staying longer
Hefty growth figures for Abu Dhabi
Tourism continues on positive path
InterContinental Hotels Group (IHG) has signed a manage-
ment agreement with Société Foncière Lyonnaise (SFL) for
the development of Hotel Indigo Paris – Opera, France.
The property, currently trading under an existing brand, is
set to undergo major renovation and refurbishment to open
as a 57-room Hotel Indigo in 2014.
Located a few steps from Opera Garnier and the InterCon-
tinental Paris Le Grand, the property is owned by SFL, one of
the largest real estate owners in France.
Each Hotel Indigo features a bar and restaurant that is open
to both guests and locals. All Hotel Indigo properties in Europe
also offer free WiFi throughout the hotel as a brand standard,
as well as 24-hour room service.
Director of development–France and North Africa, IHG,
Brice Marguet said: “This is our first managed Hotel Indigo in
Europe and we are delighted to be working with SFL on this
property. It’s a fantastic opportunity to showcase the Hotel
Indigo brand in a flagship location."
A chic reflection of Parisian style
It’s a fantastic opportuni-ty to showcase the Hotel Indigo brand in a flagship location.
NEWS
More than 215 airlines have already con-
firmed their participation at World Routes
with attendance seven per cent up year-on-
year compared with last year’s event in Abu
Dhabi, which witnessed over 650 airline del-
egates participating.
The 19th World Route Development Forum
is scheduled to take place on October 5-8,
2013 and is co-hosted by Las Vegas Conven-
tion & Visitors Authority (LVCVA) and Las
Vegas McCarran International Airport. This is
the first time that a Routes event has taken
place in the US.
There is a strong presence of North
American based carriers signed up includ-
ing United, Delta, American and US Airways
(ahead of the Q3 merger).
Registrations have also been received
from four Chinese carriers: China Southern,
Hainan Airlines, Air China and China Eastern,
whilst ANA, as well as JAL, are to be present
from Japan.
From Europe, Air France is to attend as will
the Lufthansa Group, with British Airways,
KLM, Alitalia and SAS amongst the other
major airlines signed up. The Middle East
contingent is led by Emirates Airline, Etihad
Airways, Qatar Airways and Oman Air, plus
Royal Jordanian – which has not attended in
several years.
Airline relations director, Routes, Paul
Winfield said: “Moving ahead to Las Vegas,
we expect to see more airlines confirm their
presence.”
Airlines event reports strong participation for this year
Royal Jordanian and Virgin Australia, who have not attended for some years, have confirmed their attendance
Moving ahead to Las Vegas, we expect to see more airlines confirm their presence.
Qatar is increasing its room capacity with the construction of new hotels
Britain marks record visitorsVisitBritain has welcomed a record May
along with noteworthy spend results for the
first five months of 2013.
The latest figures from the ONS Interna-
tional Passenger Survey show a four per
cent rise in the number of May visits and a
five per cent rise in spend, following a two
per cent rise in the first five months along
with a double digit 10 per cent spike in
cash generated.
This makes the $11 billion generated in the
first five months of 2013 an all-time record.
May also saw a record number of visits
with 3.08 million tourists experiencing Brit-
ain, surpassing the previous destination's
best held since 2008.
This year was also considered the best
start to a year since 2008, witnessing a
record high for holiday visitors with 1.35 mil-
lion holidaying in May, seven per cent higher
than 2012.
The IPS figures point towards record levels
of visits continuing from ‘Rest of World’ mar-
kets (those outside Europe/North America),
with visits 10 per cent higher in May alone
and nine per cent higher in 2013 thus far.
Director of strategy and communications,
VisitBritain, Patricia Yates said: “The Olym-
pic bounce has well and truly sprung with
the best start to a year since 2008. This has
seen us achieve record breaking spend fig-
ures for 2013 to date and record visitor num-
bers for May."
8 September 1 2013 ttgmena.com
The mountainous Sultanate of Oman, overflowing
with generosity and genuine hospitality, comprises
of a prosperous tourism industry, which is soon to
be enhanced to accommodate and welcome all cat-
egories of tourists.
“Preservation of the culture is extremely important to its
local residents and I truly believe that guests enjoy the expe-
rience of visiting the Sultanate with its simplicity,” director
of sales & marketing, The Chedi Muscat, Simone Broekhaar
told TTG.
Maintaining its identity, not only through its many cultural
offerings, including cuisine and tourist attractions, but even
in its unique and identifiable architecture and Omanisation,
Oman is yearning to further appeal to the MENA as well as
international traveller, and is slowly but surely upping its
tourism game.
With numerous ground-breaking developments in the
pipeline, including new properties and infrastructural devel-
opments, general manager, Ibis Muscat, Sebastien Vincent
enthused to TTG: “Oman remains a hidden jewel known by
the connoisseur, but soon it will be revealed to a larger audi-
ence and will create a new buzz.”
General manager, Al Bustan Palace, A Ritz-Carlton Hotel,
Bernard Viola, expanding on this, stated: “There is huge in-
terest in Oman because of what it has to offer: an authentic
Arabian experience. More large firms from across the region,
particularly the UAE, are utilising Oman because it is close
by. Oman also provides a fascinating getaway with a range of
outdoor activities to choose from, making it ideal for incen-
tive or team building exercises."
Viola continued: “Its coastline ranks among the most
beautiful in the world with scenery ranging from magnifi-
cent beaches leading to fertile plains, spectacular mountains,
markets and spices, cobalt blue skies, camels, frankincense
and myrrh.”
As for feeder markets, the Sultanate of Oman welcomes a
global, eclectic spread due to its ability to cater to all tourists,
and of course its cultural appeal.
“We continue to expand our network in key feeder mar-
kets, such as the UK, France, Germany and the GCC,” said
director of sales and marketing, InterContinental Muscat,
Dorien Smit.
Other growing feeder markets include India and China,
while Oman has a view to attract the likes of Italy, Australia
and New Zealand. Omani hotels also rely heavily on the local
market, specifically during the tamer summer months and
during Ramadan and Eid.
PRODUCTIVE DEVELOPMENTS
With the tourism industry ever-evolving, in July 2013 Muscat
recorded a 10 per cent increase in tourists compared to last
year’s corresponding month. With this in mind, the tourism
sector is striving to broaden its horizons.
Director of sales & marketing, Millennium Resort Mus-
sannah, Hassan Al Jawhari explained to TTG: “The tourism
industry in Oman has continued to grow in recent years.
Infrastructure throughout the country has been developed,
with major investment made in diversifying the economy and
stimulating private sector growth. To this end, the growth
of industrial areas and tourism has been facilitated by more
hotels, trade routes and opportunities. As these areas are
becoming complete, tourists and business visitors are ex-
pected to grow.”
Adding to this, Oman Ministry of Tourism exclusively re-
vealed to TTG the Sultanate’s new initiatives, highlighting
that the year 2017 is expected to be a major transitional pe-
riod for Oman, with two airports, one in Muscat (the brand
new Muscat International Airport terminal) and one in Sala-
lah, expected to be operating fully by then.
Smit told TTG: “The new international airport terminal has
the capacity to host up to 12 million passengers. To comple-
ment this, Oman is also developing the Oman Conference
and Exhibition Centre, benefiting from the second largest
auditorium in the GCC. The location will benefit from hotels,
one of which will be Crowne Plaza, part of the InterContinen-
tal Hotels Group. For InterContinental Muscat we see these
as positive opportunities which will help shape our business
in the future.”
Also in the pipeline are various port developments, ex-
pected to attract cruising tourists to the region.
“The port industry is also developing in Ad Duqm, whether
for commercial purposes or for the boating industry to ac-
commodate larger ships and cruiseliners, and also further
expanding the leisure side with new marinas. Some of the
best beaches or creeks are only accessible by boat and some
priviliged boating aficionados will understand what I mean by
secluded or wonderful sites,” Vincent declared.
