Corporate sponsorship program a

National Corporate Sponsorship Program

Executive Summary

The National Corporate Sponsorship Program was established to develop formal alliances that involve Corporate America more closely with BDPA programs, activities and goals. Corporate sponsors not only offer financial support but also participate in programs developed to enhance the technical and professional skills of the community. The investment in BDPA creates positive exposure to a technically diverse membership of African-American Information Technology professionals and students.

The program is designed to offer corporations an opportunity to partner with BDPA to meet corporate goals and objectives for recruiting, employee development, philanthropic endeavors and enhanced image in the African American Community. The program is open to all corporations with a sincere interest in pursuing the mission, goals, and objectives of BDPA.

BDPA, founded in 1975, is a not-for-profit professional organization with over 50 chapters and 2,000 members in most major cities. The annual conference which is held in August typically draws hundreds of professionals, 400 students and many corporate participants from small, medium and Fortune 500 companies.

The National Corporate Sponsorship Program is comprised of 3 plans that are designed to work together to meet the participation requirements of the corporation in the area of business, education and technology.

Business, Education & Technology (BET) PlansLocal Chapter BET Conference BET

National Corporate Chapter BET

The Local Chapter BET is designed for corporations that have a strong presence in a particular geographic area and would like to support BDPA on a local level. A Conference BET is geared for corporations who want a strong presence at the annual Conference each August. The National Corporate Chapter BET is the pinnacle of corporate sponsorship for companies that can offer strong and consistent support of BDPA from a wider perspective. The Corporate Sponsorship Program seeks to provide the following results for the individual employee and corporation.

Employee CorporationBDPA Membership Source for Human ResourcesCareer Development National Exposure and GoodwillNetworking Diversity InitiativesMentorship Public RelationsTechnology Resources Increased Market Opportunities

BDPA--Closing The Gap..In Information Technology 1998-2000 1

National Corporate Sponsorship Program Community Outreach



Corporate Alliance Strategy

To proactively meet these benefits, the BDPA Corporate Chapter Program presents an organized forum, within a company, for employees to meet on a regular basis in support of the mission and goals of the corporation and the national BDPA organization. Ideally, a Corporate Chapter also works with and supports the local BDPA Chapter programs also.

The conceptual and fundamental scope of the program is to:

1. Link BDPA strategic initiatives to the objectives of the corporation2. Document mutual understanding, measurements and goals3. Develop plans, assign resources and confirm milestones for viewing

progress toward the goals4. Dramatically increase BDPA membership and national conference

participation 5. Provide a forum to interact with other IT and HR industry leaders and

professionals6. Increase exposure opportunities to technically competent and diverse IT

professionals and students7. Enhance loyalty in the corporation amongst employees and customers

Partial List of Corporate Sponsors

Motorola Allstate FedEx Microsoft Compuware Kraft

Intel Cigna UPS IBM/LotusHP Wyeth Labs

NationsBank EDS Disney NW Airlines SGI Walgreens

Lucent Sears SeagramsGE Digital FedEx

Prudential MCI Ford Advantis Alltell Ameritech

The Next Step – Placing A BET

The level of participation for each company may vary. To assist in determining how to get involved, the following page provides an overview of BDPA’s strategic direction. There is also a typical corporate profile for each of the three plans for your consideration and selection.

A BDPA representative will follow-up by contacting you, as the official corporate liaison, to facilitate a kick-off con-call or meeting to review this material, answer questions, develop a strategy and help tailor a sponsorship program that will meet our mutual objectives.



BDPA 2 Year Business Plan Summary

Mission Strategic Objectives Business Area Initiatives

Organizational Measurements

· To be a member-focused organization that exists to provide professional development programs and services that position the individual member in the forefront of their respective industries.

