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241P H A R M A C Y

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TWO

FORONE

BETWEEN 1.3 AND 2.1 BILLION PEOPLEIN THE WORLD ARE WITHOUT ACCESSTO ESSENTIAL MEDICINE.

WORLD HEALTH ORGANIZATION

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I N T R O D U C T I O N T O B R A N D I D E N T I T Y

Two for One.Two Birds, One Stone.Two Outs, One Pitch.Two Needs Met, One Deed.Two Candles Lit, One Flame.

Two Hearts Warmed, One Smile.Two Hurdles Jumped, One Leap.Two Opportunities, One Door.Two Wounds Healed, One Kiss.Two Cats Fed, One Bowl.Two Seats, One Conversation.Two Wishes, One Star.Two Emails, One Click.Two Pills, One Gulp.Two Children Loved, One Heart.Many Nations, One Hope.

241 Pharmacy stands for providing one solution for two problemsOn the one hand, it will solve theglobal healthcare gap by providing medication to those withou

access to essential medicine. Onthe other hand, it will stimulateglobal suffering economies bypurchasing vernacular produceand merchandise.

Two problems, one solution

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241 Pharmacy borrows stylizedgraphics from pharmacy signs o

fonder years. Ornate lines andstructured typography blend

to create a logo that participates in the retro-modern trend. Using a circleemphasizes the holistic, inclusive approach

The story of 241 Phar-macys identity beginsin black and white. Thestatus quo of the global healthcare gap is

exactly that - black andwhite. The wealthiest nations thrive and the weak

est, poorest nations sufferAccess to medicine is com

mon for the United States. Weneed an uncommon solution to

add color and hope to the world

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B R A N D E VO L U T I O N

ADD COLOR

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241 Pharmacy will add the hope to theworld. 241 Pharmacy will add colorwhere there is only black and white. By

seeking to close the global healthcaregap, 241 Pharmacy will introduce newlife into a spectrum characterized onlyby stark opposites. As part of showingcustomers and the world the progess 241Pharmacy will make, color will be addedto the logo. 241 Pharmacy has big goalsto change the world, to increase lifewhere death happens, and to add colorto the spectrum. As these goals are met,our customers will know when they see

the logo change. And it will be changefor good. This is a one-of-a-kind brandexperience. Our company is alive andwe wish only to bring life. What betterway to express life by expressing growthand change. This brand will do just that.

One Country Effected

One Color Added

Two Countries Effecte

Two Colors Added

Three Countries Effec

Three Colors Added

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B R A N D T O B U S I N E S S

How the brand will interact with themission, the products, the design ofthe store, the employees, and with cus-tomers is an important concept. Wevealready covered how the mission hasstrongly informed the identity. Now letsexamine how the 241 Pharmacy brandwill impact other facets of the business:

Coffee Packaging Prescription Bottles Store Layout/Colors Customer Experience

Employee Uniforms Website/App Brochures Advertising

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241P H A R M A C Y