BENEFICIAL ENHANCEMENT
With the adoption of these new transportation links, it is an-
ticipated that the country will invite airlines to expand and
timely innovationsAs Oman rises in popularity and becomes a much sought after destinationamong travel enthusiasts, Tatiana Tsierkezou reports from the Sultanate as to how industry-wide efforts are being made to boost the country's touristic appeal globally
DESTINATION OMAN
9 September 1 2013 ttgmena.com
enhance more routes from Europe, America and Asia, thus tar-
geting an array of diverse new markets.
Commenting on the effects of these developments, and Ibis
Muscat specifically, Vincent further noted: “These developments
will create new opportunities for the entire tourism sector. We
will be able to reach more customers, attract new tourists and
be known in new destinations.
“By reaching a destination where the brand is already known,
our entire marketing becomes easier as the guest’s choice will
already be made due to the past and current brand awareness
in other countries. We feel that tourism is one of the priorities in
Oman and future projects are made around it,” he added.
Marketing and communications manager, Al Nahda Re-
sort & Spa, Kate Jones highlighted the fact that these
developments will have a positive effect: “The investment in
the infrastructure of the country can only serve to increase the
impact on the tourism industry as there will be additional facili-
ties and attractions to offer visitors, along with improved and
enlarged gateways.”
Emphasising his gratitude for the activities of Oman Ministry
of Tourism was chief operating officer, Oman Hotels & Tourism,
Srinith De Silva, who exclusively stated: “We are most apprecia-
tive of the efforts of the Oman Ministry of Tourism for placing
the focus for the future on boosting tourism, and we are most
excited at the planned investments, developments and improve-
ments in the infrastructure all over the Sultanate.
“Of course, we expect with these developments that not only
will the tourism industry boom but, also generally business in
Oman in terms of trade, projects and more will. With the major
expansion of Muscat International Airport and the addition of
new airports, we are confident that not only our properties, but
the hotel and travel industry in Oman will flourish,” he told TTG.
De Silva revealed that Oman Hotels & Tourism is working
hand-in-hand with local destination management companies to
support Oman Ministry of Tourism and to promote Oman as a
destination, with a view of expanding business and attracting
eastern and western European markets, as well as the Asian
market – more specifically, India and China.
Moreover, Oman Ministry of Tourism revealed to TTG that the
Sultanate is increasing its focus on the MICE industry due to a
considerable increase in business events. Other areas of focus
include leisure, with the Sultanate honing in on its golf offering.
SURGING NUMBERS
It appears that the fruits of this expansion of its tourism product
have already begun to emerge.
Alpen Capital’s 2012 GCC Hospitality Industry Report – re-
leased last October, reported that tourist arrivals into Oman
are expected to grow at a CAGR of 5.7 per cent between now
and 2022. The report additionally revealed that the Oman Min-
istry of Tourism is striving to increase the GDP contribution of
tourism from two per cent in 2011 to approximately 3.5 per cent
in 2015.
Adding to this, occupancy rates are predicted to increase
from 53 per cent from back in 2011 to 58.6 per cent by 2016.
Average daily rates are also expected to benefit from these
strengthened occupancy rates, set to increase from $245 in
2011 to $258.9 by 2016. In conclusion, the hospitality market is
forecast to grow at a CAGR of 8.6 per cent between the year
2011 and 2016.
Director of sales and marketing, Six Senses Zighy Bay, Jad
Frem said: “Oman has positioned itself as a top destination in
the MENA region, hosting premium quality hotels and resorts,
excellent facilities, unique scenery and a rich history. The desti-
nation is a perfect fit for families, sun–seekers as well as those
looking for some cultural insight into the region. As the slogan of
the Oman Tourism board says, indeed 'beauty has an address'."
Vincent added to this: “I believe that once you discover Oman,
you would not hesitate to come back and would look forward
to planning your next visit. The challenge today remains how
to convince or attract potential first-timers to select Oman.
Culture, heritage, sea, mountains and the unique touch of the
Omanis would remain my key words as to why to visit Oman."
Oman has positioned itself as a top destination in the MENA region, hosting premium quality hotels and resorts along with excellent facilities.
DESTINATION OMAN
10 September 1 2013 ttgmena.com
Rotana Jet has launched three non-stop flights a week be-
tween Abu Dhabi Al Bateen Airport and Salalah, which are set
to run until the end of September.
"As a customer-driven airline, Rotana Jet is glad to facili-
tate this much needed connectivity between Abu Dhabi Al
Bateen Airport and Salalah,” noted commercial and planning
director, Rotana Jet, Rajendran Vellapalath.
“Non-stop flights to Salalah offer passengers travelling
from the UAE with yet another unique holiday option to expe-
rience and we believe will create a wide range of new options
for the tourism and business sectors," Vellapalath added.
Serviced by an Embraer Jet aircraft, flights operate
between Al Bateen Airport in Abu Dhabi and Salalah on Tues-
days, Thursdays and Saturdays. The Abu Dhabi – Salalah
flights depart Abu Dhabi Al Bateen Airport at 15:30 and arrive
at Salalah International Airport at 17:30. The return flights will
depart Salalah International Airport on the same days at 18:15
and arrive at Abu Dhabi Al Bateen Airport at 19:55.
Expanding portfolio to service Salalah
This will create a wide range of options for the tour-ism and business sector.
Fuelling better business at marina
Oman’s yachting destination,
Almouj Marina, which is situ-
ated on The Wave Muscat
development, has recently
opened a fuelling station in
partnership with Oman Oil
Marketing Company (oman-
oil), granting visitors to the
marina added benefits.
The fuelling station was
adopted to serve Almouj
Marina’s customers with
convenience, providing both
diesel and benzene fuels.
The destination, managed
by Mourjan Marinas, offers
comfortable amenities and
state-of-the-art facilities. It
is also home to Oman Sail
sailing school.
Deputy CEO, The Wave
Muscat, Abdullah bin Khamis
Al Shidi, commenting on this
news said: “This is an impor-
tant step in enhancing the
services on offer at the ma-
rina – the heart of The Wave,
Muscat community.”
The fuelling station is set to benefit visitors to the marina
DESTINATION OMAN
ith over $130 million invested in it, Muscat
Grand Mall is due to welcome further expan-
sion plans that are set to be completed by Tilal
Development Company – an Omani real estate company.
The new development is expected to house 100 new
retail outlets in 30,000m² of additional mall space,
bringing fresh global brands to Oman and taking the
total number of stores to 250. The growth plans also
include doubling the parking space area, expanding the
entertainment options and creating a new retail and life-
style destination in the Sultanate.
Board member, Tilal Development Company, Abdul
Rahman Barham remarked: "It gives us great pride to
announce the second phase of Muscat Grand Mall, which
will give customers the opportunity to experience a re-
tail destination of international standards. Investments
will be made towards raising the profile of the mall, as
well as creating a world class shopping and entertain-
ment destination for the people of Oman.
"The first phase of the project has been completed
with over 90 per cent of the retail and residential spaces
already sold," he added.
Barham further explained: "In addition, the expan-
sion will create increased employment opportunities for
Omanis and will also be a mechanism through which we
can support small and medium enterprises."
Mall to undergo developments
11 September 1 2013 ttgmena.com
ndia’s low cost airline, SpiceJet, in part-
nership with Khimji’s House of Travel
(KHOT) – a tour operator in Oman, has
launched three weekly non-stop flights
between Muscat and Ahmedabad, India.
Senior divisional manager, Khimji’s
House of Travel – GSA for SpiceJet in
Oman, Cashio Vettom declared: "The non-
stop flight to the city of Ahmedabad will
be of great convenience not only to those
travelling to that city but also to those
going onward to the surrounding cities
like Bhuj, Mandvi, Bhavnagar, Jamnagar,
Junagadh, Surat, Vadodara, Rajkot and
also Udaipur, Mt Abu and Banswara in
bordering Rajasthan.
“The travel trade in Oman as well as the
general public will see this as an attractive
new option for those wanting to fly to west-
ern India and onward," Vettom added.