1) Establish on-going and inter-active campaigns that will work to establish a membership base of 10,000 by 2000;

2) Ensure that 75% of operational budget is used toward Member Service programs;

3) Plan for Community Technology Centers in every Chapter over next 2-3 years;

4) Hire a General Manager/Executive Director to centralize operations, relationships, resources

· National Conference· Professional and

Career Development Programs

· Technology Certification Programs

· Senior Management I.T. Forum

· BDPA University· Job Bank· Corporate Chapters· HBCU Internship

Program· Consumer Benefit

Programs· Financial Investment

Strategy

· % Annual Growth Rate· % Retention Rate· # Conference

Registrations· # Member Demographic

Profiles· # Formal Alliances· # Web-Site Hits· # Advertising

Sponsorships· # Corporate

Sponsorships· # Proposals submitted to

BDPA Foundation



Corporate Profile Participation In

Business, Education & Technology Plans

1) Corporate Profile for participation in the Local Chapter BET PlanThis corporation has an office in a location with a BDPA chapter presence. The corporation has members who are active in the local BDPA chapter and who would like to present a proposal to the corporation for philanthropic support. At this level of sponsorship, the corporation probably does not have a heavy involvement in other BDPA chapters, National BDPA programs or the National Conference. Small businesses that would like to contribute and still receive sponsorship recognition fall into this category. So with minimal buy-in ($1,000) a corporation can support BDPA and enjoy the benefit of National recognition.

As needed, the National BDPA Executive Committee assists the local chapter in marketing this program. Over time the corporation’s involvement may expand to include other chapters and the National Conference. This is when the National BDPA marketing groups should get involved to market the Conference BET and National Corporate Chapter BET plans in addition to the Local Chapter BET Plan.

2) Corporate Profile for participation in the Conference BETThis corporation has few BDPA members and may have a corporate office in a location where there is no BDPA presence. Their involvement is primarily with the National conference. They would like to have a booth to recruit BDPA members, to bolster their image in the African American Community and to contribute to BDPA programs in a philanthropic spirit. The primary contact for this type of corporation is the National BDPA Conference Team.

If the corporation’s interests expand to include a local chapter, then the National Conference Team would notify the National BDPA Executive Committee and an officer of that committee would work with the chapter to present a proposal for the Local Chapter BET Plan in addition to the Conference BET Plan.

3) Corporate Profile for participation in the Corporate Chapter BETThis corporation is a large technology or service corporation with a strong national presence. BDPA members are employees from several chapters. This company has a national perspective and the dollars to back it up. To best serve the needs of this corporation, the National BDPA Executive Committee is brought on board to tailor a specialized package with incentives. This may involve a special campaign to heighten visibility in the African American Community, web pages, resume solicitation, summer internship program, special mailings, sponsoring large equipment donations and partnering not only with local chapters but also with other institutions.

This is the premiere plan and one that is marketed by developing relationships over time. More and more corporations want to see how their donations are helping their bottom line. So measures may have to be put in place (e.g. number of BDPA members hired) in order to track progress and justify continued support.



Annual Participation Fee1998 Corporate Sponsorship BET Plan

Business, Education & Technology

LOCAL CHAPTER BET PROGRAM

One of the purposes of the BDPA Local Chapter Sponsorship is to provide opportunity for corporations who would like to concentrate on events in the local community. Sponsors would be invited to participate in all of the networking activities of the local chapter. The corporations can realize a valuable gain with the potential for exposure to a number of possible employee contacts in their area.

· PRESIDENT LEVEL SPONSOR $7,500/annual

INCLUDES,1. Six (6) BDPA Employee Memberships in Local Chapter2. Web Site Link and Ad3. Internet Job Postings (Weekly)4. Full page advertisement in Local Chapter newsletter5. Announcement in “The Journal” the BDPA quarterly publication6. 25% discounted “Journal” advertisement

· DIRECTOR LEVEL SPONSOR $3,000/annual

INCLUDES,1. Three (3) BDPA Employee Memberships in Local Chapter2. Web-Site Link3. Internet Job Postings (Semi-Monthly)4. Full page advertisement in Local Chapter newsletter5. Announcement in “The Journal” the BDPA quarterly publication6. 15% discounted “Journal” advertisement

· ASSOCIATE LEVEL SPONSOR $1,000/annual

INCLUDES,1. One (1) BDPA Employee Memberships in Local Chapter2. Web-Site Link3. Internet Job Postings (Monthly)4. Full page advertisement in Local Chapter newsletter5. Announcement in “The Journal” the BDPA quarterly publication6. 10% discounted “Journal” advertisement




ANNUAL CONFERENCE BET PLAN

One of the purposes of the BDPA National Conference is to serve as a visible networking and maximizing opportunity for BDPA’s Corporate Sponsors. Conference BET PLANS are:

