DIGITAL CONTENTUsage of illegal sources

O

NLI

NE

C

ON

TEN

T

35% 25%24%15% 40%13%

SLOVENIA

25% 22%

Main digital content accessed from illegal sources

66%

92%

44%

0

45

90

56%

85%

29%

SLOVENIA

EU

Main reasons to choose illegal sources

74% 67% PRICE 50% 33%

PERSONALUSE ONLY

50% 38%

FASTERTO ACCESS

Reasons to stop using illegal sources

Availability of affordable content

Bad personal experience

Risk of punishment

39%58%

37%28%

49%36%

EU

SLOVENIA

EU

SLOVENIA

EU

- Youth IP perception and online behaviour -

SL OVENIA

Intentionally

Unintentionally

Don’t use

Don’t know

Intentionally

Unintentionally

Don’t use

Don’t know

Films and series

Music

Games

52%

30%37%

0

20

40

COMMUNICATING ON PIRACY AND COUNTERFEITING

Reasons to stop buying counterfeit goods online

P

HY

SICA

L

GO

OD

S

Main reasons to buy counterfeit goods online

84% 58% CHEAPER THAN GENUINE

40%

INDIFFERENCE47% 30%

GOOD VALUE26%CAN’T TELLTHE DIFFERENCE

Bad experience of friends/family

Bad personal experience

Bad experience of others

51%41%

42%

41%27%

Risk of punishment

45% Availability of affordable originals

27%

SLOVENIA

PHYSICAL GOODSBought counterfeit goods online

Main counterfeit goods purchased online

Your credit carddetails could be stolen 90% Counterfeit goods

and piracy are not cool41%Counterfeit goods can be bad for the environment64%Counterfeits and piracy harm creators and artists58%Counterfeits and piracycan take the job of someoneyou know

74%Counterfeit goods can be dangerous80%

You could be fined 78%

Your computer could beinfected by viruses 82%

Money spent oncounterfeit goods supports

organised crime77%

Counterfeit goods don't comewith a guarantee 71%

SLOVENIA

EU

SLOVENIA

EU

SLOVENIA

EU

Intentionally

Unintentionally

Don’t buy

Don’t know

Intentionally

Unintentionally

Don’t buy

Don’t know

20% 10%61%9% 68%10%

SLOVENIA

12% 10%

EU

33%46%

19%Clothing

Electronics

Footwear