Director, Khimji Ramdas Group, Pankaj
Khimji said: "Trade along with cultural ties
between the western Indian state of Guja-
rat and the Sultanate of Oman goes back
over thousands of years, and continues to
thrive even to this day.
"The flights will definitely benefit the
business community on both sides and
lead to even stronger relations between
India and the Sultanate of Oman," Khimji
further outlined.
Oman Air has announced the
launch of its new first class
and business class check-in
lounge at Muscat Interna-
tional Airport.
With a soft launch taking
place earlier in the year, the
new facility has been adopted
to provide premium custom-
ers with a smooth and refined
start to the Oman Air passen-
ger experience.
With its own entrance and
lounge area, as well as its own
dedicated staff and fast-track
security clearance and bag-
gage drop, the brand new
check-in service eliminates
waiting time. It is additionally
only a short walk from the air-
line’s first class and business
class lounges.
Chairman, executive com-
mittee, Oman Air, HE Salim
bin Nasser enthused: “We
are pleased to announce
the formal opening of Oman
Air’s new first class and busi-
ness class check-in lounge at
Muscat International Airport.
By providing this exclusive
start to our premium custom-
ers’ journeys, supported by
outstanding personal service,
this new facility provides a
perfect introduction to Oman
Air’s award-winning passen-
ger experience.”
CEO, Oman Air, Wayne
Pearce said: “The new check-
in lounge provides a gateway
to our outstanding inflight ex-
perience, which has scooped
international awards.”
TTG: What is Park Inn looking to promote
in 2014?
Park Inn Muscat hotel will continue to pro-
mote almost everything that includes
accommodation. Our MICE strategy will de-
pend on our service and staff. This is what
separates us from others. We train our staff
to provide the best customer service that our
guests will remember.
In 2014, we additionally have plans
to expand our three meeting rooms
through partition, to obtain and host big-
ger groups with room accommodation
and meetings, especially for the government
sector.
TTG: Who is visiting Park Inn and where are
they coming from?
Oman is very accessible from Dubai – it is
reachable by a one hour flight or a four hour
journey by car.
Park Inn Muscat has also been focusing
on different markets. We have noticed an
increase of interest from the Italian market.
Also, a special charter has been negotiated in
Australia and Germany.
TTG: With exciting transportation devel-
opment plans in the pipeline, what effect
do you feel this will have on the tourism
industry of Oman?
The outcome of the new developments in
Oman will depend on how the tourism sec-
tion promotes it. Development of the new
airport with new flight destinations will
bring in new tourists. The Ministry of Tour-
ism is doing a fantastic job with promoting
the country and increasing its attractive-
ness. It is additionally focusing on business
tourism. Some future companies, such
as corporate and oil fields, are the main
markets. Airport and port expansion, the
opening of Royal Opera House Muscat, build-
ing of a new congress centre and the opening
of Oman Convention and Exhibition Centre,
highlight the fact that Oman is targeting the
meetings industry more.
TTG: Why do you think Oman is an ideal
tourism destination?
Oman is a promising country providing differ-
ent kinds of tourism. Our hospitality offerings
provide the quality to secure the loyalty of
tourists to make their visit not the first and
neither the last.
TTG: Is there any exclusive news that you
can share?
There are three upcoming Carlson Rezidor
hotels to launch in Oman: Radisson Blu So-
har; Park Inn by Radisson in Duqum as well
as Missoni Hotel.
This new facility provides a perfect introduction to Oman Air’s passenger experience.
Oman welcomes services to India
A seamless experience for premium customers
The airline has acquired the new lounges to provide premium customers with a smooth experience
DESTINATION OMAN
An assured outlook on the future of the Sultanate
General manager, Park Inn by Radis-son Muscat, Rabih Zein commented exclusively to TTG about the proper-ty’s updates and the future of Oman
The flights will benefit the business community.
12 September 1 2013 ttgmena.com
From cultural events to heritage,
cruising, horseback riding, div-
ing and sailing, Sharjah, Ajman,
Ras Al Khaimah and Fujairah are
emirates which are all expanding and grow-
ing their tourism product in their own right;
however all with very different offerings.
They each aspire to have their tourism
product appreciated for its own uniqueness
and charm. All four of these emirates are
utilising these merits to the utmost, with
most properties teaming up with their lo-
cal tourism boards to truly maximise on
that offering.
So how is tourism fairing for these small
yet intriguing and culturally-astute emirates
and how do they envision the future? Most
significantly, how are they utilising their
tourism product to capture visitor markets?
ADVENTURE PARADISE
Boasting a wealth of touristic offerings is the
emirate of Ras Al Khaimah; indelibly different
from Ajman and Sharjah, it plays host to trav-
ellers looking for a mix of outdoor activities
and relaxation.
Director, Ras Al Khaimah Tourism Develop-
ment Authority, Khalid Motik revealed to TTG
that the location’s unique features include be-
ing just 45 minutes from Dubai International
Airport as well as having the combination of
mountains, desert plains, nature reserves and
64km of coastline.
“Our tourism offering plays to that strength
and pairs it with premium hotels and resorts,
attracting tourists who are looking for a holi-
day that can provide both outdoor adventure
in addition to luxurious relaxation.
“So we really offer a full package experi-
ence: world class spas; fine dining; premium
luxury accommodation; a beautiful landscape;
and activities ranging from water sports such
as snorkelling, diving, kayaking through man-
groves, parasailing, fishing, sailing, banana
boating, microlight flying and golfing, sea
cruises, falcon shows, archery, horseback
riding, desert safaris, mountain climbing and
historical tours,” he added.
He also stated that the emirate is looking
forward to a number of hotel openings on
Marjan Island including the 657-key Rixos Bab
Al Bahr Resort, which is set to be the largest
all inclusive resort in the UAE; 315-room Mar-
jan Island Resort & Spa; 265-room Santorini
Hotel, a part of The Bin Majid Group; and the
484-key DoubleTree by Hilton Resort, Marjan
Island. In 2015, the UAE’s first Crowne Plaza
Resort, which is planned to be a 442-room
property, is due to open on the cluster of Al
Marjan islands.
The massive increase in room inventory
was also touched upon by general manager,
The Cove Rotana Resort – Ras Al Khaimah,
Andreas Mueller, who explained to TTG: “Ras
Al Khaimah will see a substantial increase
in room inventory from the last quarter of
2013 and during 2014. Whilst this will add
pressure to the already competitive environ-
ment, there is also a silver lining in this as the
destination will get increased recognition as a
major player.”
DISTINCTIVE CHARM
Set to impress, the emirate of Fujairah also of-
fers a somewhat specialised experience, with
much to experience by travellers looking to
enjoy outdoor activities.
“Some of the best snorkelling and scuba
diving in the UAE can be found at Fujairah.
Other water sports such as swimming, yacht-
ing, water surfing and deep-sea fishing attract
tourists throughout the year,” said general
manager, Iberotel Miramar Al Aqah Beach
Resort, Ashraf Helmy.
With such natural attractions to take advan-
tage of, general manager, Radisson Blu Resort
Fujairah, Janet Fitzner explained to TTG how
the property utilises its 500m stretch of pri-
vate beach.
“With a 500m long private beach, we have
the capacity to offer up to 600 people in a
private tent.”
This somewhat quiet but rising emirate has
much on the horizon, according to urban plan-
ner, Ramboll Middle East, Hayley Phillips.
“The Fujairah emirate is currently in the
process of creating a new Master Plan for
the emirate. The Master Plan seeks to accom-
plish sustainable development, in light of the
accelerating growth in terms of economy, in-
dustry and tourism. The aim is to achieve this
through establishing effective infrastructure
and development codes which are balanced
and environment–friendly.”
Ramboll was awarded the contract to de-
velop the Master Plan for the emirate.
She also pointed out that the plan is to
focus on the sea town of Dibba, tourism hot-
spots around Aqah Beach and the major Port
City of Fujairah.