· GOLD LEVEL CONFERENCE SPONSOR $15,000

INCLUDES,

1. $1,000 Scholarship Fund Donation for National Computer Competition2. Six (6) BDPA Employee Memberships in Local Chapters of Choice3. One (1) Full page advertisement in “The Journal” the BDPA quarterly publication4. Two (2) 8x10 exhibit spaces at the National Conference Career or Tech Fair5. Four (4) National Conference registrations6. Special sign above Career Fair booths denoting President Level Sponsors7. Preferred advertising rates in “The Journal” (50% Discount)8. Full page advertisement in Conference Guide9. Recognition in Conference Literature10. Four (4) job postings per year on BDPA Web Site

· SILVER LEVEL CONFERENCE SPONSOR $10,000

INCLUDES,

1. $500 Scholarship Fund Donation for National Computer Competition2. Two (2) BDPA Employee Memberships in Local Chapters of Choice3. One (1) 8x10 exhibit space at the National Conference Career or Tech Fair4. One (1) Full page advertisement in “The Journal” the BDPA quarterly publication5. Two (2) National Conference registrations6. Special sign above Career Fair booths denoting Director Level Sponsors7. Preferred advertising rates in “The Journal” (35% Discount)8. One (1) Full page advertisement in conference Guide9. Recognition in Conference Literature10. Two (2) job postings per year on BDPA Web Site

· BRONZE LEVEL CONFERENCE SPONSOR $ 5,000

INCLUDES,

1. One (1) 8x10 exhibit space at the National Conference Career or Tech Fair One (1) National Conference registration Preferred advertising rates in “the Journal” (25% Discount)

2. Special sign above Career Fair booth denoting Associate Level Sponsor3. Recognition in Conference Literature4. One (1) Full Page ad in Conference Guide

CONFERENCE PARTICIPANTS OPPORTUNITIES

Many corporations would also prefer an opportunity to sponsor and or underwrite a specific event being held during the Annual National Conference. The Participant’s Opportunity Listing, which is updated annually, details events that can be sponsored. Those events that offer speaking opportunities are denoted by **.

1998 PARTICIPANT OPPORTUNITIES LISTING

Event Qty Sponsorship Value

Student Computer Competition 1. Chapter Competition Team Travel/Hotel $5,000.002. Competition Registration Individual/Team $ 150.00/$600.003. Youth Activity Bags $2,500.00

Board Of Director Scheduled Activities1. **Opening Reception (400 ppl) $3,500.002. Awards Banquet Table $ 600.003. Prayer Brunch Table $ 300.004. **Vendor Reception & Lounge $7,500.00

**VIP Reception (Generally Off-site)5. **Chapter President’s Luncheon $2,500.006. **Board of Director’s Luncheon $2,500.007. **Mini Conference Luncheon (Function/300ppl) $5,000.008. **Student Competition Luncheon (Function/200ppl) $3,500.00

Member Participation Activities1. Hospitality Activities (4) Per Day $2,000.002. Youth Special Activities (4) one per day $1,200.00 to $5,000.003. **Corporate Brunch (300 ppl) $8,400.004. **Plenary Breakfast #1 (150 ppl) $2,800.005. **Plenary Breakfast #2 (150 ppl) $2,800.00



NATIONAL CORPORATE CHAPTER BET PLAN

· ACE LEVEL CORPORATE CHAPTER SPONSOR $25,000/annual

INCLUDES,1. $1,000 Scholarship Fund Donation for National Computer Competition2. 25 BDPA Employee Memberships in Local Chapters of Choice3. Advertising on BDPA Web Site and Hot-Links4. Full page advertisement in “The Journal” the BDPA quarterly publication 5. Internet Job Postings (Weekly)6. 25 National conference Registrations7. Two (2) 8x10 exhibit spaces at the National Conference Career or Tech Fair Preferred

advertising rates in “The Journal” (50% Discount)8. Membership Skills Database9. Full page ad in Conference Guide10. Special sign above Career Fair booths denoting Gold Level Sponsors

