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NEWS AND CURRENT EVENTS
2020 OPPORTUNITES FOR CORPORATE SPONSORSHIP
AIRS EVERY FRIDAY NIGHT | WASHINGTON WEEK brings a roundtable of political journalists together for objective reporting and insightful analyses of the past week’s headlines.
AIRS WEEKNIGHTS MONDAY – FRIDAY |Delivering unbiased news from award-winning journalists, including anchor Judy Woodruff, PBS NEWSHOUR is an objective source of excellent, in-depth reporting on national and global issues.
DEMOS | RATINGS | AVERAGE IMPRESSIONS
DEMOS | RATINGS | AVERAGE IMPRESSIONS
PBS NEWSHOUR
WASHINGTON WEEK
BBC WORLD NEWS AMERICA
BBC WORLD NEWSAIRS MONDAY – FRIDAY | Broadcasting from the BBC News headquarters in London, BBC WORLD NEWS hosted by Lucy Hockings brings you current news developments from across the globe. DEMOS | RATINGS | AVERAGE IMPRESSIONS
AIRS MONDAY – FRIDAY| Broadcasting from Washington, D.C., BBC WORLD NEWS AMERICA brings viewers Emmy & Peabody award- winning coverage from around the world with host Katty Kay.
DEMOS | RATINGS | AVERAGE IMPRESSIONS
HH 0.7 851,000
P2+ 0.3 1,062,000
P35-64 0.3 305,000Source: Nielsen NPower (Syndicated): 12/30/2019 - 3/29/2020; Live+7
HH 0.6 698,000
P2+ 0.3 837,000
P35-64 0.2 234,000Source: Nielsen NPower (Syndicated): 12/30/2019 - 3/29/2020; Live+7
HH 0.09 113,000
P2+ 0.04 124,000
P35-64 0.04 50,000Source: Nielsen NPower: 10/14/2019 - 2/9/2020; Live+7
HH 0.23 283,000
P2+ 0.11 340,000
P35-64 0.08 96,000Source: Nielsen NPower: 10/14/2019 - 2/9/2020; Live+7 @SponsorPBS | PBS NATIONAL SALES | PBS.ORG/SPONSORSHIP
SCIENCE AND NATURE
2020 OPPORTUNITES FOR CORPORATE SPONSORSHIP
PREMIERES SEPT. 16 | 3 EPISODES The ISLANDS OF WONDER series takes viewers on a journey to the most exotic, mysterious and remote islands on Planet Earth: Madagascar, Borneo and Hawaii. DEMOS | RATINGS | ESTIMATED IMPRESSIONS
DRAMA
NATUREAIRS WEDNESDAY NIGHTS | As one of the top-rated documentary film series, NATURE delivers the best in original nature programming.
DEMOS | RATINGS | AVERAGE IMPRESSIONS
ISLANDS OF WONDER
LAST TANGO IN HALIFAX
THE TROUBLE WITH MAGGIE COLE
PREMIERES SEPT. 20| 4 EPISODES The heartwarming comedy-drama follows Alan and Celia, two childhood sweethearts who are reunited in their seventies.DEMOS | RATINGS | CUMULATIVE AUDIENCE (000)
PREMIERES OCT. 18 | 6 EPISODES When a radio journalist interviews Maggie Cole about local life and the history of Thurlbury, she gossips and embellishes stories about some of the community’s most noble residents.DEMOS | RATINGS | CUMULATIVE AUDIENCE (000)
HH 1.5 1,781,000
P2+ 0.7 2,218,000
P35-64 0.4 320,000Source: National Audience Fact Sheet 2018-2019 Track (9/5/2018 – 2/13/2019); Live+7
HH 1.51 1,816,000
P2+ 0.73 2,216,000
P35-64 0.56 670,000Audience composition based on similar genre PBS programming. Coverage % estimates are based on average coverage of genre programming. Prepared by PBS Research with custom NTI NPower. Figures are estimates and not guaranteed. Apr 2020
HH 1.76 35,592
P2+ - 46,981
P50-64 0.98 -Source: PBS Audience Insights 2019; “Drama”
HH 1.76 35,592
P2+ - 46,981
P50-64 0.98 -Source: PBS Audience Insights 2019; “Drama” @SponsorPBS | PBS NATIONAL SALES | PBS.ORG/SPONSORSHIP
ROYALTY
2020 OPPORTUNITES FOR CORPORATE SPONSORSHIP
PREMIERES JUNE 21 | 3 EPISODES During Lucy Worsley's tour through European history, viewers learn the true stories behind Elizabeth I and the Spanish Armada, Queen Anne and the formation of Great Britain, Marie Antoinette and the French Revolution and more.DEMOS | RATINGS | AVERAGE IMPRESSIONS
ROYAL MYTHS & SECRETS
ROYAL PHOTO ALBUMPREMIERES AUG. 16 |1 EPISODE Explore the complicated relationship between cameras and the British Royal Family. Host Lucy Worsleyuncovers the stories behind some of their most famous photographs.DEMOS | RATINGS | AVERAGE IMPRESSIONS
SECRETS OF ROYAL TRAVELPREMIERES OCT. 4 | 2 EPISODES SECRETS OF ROYAL TRAVEL tells the inside story of the monarchy on the move, taking viewers inside some of the most famous, yet exclusive, transport systems around the globe with select interviews of royal staff.DEMOS | RATINGS | AVERAGE IMPRESSIONS
ADDITIONAL INFORMATION
HH 1.57 1,891,000
P2+ 0.71 2,196,000
P35-64 0.57 682,000Audience composition based on similar genre PBS programming. Coverage % estimates are based on average coverage of genre programming. Prepared by PBS Research with custom NTI NPower. Figures are estimates and not guaranteed. Feb 2020
HH 1.57 1,891,000
P2+ 0.71 2,196,000
P35-64 0.57 682,000Audience composition based on similar genre PBS programming. Coverage % estimates are based on average coverage of genre programming. Prepared by PBS Research with custom NTI NPower. Figures are estimates and not guaranteed. Feb 2020
HH 1.57 1,891,000
P2+ 0.71 2,196,000
P35-64 0.57 682,000Audience composition based on similar genre PBS programming. Coverage % estimates are based on average coverage of genre programming. Prepared by PBS Research with custom NTI NPower. Figures are estimates and not guaranteed. Feb 2020
PBS sponsorship offers an opportunity to showcase a brand’s commitment to integrity through a meaningful and unique partnership. In addition, PBS sponsorship encourages engagement with target audiences by positioning your message in a manner that PBS audiences are comfortable experiencing. We recommend emphasizing your organization's beliefs, mission and values, and allowing the PBS audience to draw their own conclusions based on your company’s chosen partnership. If you have questions about PBS Guidelines and running creative on the network, your sales representative can provide guidance throughout the process.
@SponsorPBS | PBS NATIONAL SALES | PBS.ORG/SPONSORSHIP