GROwING STRENGTH
Meanwhile, Sharjah's developments have al-
ready proved fruitful with its half year tourist
figures showing just how popular the emirate
has become.
Sharjah Commerce and Tourism Develop-
ment Authority (SCTDA) recently released
figures recording a surge in tourist numbers
in the first half of 2013. The statistics released
place the hotel occupancy in the emirate at
more than 71 per cent, compared to 66 per
cent the previous year.
With a total number of 951,592 guests stay-
ing in the emirate’s 103 hotel establishments
(48 hotels and 55 hotel apartments), an over-
all rise of nine per cent in guest numbers was
registered.
DivERSEtREaSURESThe Northern Emirates are picking up the pace and looking to utilise their many natural attractions such as culture and outdoor activities to make known their tourism offering. From the ground, Natalie Hami explores how they are achieving this
ON LOCATION NORTHERN EMIRATES
13 September 1 2013 ttgmena.com
in Dubai,” he added.
According to Gosling, Sharjah is famous for its tradition, mu-
seums, deserts, lagoons and easily accessible beaches.
Director of sales and marketing, Oceanic Khorfakkan Re-
sort and Spa, Emad Saeed exclusively told TTG of Sharjah’s
exceptional and unrivalled charms: “Sharjah is unique among
all emirates in that it is has beachfronts on both the Gulf and
Indian Ocean. Khorfakkan is a very special bay with access to
some of the UAE's best scenery.”
RISING PROUD
The nearby emirate of Ajman, located just 10km from Shar-
jah, equally has much to offer from the Ajman museum,
for visitors looking to enjoy the emirate’s history, to its white-
sand beaches.
Group general manager (responsible for Ajman and Dubai),
Tulip Inn, Arun Kumar enlightened TTG on the emirate's nu-
merous benefits: “Ajman is a fast developing emirate, and is
perfectly situated on the Gulf shore. Its location is surely a
Ras Al Khaimah will see a substantial increase in room inventory.
ON LOCATION NORTHERN EMIRATES
Chairman, SCTDA, Mohamed Ali Al Noman said: “This year,
we have stepped up our efforts to target local, regional and
international tourism markets. The Sharjah Light Festival, held
in February this year, celebrating the emirate’s magnificent
monuments and landmarks, attracted a great number of visi-
tors. The emirate hosted this year as well Sharjah Biennial for
two months alongside Sharjah Heritage Days, Sharjah Festival
Days and Sharjah Spring Promotions.”
Al Noman added: “The half-yearly statistics results put
great responsibility on us to work public and private sec-
tors to expand tourism activities that boost the emirate’s
economy by enhancing the coordination between different
tourism sector players in the emirate.”
Referring to various tourism sectors coming together, along
with certain emirates working side by side, Sharjah Investment
and Development Authority (Shurooq) was recently visited by a
delegation from Ajman Municipality and Planning Department
with a view to exploring possible avenues of cooperation and
joint work. They also exchanged views on jointly developing
expertise in the area of tourism and ways to attract investors.
The significance of various sectors of the tourism industry
coming together within the emirate was also touched upon by
general manager, Hilton Sharjah, Richard Gosling, who shared
exclusively to TTG: “We leverage our promotional activities
alongside Sharjah Commerce and Tourism Development Au-
thority and Sharjah Investment and Development Authority to
attract people to the destination, as well as our hotel.
“We work closely with these authorities to promote Shar-
jah through several sponsorship programmes. In our first four
months of operation, Hilton Sharjah combined its efforts with
the Sharjah Commerce and Tourism Development Authority to
take part in the GCC Road Show and the Arabian Travel Market
perfect place to stay away from urban life and just purely enjoy
the warm sunny beaches and experience friendly hospitality
than anywhere else.”
However, despite being one of the smallest emirates, Ajman
is expanding, especially with regard to hotel occupancy.
According to general manager, Ramada Hotel & Suites
Ajman, Iftikhar Hamdani, Ramada Beach Ajman has recently
opened on the Ajman Corniche, adding to the emirate’s room
availability. He was also particularly optimistic about Ramada
Hotel & Suites Ajman’s continued impressive occupancy rate.
“We will continue leading the Northern Emirates in terms of
occupancy and will remain on top of the ladder this year too,
our forecast for the rest of the year is 95 per cent.”
A similar optimism was reiterated by executive assistant
manager in charge of business development, The Ajman Palace,
Christian Huschka, who said: “Occupancies are expected to
grow from September onwards, as the beach upgrade is fin-
ished in August and theupcoming season begins. Strengthened
awareness of TheAjman Palace, combined with increased ex-
posure with our business partners in the travel trade, shall
result in an expected high number of bookings."
The confirmation of this well-placed optimism is in the fig-
ures recently released by Ajman Tourism Development. The
emirate includes 34 hotel establishments: 13 hotels and 21 hotel
apartments and during 2012 occupancy rates in hotels reached
55 per cent, compared to 51 per cent in 2011, while occupancy
in hotel apartments was around 60 per cent in 2012, compared
to 56 per cent in 2011.
Further to Ajman's development, head of tourism events sec-
tion, Ajman Tourism Development Department, Mona Al Ali
told TTG that looking ahead, besides being a family destination
they are also targeting corporate.
14 September 1 2013 ttgmena.com
Airline announces network growthRas Al Khaimah’s national airline, RAK Airways, has re-
cently launched a number of new destinations, in a bid
to reach 40 destinations by 2015.
The carrier launched Islamabad, Pakistan and Am-
man, Jordan, as well as expansion of its current fleet.
President, RAK Airways, Murabit Al Sawaf said: “With
our entry into Jordan, through the Amman launch, we
have made our first entry into Levant region and I must
say that with this interesting destination launch we
have opened a very important travel option for leisure
travellers from UAE to experience the beauty of Petra,
which is indeed the highlight of Jordan.”
He added: “The addition of the two new August
routes has helped us achieve 11 destinations out of 40
and very soon we will announce more entry points into
KSA which is one of the key inbound tourism and inves-
tor markets into Northern Emirates.”
ON LOCATION NORTHERN EMIRATES
ceanic Khorfakkan
Resort and Spa has
reopened following a
renovation, which director of
sales and marketing, Oceanic
Khorfakkan Resort and Spa,
Emad Saeed revealed to TTG
would bolster the hotel’s of-
fering as well as the general
surrounding area.
“We were delighted to reo-
pen the Oceanic Khorfakkan
Resort and Spa in June of
this year following extensive
renovation. The new hotel
has been completely trans-
formed, extending the beach
area and adding villas, an ad-
ditional restaurant, ballroom
and top class diving centre.”
Saeed added: “These im-
provements firmly position
the hotel at a new level and
raise the level of quality in
Khorfakkan.”
According to Saeed, the
property has been particu-
larly well received since its
reopening. He expects these
positive results to continue
once other amendments are
made, now in the pipeline,
including making its diving
centre fully operational.
Renovations boost hotel offerings
These improvements firmly position the hotel at a new level and raise the level of quality in Khorfakkan.
Waldorf Astoria Hotels &
Resorts has announced the
opening of Waldorf Astoria
Ras Al Khaimah, the brand’s
first hotel in the UAE.
The 346-room Waldorf
Astoria Ras Al Khaimah in-
cludes a number of features
and services such as a first-
class 18-hole championship
golf course, a 350m private
beach, a state-of-the-art spa
and six exclusive dining and
entertainment venues.
“Across the globe, Waldorf
Astoria Hotels & Resorts are
known for timeless elegance,
inspirational environments
as well as the extraordinary
experiences provided to
guests each day,” said global
head of luxury and lifestyle
brands, Hilton Worldwide,
John Vanderslice.
It will also include two of
Waldorf Astoria’s brand sig-
natures: a grand lobby clock
and Peacock Alley, a public
area dedicated to the re-
nowned dining area.