· KING LEVEL CORPORATE CHAPTER SPONSOR $20,000/annual

INCLUDES,1. $1,000 Scholarship Fund Donation for National Computer Competition2. 20 BDPA Employee Memberships in Local Chapters of Choice3. Advertising on BDPA Web Site and Hot-Links4. Full page advertisement in “The Journal” the BDPA quarterly publication5. Internet Job Postings (Weekly)6. 20 National conference Registrations7. One (1) 8x10 exhibit space at the National Conference Career or Tech Fair8. Full page ad in Conference Guide9. Special sign above Career Fair booths denoting Silver Level Sponsors

· QUEEN LEVEL CORPORATE CHAPTER SPONSOR $10,000/annual

INCLUDES,1. $1,000 Scholarship Fund Donation for National Computer Competition2. 10 BDPA Employee Memberships in Local Chapters of Choice3. Advertising on BDPA Web Site and Hot-Links4. Full page advertisement in “The Journal” the BDPA quarterly publication5. Internet Job Postings (Weekly)6. Recognition in Conference Literature7. One (1) 8x10 exhibit space at the National Conference Career or Tech Fair

Annual Participation 1998 Corporate Sponsorship BET Plan


Corporate Account Manager Roles and Responsibilities

BDPA will assign an Account Manager to each Corporate Chapter to provide management oversight and to serve as a liaison between the two organizations. Responsibility includes:

Facilitate a mutually beneficial long lasting relationship between BDPA and the Corporation. This person is external to the corporation and works hand in hand with their internal counterpart, the Corporate Champion to make sure that both the Corporation and BDPA’s needs are met.

The Account Manager is a national board member and represents corporate interests in that forum. As new programs are developed and implemented, the Account Manager makes sure that corporate sponsors are engaged.

The Account Manager also serves as an important communication conduit, making sure that information disseminated is passed along to the Corporate Champion and feedback from the corporation is passed on to National BDPA.

On a periodic basis, the Account Manager reports status to National BDPA on Corporate sponsors outlining where the corporation wants to target involvement, the level of corporate sponsorship and specific benefits that the corporation seeks.

The Account Manager also reports status to the Corporation and seeks renewal of annual corporate sponsorship grants. This status includes a report on collaborative efforts, noting successes and opportunities for improvement. It is important for the Account Manager to keep track of statistics and key measures to help evaluate programs and justify continued support.

The Account Manager represents corporate interests in strategic planning discussions. As new initiatives are considered, the role and potential support of corporate sponsors is a key element that the Account Manager helps to bring to light.

The Account Manager is responsible for developing a business plan that outlines expectations from both a BDPA and corporate sponsor perspective. It should include timelines and dollar total along with critical measures of success.

Make sure that the Corporation is fully recognized for their involvement. This includes articles in the Journal, web site presence, signage at the National Conference, National Conference Proceedings ads, and National awards presentations.

Help coordinate requests for corporate participate from a National perspective. This may involve centralizing corporate participation requests, or making sure that local chapter requests are presented to the appropriate regional offices. The method for request coordination is dependent on what is being requested and the internal policies and procedures of the corporation. The Account Manager should determine the best method and engage not only the chapters, but also the National BDPA Education and Technology Foundation.

The Account Manager should also keep track of financial commitments and disbursements.

For more information, contact:

National Headquarters1111 14th Street, NW, Suite 700Washington, DC 200051-800-727-BDPA1-202-789-1592/faxwww.bdpa.org

George Williams, National President

[email protected] Cleveland Chapter

Michael McCrimmon, Vice President – Strategic Planning

[email protected] Northern NJ Chapter

Valerie Hammond, VP Membership Management

[email protected] Northern NJ Chapter

Denia Byndon, VP Business Management

[email protected] Triangle Chapter

Johnnie Hannah, VP Member Services

[email protected] Toledo Chapter

Daryl Bradley, VP Finance Management

[email protected] Atlanta Chapter

Vivian Wilson, Conference Director

[email protected] Cleveland Chapter

Serita Kelsey, Executive Director – Business, Education & Technology Foundation (BETF)

[email protected] Washington D.C.

BDPA 20th Annual National ConferenceAugust 11-16, 1998Orlando, FLHyatt Airport Hotel‘Unveiling The Magic Of Emerging Technologies’

Documents

Corporate sponsorship program a