Prestigious brand forays in RAK
The luxury property offers an 18-hole championship golf course along with a 350m private beach
15 September 1 2013 ttgmena.com
MICE facilities face extensive makeover
Iberotel Miramar Al Aqah
Beach Resort in Fujairah is cur-
rently renovating its ballroom
for events and meetings and is
set to be completed by the end
of October 2013, it exclusively
revealed to TTG.
General manager, Iberotel
Miramar Al Aqah Beach Re-
sort, Ashraf Helmy confirmed:
"We are in the process of
renovating the hotel ballroom
for events and meeting. The
extension will include three big
conference rooms in total, a
wedding hall, meeting rooms
and two coffee break rooms.”
According to Helmy, the
extension to the hotel is ex-
pected to enable companies
to hold events and meetings
whilst staying in the five-star
property.
Commenting on the oppor-
tunities available for weddings
he said: “We are promoting
our wedding ballroom, this is a
great opportunity for couples
to have a beach wedding and
later on a reception."
The property has also recently upgraded its rooms
Setting standards in Ajman
The Ajman Palace is a 254-room property
The Ajman Palace has been the first hotel to be awarded with
the five-star classification, based on the criteria of the official
classification by the Ajman Tourism Development Depart-
ment (ATDD) which started the project in the hotel recently.
General manager, The Ajman Palace, Roland Obermeier
said: “We are delighted that The Ajman Palace has been hon-
oured as being the first hotel reviewed and getting classified
by the ATDD and receiving the five-star rating.”
He added: “This recognition is an amazing reward to
our dedicated team of professionals who work every day
wholeheartedly in order to be ‘creating moments to write
home about.’”
The property boasts 254 rooms, suites and serviced resi-
dences along with a range of restaurants.
ON LOCATION NORTHERN EMIRATES
oncorde by Mourouj Fujairah has recently revealed to
TTG how the hotel has been excelling during 2013 as
well as its forecasts for the future.
General manager, Concorde by Mourouj Fujairah, Mo-
hamed Fekry commented to TTG: “Our business in 2013 had
an increase of 15 per cent; better than last year.”
He added: “As for the forecasts, we are expecting an
increase of seven per cent by 2014 as we are planning to
improve our facilities and services next year.”
Referring to the markets that they cater to, Fekry ex-
plained that their feeder markets are mostly local guests,
expatriates and GCC nationals, however they are also cur-
rently seeing an increase from the Asian market.
Earlier this year, the property also joined Mourouj
Hospitality Management. Commenting on this Fekry
explained to TTG: “This is indeed a good opportunity for us
to enhance our company profile."
Well-placed optimism for future
We are expecting an increase of seven per cent by 2014.
16 September 1 2013 ttgmena.com
Hilton Ras Al Khaimah Resort & Spa has been highlighted as
one of the top 100 partner hotels in the world by RTK Travel
Agencies, considered a co-operation of the best travel agen-
cies in Germany.
Country manager – Ras Al Khaimah, Hilton Worldwide, Mo-
hab Ghali said: "It's a great honour to be chosen among so
many properties as one the best hotels in the world by Ger-
man travel agencies.”
The RTK is Europe's biggest travel agencies cooperation
with about 3,500 travel agencies.
“This recognition rewards our team members in their ef-
forts to maintain excellence at Hilton Ras Al Khaimah Resort
& Spa,” added Ghali.
Each year, German tourism professionals reward the most
revered hotels in the world based on certain criteria, such as
distribution friendliness, high quality or customer focus.
The recognition is to be marked during an annual congress
in Berlin from October 3 to 6, 2013.
Recognised for excellence in RAK
Sharjah hotel benefits from refurbishment
Radisson Blu Resort Shar-
jah recently revealed to TTG
that it is undergoing a refur-
bishment on its ninth and 10th
floors as well as 20 cabanas,
expected to be finished by
October 20, 2013.
This follows a refurbish-
ment on a total of 212 of its
rooms in 2012.
“Radisson Blu Resort
Sharjah underwent a soft re-
furbishment of 212 rooms, in
the year 2012, and suites to
improve the overall quality
and ambience of the hotel,”
general manager, Radisson
Blu Resort Sharjah, Basel Ta-
lal told TTG.
He added: “Now we are
doing a refurbishment of the
ninth and 10th floor and 20
cabanas, and these would be
completed by October 2013.”
Talal noted that the refur-
bishment of rooms is being
carried out in stages using a
floor by floor approach.
The hotel has been extensively renovated along with enhancing a number of outdoor activities
ON LOCATION NORTHERN EMIRATES
It's a great honour to be chosen among so many properties .
as Al Khaimah Tourism Development Authority
recently revealed to TTG which developments it is
looking forward to for the remainder of 2013, as well
as 2014.
Director, Ras Al Khaimah Tourism Development Author-
ity, Khalid Motik told TTG: “Looking forward to 2014, Ras
Al Khaimah Tourism Development Authority will continue
to build on the emirate’s tourism infrastructure both by
encouraging international investment and by developing
local talent and business opportunities.”
According to Motik, their activity spans hospitality train-
ing programmers, the coordination of joint initiatives with
key travel industry players, representing the emirate at
trade shows as well as developing compelling marketing
and investor collateral.
Ras Al Khaimah Tourism Development Authority is also
looking to take part in key exhibitions, in a bid to further
promote itself.
“During the second half of 2013, Ras Al Khaimah Tour-
ism Development Authority is set to be representing the
emirate in September at St. Petersburg Travel Forum, at
Leisure Moscow.
"We will be attending Leisure Astana for the first time
and in November Ras Al Khaimah TDA will attend World
Travel Market in London with a dedicated Ras Al Khaimah
exhibition booth,” he added.
Emirate set for an exciting 2014
18 September 1 2013 ttgmena.com
espite a challenging economic climate, the aviation
industry has experienced robust growth in air pas-
senger traffic in recent months, according to the
International Air Transport Association (IATA), and
Middle Eastern airlines remain at the forefront of the sector.
IATA revealed that demand figures indicated a year-on-
year growth of six per cent. Significantly, both Africa (10.8 per
cent) and the Middle East (11 per cent) were the strongest re-
gional performers. Furthermore, a load factor of 81.7 per cent
suggests that airlines are efficiently meeting travel demand.
However, director general, IATA, Tony Tyler acknowledged:
“The industry is still on track for a global net profit of $12.7
billion. But there is little margin for error and even a small
change in the second half of the year could shift the outlook
significantly.”
IATA highlighted that Middle East carriers expanded 12.1 per
cent compared to a year ago with the demand for new routes
to emerging markets in Africa and Asia fuelling the growth of
the Gulf hubs.
REGIONAL OPTIMISM
The continued evolution of the Middle East region’s aviation
sector is evident with Dubai International Airport reporting a
record breaking six months. The airport received 32,662,103
travellers in the first half of 2013, 16.9 per cent more than in
the same period in 2012. Passenger volumes in June were up
from India, Saudi Arabia, the UK, Australia and Pakistan, which
can be linked to the launch of new routes, partnerships and
connections by regional airlines.
Likewise, Abu Dhabi Airports Company (ADAC) announced
a 12.6 per cent growth in traffic volumes for the first half of
2013, compared to last year’s corresponding period.
Director, airline relations, Routes, Paul Winfield exclusively
shared with TTG: “The growth of the major Middle East carrier
hubs is key to their success. Their geographical location is a
significant advantage connecting passengers more conveni-
ently than previous traditional hubs. The airlines in the region
have capitalised on this.”
After launching 10 new destinations across six continents
during the 2012-13 financial year, Emirates Airline is augment-
ing its network and looking at ways to increase its product
offering, including significant investments in product and ser-
vice, new aircraft and a growth plan. Despite the challenge of
rising fuel costs which account for 40 per cent of its expendi-
ture, it invested $3.8 billion in new aircraft, products, and
services throughout 2012-13. This investment has resulted in
an increased customer base and a rise in global brand aware-
ness. This is evidenced as in 2012-2013 (ending March 31, 2013)
when Emirates Airline attracted 39.4 million passengers,
reflecting an increase of 15.9 per cent over the previous year.
Meanwhile, low cost carrier flydubai has experienced an
increase of 52 per cent in passenger numbers (5.1 million) in
2012 compared with the previous year. CEO, flydubai, Ghaith
Al Ghaith told TTG: “Middle East-based airlines currently ac-
count for eight per cent of the global air transport industry
and we are certain that this is set to grow. The region has the
greatest number of aircraft on order in the world to match an
ever-increasing demand.”
Ras Al Khaimah’s national carrier, RAK Airways, also re-
ported passenger growth of 300,000 in 2012 and in Q1 of
2013, the passenger numbers increased to 40 per cent. The
airline plans to continue its expansion into Saudia Arabia.
President, RAK Airways, Murabit Al Sawaf explained to TTG
how regional airlines can continue to flourish alongside each
other: “Each airline in the region has its own unique selling
points, giving the discerning travellers a savvy travelling cul-
ture and the international ones simply love it.”
Flying 35.9 million passengers in the first half of 2013,
global carrier, Lufthansa is attuned to developments of the
MENA market. Vice president – Southeast Europe, Middle East
and Africa, sales and services, Lufthansa, Carsten Schaeffer
shared with TTG: “In the MENA region, the airline has in-
creased flight operations in Saudi Arabia, Libya and Egypt
in response to the growing demand in passenger traffic.”
PROFITABLE PARTNERSHIPS
Emirates Airline has been a trailblazer in the trend of airline
partnerships, particularly with its alliance with Qantas Airways
which has expanded its reach to Australia and New Zealand.
Regional manager – MENA, Qantas Airways, Rohan Garnett
reflected positively to TTG on the partnership: “In the first
two months of our partnership, Qantas Airways saw a six fold
increase in the bookings to Europe compared with the same
period last year. No airline can fly everywhere. That is why
both airlines have joined to offer customers one of the biggest
networks and the best travel experiences. ”
Indeed, the industry has been galvanised by a number of
global strategic partnerships. Winfield elucidated: “Consolida-
tion in the industry is a key theme and Routes have been at
the forefront of delivering a new interline product to help air-
lines meet other airlines.”
Etihad Airways announced its strongest Q2 and half-year
financial performances on record, achieving an eight per
cent increase. Passenger revenues for the first half of 2013
reached $1.8 billion. The airline reported that revenue gen-
erated by codeshare and equity alliance partners was $184
million in Q2, 25 per cent above the same period in 2012. Part-
nership revenue comprised 20 per cent of the airline’s total
passenger revenue in both Q2 and the first half of 2013.
Highlighting the resilience of the trend, Winfield forecasted:
“The future in a route development sense will continue to
be increasing consolidation. The US now has just three Full
Service Carriers upon the completion of the US/AA merger
compared with six in 2008, and we continue to see huge con-
solidation in Europe with IAG, LH Group and Air France-KLM.”
fORgiNg NEw LiNkSThe Middle East’s airline sector continues to gain strength and momentum by reaching far and wide with strategic codeshares and partnerships. Naomi Leach reports
ANALYSIS AIRLINES
Each airline in the region has its own unique selling points, giving the discerning travellers a savvy travelling culture.
20 September 1 2013 ttgmena.com
We, at Qantas Airways, understand that
technology is at the forefront of the cus-
tomer experience in today’s increasingly
sophisticated and tech savvy world.
It is for this reason that Qantas Airways
has successfully introduced the RED iPad
app for frontline employees, which gives
on-board managers real-time customer
information which helps them to deliver a
more personalised service. It's a fantastic
tool as we improve customer service across
the business. We have also started equip-
ping pilots and cabin crew with iPads to
reduce paperwork.
Qantas Airways has recently introduced
Select on Q – Eat, which allows business
customers to select their preferred meal
online 72 to 24 hours prior to departure.
By pre-ordering their meal, customers are
given access to a wider range of choices,
and can also advise via Select on Q – Eat
if they would like to skip the supper ser-
vice (having already eaten in the lounge),
so that cabin crew know they want to go
to sleep straightaway and make their bed
up as soon as service commences inflight,
maximising sleeping time.
As with all airlines, the challenge for the
future is to constantly improve and find
ways to innovate and make travel easier
and more enjoyable for our passengers.
Indeed, more customers are demanding a
more personalised service.
airberlin has revealed positive financial results for Q2 of 2013,
reporting a significant surge of passengers on its codeshare
flights with Etihad Airways seen in the first half of the year.
During H1, the number of passengers on these routes grew
more than three times, climbing to 267,000 people from the
75,000 recorded for the same period last year. With a total
of 449,000 passengers transported so far in 2013, including
July, the outlook for the two airlines' codeshare routes is con-
sidered very encouraging.
Additionally, airberlin’s figures have been boosted by
Etihad Airways’ Equity Alliance partners including Virgin
Australia, Air Seychelles and the newly created Air Ser-
bia. In H1, airberlin's passengers on codeshared flights
totalled 267,000.
Partnership bolsters carrier’s business
European low-cost carrier, Wizz Air, has expanded its pres-
ence in the MENA region by launching operations between
Budapest, Hungary, and Istanbul, Turkey as well as announc-
ing four new routes from Europe to Dubai.
Chief commercial officer, Wizz Air, Gyorgy Abran stated:
"The increasing popularity of Turkey as a business link and
holiday destination will now be more accessible for individual
travellers, as well as families and businesses.”
The Budapest-Dubai route, which launched on August 2,
2013 is operated four times per week. It is set to become daily
in March 2014, and is expected to see over 70,000 passen-
gers in the first year of operations. In addition to Turkey, the
airline is also due to be present in Dubai as of late October,
with four weekly flights scheduled.
Airline boosts MENA network
The airline has launched flights to Istanbul and is preparing for a Dubai debut
airberlin reports strong growth on its codeshare routes
ir Arabia recently an-
nounced its financial
results for the first
half of 2013, boasting a 17 per
cent increase in net profit.
Total turnover for H1 stood
at almost $408 million – up
19 per cent from $326.3
million recorded during the
same period last year. The
airline saw more than three
million passengers up 16 per
cent compared with H1 of
2012, while the average seat
load factor stood at 82 per
cent. Chairman, Air Arabia,
Sheikh Abdullah Bin Moham-
med Al Thani commented:
“The airline's commercial
and operational strength has
allowed it to further invest in
its own growth, carry more
people and register strong
performance.
"We will continue to focus
on our business expansion
strategy which will enable us
to launch new services and
enter new geographies in the
coming six months," he said.
Strong regional performance
The airline’s commercial and operational strength has allowed it to further invest in its own growth.
Flying into the future
Regional manager – MENA, Qantas Airways, Rohan Garnett shares with TTG how the airline is enhancing its product to meet contempo-rary passenger demands.
ANALYSIS AIRLINES
22 September 1 2013 ttgmena.com
SPECIAL REPORT US & CARIBBEAN
his year saw several Middle Eastern carriers launch
new US routes: January kicked off with the doubling
of the Dubai – New York services by Emirates Airline;
March had witnessed the start of Etihad Airways’ Abu
Dhabi – Washington DC route; and April had welcomed the new
Doha – Chicago link by Qatar Airways.
Moreover, Qatar Airways has further plans to introduce Phil-
adelphia to its US network in 2014, while Emirates Airline is
set to upgrade its existing Dubai – Los Angeles service with an
A380 aircraft in December. Besides offering a greater choice
of direct flights to transatlantic travellers, growth in seating
capacities on US routes, paired up with strategic codeshar-
ing, opens up new opportunities for exploring the Caribbean.
With the momentum in boosting travel from the Middle East
to these distant overseas destinations gaining pace, questions
remain to be answered: how important is the MENA market
for the US and the Caribbean tourism industries, and how well
prepared are they to meet the expectations of savvy Middle
Eastern travellers?
ECONOMIC POTENTIAL
Responding to the first question, vice president, global part-
nership development, Brand USA, Jay Gray revealed to TTG:
“As one of the most affluent regions in the world, MENA is a
significantly relevant feeder market for potential international
visitors to the US. In fact, three of the top airline carries from
the region – Qatar Airways, Etihad Airways and Emirates Air-
line – are eager to enhance their service footprint in the United
States, which we anticipate will result in an influx of visitors
and a substantial economic impact.”
So, how is the industry reaching out to this lucrative market?
“With the launch of Emirates Airline’s direct flights, the Fort
Worth Convention & Visitors Bureau (FWCVB) has hosted both
trade and media familiarisation tours in conjunction with DFW
International Airport and the Dallas Convention & Visitors Bu-
reau,” director of tourism, FWCVB, Estela Martinez told TTG.
She added that their brochures and promotional materials
were showcased at the Arabian Travel Market (ATM), and that
a group of UAE tour operators were welcomed at the Go West
Summit, held in Fort Worth, Texas.
“We are excited to continue to build these relationships and
welcome travellers, leisure, corporate and MICE groups from
the Middle East to Fort Worth, Texas,” said Martinez.
ATM is seen by many as an opportunity for approaching the
Middle East.
Debuting at this year’s show was Greater Miami Convention
and Visitors Bureau (GMCVB), as vice president, marketing &
tourism, GMCVB, Gisela Marti confirmed to TTG: “At ATM, in
addition to having a booth as part of our activities to better
get to know the MENA market and establish direct contacts
with the leading travel industry players within the region, we
conducted our first educational seminar about Greater Miami
as a destination, highlighting Bal Harbour, Miami’s most fash-
ionable beach destination.”
After an encouraging debut, GMCVB continued its sales and
marketing activities in the region throughout the summer via
its Dubai based representatives. “We are excited to reach out
to the region’s travel industry for the development and promo-
tion of Miami programmes for leisure and group segments,”
added Marti.
LEARNING AND ADAPTING
In a bid to understand and exceed the expectations of MENA
travellers, the US travel trade industry is dedicated to continu-
ously learning and training.
Creative director, Access Destination Services, Erik Berg
revealed to TTG: “I personally have lived in Saudi Arabia and
recently visited the UAE for an extended stay to learn about
what is important to travellers in this part of the world.” He
visited 30 properties in the UAE and Oman to see how they
accommodate their guests and to build relationships.
US hospitality stakeholders are also making sure that their
employees are well prepared to welcome guests from the
Middle East.
General manager, InterContinental Los Angeles, Steve Choe
told TTG: “We educate our staff by sharing insights on Middle
Eastern traditions and the likes and dislikes of Arabic travel-
lers. We also distribute weekly resumes if there is a lot of travel
coming from the Middle East, so our staff is fully prepared.”
With the same goal, Sheraton New York Times Square’s team
is assisted by Starwood’s Dubai outpost as director of sales and
marketing, Sheraton New York Times Square, Kai Fischer re-
ported to TTG: “Our staff is briefed on cultural nuances of any
group travelling to the hotel, so we understand their needs fully,”
he confirmed.
Similarly, The Pierre, A Taj Hotel, New York has invested in
local representation in Dubai, with the property having a dedi-
cated sales manager that looks after Middle Eastern guests.
LAyING THE GROUNDwORk
With regards to Caribbean destinations, which have lower
numbers of MENA visitors and no direct links to the region,
they are also starting to look at ways to capitalise on its great
potential, and are approaching it strategically.
Regional director, Bahamas Tourist Office, Giovanni Grand
confirmed this to TTG: “Before aggressively marketing to
the potential market from the Middle East and North Africa,
the primary focus of the Ministry of Tourism is currently to en-
sure that the appropriate air lift and visa facilities are in place.
For example, some countries, such as Oman and Kuwait, are
visa exempt, and the Bahamas government is looking to offer
the same facility to a number of other countries.”
Grand also revealed that with the opening of the $3.5 bil-
lion Baha Mar luxury resort in December 2014, there will be a
greater focus on the MENA market.
With the rising number of flights from the Middle East to the US and the Caribbean, Ana Mladenovic investigates the significance of the MENA market to US and Caribbean travel trade industry stakeholders
BRiDgiNg CONNECtiONS
As one of the most affluent regions in the world, MENA is a significantly relevant feeder market.
September 1 2013 ttgmena.com
SPECIAL REPORT US & CARIBBEAN
P&O Cruises, a UK-based cruise operator, revealed that Adonia,
its smallest ship, is set to debut a new Caribbean, Central and
South America fly-cruise programme in spring 2015, featuring
11 different cruise itineraries, ranging from 14- to 33-night trips
scheduled for the period from January 4 to April 4, 2015.
It is set to offer passengers a chance to explore smaller Car-
ibbean islands, in addition to Barbados, St Lucia, Grenada, the
Amazon, Orinoco River and the rainforests in Central America.
Other ports of call are to include Colon, Panama; Mayreau,
Grenadines; Pointe-à-Pitre, Guadeloupe; Port of Spain, Trini-
dad; and Puerto Limon, Costa Rica and more.
Managing director, P&O Cruises, Carol Marlow said: "Passen-
gers can enjoy a much more authentic Caribbean experience
visiting tiny islands which larger ships cannot visit. They can
head off-the-beaten track in Central and South America to dis-
cover banana coasts, rainforests and amazing ecosystems with
a huge array of animals and exotic birds."
Cruise ship to unveil Caribbean offerings
Passengers can enjoy a much more authentic Caribbean experience.
Revamped property lures in travellers
Sheraton New York Times
Square has completed a
$180 million renovation of
its rooms, suites and pub-
lic spaces, all of which now
boast a refreshed look.
Director of sales and mar-
keting, Sheraton New York
Times Square, Kai Fischer
told TTG: “Our spacious
suites feature a sophisti-
cated new aesthetic and first
class amenities.
“We also transformed our
meeting and event space
with newly designed flexible
venues, the latest in A/V
equipment and high-tech
communications and a com-
pletely new modern look,"
he explained, adding that the
property is ideal for groups,
as well as family business
delegations.
“Our bedroom layout lends
itself to family business, with
a high selection of inter-
connecting bedroom/suite
options plus private area
check in if required."
The property caters to corporate, family and business travellers
23
ew York has recently welcomed Courtyard New
York Manhattan/Herald Square with a ribbon cut-
ting ceremony that was led by Mayor, City of New
York, Michael Bloomberg; chief operations officer – the
Americas, eastern region, Marriott International, David
Marriott; CEO, Hidrock Realty, Jack Hidary; and CEO, NYC
& Company, George Fertitta.
The 167-room hotel is housed in the former Atlantic
Bank of New York building which dates from 1928. Its fa-
cilities include an indoor/outdoor rooftop lounge, fitness
centre, extensive meeting space and a ‘Refreshing Busi-
ness’ lobby which offers guests an open and flexible space
ideal for gatherings and pop-up meetings. It boasts media
pods, WiFi and a variety of seating zones.
In addition, all of its rooms are equipped with free high-
speed Internet and a functional work space, as well as a
spacious bathroom and a separate seating area.
Guests also have at their disposal the GoBoard – a 55-
inch LCD touch screen which displays local information,
maps, weather and headline news, and it allows for mobile
integration. The screen can also provide detailed flight in-
formation for local airports, local entertainment as well as
event information and walking directions.
Located at 71 West 35th Street, the hotel is opposite
Macy’s store and close to the Empire State Building on
Fifth Avenue, Times Square and Madison Square Garden.
New York embraces a new business hotel
24 September 1 2013 ttgmena.com
PEOPLE ON THE MOVEFO
UR
SEA
SO
NS H
OTEL
S &
RES
OR
TS
Allen Smith has been appointed as president and CEO of Four Seasons Hotels & Resorts. Smith was previously CEO of Prudential Real Estate Investors since 2008 and under his leadership the company expanded its global presence to 23 offices worldwide and $53 billion in real estate assets under management, including many hotels. He joined Prudential in 1987 after earning his degree from Cornell University’s School of Hotel Administration.
PreSIdenT & Ceo
If you have recently been promoted or appointed key staff, please contact us...
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Adel Erfan is the new general manager of Mövenpick Hotel and Residences Hajar Tower Makkah in Saudi Arabia. An Egyptian national, Erfan has over 32 years of hospitality industry experience in the GCC region. He spent 18 years with Le Méridien before moving to Mövenpick Hotels & Resorts as general manager at Mövenpick Hotel Qassim. Erfan will be responsible for the general operations of the hotel, including staffing and development.
ADEL ERFAN
GenerAl MAnAGer
jO
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MA
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Philip Papadopoulos has recently been appointed as general manager for Amman Marriott Hotel and country general manager for Jordan Marriott Hotels.He began his career with Marriott at Athens Ledra Marriott Hotel in 1985, and has since worked in numerous Marriott properties around the world, including Poland and Hungary before joining Jordan Valley Marriott Dead Sea Resort and Spa in 2002.
PHILIP PAPADOPOULOS
CounTry GenerAl MAnAGer
Ahmed Adam joins Raffles Dubai as assistant director of sales – leisure from the global sales team in Saudi Arabia at Carlson Rezidor Hotels in Riyadh. A Sudanese national, he has over 13 years of experience in the hospitality industry, beginning his career in front office and reservations.He has worked in numerous properties in Saudi Arabia, Qatar and Dubai in a sales capacity before accepting his current position.
ASSISTAnT dIreCTor oF SAleS – leISure
Tamer Refaat is now the assistant director of sales – corporate for Raffles Dubai. An Egyptian national, he moved to Dubai in 2004 to begin his hospitality career in Renaissance Dubai Hotel as front desk agent.In 2006 he joined Shangri-La Hotel in Dubai and was promoted to business development manager. He was then appointed as sales manager at Raffles Dubai, and became senior sales manager – corporate in 2011.
ASSISTAnT dIreCTor oF SAleS – CorPorATe
RA
FFLE
S D
UB
AI Len Tobias is the newly-
appointed director of sales – leisure for Raffles Dubai. Born in the Philippines, she has over 15 years of hospitality experience. She moved to Dubai in 2001 and worked at World Trade Centre Hotel to gain experience in business development. Tobias joined the team at Jumeirah Bab Al Shams Desert Resort in 2004 and moved to Raffles Dubai in 2010 as senior sales manager – leisure.
dIreCTor oF SAleS – leISure
LEN TOBIAS
AHMED ADAM
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Mark Deere is now the general manager of Yas Island Rotana & Centro Yas Island.He will manage the overall operations of these two hotels and will also spearhead the growth of hospitality business in the destination.In 2004, Deere became general manager at Hilton Dubai Creek and then went on to head the team at Hilton Hanoi Opera. He then returned to the UAE as general manager of Arjaan by Rotana in Dubai.
GenerAl MAnAGer
MARK DEERE
ALLEN SMITH
EM
IRA
TES
PA
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GenerAl MAnAGer
HOLGER SCHROTH
TAMER REFAAT
Emirates Palace has announced the appointment of Holger Schroth to the position of general manager. With over 30 decades of experience in the hospitality industry, he has worked at Kempinski hotels in Germany, China, Hong Kong, Spain and Thailand, as well as the UAE. Prior to his appointment, Schroth spent three years with Siam Kempinski Hotel Bangkok, where he oversaw the opening of the hotel.
25 September 1 2013 ttgmena.com
DEALS OF THE MONTH
Terre Blanche Spa in Provence, France, has unveiled six new attractively-priced, luxury treatment packages, aiming to focus on improving clients’ overall well-being.
Spa experiences for good health
JA resorts & Hotels is offering travel agents across the GCC an opportunity to sign up for its incentive programme, offering diamonds, gold and iPads for client bookings at JA oasis Beach Tower, JA Palm Tree Court and others.
Incentives aimed at agents
luxury villa specialist, Scott Williams, has announced a range of late summer getaway options in France, Greece and Turkey, ranging from rustic country retreats to seaside homes, available from September 8 to october 31.
Late summer luxury escapes
AGENT SPOTLIGHT...Century Travel is launching a dedicated B2B brand within the GCC region called the Luxury Cruise Portfolio (LCP). CEO, Century Travel, Daniel Essex told TTG: “LCP has the exclusive GSA for two cruise lines within the GCC region, Crystal Cruises and Windstar Cruises. LCP is committed to the region, providing regular sales visits to the travel trade as well as extensive training in order to really educate the trade and drive more sales from the region.” Essex commented on the company’s success throughout 2013 so far: “This year has already proven to be a strong year. Bookings are up year-on-year and we have good passenger numbers for the winter season. I see more people taking advantage of the lower prices available for booking early. “I feel that the remainder of 2013 will be buoyant, but at the same time hindered by the lack of availability as cruising becomes more and more popular. Agents really need to stress to their clients that to get exactly what you want on a cruise ship, you must commit to booking early.”
CEO, Century Travel, Daniel Essex
TATOs
September 1 2013 ttgmena.com
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tOp 5 mOSt READ StORIESTTGmEnA.com
marketing & e-commerce executive, Sofitel bahrain Zallaq thalassa Sea & Spa
Social media is an excellent platform with which to communicate directly with our guests before, during as well as after their stay. We currently maintain profiles on Facebook, Twitter, Instagram, Four-square, Flickr, Youtube and Google +.
For us, social media provides a unique outlet to showcase the beauty of our hotel to future guests that have not yet visited, and of course, provides a unique way of reminding our guests of their stay with us whether it be days or years ago. Our other social media platforms such as Facebook and Twitter provide an excellent means to achieve the most important part of social media: to engage with our community directly, in addition to keeping them in-formed through posts and tweets about what is going on in the hotel as well as posting interesting content.
Social media provides a unique outlet to showcase the hotel
RICHARD HATFIELD
Media Voice
to find out more about ttG mENA’s social media activities, visit us on Facebook, twitter and LinkedIn
We Asked: how can airlines go about enhancing the family travel experience?
ttG mENA pOLLQuestion
DESTINATION QATAR • ON LOCATION SRI LANKA • ANALYSIS ECOTOURISM • SPECIAL REPORT ALGERIA & LIBYA • SPOTLIGHT SYRIA
NEXT issuE SEPTEMBER 15
what's trending in the mEnA world?
SOCIAL HUB
for more poll questions, competitions and much more, like us on facebook, connect with us on Linkedin and follow us on Twitter
50% said they could do so with family seating.
Our TeamGENERAL MANAGER Tony Fields [email protected] D: +357 24 803001
EDITOR Eleni Henderson [email protected] MEDIA REPORTERS Naomi Leach Natalie Hami Ana Mladenovic Tatiana Tsierkezou HEAD OF DESIGN Edward Beales
DESIGNER Maggie Bdjian
E-COMMERCE MANAGER Panayiotis Philippou [email protected] D: +357 24 803008
E-COMMERCE EXECuTIVE Constantinos Voniatis
SALES MANAGER Adrian Exley [email protected] D: +357 24 803004 ACCOuNT MANAGERS
Elaine Hockley [email protected] D: +357 24 803011
Inna Armeanu [email protected] D: +357 24 803013
Kyriacos Kyriacou [email protected] D: +357 24 803014 Marianne Shokry [email protected] D: +357 24 803012
OPERATIONS MANAGER Chris Christou [email protected] D: +357 24 803003
CHIEF FINANCIAL OFFICER Costas Miaoulis [email protected] D: +357 24 803002
ACCOuNTS EXECuTIVE Vasilis Eracleous [email protected] D: +357 24 803026
HEADquARTERS Nietzsche Street, Ria Court 9, 1ST Floor Makenzi, 6028 Larnaca, Cyprus Tel: +357-24 803000 Fax: +357-24 803060 Email: [email protected] Website: www.ttgmena.com
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